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OBJECT PROFILE 2020
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We do stories that interest, engage and
enthuse us personally. Because then the spark
catches. Always with heart, always with care.
And with a special twist, the extra thought and
a twinkle in the eye.
We get feedback every day that proves to us:
This is what our community appreciates.
Nicola Erdmann,
Digital Editorial Director
ED
ITO
R‘S
QU
OT
E
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ICONIST is the luxury and
l i festy le channel on
WELT.de.
2,34 MILLIONS
UNIQUE USER1
4,68 MILLIONS
PAGE IMPRESSIONS2
*ICONIST is a self-published portal under www.iconist.de and at the same time a channel of WELT.de.1AGOF daily digital facts, basis: digital WNK 16+ years (60.04 million); Single month June 2020; Retrieved: 03.07.20202IVW June 2020
ICONIST sees itself as a source of inspiration for style
and quality-conscious users and stands for high-quality
online journalism and current content with a personal,
lively touch. Always well researched, always to the point,
always in an elegant look.
63%female
58%20 – 49 years old
47%max sat. exam
28%Income > 4.000 €
72%are employed
Source: 1
82%willing to pay more
for quality
49%brand articles of
high quality
27%attach importance
to brandetd goods
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ICONIST is the digital destination for open-minded, modern,
educated people between the ages of 20 and 40 who are
interested in pop culture, luxury and lifestyle. They expect
smart, entertaining reporting on current topics from their lives
and opt for quality - both in their choice of reading and in their
private life purchasing decisions.
ICONIST is particularly appreciated by the younger and more
feminine WELT readership, who seek inspiration away from
influencers, typical "women's magazines" or pure fashion blogs.
Core age: mid 20 to early 40
ICONIST is the high-reach luxury and lifestyle platform of WELT.
ICONIST
TARGET GROUP
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ICONIST
COMMUNITY
100.000
subscribers
follower
17.800
The Real Word
Podcastlisteners per week
10.000
Source: own survey social media, may 2019
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Across each site of the channel a fireplace plus
billboard (online) and a medium rectangle
(multiscreen) is placed permanently with the
sponsoring of your brand (multiscreen)1.
Every channel presenting will be calculated
individually according to the channels reach.
Presenting CPM: 95,00€
Appear as an exclusive presenter
in one of our high-quality channels!
CONTENT PRESENTING
ICONIST
1other formats on request2In the ICONIST Channel the format Fireplace plus Billboard is used verwendet
1 Mio. AIs (4 weeks)
95,00 € CPT
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SPECIALS/EVENTS
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YOUNG ICONs
AWARD
With the "Young ICONs Award" ICONIST awards
the icons of tomorrow. There are a hundred young
talents to choose from, including models,
bloggers, entrepreneurs, designers and actors in
ten different categories such as "Social Talent",
"Food & Drinks", "Lifestyle Business", "Fashion" and
"Culture & Creative".
Great reader voting: ICONIST readers vote on the
icons of the future. In addition, there is a jury
consisting of the winners of the previous year.
The ten winners of the Young ICONs Award will be
announced at an award ceremony in Berlin. The
event will be accompanied by cross-media.
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"The Real Word" is the first personality podcast from WELT -
and the particularly "honest podcast", according to Nicola
Erdmann and Julia Hackober.
The journalists speak openly about questions of everyday life
and pop culture:
Why should women stand by their ambitions?
How does the long-term relationship remain happy?
How do you still make friends in adulthood, how do you
negotiate your salary - and what can we learn from the TV
bachelor?
In short: THE REAL WORD is about love, real life and society -
personal, useful and accessible.
The podcast is published weekly (min. 3 podcasts / month) and
can be found on the following channels: Soundcloud, Apple
Podcast, Deezer, Spotify and WELT.deTranslated with
www.DeepL.com/Translator (free version)
ICONIST
„THE REAL WORLD“PODCAST
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„THE REAL WORD“ PODCAST
TARGET GROUP
The Real Word has 10,000 to 15,000 listeners per
episode/week.
The target group is predominantly female.
The reach of the podcast is steadily increasing through
accompanying social media campaigns.
The user base is extremely loyal, loves the podcast and
lingers for a very long time (up to 98% of users listen to
the podcast sequence to end).
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„THE REAL WORD“ PODCAST
LISTEN IN!
Episode 13
Men in Midlife Crisis: Talk
with Bjarne Mädel and
Sven Stricker
Episode 22
Your horoscope short
and concise
Will 2018 be romantic
and beautiful?
Episode 12
Relationship killer
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ICONIST
EXCLUSIVE PRESENTERSHIP
Become an advertising partner of our honest podcast on
ICONIST.de.
We integrate you as a sponsor in a 10-15-second
announcement and departure (e.g.: "This news is
presented to you by XY").
The text is spoken by our moderators Nicola Erdmann
and Julia Hackober.
As a customer, you are the main sponsor and therefore
placed exclusively.
Your logo will be included in WELT.de in the respective
podcast episode and you will appear as the main
sponsor.10-15“ Starting Moderation 10-15“ Closing moderation„The Real Word“
LOGO
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ICONIST
„The Real Word“ Podcast
„The Real Word“ Podcast1)
Sponsorship (10-15" presentation and
moderation) incl. logo integration on
ICONIST.de1)
Range Prices
Weekly occupancy 10.000 – 15.000
Streams/Downloads 2)
4.000 €
Monthly occupancy 40.000 – 60.000
Streams/Downloads 2)
10.000 €
Become first-mover and present the "The Real Word" podcast exclusively
at a special discount of 50%!
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BRANDSTUDIOS
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PUBLISHER-DNA RELEVANT RANGE REAL SUCCESS KPI
Our campaigns are continuously optimized and success is made
transparently measurable.
We provide you with the results your brand needs.
The best storytellers develop real success stories for strong brands.
We think user-first - your audience will love it.
We reach your target groups in secure environments with maximum
reach and on all screens, devices & platforms.
We are wherever Germany is digitally at home.
AXEL SPRINGER BR AND STUDIOS
OUR FORMULA FOR SUCCESS FOR CONTENT MARKETING
Translate journalists, video producers, digital strategists & social media experts
Your brand goals in tailor-made storytelling and 360-degree campaigns with
maximum advertising impact.
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AXEL SPRINGER BRAND STUDIOS PRODUKTE ICONIST
Advertising ad in the look & feel of the media brand. Integration of your
content into stories about your products & purchase messages.
Focus: On the customer's product and content
Guaranteed: Ad Impressions
Print extension possible
OUR BESTSELLERS
Brand Storytelling
Traffic
Example visualization of the Brand Story
Example visualization of the advertorial
Brand storytelling with journalistic storytelling expertise. Individually
designed stories with elaborate storytelling elements, videos,
graphics.
Focus: On the USP of the brand with a native approach
Guaranteed: Page Views
Print extension possible
ADVERTORIAL
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Brand storytelling with journalistic storytelling expertise.
Individually designed stories with elaborate storytelling elements,
videos, graphics.
Focus: On the USP of the brand with a native approach
Guaranteed: Page Views
Print extension possible
OUR BESTSELLERS
AXEL SPRINGER BR AND STUDIOS PRODUKTE ICONIST
Brand Storytelling
Example visualization of the Brand Story
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Traffic
Advertising ad in the look & feel of the media brand. Integration of your
content into stories about your products & purchase messages.
Focus: On the customer's product and content
Guaranteed: Ad Impressions
Print extension possible
ADVERTORIAL
OUR BESTSELLER
AXEL SPRINGER BR AND STUDIOS ICONIST
Example visualization of the advertorial
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BRANDSTORY
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Example visualization
WE MAKE YOUR STORY TALK OF TOWN
BRAND STORY
Do you have a theme? A campaign? A product? We make
a story from it that the whole of Germany is talking about!
How?
The best journalists and photographers from our Brand Studio editorial team
set their theme individually in an exciting and informative story
To. Our reporters go out, research on site, take pictures, film
and stage their theme in the style of Germany's leading medium No. 1.
Why?
Stories are emerging that really interest the whole of Germany,
Stories that generate real emotions. Stories you're on the agenda
Setter of the Republic!
Best of all, as a customer, you are the director, all steps from the
Idea up to implementation will be agreed with you 1:1.
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Sta t ionary, Mob i le , Soc ia l Med ia
BRAND STORY PLACEMENTS AT ICONIST
Optimized for mobile and stationary
Brand Stories
More than 28,79 Mio. Unique
User2 on WELT.de (stationary
and mobile)
Over 115,000 fans on our ICONIST social
media channels
Example visualizations1 Plus creation costs: Package S: 3,500€ | Package M: 4,000 (Non-SR or AE-capable)2 AGOF dailydigital facts, Basis: digitale WNK 16+ Jahre (60,04 Mio.); Einzelmonat April 2020; abgerufen am: 03.05.2020
Package S (6 Weeks)6.000 Story Views
22.500 €1
Packagt M (6 Weeks)15.000 Story Views
50.000 €1
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Advertorial
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Produktzentrierte Geschichte mit clear purchase
messages in the individual Publisher Look & Feel
Position your products ideally on the market with the
Advertorial and thus promote sales.
Integration of image galleries and videos to showcase
the products in a stylish and elegant way
Possible Content Items: Sweepstakes and prizes can
be communicated, brand, product logos, commercials
or Making Off's can be integrated.
"Luxury Targeting" can be booked optionally.
ADVERTORIAL
VOLLE REICHWEITENPOWERSTATIONÄR, MOBIL , SOCIAL MEDIA!
Example visualization
1Zzgl. Creation costs 3,000€ (Not SR- or AE-capable).
Package S (6 Weeks)3.6 Mio. Guaranteed AIs
20.000 €1 Gross
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TARGETING
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Multiscreen: Billboard &
Mobile Medium Rectangle
TARGETING OPTIONS
B2B / SOZIO / INTEREST TARGETING
* The B2B targeting cannot be combined with MI Sozio & MI Interest Targeting. Individual offer on request.
* BB + MR incl. B2B targeting
B2B targeting
− When using B2B targeting, you can choose between 20 different
industries.
− The following industries are possible: "Retail", "Self-employed",
"Investment managers"...
− Via the IP address of companies we can address employees from over 1
million different German companies for you.
115 € TCP* 30€ Targeting + 85€ TCP
Luxury targeting
Sociodemography + Interest & Education Targeting
Your advertising message is targeted to the target group with a COCK
between 3.000-4.000+€, an age group between 30-59 years and an interest
in "Shopping", "Luxury Brands" or "Style & Fashion".
105 € TCP*20€ Targeting + 85€ TCP
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REGIO PLUS
Precisely targeted regionalised advertising control
You want to display your advertising only in certain
postcode areas?
Address users to the 5th postcode area.
Regio Plus: Individual playout area to the 5th postcode
(up to 1,500 creatives), including campaign reports
and screenshots
* BB + MR inkl. Targeting
TARGETING OPTIONS
115 € CPT*30€ Targeting + 85€ TCPT
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Address users in real time based on context and keywords
and target topics on our portfolio.
Increase the impact of your communication and create value
for users by talking to them at just the right time – regardless
of the environment!
100% E-PRIVACY
COMPLIANT
DOUBLING
THE RANGE
PROGRAMMATICALLY
BOOKABLE
BENEFIT FROM A COOKIELESS USER ADDRESS
CONTEXT TARGETING
INTERESTREAL-TIME
KEYWORD
TARGETING
95 € CPT*10€ Targeting + 85€ CPT
* Sitebar + MR inkl. Targeting
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BEST CASES
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BOGGI
ADVERTORIAL – ON ICONIST
RUNTIMEARTICLE RESIDENCE
POSIT IONING A D IMPRESSIONS
Ø > 2,5 Min
Home
Stationary/mobile
23.09. – 03.11.2019
>1,9 Mio.
Positioning of advertising materials on
the WELT.de start page,
stationary/mobile
Sponsored Posts
with ICONIST
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BOGGI
ADVERTORIAL – ON WELT
RUNTIMEARTICLE RESIDENCE
POSIT IONING AD IMPRESSIONS
Ø >2 Min
Startseite
Stationär/mobil
23.09. – 03.11.2019
>3,5 Mio.
Positioning of advertising materials on
the WELT.de start page,
stationary/mobile
Sponsored posts with
welt.de
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BOMBAY SAPPHIRE
ADVERTORIAL – TOP PERFORMANCE
A RTICLES - V IEWS
RESID ENCE PERIOD
IMPRESSIONS
CLICKS
>5.500
> Ø 02:45.
>150.000
>1.000
Sponsored Facebook-Post
AI‘S
> 1.500.250CTR in %
> 2,5
BOMBAY SAPPHIRE Advertorial
Live link to the brand story: https://bit.ly/2Du2HpS
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GLASHÜTTE
BR AND STORY – TOP PERFORMER
A RTICEL - V IEWS
RESID ENCE PERIOD
IMPRESSIONS
FACEBOOK - INTERAKTIONEN
12.255
(20% mehr Traffic als
vereinbart)
> Ø 2:26min
33.881 Top Performer Boost
4.538 mit Beiträgen
(Kommentare, Shares,
Reaktionen)
Facebook - PERSONS 1 4 8 . 4 7 4
Sponsored Posts
Editorial teaser WELT Mobile
(MEW/App)
Brand Story Desktop
Live link to the brand story:
https://www.welt.de/sponsored/glashuette-original-berlinale/
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GLASHÜTTE
PRODUCT STORY
Live-Link zur Product Story: https://static.apps.welt.de/2019/product-story/glashuette-original/seaq.html
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OMEGA
CONTENT PRESENTING
Example of Visualization
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SHOWROOM
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ICONIST
SHOWROOM
VIDEO WALL
Maximum branding - Emotional moving image on the
complete screen!
• When the page is called, a transparent billboard is visible
and the video starts playing automatically in the background
• By mouse-over or click on the billboard, the video opens
fullscreen and plays incl. sound from the front
• A Billboard1 remains fixed on the side
1Andere Formate auf Anfrage
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UNDERSTITIAL
• The understitial is integrated behind the content and only
gradually visible by scrolling the page.
• The understitial viewing window remains unchanged in size
while the user scrolls on a WORLD article page.
• Only a portion of the background ad becomes visible.
• The stored advertising medium is thus only accessible to the
user during scrolling and thus reaches the highest level of
attention.
ICONIST
SHOWROOM
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− The TakeOver Ad integrates a large-scale image in the
background of the website.
− This background is visible on all other advertising formats
throughout the page, as these areas are made transparent.
− Thus, the advertising medium is permanently in the visible
area of the user.
SHOWROOM
TAKEOVER AD
Ihr Werbemittel
Ihr
Werbemittel
Werbemittel
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SHOWROOM
ICONIST
− Lies behind the content and gradually becomes visible through scrolling.
− Fullscreen format that fits user-friendly into the content and offers maximum space
for the advertiser.
− Delivery is carried out exclusively on MEW
INTERSCROLLER AD
Scan with the camera to see the interscroller ad
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− Lies behind the content and gradually becomes visible
through scrolling.
− Fullscreen format that fits user-friendly into the content and
offers maximum space for the advertiser.
− Delivery is carried out exclusively on MEW
SHOWROOM
INTERSCROLLER AD
Ihr Werbemittel
Scan with the camera to see the interscroller ad
