Oban Marine Tourism Study Report on Consultations · Introduction 01 7960 Oban Marine Tourism Study - Report on Consultations. March 2013 1 1.0 MARINE TOURISM FACILITIES – OBAN

IronsideFarrar 111 McDonald Road

Edinburgh, EH7 4NW Tel: 0131 550 6500

www.ironsidefarrar.com

7960 / March 2013

Oban Marine Tourism Study Report on Consultations

i IronsideFarrar

Executive Summary

Executive Summary In developing proposals for marine tourism in Oban Bay the key messages are: significant and sustainable growth opportunities exist for marine tourism for Oban across all areas including cruise, charter, sailing, excursion trips , activity and participatory sports a breadth of interests should be encouraged to contribute and secure economic /tourism benefits by capturing growth across the market and building the profile of Oban as a destination

and hub for marine tourism Argyll and Bute Council and Highlands and Islands Enterprise (HIE) will give consideration to investment in the essential public infrastructure under CHORD / HIE, funding programmes to

secure economic benefits public investment is required to create the appropriate infrastructure and this should if possible address all users/ sectors and be based on the North Pier (South) a momentum is required to advance the project with a clear focus on delivery

i 7960 Oban Marine Tourism Study - Report on Consultations. March 2013

Contents

Contents

Executive Summary

1.0 INTRODUCTION Brief Aims & Objectives Methodology Reporting Summarising Viewshot

2.0 MARINE TOURISM OBAN

Marine Tourism West Scotland Opportunity Oban Agreement on Markets & Breadths of User Needs/ Sectors Agreement or need for Infrastructure - North Pier

3.0 DEVELOPING PROPOSALS THROUGH CONSULTATION

Introduction Review of Proposals

Oban Marine North Pier

Addressing Barriers to Delivery Issues Identified through Consultation

4.0 DEVELOPING A RECOMMENDATION

Objective Next Steps

APPENDICES Appendix 1: Workshop 3 Slides. Developing a Strategy through Facilitated Stakeholder Planning

ii IronsideFarrar

Introduction 01

1 7960 Oban Marine Tourism Study - Report on Consultations. March 2013

1.0 MARINE TOURISM FACILITIES – OBAN BAY

1.1 Introduction Argyll and Bute Council and Highland and Islands Enterprise (HIE) are keen to support opportunities to develop Marine Tourism in Oban Bay.

Argyll and Bute Council and Highlands and Islands Enterprise appointed Ironside Farrar to assist the key stakeholders identify a viable and deliverable scheme supporting marine

tourism opportunities.

1.2 Aims and Objectives Working through a Core Group including (A&BC / HIE/ Oban Bay Marine Ltd / Oban Marina / RYA / The Crown Estate / Visit Scotland) the commission involved a series of facilitated

workshops and one-to-one consultations with the aim of:

Review proposals identified to support Marine Tourism

Identify the optimal configuration of marine tourism facilities in Oban Bay

Seek to match demand to potential market needs that minimise displacement

Promote opportunity for existing berthing / mooring, visitor pontoons/ transit marina, step ashore facility, connectivity with Oban Marina/Kerrera

Identifying the appropriate scale, configuration and function of transit marina/visitor pontoons in Oban Bay

Identify a Way Forward

1.3 Approach & Methodology Ironside Farrar role has been to assist and facilitate all parties address barriers to successful implementation and to assist in identifying a platform for the project to be advanced.

The study has relied heavily on studies prepared by Oban Bay Marine; assessments by Argyll and Bute Council and wider contextual reports addressing Sailing Tourism in Scotland.

The primary source of information was consultation through the Core Group and one-to-one consultation with stakeholders. The consultants record their thanks to the assistance

provided by all parties and the willingness of all parties to share information. The consultants appreciate the time and will ingness of all parties to engage and share information and

commit to a successful scheme.

The Brief was focussed on marine tourism and consultation was limited to:

Oban Bay Marine Ltd Oban Marina Argyll & Bute Council Highland & Islands Enterprise VisitScotland

The Crown Estate RYA Scotland Northern Lighthouse Board CMAL Calmac

STRAMASH Oban Bay Community Berthing Ltd Argyll and the Isles Tourism Cooperative Ltd Fishermen Association

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1.4 Reporting The key output from this Consultation Exercise has been the engagement of the parties and their willingness to work to identify a solution that delivers marine tourism benefits to Oban.

This summary report reflects the slides (see Appendices) used at the three Consultation Events and is intended to assist in:

capturing the accord reached by all parties

progress the project next steps

advancing briefs for detailed studies

securing funding

The report summarises the accord secured through the consultation and will form the basis for the continuing development of the scheme.

This Consultative Draft is being circulated in advance of its formal issue to Argyll and Bute Council and Highlands and Islands Enterprise to allow:

parties to reiterate their willingness to support the proposals

A&BC / HIE to move forward with regards to progress and next steps

facilitate project progression towards CHORD and HIE endorsement and funding

The project will continue to develop but critically in our view needs a robust platform of agreement and a defined brief to ensure the project can develop a momentum and a commitment

for delivery.

Marine Tourism Oban & West Scotland 02


2.0 MARINE TOURISM – OBAN & WEST SCOTLAND

2.1 Introduction Marine Tourism is a growing sector in Scotland and offers significant opportunity to capture economic value for coastal communities. The West of Scotland and West Argyll offers a

marine environment of world class quality.

Numerous reports and assessments highlight the strong and sustainable growth across all sectors of marine tourism (Cruise/ Yachting/ Charter/ Excursion/ Participatory-Active Sport).

Highlands and Islands Enterprise in the publication – Sailing Tourism Scotland (2010) are seeking to assist marine and tourism businesses maximise their share of this growing market.

2.2 Oban Bay Oban is a natural destination and marquee port of call for marine tourism. Oban offers an attractive tourism destination with supporting services (retail/ accommodation/ services/ visitor

attractions) unmatched on the West Coast.

The marine tourism sector is demonstrating long term sustainable growth including:

Cruise Liner activity - Major Growth Sector (GP Wild Study)

Marine Tourism – Yachting - Contributes c£21m/annum to economy

Sailing valued at £100m annum

Significant Growth sector

Spend £145 million/ annum by 2020.

Marine Leisure Activity - Significant SME Sector / Social Enterprise activity

The significant growth potential in all of the sectors noted above is currently constrained by the infrastructure available in and around the area.

Infrastructure investment necessary to capture growth opportunities and create additionality (GVA) benefits for local economy & benefits for local businesses.

Building Oban as Marine Tourism Destination means support for:

Cruise & Charter Vessels - seeking additional quay & step ashore facilities

Sailing seeking town centre transit berths & step ashore facilities

Small Boat / Kayak / Ribs seeking launching / slipway / step ashore facilities

Excursion / Charter craft seeking town centre step ashore facilities

All Users seeking Hub - WC / facilities / holding /orientation facilities

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Marine Tourism Oban & West Scotland 02


2.3 Multi-User Facilities Facilities for marine tourism should seek to capture opportunity within all sectors securing economic benefits across all user groups. Infrastructure investment should seek to support.

Cruise & Charter Vessels

good quality step-ashore facilities for large cruise boat tenders

orientation and/ or reception space for cruiser passengers

berthing for smaller specialist cruise vessels and charter boats

Sailing/ Yachting

transit/ town centre moorings offering high quality step-ashore facilities for vessels > 14-15m in protected moorings

orientation/ reception space for crews including facilities (toilets/ showers)

quality management with advance bookings and short stay loading bay

Excursion/ Day Trip/ Water Taxi

good quality step-ashore facilities

orientation and/ or reception space for customers

Kayaking/ small boat/ participatory Activity

beach access and steps for recreational users

orientation and/ or reception space (notification/ health & safety/ facilities)

Oban Bay has many competing interests using limited infrastructure (Ferry Services / Fishing Fleet / Commercial Users / Charters / Excursion / Yacht / RNLI / Recreational Uses / etc).

Developing a sustainable strategy for Oban Bay should build capacity into existing infrastructure and seek to ensure all infrastructure is multi-user and offers long-term capacity for both

summer and winter use.

The consultants are of the view that a single harbour authority would assist in establishing a long term vision and organisational structure for Oban Bay that would facilitate some growth

and investment.

2.4 North Pier Argyll and Bute Council operate the North Pier. The North Pier represents an opportunity to develop a ‘Maritime Quarter’ establishing a hub for marine and widen tourism activity

enhancing the tourism offer of Oban and Oban Bay.

The North Pier offers the only viable and deliverable short term location for marine tourism that fulfils operational and technical requirements. This area has been identified and

promoted by Oban Bay Marine between the North Pier and George Street /Esplanade with OBM securing a planning consent for a marine tourism facility at this location.

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OBAN: MARINE TOURISM REVIEW

Developing a Strategy through

Facilitated Stakeholder Planning

IronsideFarrarIronsideFarrar

Session 1

Sharing Market Understandings

Oban Bay - Mixed Use Harbour

West of Scotland Marine Leisure

Oban Market

National / Regional Market

Local users

Key Facilities & Consumer Needs

ses

sio

n 1

: c

on

text





Consultation Strategy

Establish Core Group

Review Key Issues – today

Market Context

Development Proposals

Delivery Challenges

Stakeholder Consultation Explore Stakeholder Interests

Identifying issues & constraints

One to One Consultations

Core Group Consultation

Review Potential Way Forward

Marina Facilities

Scale & Implementation Strategy

Support across Marine sector

se

ss

ion

: in

tro

du

cti

on





Working Towards a Consensus

Working to a Useful Output

Maintaining progress / momentum

Exploring your thoughts and issues

Consultation is an iterative process

Overlaps between sessions

Re-visiting & re-connecting issues

Building Agreement

Understanding areas of agreement

Understanding possible alternatives

Understanding the challenges

se

ss

ion

: in

tro

du

cti

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The Brief

Establish a structure for the Core Group to advance Project Proposals

and develop a clear Way Forward

Develop mechanisms for Consultation on marine tourism objectives;

core needs; project components and elements; partnering /

partnership opportunity; etc

Facilitate engagement / collaboration through a ‘charrette process’

Provide Core Group Reporting making independent assessment and

recommendations on the most viable solutions and Way Forward.





What Constitutes Success?

Oban Strengthens its offer to Marine Tourism sector

Provision of a step-ashore facility with supporting infrastructure

Capacity for XX yachts / cruise tenders / small cruise vessels / others

Restricted berthing durations avoid marina displacement

Marine Tourism Offer grows sector in Oban / Argyll & Bute

Marketing and Loyalty Offers with local marinas

Promote complementary marina / transit berthing offer

Restricted servicing limits environmental risks

Scheme allows flexibility to secure optimal potential





Market Need

Major Opportunity

Variable Needs across sectors

Cruise / Leisure / Activity / Local Servicing / Service Support

Marine tourism operations / needs

Require infrastructure

Strongly seasonal

Marine Tourism sector seeking

Town Centre access

Step ashore facilities

Short duration berthing

Visitor support facilities

Security

Developing Proposals Through Consultation 03


3.0 DEVELOPING PROPOSALS THROUGH CONSULTATION

3.1 Introduction The study has focussed on how to develop the North Pier (South) proposal as representing

the optimal location for marine tourism developing facilities

a project that has the potential to deliver a mix of facilities supporting marine tourism

a project with significant preparatory work (feasibility/ business case/ technical studies) that can be developed and rapidly advanced through due diligence and approval stages

a project capable of being advanced and implemented rapidly

3.2 Oban Bay Marine Proposals The Oban Bay Marine proposals highlighted a range of strengths / weaknesses, opportunities / threats (SWOT) that influence the deliverability and risk profile of the project. The project is

focussed on delivering economic benefits to Oban.

Oban Bay Marine have undertaken additional detailed studies and consultations to seek to ensure the project is best able to meet funders requirements. After a detailed review in 2010,

CHORD declined to support it at that time. The main challenges inherent in projects of this type is developing a viable Business Case and addressing the risks (implementation / cost /

market risks) associated with marine engineering projects and a tourism market that is highly seasonal.

The key challenges are perceived to be:

Project Structure

Identifying an appropriate and accountable structure reflecting the potential scale of public investment

Scale

Ensuring that the scale of project delivers economic benefits whilst minimising displacement and distortion of markets

Funding

Creating a strong funding case based on public infrastructure investment securing long term multi-user benefits

Delivery Risk

Agree optimism bias and develop the Business Case based on developing a premium facility focussed on transit opportunity

State Aid

Focus facilities on multi-use public infrastructure

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Developing Proposals Through Consultation 03


3.3 Developing Proposals based on Consultation

The consultations and workshops highlighted the strength of commitment to capturing greater opportunity from marine tourism. All parties agreed that whilst different views exist on the

specifications of the proposal it is important that a realistic and deliverable scheme is identified and promoted. The focus of the scheme should therefore be on:

Securing Agreement on a Proposal

Focus on marine transit facilities (cruise tenders/yachts/charter vessels/kayak /etc offering good quality step ashore facilities in the town centre / Maritime Quarter )

Connecting facility to North Pier and integrating the White Building for services

Developing a multi-user infrastructure of long term value

Creating Facilities that are Complimentary with existing Oban Bay facilities

Ensuring the facility creates opportunity for additionality and new growth

Builds on existing infrastructure and facilities rather than duplicating them

Recognising that the customer is seeking additional facilities and additional functionality to include Oban as a visiting destination within their itineraries

Promoting a differentiated, quality and premium offer

Ensuring the facility is differentiated by its transit function

Marketing the facility and promoting events to encourage use/activity

Using a pricing structure to ensure capacity, support function and Business Case

Ensuring Oban is promoted as a premium yet inclusive destination providing access for all whilst recognising summer sailing visitors contribute to a premium facility

10 IronsideFarrar

Oban Transit Facility Extended North Pier Yacht Transit Facilities Step Ashore Pontoon / Slipway

Visiting Yachts Cruise Tenders Excursion / Charter / Day Trip

Visitor Services

Developing a Recommendation 04


4.0 DEVELOPING A RECOMMENDATION

4.1 Introduction A clear opportunity exists to develop enhanced facilities for Marine Tourism in Oban Bay.

The stakeholder consultations included a review of historical proposals and assessments; the review of Business Case (historical and current) and a ‘first principles’ review of the needs of

Oban and the opportunities for marine tourism suggests a modified proposal for the North Pier (South) would deliver the greatest gains. The consultants working with all parties have

sought to identify an amended scheme that would respond to the broad consensus for investment in Oban Bay and deliver transit berths and supporting facilities that offer the best

opportunity to grow the market and ensure a public infrastructure exists to encourage and support private sector and social enterprise investment in marine tourism. This would require:

Argyll and Bute Council and HIE to address the capital costs of an optimised scheme based on public infrastructure that can offer long term value as part of the development of the

North Pier and avoid/minimise need for servicing of debt

Highland and Islands Enterprise retaining a commitment to support the additional economic activity generated by the proposal including the contribution of the project to cruise and

charter boat activity

Accord to be secured from all interests allowing a scheme to be advanced and all outstanding technical studies to be concluded.

4.2 Marine Transit Facility – North Pier The scheme proposes developing the North Pier for Marine tourism and seeing this as a priority investment item in the development of the Maritime Quarter. Significant value can be

created by ensuing all marine sectors have access to improved infrastructure. Growth and enterprise opportunities exist in the cruise, tourist excursions and water taxi sectors. All these

users have advised they are currently constrained (capacity and service standards) by the lack of adequate infrastructure.

The main elements are:

Extension to the North Pier through the development of a finger breakwater creating an extension to the North Pier and a protected area for step ashore facilities for yachts,

tenders, small craft, and activity sports

Development of the ‘White Building’ as a shared user facility for all interests in Marine Tourism creating a centre for the Maritime Quarter and facilities for cruise, sailing,

excursions, etc and facilities for staff including Harbour Master.

Creating a Step Ashore Marine Transit Facility based on a central serviced pontoon spine and finger berths for 30 yachts within the dredge pocket as per the OBM proposal

servicing all users including cruise tenders, excursions etc.

Operating the new facilities for marine tourism as a seasonal facility in partnership within a Local Management Agreement and with a local operating partnership whether this is

through a Non-for Profit Social Enterprise or as part of a Management Contract with Argyll and Bute Council

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Phase 1 – 2013/14 Design / Approvals for ‘Oban Transit Facility’ Temporary Enhancement Slipway Establish White Building Facilities



4.3 Phasing of the Development The scheme proposes developing the project in phases allowing the earliest start on land based facilities and advancing the marine works as technical studies, agreements/consenting

and funding processes allow.

It is anticipated that with early commitment a facility could be operational for the start of the 2015 Season.

The phasing proposed is illustrated on the attached plans with implementation advancing as soon as funding and agreements/consents allow. The phases are as follows:

An overlay of the Oban Bay Marine Proposal and the Amended Proposal are illustrated overleaf:

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Phase 2 – 2014/15 Construct Breakwater & Dredge Pocket Build 20 Berth Pontoon



Phase 3 – 2015+ Develop further 10 Pontoon Berths

16 IronsideFarrar

An overlay of the Oban Bay Marine Proposal and the Amended Proposal are illustrated here.



4.4 Delivering a Successful Scheme Investing in the infrastructure that can support Marine Tourism in Oban Bay offers a breadth of benefit but needs to be carefully considered and shaped to ensure its builds opportunity

for sustainable growth and promotes investment within the industry (private / social enterprise / voluntary / public sectors). Marine projects have inherently, relative high risk profiles and

it will be important to ensure all necessary technical understandings and design development is progressed in advance of contract commitment.

This study is helping to set a Project Brief for a marine tourism project for which there exists strong support. The immediate next steps involve dialogue and the securing of joint

understandings on the way forward between the key public agencies. Agreement from wider stakeholders would support this process.

It is important to focus on deliverability and driving the project towards a successful outcome that includes:

Oban delivers facilities for Marine Tourism sector

Yacht Transit Facilities & Enhancement of North Pier


Promotion & Branding of Oban for Marine Tourism within existing wider marketing strategies

Offering a capacity that is complementary with existing facilities and businesses

Phased in accord with market growth and promoted as a complimentary part of a wider Oban Bay offer. Marketing should seek to support all marine activity and increase

awareness of the facilities and services available to marine users in Oban

Promoting a clear Premium Product

Promote complementary marina / transit and marine tourism offer within Oban town centre, as a premium facility supported by facilities both within Oban Bay and wider area for

marine users. It is important in building Oban as a marine tourism destination that the offer is diverse, inclusive and meets a range of user needs.

Deliverable by 2015

18 IronsideFarrar

Oban Transit Facility Extended North Pier Yacht Transit Facilities Step Ashore Pontoon / Slipway

Visiting Yachts Cruise Tenders Excursion / Charter / Day Trip

Visitor Services



4.5 NEXT STEPS

A momentum has been created through the Consultation Workshop and the development of an amended scheme proposal. This momentum needs to be maintained and include:

Early adoption of the Consultation Report

Agreement from key partners to proceed and fund design / technical studies

Agreement to develop a programme and set key milestones for advancing the project

Early testing of the diagram’s illustration of the proposal, its components and phasing and, costing key elements

Agreement on retaining the Core Group to advise and input to scheme development

Developing a Local Management Agreement and advancing Planning/Consenting /Licensing issues including maritime and land owner/stakeholder consultations

Consultation and engagement with stakeholders and wider Oban interests

Investing in the infrastructure that can support Marine Tourism in Oban Bay offers a breadth of benefit but needs to be carefully considered and shaped to ensure its builds opportunity for

a wide range of users.

The report summarises the accord secured through the consultation and will form the basis for the continuing development of the scheme.

This Consultative Draft is being circulated in advance of its formal issue to Argyll and Bute Council and Highlands and Islands Enterprise to allow:

parties to reiterate their willingness to support the proposals

A&BC and HIE to move forward with confidence towards funding submissions

facilitate project progression in respect of the CHORD programme and HIE’s funding framework.

20 IronsideFarrar

Appendices

A1


Appendix 1: Workshop 3 Slides. Developing a Strategy

through Facilitated Stakeholder Planning

IronsideFarrar IronsideFarrar


Developing a Strategy through Facilitated Stakeholder Planning





WORKSHOP 3

Agenda

Welcome / Introductions

Presentation

Marine Tourism Proposals

Key Findings

Workshop Review

Identifying a Deliverable Project

Summary

Core Review Group

Sandy Mactaggart Argyll & Bute Council

Stuart Green Argyll & Bute Council

Martin Gorringe Argyll & Bute Council

Councillor Louise Glen-Lee Argyll & Bute Council

Alisdair Rankin Crown Estate

Lachlan Beaton HIE

Peter Weir Oban Marina (Kerrera)

Susan Deacon Oban Marina (Kerrera)

John MacGregor Oban Bay Marine

Jean Ainsley Oban Bay Marine

James Stuart RYA Scotland

David Adams McGilp Visit Scotland





WORKSHOP 3

Consultancy Brief

Establish a structure for the Core Group to advance Project

Proposals and develop a clear Way Forward

Develop mechanisms for Consultation on marine tourism objectives;

core needs; project components and elements; partnering /

partnership opportunity; etc

Facilitate engagement / collaboration through a ‘charrette process’

Provide Core Group Reporting making independent assessment

and recommendations on the most viable solutions and Way

Forward.





WORKSHOP 3

Core Group Aims

The aim of the core group are to secure investment in Marine Tourism

This will involve:

Review proposals identified to support Marine Tourism

Identify the optimal configuration of marine tourism facilities in Oban Bay

Seek to match demand to potential market needs that minimise

displacement

Promote opportunity for existing berthing / mooring, visitor pontoons/ transit

marina, step ashore facility, connectivity with Oban Marina/Kerrera

Identifying the appropriate scale, configuration and function of transit

marina/visitor pontoons in Oban Bay

Identify a Way Forward





WORKSHOP 3

Defining Success

Growing Marine Tourism for Oban & Scotland

Developing Oban as a Marine Tourism Destination

Gateway for lifeline ferry connections

Cruise Sector Growth incl. smaller specialist Cruise companies

Building Oban as a Yachting Destination

Building on Private & Public Infrastructure

Securing more Investment

Raising Standards

Developing Charter Boat & Excursion trips

Promoting Activity Tourism

Making Oban a ‘must visit’ / promoted / talked about location





WORKSHOP 3

Market Context

Growth all Marine Tourism Sectors

Cruise Liner activity Major Growth Sector (GP Wild Study)

Demand limited by Infrastructure

Marine Tourism – Yachting Contributes c£21m/annum to economy

Sailing valued at £100m annum

Significant Growth sector

Spend £145 million/ annum by 2020.

Marine Leisure – Activity Significant SME Sector

Social Enterprise





WORKSHOP 3

Local Marine Tourism Demand

35,364 transit berth nights in A&B

352 pontoon / mooring berths West Argyll

4 centres secure 60% supply

Ardfern, Dunstaffnage, Craobh, Kerrera

65-70% demand June-Aug

Visitor boat nights per berth 48

Seasonal occupancy 23%

Variable rates £1.46-£2.45





WORKSHOP 3

Infrastructure for Marine Tourism

All sectors constrained by current infrastructure. Infrastructure investment

necessary to capture opportunity and create additionality (GVA) benefits

for local economy & benefits for local businesses. Building Oban as

Marine Tourism Destination means support for:

Cruise & Charter Vessels seeking additional quay & step ashore North Pier/NLBP

Sailing seeking town centre transit berths North Pier

Small Boat / Kayak / Ribs seeking town / Oban Bay launching / slipway Esplanade

Excursion seeking town centre step ashore facilities North Pier

Marine Support Facilities seeking WC / facilities / orientation / etc North Pier





WORKSHOP 3

North Pier Development

Additional Capacity for Cruise / Charter / Excursion / General Use

Transit Berthing for Yachts

Land Based Facilities

Maritime Quarter

Strategy needs to offer:

Promote a long term sustainable solution with early delivery

SMART goals

Specific Proposal / Measurable / Attainable / Realistic / Time Bound

Fundable & Fulfill Funders Criteria





WORKSHOP 3

Removing Barriers to Progress / Delivery

Committing to Implementation

Lead Role for CHORD

Retain Involvement of Key Players

Agree Scheme Proposal

Agree a Programme

Licences & Consents

Business Plan

Cost Plan

Procurement





WORKSHOP 3

Agreed Risk Factors to Implementation

The project has a number of

challenges to overcome to

secure funding approvals:

Project Structure

Scale

Funding Levels

Delivery Risk

State Aid

A&BC / HIE Approvals





WORKSHOP 3

Solution Requires:

Identify Optimal Fit:

Sustainable solution, supporting long-term growth Oban bay

Addressing Transit Berth Market Need and public good

Recognising Facility as Public Infrastructure linked to North Pier

Business Case needs to:

Focus on Transit

Reduce requirement for debt / repayment

Maximise revenue / minimise displacement

Optimise capital investment

Identify scheme capable of securing funding approval





WORKSHOP 3

Solution Requires

Scale is an issue as it influences whether the facility is a Transit Facility

addressing market need or a Marina competing with existing facilities

and demand.

What is driving the scale of the project?

What influences whether the Transit Facility is:

20 berths

30 berths

40 berths

50 berths





WORKSHOP 3

North Pier & Esplanade Multi-use Quay 3-5m draft

Slipway

Yacht Transit Facility

Restaurant / Visitor Centre / Facilities

Oban Marina Full Marina Facilities

Restaurant / Accommodation / Facilities

OBC Berthing Permanent & Visitor Moorings

Community Facilities

Railway Pier Multi-use Quay

Restricted Use

Oban Bay

Centre for Marine Tourism in West Argyll

Other Oban Bay Marine Tourism Facilities Town Centre Support Facilities incl. Public Transport Interchange

Maritime Quarter

Public Slipways

Esplanade & Beach Access

Parking





WORKSHOP 3

Differentiated by Function Oban Marina North Pier OBC Berthing Railway Pier

Full Marina Services

Repair Workshops

Fuel / Diesel

Step-Ashore Pontoons

Chandlery

Laundry

Restaurant Oban town

Visitor Moorings

Permanent Moorings

Over-wintering

Short Stay Transit

Tourist Orientation & Facilities White House

Other Support Services

Excursion / Day Trip Boats

Commercial / Fishing Vessels





WORKSHOP 3

Differentiated by Use / Charge Oban Marina North Pier OBC

Berthing

Sector Mean

Cost / lin m

Annual Packages £252.00 N/A £350.00

Winter Storage £118.00 N/A £125.00

Boatyard Charges £118.00 N/A £100.00

Mast Stepping N/A £150.00

Daily Pontoon Berthing £2.30 £2.75-£3.50 £2.40

Weekly Pontoon Berthing £15.50 N/A £16.50

Duration of Stay 1-365 days 1-3 days 1-365 days

Business Case Marina Short Stay

Transit

Community

Maximising Peak Season Turnover

Operating Season 365 180-210 365





WORKSHOP 3

Restaurant

Restaurant

Hotel

So

lid

Bre

akw

ate

r

Oban Moorings

Extended North Pier

Yacht Transit Facilities

Step Ashore Pontoon / Slipway Visiting Yachts

Cruise Tenders

Excursion / Charter / Day Trip

Visitor Services





WORKSHOP 3

Restaurant

Restaurant

Hotel

Phase 1 – 2013/14

Design / Approvals for ‘Oban Moorings’

Temporary Enhancement Slipway

Establish White House Facilities





WORKSHOP 3

Restaurant

Restaurant

Hotel

So

lid

Bre

akw

ate

r

Phase 2 – 2014/15

Construct Breakwater & Dredge Pocket

Build 20 Berth Pontoon





WORKSHOP 3

Restaurant

Restaurant

Hotel

So

lid

Bre

akw

ate

r

Phase 3 – 2015+

Develop further 10 Pontoon Berths





WORKSHOP 3





WORKSHOP 3

Delivering Success?

Oban delivers facilities for Marine Tourism sector

Yacht Transit Facilities & Enhancement of North Pier


Promotion & Branding of Oban for Marine Tourism

Offering a capacity that is complementary with existing facilities a&

businesses and expandable with Market Growth.

Premium Product

Marketing and Loyalty Offers with local marinas

Promote complementary marina / transit berthing offer

Deliverable by April 2015





WORKSHOP 3



Developing a Strategy through Facilitated Stakeholder Planning

Documents

Oban Marine Tourism Study Report on Consultations · Introduction 01 7960 Oban Marine Tourism Study - Report on Consultations. March 2013 1 1.0 MARINE TOURISM FACILITIES – OBAN