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8/4/2019 OB (PT) Session 4 Attitudes and Values
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Most organizations prefer to hire people whohave already worked in other firms in similarpositions as it saves the time and moneyneeded for training new employees.
Some organizations emphasize knowledgeand experience.
But there are companies which emphasize
attitude above everything else.
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Southwest Airlines
Ranked 12th on Fortune 's "Most Admired" list in 2007
Made Forbes “Platinum List” in 2007
Ranked by Business Week as one of the top "50 Best
Places to Launch a Career" “Most Admired Companies Among Women” by
Professional Women's Magazine in 2006
“100 Best Corporate Citizens” by Business Ethics
magazine for eight years in a row “Corporate 100” by HISPANIC magazine since 2000
Included in the "Top 100 Most Innovative TechnologyOrganizations" by InformationWeek in July 2007
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Warrior Spirit Servant’s Heart Fun-Loving Attitude
Work HardDesire to be thebestBe courageousDisplay a sense ofurgencyPersevereInnovate
Follow The Golden RuleAdhere to the BasicPrinciplesTreat others with respectPut others firstDemonstrate proactiveCustomer ServiceEmbrace the SWA Family
Have FUNDon’t take yourself
too seriouslyMaintain perspective(balance)Celebrate successesEnjoy your workBe a passionateTeam player
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ATTITUDE
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A short story…….
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“Son it is not the color of the
balloon, it is what is inside that
makes it go up.”
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The thing which is there inside us that makesus go up is our ATTITUDE.
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Definition
Attitudes are evaluative statements or judgments concerning objects, people orevents.
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Components of Attitude
COGNITIVE AFFECTIVE
BEHAVIORAL
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1.The COGNITIVE component-The opinionor belief segment of an attitude.
2.The AFFECTIVE component-The emotionalor feeling segment of an attitude.
3.The BEHAVIORAL component-An intentionto behave in a certain way towards someone
or something.
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COGNITIVE
AFFECTIVE
BEHAVIOR
SUPERVISORS SHOULDALWAYS BE FAIR
MY SUPERVISOR IS NOTFAIR SO I DON’T LIKE HIM
I’AM GOING TO REQUEST A
TRANSFER
EXAMPLE
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Functions of Attitude
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ATTITUDE
EGO DEFENCEADJUSTMENT
EXPRESSIONKNOWLEDGE
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Nature & Dimensions ofAttitude
Attitudes are learned. Attitudes refers to feeling & beliefs of an individual
or group of people.
These define the predispositions towards givenaspects of the world.
Attitudes endure, unless something happens.
Attitudes are recognized & are core to anindividual.
All people irrespective of their status hold attitude. People have prejudices attitude.
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Developing Right Attitude
Changing Attitude of self:1. Be aware of one’s attitude
2. Get into continuous educational programme
3. Build + ve self esteem
4. Stay away from _ ve influence. Changing Attitude of employees:1. Give feedback
2. Accentuated positive conditions
3. Positive role model
4. Providing new information5. Use of fear
6. Influence of friends
7. The coop ting approach
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Changing Attitude ofthe Employees
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The employees in an organization havedeveloped a negative attitude towards theintroduction of a new technology which that
requires significant changes in their usualway of working .What actions canmanagement take to change such an
attitude?
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Feedback
Accentuated positive conditions
Positive role model Providing new information
The co-opting approach
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Work-Related Attitudes
Job Satisfaction
Organizational Commitment
Job Involvement
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Job Involvement
It is the degree to which employees immersethemselves in their jobs, invest time & energyin them, & view work as a central part of their
overall lives.
Job involved employees are likely to believein the work ethics & to enjoy participation in
decision making.
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1.Job Satisfaction
It refers to the employee’s general attitude
towards his job.
It is the relationship between efforts andrewards.
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Model of Job Satisfaction
OrganizationalFactors
Outcomes Received
Job Dissatisfaction
Job Satisfaction
High Absenteeism
High Turnover
Low Absenteeism
Low Turnover
Outcomes Expected
Group Factors
Individual Factors
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Consequences of JobSatisfaction
Productivity
Employee Turnover
Absenteeism Safety
Job stress
Unionization Employee Health
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How employees expressdissatisfaction
ACTIVE
DESTRUCTIVE CONSTRUCTIVE
PASSIVE
EXIT VOICE
NEGLECT LOYALTY
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EXIT-Behavior directed toward leaving theorganization, including looking for a newposition as well as resigning.
VOICE-Actively and constructively attemptingto improve conditions, including suggestingimprovements, discussing problems with
superiors etc.
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LOYALTY-Dissatisfaction expressed bypassively waiting for conditions to improve.
NEGLECT-Passively allowing conditions toworsen, including chronic absenteeism orlateness, reduced effort, and increased errorrate.
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2.Organizational Commitment
It refers to the degree to which an employeeidentifies with a particular organization and itsgoals and wishes to maintain membership in
the organization.
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3 Types of OrganizationalCommitment
Affective Commitment – Desire
Normative Commitment – Obligation Continuous Commitment – Insecurity
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Building OrganizationalCommitment
High levels of Job Responsibility
Job enrichment
Recognition Fair treatment
Healthy relationship
Career growth
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Job Involvement
It is the degree to which employees immersethemselves in their jobs, invest time & energyin them, & view work as a central part of their
overall lives.
Job involved employees are likely to believein the work ethics & to enjoy participation in
decision making.