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o Introduction o Brief synopsis of the case o Defining the Virtual Organization o Knowledge Management through IT o Alternatives and their pros and

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Page 1: o Introduction o Brief synopsis of the case o Defining the Virtual Organization o Knowledge Management through IT o Alternatives and their pros and
Page 2: o Introduction o Brief synopsis of the case o Defining the Virtual Organization o Knowledge Management through IT o Alternatives and their pros and

o Introductiono Brief synopsis of the case o Defining the Virtual Organizationo Knowledge Management through ITo Alternatives and their pros and cons o Class Voteo Our Action Plano Class Exerciseo Q & A

Page 3: o Introduction o Brief synopsis of the case o Defining the Virtual Organization o Knowledge Management through IT o Alternatives and their pros and

Small, specialized, global consulting group

Provides information systems and management solutions› Exploration › Production

Consultants and software developers around the world

Pay Zone is a virtual organization

Page 4: o Introduction o Brief synopsis of the case o Defining the Virtual Organization o Knowledge Management through IT o Alternatives and their pros and

The principals are considering growth options but are intent on preserving the quality of life benefits provided by their virtual business model. The case examines the communication technologies employed by the principals in support of their virtual teamwork and describes the administrative information

Page 5: o Introduction o Brief synopsis of the case o Defining the Virtual Organization o Knowledge Management through IT o Alternatives and their pros and

IT infrastructure enables the firm to operate with no administrative staff or office

organizational and personal lifestyle drivers underlying the company’s ability to operate successfully in a virtual world

Page 6: o Introduction o Brief synopsis of the case o Defining the Virtual Organization o Knowledge Management through IT o Alternatives and their pros and

Worldwide market for increasingly scarce commodity [oil and gas]

Changing employment patterns: contracting vs permanent employees

Businesses increasingly transcending international boundaries

Remote sites for oil and gas exploration necessitated new information and communication technologies.

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1. Expand company by:› 1.1 Adding young partners› 1.2 Contracting to consultants

2. Sell the company

3. Sell the software division

Page 8: o Introduction o Brief synopsis of the case o Defining the Virtual Organization o Knowledge Management through IT o Alternatives and their pros and
Page 9: o Introduction o Brief synopsis of the case o Defining the Virtual Organization o Knowledge Management through IT o Alternatives and their pros and

Time and space no longer define the organization

Exists whenever and wherever the participants want

Visionary in its design and management Information Systems in its purest form

Communications Software

Simply could not exist without www and telecommunications (3.7M hits on Google)

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Significance of Business Model to the case:› IS design and development

Internal systems

› IS management Visionary

› IS usage Creates efficiencies and decreases costs

through tools

Page 11: o Introduction o Brief synopsis of the case o Defining the Virtual Organization o Knowledge Management through IT o Alternatives and their pros and

Dynamics of social and cultural factors› Trust and accountability› Collaboration and co-operation› Self governance › Knowledge of other’s core competencies

Leadership may be fragmented VO’s defy traditional org behaviour and

structure › Mgmt theory does not always apply

Consider HR policies, Org theory group norms

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Brokerage (buy and sell) Software Developers and IT Consulting Services Essentially Knowledge Management is

the prime candidate and the mainstay in the Pay Zone case

Page 13: o Introduction o Brief synopsis of the case o Defining the Virtual Organization o Knowledge Management through IT o Alternatives and their pros and

Human Capital

Structural Capital

Customer Capital

Page 14: o Introduction o Brief synopsis of the case o Defining the Virtual Organization o Knowledge Management through IT o Alternatives and their pros and
Page 15: o Introduction o Brief synopsis of the case o Defining the Virtual Organization o Knowledge Management through IT o Alternatives and their pros and

1. Expand company by:› 1.1 Adding young partners› 1.2 Contracting to consultants

2. Sell the company

3. Sell the software division

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1.1. Add new partners Pros:

› Continue current lifestyle› Significant increase in income› Fend off competition by reinforcing

competitiveness› Expand software development and consulting

services› Increased capacity for new clients› Expand knowledge base

Page 17: o Introduction o Brief synopsis of the case o Defining the Virtual Organization o Knowledge Management through IT o Alternatives and their pros and

1.1. Add new partners cont…: Cons:

› Need to buy in and cultural & social integration

› Management collaboration› Corporate governance› Partnership agreements› Potential debt

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1.2. Contract consultants Pros:

› Expand knowledge base

› Corporate control still resides with principals

› Not fully required to find a partner who fits with PZ culture and business mode.

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1.2. Contract consultants Cons:

› Less stability for long-term growth – low commitment

› Costs to find and hire consultants – higher than an equally qualified permanent partner

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Pros:› Large payout – extract full value of firm

while company is unique and no competition

› Don’t have to worry about future (competition and other risks)

› Can continue to offer consultant services with no ownership rights

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Cons:› Relinquish control of company, lifestyle

› Loss of future perpetual revenue stream (clients, contracts, potential partnerships, agreements, licensing)

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Pros: › Payout from sale

› Linking consulting services from software which would contribute to permanent earnings

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Cons:› Loss of control

› Loss of growth

› Loss of revenue from services provided for sale of software

Page 24: o Introduction o Brief synopsis of the case o Defining the Virtual Organization o Knowledge Management through IT o Alternatives and their pros and
Page 25: o Introduction o Brief synopsis of the case o Defining the Virtual Organization o Knowledge Management through IT o Alternatives and their pros and

What do you think? Expand the firm via recruitment of new

partners? Expand the firm via contracting full-

time consultants? Sell the firm outright? Sell the software side of the business

and remain active in consulting?

Page 26: o Introduction o Brief synopsis of the case o Defining the Virtual Organization o Knowledge Management through IT o Alternatives and their pros and

Group chose option #1, via adding new partners. Feel as though the new blood may bring

increased capacity to draw clients and revenues going forward.

Allows the group to maintain the firm under it’s control which is a big factor of contention and consideration.

Addresses the goals of increasing the income of the partners as well as a stronger ability to compete in the future.

Page 27: o Introduction o Brief synopsis of the case o Defining the Virtual Organization o Knowledge Management through IT o Alternatives and their pros and

Ultimately the strategy allows the partners to continue with their current lifestyle, a very important factor to their group.

It allows them to keep their business, as opposed to selling it outright and still achieve a higher income.

They now have the choice of retiring at an early age with the new partners coming on board. However they have the option of remaining in some form of control by becoming silent partners.

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By remaining in the business they are able to continue to take advantage of their niche market and high demand services.

The business of Pay Zone will only continue to increase in demand since the industry is clearly leaning towards consulting firms rather than permanent, in-house specialists.

The Pay Zone model addresses the future now by creating a viable system of doing business globally and by taking advantage of technologies. By staying in the business they have the potential to increase income exponentially.

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No solution was without some negative connotation. First off the group runs the risk of compromising their organizational culture. The new partners may not be completely on-board with the style of life, and business, that the current group supports.

Secondly, future issues in the vision of how the firm should be led and what the values should be may be argued by those not in the original group. There is the potential for dissention with new partners and this may be a cause of political problems.

Page 30: o Introduction o Brief synopsis of the case o Defining the Virtual Organization o Knowledge Management through IT o Alternatives and their pros and

Third, the group will need to come to a consensus as to how it plans to move forward and claim more of their desired market share. This will not be an easy decision to make as there are new opinions that will hold sway.

Finally, the current partners may need to be reimbursed for their initial investment in the knowledge capital that make up most of the assets of Pay Zone.

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The only way that Pay Zone was able to be successful in its model, we believe, is that they began with these values and never fell back, they only strengthened them. If they had attempted to implement this business and IS model post-hoc they may not have had the success they were able to achieve.

We see that the opposite is true also though, in that going from a virtual organization model like PayZone to more standard model would be just as difficult to undertake.

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100 100 100

200 200 200

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These type of business models are not defined by time and space and can exist whenever and wherever the participants want. It’s design is visionary and at the forefront of innovation.

A10A1000

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What are virtual organizations?

A10A1000

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This type of Knowledge Management resource includes Knowledge distribution and access, and Knowledge organization and categorization.

A20A2000

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What is structural capital?

A20A2000

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This software allowed Pay Zone to use multi-point video conferencing and voice over IP (VoIP).

B10B1000

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What is NetMeeting?

B10B1000

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DAILY DOUBLEDAILY

DOUBLEWin two prizes for the

correct response

B20B2000

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This hardware provided Pay Zone with auto-replication and 128-bit encryption abilities to guarantee reliability, integrity, and to prevent possible data loss.

B20B2000

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What is a “mirrored” server?

B20B2000

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Worldwide competition for these scarce commodities are increasing and new discoveries are occurring at a rate less than that of global consumption.

C10C1000

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What are oil and natural gas?

C10C1000

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These staff are highly qualified in-house experts. Many oil companies are shifting away from hiring and keeping these type of human capital.

C20C2000

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What are long-term or permanent employees?

C20C2000

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