O Brave New World:How the corporate learning ecosystem is evolving

September 25, 2008Brandon Hall Innovations in Learning Conference

Allison AndersonIntel Corporation

Intel Learning & Development, Learning Innovations & Technology Group

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Intel Corporation, 2008 – Intel Confidential

Allison Anderson

Intel Corporation (10 yrs) Manager, Learning Innovation and

Technology Leader of Intel Learning Community of

Practice Social Learner Ecosystem Advocate I’m on: LinkedIn, MySpace, Facebook,

LearningTown, PDXDogs

Allison AndersonManager, Learning Innovation & TechnologyIntel Corporation(503) 696-7000allison.anderson@intel.com

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Intel Corporation, 2008 – Intel Confidential

"Having exceeded the limits of what any of us can understand on our own, we turn to our collective intelligence to survive" 

- Jay Cross

http://jaycross.com/

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Intel Corporation, 2008 – Intel Confidential

The Learning Ecosystem – A few trends

Cognitive overload Speed of Need Generational impact Formal learning evolving A culture of contribution Gap between learning at home and

learning at work Social Networking escapes

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Intel Corporation, 2008 – Intel Confidential

Our Traditional ApproachLearning is an event, wherein

designated experts (instructors) from the learning organization provide structured, formal learning courses. These courses

may be in a classroom, delivered virtually, or online.

Learning is “spoon fed” to employees in a one-size-fits all effort.

So what’s REALLYhappening?

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Intel Corporation, 2008 – Intel Confidential

• CommunicateCommunicate• CollaborateCollaborate• ContributeContribute

• ConnectionsConnections• ContextContext• ContentContent• ControlControl

We call this a Learning Ecosystem

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Intel Corporation, 2008 – Intel Confidential

Adapted by Allison Anderson, Intel Corporation: Original source: American Psychological Association (APA):

ecosystem. (n.d.). The American Heritage® Science Dictionary. Retrieved February 24, 2008, from Dictionary.com website: http://dictionary.reference.com/browse/ecosystem

Ecosystem: A community of organisms together with their physical environment, viewed as a system of interacting

and interdependent relationships.

Learning Ecosystem: A community of employees, peers and experts together with compelling,

dynamic content, viewed as a system of interacting and interdependent relationships.

Why “Ecosystem”?

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Intel Corporation, 2008 – Intel Confidential

Learning Ecosystem – The Vision

A collaborative, active, global learning community where employees are contributors as well as consumers of learning.

The web is a “platform for social and collaborative exchange in which users meet, collaborate, interact and… create content and share knowledge through wikis, blogs, photos and video sharing services, and activities such as collaborative tagging.”*

Where arewe now?

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Intel Corporation, 2008 – Intel Confidential

Ecosystem Model of Learning

Employees interact with peers, with resources, and with experts in order to learn what they need, when they need it. The learning environment is

personalized.

Traditional Model of Learning

The learning organization provides structured, formal learning options. Learning is delivered to employees in a

one-size-fits all effort.

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Intel Corporation, 2008 – Intel Confidential

Where are we now?

Where are we headed?Roberto

Home vs. Work

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Intel Corporation, 2008 – Intel Confidential

6 Degrees of Learning

Employees interact with peers, with resources, and with experts in order to learn on the job, when they need it. The relative strength of resources (connection to search topic, organizational link to learner, etc) is clearly visible.

Weakest link Weaker link

Strongest link

LivePlasma

Visual Thes.

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Intel Corporation, 2008 – Intel Confidential

Connections

People

Purpose

Resources

Performance

Connecting People-to-PeopleCultivating high-performance networks of high-quality relationships

Connecting People-to-PurposeBuilding and sustaining a sense of personal and organizational mission

Connecting People-to-ResourcesManaging knowledge, technology, tools, capital, time and physical space to achieve professional and business goals.

From: Deloitte Research – It’s 2008, Do You Know Where Your

Talent Is? Connecting People to What Matters

©2007 Deloitte Development, LLC

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Intel Corporation, 2008 – Intel Confidential

How do we get there?

• Take small steps with individual projects and programs.

• Keep the long range plan in mind – keep comparing the grand picture to current opportunities.

• Find related cross-functional efforts and create partnerships.

• Identify and talk about the business value…. constantly

• Study the global population to understand challenges and opportunities.

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Intel Corporation, 2008 – Intel Confidential

Our New Role

Get to know your audience Transition Change Management Partnerships and opportunities Create, facilitate and negotiate

communities Seed the content system Masters of Context Inspect your surroundings – current

tools, communities Understand the applications of the

technology Make it easy, and get out of the

way

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Intel Corporation, 2008 – Intel Confidential

Backup

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Intel Corporation, 2008 – Intel Confidential

Ecosystem:Learning through Web 2.0 Tools

Community Content Collaboration

Professional Networking Rich profiles / Digital Identity Blogs Status update tools (Twitter)

Pod/Vodcasting Wiki Forums Video (YouTube) Phots (Flickr) Digital Books

Communities of Practice Wiki Virtual worlds Instant Messaging

Control Contribution Context

Search Tagging Mash-ups RSS Semantic Web

Wiki Video (YouTube) Phots (Flickr) Blogging

Social Bookmarking Ratings Tag Clouds Relational Information Intelligence Augmentation

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Intel Corporation, 2008 – Intel Confidential

Collaborate

Connections

Context Content

Control

Contribute

Communicate

DiscussionFramework

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Intel Corporation, 2008 – Intel Confidential

Elements of the Shift

Image Courtesy Jay Cross

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Intel Corporation, 2008 – Intel Confidential

Business Value

access to info & experts = time to competency and performance

Learning @ Point of Need = access, time way from job, relevancy of information

collaboration = innovation opportunities stronger inculcation of culture

Simpler form factors = development costs, time to market

facilitation of informal learning works with the natural flow – learning becomes invisible

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Intel Corporation, 2008 – Intel Confidential

A Few Resources

Cross, Jay; Informal Learning: Rediscovering the Pathways that Inspire Innovation and Performance © 2007 John Wiley & Sons

Cross, Rob; The Hidden Power of of Social Networks: Understanding How Work Really Gets Done in Organizations © 2004 Harvard Business School Publishing

It's 2008: Do You Know Where Your Talent Is? Connecting People to What Matters www.deloitte.com Deloitte Research ©2007

The New Media Consortium and the EDUCAUSE Learning Initiative; The Horizon Report 2008 Edition

Fischer, Gerhard & Konomi, Shin’ichi; Innovative Socio-Technical Environments in Support of Distributed Intelligence and Lifelong Learning; JCAL

Torniai, Carlo; Jovanovic, Jelena; Gasavic, Dragan; Bateman, Scott; Hatala, Marek; eLearning Meets the Social Semantic Web; © 2008 IEEE International Conference on Advances Learning Technologies

Woodhill, Gary; Computer Supported Collaborative Learning for Training and Development: Research and Practice; Brandon Hall Research

Woodhill, Gary; Mobile Learning: The Essential Information for Training Professionals; Brandon Hall Research

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Intel Corporation, 2008 – Intel Confidential

Roberto’s Personal Learning Zone

Corporate content

Finance SharePoint: NPV templatesFinance at Intel eCourse

Finance Basics: Virtual Course (LMS)

The People Place

JTAnna

SaadiaScott HolmanAndy BryantBob Baker

Jonathan D.

ExpertNetwork

(SN)

Required Trng

Focal CoursesCorp Code of Conduct

Security Training

Net Present Value (NPV)

What do you need to know?

Latest Comment on Finance Blog

Most popular search terms

Highest rated

What’sHot

User-Generated

Content

Employee BlogsIntelpedia

My FavoritesSubscriptionsFinance BlogNewsletters

External Links

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Intel Corporation, 2008 – Intel Confidential

Controlling Information Overload

1,319,872,109 internet users 50 million blogs 35 billion emails sent each day Nearly a quarter of the world's

population – roughly 1.4 billion people – will use the Internet on a regular basis in 2008. (IDC)

7+ million pages on Wikipedia (worldwide) in 200 language

In January 2008 alone, nearly 79 million users had made over 3 billion video views.[3]

More than 65 billion Facebook page views per month

MySpace has more than 110 million monthly active usersaround the globe

Intelpedia (May2008) 20k pages, 200,000 page hits per day, 5000 active authors.