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NYUIDENTITY
No 1
LOGO BASICS
470,000ALUMNI
48,000STUDENTS
9,000 EMPLOYEES
3,100 FULL-TIME FACULTY
2,500 COURSES OFFERED
130COUNTRIES REPRESENTED
18 SCHOOLS
11 STUDY AWAY SITES
3DEGREE GRANTING CAMPUSES
1 UNIVERSITY
(Unified under a shared logo)
Then
Now
BARRY E. ADLERBernard Petrie Professor of Law and BusinessAssociate Dean for Information Systems and Technology
New York University School of Law40 Washington Square South, 403ANew York, NY 10012
P: 212 998 6660 F: 212 995 [email protected] law.nyu.edu
LYNNE P. BROWN, Ph.D.Senior Vice President
University Relations & Public AffairsBobst Library70 Washington Square South, Room 1211 New York, NY 10012-1119
P: 212 998 2350 F: 212 995 4822 [email protected]
SHERIL ANTONIOAssociate DeanKanbar Institute of Film & TelevisionClive Davis Institute of Recorded Music
Tisch School of the Arts721 Broadway, 9th FloorNew York, NY 10003
P: 212 998 1717 F: 212 995 [email protected]
TISCH
BARRY E. ADLERBernard Petrie Professor of Law and BusinessAssociate Dean for Information Systems and Technology
New York University School of Law40 Washington Square South, 403ANew York, NY 10012
P: 212 998 6660 F: 212 995 [email protected] law.nyu.edu
LYNNE P. BROWN, Ph.D.Senior Vice President
University Relations & Public AffairsBobst Library70 Washington Square South, Room 1211 New York, NY 10012-1119
P: 212 998 2350 F: 212 995 4822 [email protected]
SHERIL ANTONIOAssociate DeanKanbar Institute of Film & TelevisionClive Davis Institute of Recorded Music
Tisch School of the Arts721 Broadway, 9th FloorNew York, NY 10003
P: 212 998 1717 F: 212 995 [email protected]
TISCH
6 NYU Identity: Logo Basics
LONG LOGO: This version is used for outside audiences where
the full name adds additional information. It is also used when the
communications would benefit from a more formal approach.
STACKED LOGO: This version is used in a few instances in which the
final size is too small or too large, such as in small digital applications
and large outdoor flag applications.
SHORT LOGO: This version is used as the primary NYU logo and
for central administration business communications. Is easily recognized
at a variety of sizes for both print and digital communications.
THE UNIVERSITY LOGOS
Logo basics
NYU Identity: Logo Basics 7
PRIMARY USE
Ideally, the logo should be reproduced in Violet (PMS 2597).
It can also be reproduced in black or reversed out to white
from a dark background.
CLEAR SPACE
Allow the logo room to breath and maintain an appropriate
amount of clear space around the logo. “X” represents
one-half the size of the torch in the box and is used as a
measuring tool to help maintain clearance.
PRIMARY COLOR
The primary color is NYU Violet (PMS 2597).
MINIMUM SIZES
To maintain full legibility, never reproduce the logo at
heights smaller than 0.25 inches tall for print and
30 pixels tall for digital. There is no maximum size limit,
but use discretion when sizing the logo. It should never
be the most dominant element on the page.
NYU Violet
PMS: 2597CMYK: C85, M100, Y0, K0RGB: R87, G6, B140HEX: 57068c
Digital (web, mobile, tablet, video)
0.25”
30 pixels
1/2 X
1/2 X
1/2 X
1/2
XX
8 NYU Identity: Logo Basics
Usage
Department of Finance
DO USE THE ENTIRE LOGO
The NYU logo includes the logomark combined with
the logotype. Through consistent use, we can create a
distinctive visual identity that is easily recognized and that
can be protected from impostors or unauthorized uses.
DO NOT CHANGE THE LOGO
The logo should not be altered in any way.
LOGO
Logomark Logotype
Do not remove the torch from the box.
Do not add additional type to the logo.
Do not create other logos using the torch.
Do not color the torch in other colors.
Do not distort the shape of the logo.
Do not remove parts of the logo.
Do not crop the torch in a different way.
NYU Identity: Logo Basics 9
DO USE THE LOGO THIS WAY DO NOT USE THE LOGO THIS WAY
Do not make the torch transparent.
Do not use the black logo on an NYU violet background.
Do not use the NYU violet logo on a black background.
Do not use the logo over busy backgrounds.
Do not use the color logo over backgrounds where there is
not enough contrast to have the logo stand out.
10 NYU Identity: Logo Basics
SHORT LOGO: This version uses the shorthand name most commonly
referred to by students, faculty, and staff when referencing the school.
The short logo creates a strong graphical mark, is more flexible, and is
easily recognized at a distance or in small sizes.
LONG LOGO: The second version, or formal logo, includes the full
name of the school and is best used in instances when additional
descriptive information will add value to the communications.
STACKED LOGO: Where space is limited, the logo can be
stacked to accommodate the full name.
SchoolsSCHOOL LOGO VARIATIONS
NYU Identity: Logo Basics 11
SPS
STEINHARDT
ARTS & SCIENCE
SCHOOL LOGO EXAMPLES
12 NYU Identity: Logo Basics
Study Away
NYU Identity: Logo Basics 13
CentralLOGO & LOGO WITH OFFICE LOCKUP
Using the full logo is the best way to communicate your
official connection to the university. In certain instances,
where it is important for your audience to know the
office behind the communications, we have created an
office lockup.
BUSINESS COMMUNICATIONS
For business communications, like letterhead, envelopes,
and business cards, it is unnecessary to use the office
lockup. The use of the departments name in bold in the
address line is sufficient.
Division of Operations10 Astor PlaceNew York, NY 10003
PATRICIA GRAHAMChief of StaffOffice of the Executive Vice President
Division of Operations10 Astor PlaceNew York, NY 10003
P: 212 998 2376 M: 917 226 [email protected]
Dear Mr. Pleasant,
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean a tortor urna. Maecenas tristique, ipsum eu
scelerisque scelerisque, lacus urna laoreet elit, non scelerisque orci odio sed tellus. Praesent pretium, magna vel
lacinia volutpat, ligula tellus malesuada orci, eget iaculis purus mi ut dui. Curabitur id augue laoreet justo dignissim
aliquet. Vestibulum a mauris eu neque pellentesque ullamcorper semper non orci. Fusce pharetra fermentum
ultricies. Fusce eu neque a massa consectetur sagittis. Suspendisse potenti. In odio justo, venenatis in tempus at,
fermentum quis erat. Vestibulum dictum, lectus sit amet imperdiet laoreet, leo magna fermentum quam, id sodales leo
lectus nec nisl. In diam sapien, cursus eu feugiat at, egestas sit amet enim. Suspendisse.
Maecenas in dui nec arcu porttitor facilisis. Donec eros tortor, lobortis vitae laoreet eu, aliquam eu ante. Nunc tempor,
lectus vitae sagittis tincidunt, quam massa bibendum nunc, at volutpat tellus enim in diam. Cum sociis natoque
penatibus et magnis dis parturient montes, nascetur ridiculus mus. Proin cursus facilisis tempor. Mauris vitae arcu
enim. Nam odio orci, pulvinar at condimentum sed, ultrices ut elit. Nunc commodo feugiat porta. In hac habitasse
platea dictumst.
Nulla facilisi. Ut sed nisi metus. Nulla facilisi. Mauris fermentum urna a ipsum volutpat dignissim. Donec volutpat
venenatis libero in condimentum. Nulla facilisi. Phasellus suscipit mi vitae tellus vulputate sit amet mollis velit
malesuada. Phasellus at ullamcorper magna. In mauris dui, ultricies vel pellentesque a, facilisis at odio. Cras
imperdiet erat eu urna tincidunt quis tristique ante convallis. In at metus odio.
Sincerely,
Full Name, Title
Contact Details if needed
PATRICIA GRAHAMChief of StaffOffice of the Executive Vice President
Division of Operations10 Astor PlaceNew York, NY 10003
P: 212 998 2376M: 917 226 3155
14 NYU Identity: Logo Basics
Keep in mindDO USE THE LOGO IN THIS WAY
Use top/bottom, left/right positioning to communicate
hierarchy or organizational structure.
DO NOT USE THE LOGO THIS WAY
The size and placement of the logo should be organized
in a professional manner.
DEPARTMENT NAMEOR INITIATIVE CAN GO HERE
Title of Publication
DEPARTMENT NAMEOR INITIATIVE CAN GO HERE
Title of Publication
DEPARTMENT NAMEOR INITIATIVE CAN GO HERE
Title of Publication
DEPARTMENT NAMEOR INITIATIVE CAN GO HERE
Title of Publication
DEPARTMENT NAMEOR INITIATIVE CAN GO HERE
Title of Publication
DEPARTMENT NAMEOR INITIATIVE CAN GO HERE
Title of Publication
DEPARTMENT NAMEOR INITIATIVE CAN GO HERE
is proud toannounce
Do not make the logo the most
dominant image on the page.
Do not use the logo as a word
in a sentence.
Title of Publication
DEPARTMENT NAMEOR INITIATIVE CAN GO HERE
NYU Identity: Logo Basics 15
DO NOT CREATE UNNECESSARY LOGOS
Separate logos for your unit, project, department, institute, or center are unnecessary and add to the complexity and clutter
of NYU’s visual landscape. Below are the reasons why NYU does not allow additional or new logos.
Keep in mind
1. The NYU logo reflects our strong reputation. By using the NYU logo, you are tapping into a
globally recognized brand identity and a reputation
that has been built over NYU’s nearly 200-year
history. Separate or unique logos often confuse the
audience and your message.
2. A coordinated visual identity builds and reinforces the larger NYU brand. Seemingly unrelated logos do not serve the
interests of the individual unit or NYU as a whole.
The name recognition of units within NYU is
strengthened through the collective power
of a single brand.
3. The professional design of the NYU logo has endured the test of time. The NYU logo was designed by Tom Geismar from
Chermayeff & Geismar, the renowned branding firm
behind some of the world’s leading logos, like NBC,
Mobil, PBS, and the Smithsonian. Logos that are not
designed by professionals can damage an initiative
and undermine the University’s reputation.
4. Using the NYU logo makes communications clear. The most effective communications are simple.
Unfamiliar or multiple logos add to the complexity
of communications and place an extra burden on
the audience to decipher your messages.
5. NYU has sufficient resources to effectively promote its brand to the benefit of all units within the University. Promoting a brand and logo takes considerable
financial resources and time. Most initiatives do not
have the resources or expertise to effectively brand
themselves through widespread advertising
and marketing.
16 NYU Identity: Logo Basics
DO NOT USE MORE THAN ONE VERSION OF THE LOGO
It’s not necessary to use more than one university logo.
ABOUT | ADMISSIONS | ACADEMICS | FACULTY | CAREER | GIVING | ALUMNI
QUICK LINKS
About
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On Facebook
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FULL SCHOOL NAMEINCLUDING DONOR
SCHOOL
NYU Identity: Logo Basics 17
DO NOT USE MULTIPLE SCHOOL LOGOS
One NYU logo clearly communicates that this is an NYU initiative.
Original with old logos
Incorrect use of multiple school logos
Correct use of one NYU logo, which uses typography to identify various participants
ARTS & SCIENCE | DENTISTRY | GALLATIN | NURSING SCPS | STENHARTDT | SILVER | STERN | WAGNER
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NYU LEADERSHIP INITIATIVE
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The WallExamples of good uses of the logo
i i i i ii i
www.law.nyu.edu
Office of JD Admissions 139 MacDougal Street, Suite C-20 New York, NY 10012-1076 Telephone: (212) 998-6746 Fax: (212) 995-4527 [email protected]
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The View from
Washington Square
NYU Identity: Logo Basics 19
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