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NYUIDENTITYEXTERIORSIGNAGE
Supplement 2
Introduction The Importance of Signage Guidelines . . . . . . . . . . . . . . . 4 Landmarked Buildings and Historic Districts . . . . . . . . . . 4 Who Are These Guidelines For? . . . . . . . . . . . . . . . . . . . . . 4 What This Manual Provides . . . . . . . . . . . . . . . . . . . . . . . . . 4 Steps for Ordering Signs . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Overview Kit of Parts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Elements Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Message Hierarchy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Sign Types Campus Flags . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Banners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12 Entrance Signs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Campus Maps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Implementation Solid/Non-Translucent Facade . . . . . . . . . . . . . . . . . . . . . 26 Glass/Translucent Facade . . . . . . . . . . . . . . . . . . . . . . . . . 27
Welcome to the Exterior Signage Standards for New York University.
4 NYU Identity: Signage Guidelines
Signage guidelines are important for a number of reasons .
1 . A coordinated wayfinding system helps people navigate their surroundings, especially when visiting NYU for the first time . Consistent use of guidelines will help students navigate our campuses and ultimately find their destinations more easily .
2 . At NYU there is an added burden of campuses being embedded in busy urban landscapes . Signage provides a sense of confirmation that people are in the right location and differentiates NYU within the neighborhood, on the street, and within multi-use buildings .
3 . Wayfinding signage elements are an extension of the visual identity of New York University . They are an important aspect that reinforces the branding that is expressed throughout all our communications platforms .
Use of the logo standards is strictly enforced on all wayfinding signage . Use of the logo, typography, and color must be followed throughout the development of signage systems . Any questions regarding the logo standards or these guidelines, please contact urpa .styleguide@nyu .edu .
NYU’s location in New York City is integral to what makes us unique . Our presence in Greenwich Village is a huge benefit, but it also presents some challenges as it relates to signage . Many of our buildings are landmarked buildings that reside in historic districts . In many cases, that means we must follow the guidelines set forth by those commissions that govern those designations . Before any planning work begins for external signage and wayfinding, it is important to ascertain whether or not the building concerned falls within any of these restricted categories .
These guidelines are to be used by professional designers, architects, and fabricators to design and produce accurate signage programs for the University . Final signage packages must include location plans, a message schedule, and elevations of all signage installation with final dimensions and architectural coordination .
Additional fabrication detail and architectural coordination may also be required depending on the project . Artwork and final layout of all materials are to be produced by contracted designers, architects, or fabricators . Drawings shown are for reference only and not to be used as final artwork .
This manual provides approved graphic elements, materials, and fabrication guidelines for all standard exterior signage, including flags, banners, entrance signs, and campus maps . It has been prepared and distributed to ensure the success of branded exterior signage and the NYU identity .
Do not, under any circumstances, create custom signs or signs that deviate from the sign types defined in this kit .
Signage packages created for new construction or a renovation of an existing building must be created by a graphic designer, architect or architectural firm, or fabricator and coordinated through the Office of University Relations and Public Affairs, the Office of Construction Management, and the Office of Strategic Assessment, Planning, and Design . Replacement signage requested by an NYU faculty member for a college, academic building, or space should be coordinated through the facilities manager for that building from the Office of Facilities Management .
Start HereTHE IMPORTANCE OF SIGNAGE GUIDELINES
LANDMARKED BUILDINGS AND HISTORIC DISTRICTS
WHO ARE THESE GUIDELINES FOR?
WHAT THIS MANUAL PROVIDES
STEPS FOR ORDERING SIGNS
NYU Identity: Signage Guidelines 5
NEW CONSTRUCTIONOR RENOVATION
IN KINDREPLACEMENT
NEW BRANDING REPLACEMENT
PRODUCEROF ARTWORKPACKAGE
GUIDELINES ANDACTION TAKEN
APPROVAL OF DESIGNAND PLACEMENT
FABRICATION ANDINSTALLATION
REQUESTER
EXTERNALARCHITECT,
GRAPHICDESIGNER, AND
FABRICATOR
CREATES SIGN PACKAGE,
INCLUDING FINAL ARTWORK,
LOCATION PLANS,AND ARCHITECTURE
COORDINATION
LAYOUT APPROVAL UNIVERSITY
RELATIONS AND PUBLIC AFFAIRS
PLACEMENTAPPROVALOFFICE OFSTRATEGIC
ASSESSMENT, PLANNING,
AND DESIGN
INTERNALFACILITIES
MANAGEMENT
INTERNALOFFICE OF
CONSTRUCTION MANAGEMENT
INTERNALOFFICE OF STRATEGIC
ASSESSMENT, PLANNING,
AND DESIGN
INTERNALUNIVERSITY
RELATIONS AND PUBLIC AFFAIRS
INTERNAL UNIVERSITY
RELATIONS AND PUBLIC AFFAIRS
ARCHITECTURAL COORDINATION
OFFICE OF STRATEGIC
ASSESSMENT, PLANNING,
AND DESIGN
INTERNALFACILITIES
MANAGEMENT
INTERNALNYU STAFF/OFFICE OF
CONSTRUCTION MANAGEMENT
INTERNALFACILITIES
MANAGEMENT
INTERNALNYU STAFF,
SCHOOLS, OR BUILDINGS
Building PlacementStrategic Assessment, Planning, and [email protected]
Ordering and InstallationFacilities [email protected]
Design and Visual IdentityUniversity Relations and Public [email protected]
Key Offices
6 NYU Identity: Signage Guidelines
OverviewKIT OF PARTS
BANNER
PRIMARYCAMPUSFLAG
BN
FL-1
STAINLESS STEELENTRANCE SIGNPLAQUE
EN-2
SECONDARYCAMPUSFLAG
FL-2
14 West 12th Street
Furman Hall
School of Continuing &Professional Studies
Jacob D. FuchsbergClinical Law Center
SMALL WALL-MOUNTEDCAMPUS MAP FRAME
CM-1
Wayfinding tools have been created as a kit of parts to address how people engage with the built environment . Zones have been created for consistency of mounting locations, and the signage has been created at a scale for high visibility . There are four sign types in the exterior signage system: campus flags, banners, entrance signs, and campus maps .
Sign numbers have been provided for each sign type for use with location plans and message schedules . Material, size and identity specifications are provided in the Sign Type section . Recommendations for mounting techniques and locations are offered, but will need to be verified in the field and coordinated with architectural teams and the Office of Construction Management or the Office of Strategic Assessment, Planning, and Design .
ZONE 3Large campus flags can be seen from afar to provide awareness of NYU buildings in the district .
ZONE 2Individual buildings may have a banner, to identify the specific function of the building .
ZONE 1Campus maps and entrance identification signage on or near the doors provide the visitor with immediate information regarding their surroundings .
NYU Identity: Signage Guidelines 7
STAINLESS STEELENTRANCE SIGN PLAQUE
CAST BRONZEENTRANCE SIGN PLAQUE
VINYL ENTRANCE SIGN
EN-1 EN-2 EN-3
556 LaGuardia Place
Skirball Centerfor the Performing Arts
556 LaGuardia Place
Skirball Centerfor the Performing Arts
556 LaGuardia PlaceSkirball Center for the Performing Arts
LARGE WALL-MOUNTEDCAMPUS MAP FRAME
SMALL WALL-MOUNTEDCAMPUS MAP FRAME
CM-2
FREESTANDINGCAMPUS FRAME
CM-3CM-1
KIT OF PARTS: ZONE 1
8 NYU Identity: Signage Guidelines
Elements
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
MERCURY TEXT ROMAN (WITH SMALL CAPS)
GOTHAM BOLD
GOTHAM MEDIUM
GOTHAM LIGHT Gotham
Gotham is a sans serif typeface and the primary
typeface of New York University.
Mercury Text
Mercury Text is the secondary typeface of
New York University.
Any expression of NYU’s visual identity, including
exterior signage, should comply with the University’s
graphic standards.
We have defined graphic design elements and practices that are universal to the NYU signage system . These conventions and best practices will be used for typography, logos, and message hierarchy .
TYPOGRAPHY
NYU Identity: Signage Guidelines 9
COLOR
COLOR
LOGO
University Identification
Street Address
Building Identification
School/Tenant Identification
Building Donor Identification
Historic Landmark Information
NYU Violet
The primary color is NYU Violet.
Please follow the color processes
that best suits the final artwork
production.
Entrance signs can include multiple lines of information, including
university identification, street address, building name,
school/tenant information, donor recognition, and historic landmark
information. When a sign displays multiple messages, they should
appear in the order specified below.
For more information on message hierarchy, refer to page 18.
White
White is used as a background
on primary campus flags (FL-1),
logo color on secondary
campus flags (FL-2), message
color on banners (BN), and vinyl
entrance signs (EN-3)
45 Percent Gray
A 45 percent gray is used
for donor recognition on
banners (BN).
The NYU logo, consisting of the logomark (torch in the box)
and the logotype (New York University) should never be
recreated. The logo and its guidelines are available online at
nyu.edu/styleguide.
Any expression of NYU’s visual identity, including exterior
signage, should comply with the University’s graphic standards.
Short Logo
Long Logo
Stacked Logo
PMS: 2597
CMYK: C85, M100, Y0, K0
RGB: R87, G6, B140
HEX: 57068c
MESSAGE HIERARCHY
10 NYU Identity: Signage Guidelines
Sign Types
20'-0" minimumclearance
Mounting hight to be at minimum 20'-0" above street level
PRIMARY AND SECONDARY CAMPUS FLAGS
ELEVATION VIEW
8'-2"
6'-0"
6'-0" x 8'-2"double-sidedSunbrella‰ fabric.Logo to be sewn onto flag.
Lining to be appliedif necessary to maintainopacity
3'-0"
FRONT VIEW SIDE VIEW University stacked Logo color to be
concord-purple to match PMS 2597
White flag background
Flag pole and hardware to be stainless steel, natural finish
FL-1 FL-2
PRIMARYCAMPUS FLAG
FL-1
University Stacked Logocolor to be white
NYU violet background concord-purple to match
PMS 2597 SECONDARY CAMPUS FLAG
FL-2
CAMPUS FLAG OVERVIEW
Campus flags serve as campus identification and pageantry . They are to be placed on buildings that NYU either owns or where NYU is the primary tenant . There is a limit of two flags per block . The primary campus flag (purple on white) should be used whenever possible .
The secondary campus flag (white on purple) should only be used when more than one flag appears on a city block.
NYU Identity: Signage Guidelines 11
3'-4"
CL CL
CL CL
3'-0" 3'-0"
4'-1"
4'-1"
5FT FLAG
6FT FLAG
LEGACY CAMPUS FLAGS WITH 20° ANGLED TOP.
(NOT TO SCALE)
PRIMARY & SECONDARY CAMPUS FLAGS
FL-1 FL-2
2'-9"
2'-6" 2'-6"
3'-5"
3'-5"
8'-2"
6'-0"5'-0"
6'-10"
3'-4"
CL
CL
3'-0" 3'-0"
4'-1"
4'-1"
8'-2"
6'-0"
20°
10'-9 1/4"
CAMPUS FLAG SIZE OPTIONS
All new flag poles should accommodate a 6’-0” wide flag . When the existing pole or mounting condition does not allow for the 6’-0” wide flag, a 5’-0” wide flag may be used .
Many existing campus flags have an angled top and are mounted to angled flagpoles . Upon replacement, if the existing angled pole must remain, a legacy campus flag with a 20° angled top may be used . All new flag poles should be installed horizontally .
12 NYU Identity: Signage Guidelines
BANNER OVERVIEW
FRONT AND BACK VIEW
10'-0" minimumabove street
level
20'-0" maxmounting
height
ELEVATION VIEW
8'-0"
2'-0" x 8'-0"Double-sidedSunbrella‰ fabric
FRONT VIEW
SIDE VIEW
2'-0"
1'-0" offsetfrom building
Background to beNYU violet
Text to be white
Text direction should always read from bottom to top.
Banner to be double-sided
Sign Types
Banners serve as identification for schools, institutes, student services, public venues, and retail stores and function as venue beacons .
The standard banner size is 2’-0” wide by 8’-0” tall, though banners can be scaled up or down to accommodate unique site conditions or relate to a specific architectural feature on a building’s exterior . However, the width-to-height ratio of 1-to-4 should always be maintained .
NYU Identity: Signage Guidelines 13
BANNER MESSAGE OPTIONS
Single-Line BannerUse when messages are 18 charactersor less.
Single-Line BannerMessages are 18 characters or lessIn width.
Double-Line BannerMessages are 19 characters or morein width.
Double-Line BannerUse when messages are 19 charactersor more.
Banner with Donor NameUse when message includes donor name.
There are three types of banner layouts.
Sample List of Venue Names
NYU Polytechnic School of Engineering
NYU Graduate School of Arts & Science
NYU College of Arts & Science
NYU Institute of Fine Arts
NYU Welcome Center
NYU Arts & Science
NYU Student Health
NYU Steinhardt
NYU Dentistry
NYU Wagner
NYU Courant
NYU Nursing
NYU Gallatin
NYU ISAW
NYU Silver
NYU Stern
NYU Tisch
NYU SPS
NYU Law
CO
LL
EG
E O
FA
RT
S &
SC
IEN
CE
There are three types of banner layouts . The layout of the banner is determined by the amount of copy on the banner . Refer to the chart below to determine the appropriate layout . If a venue is not listed below, refer to the number of characters in the message to determine the proper layout .
14 NYU Identity: Signage Guidelines
SINGLE- AND DOUBLE-LINE BANNER MESSAGE LAYOUTS
8'-0"
6"
6"
7'-0"MAX LIVEHEIGHT
2'-0"
7 3/
16"
7 3/
16"
9 5/8"
MAXLIVE
WIDTH
MA
X L
IVE
AR
EA
If the banner’s message is 18 characters or less use the Single Line Banner Layout
Messages to be centered
on banner
Text layout consists of the “NYU” acronym set in all capital letters in the font Gotham Medium, followed by the location name set in upper and lower case in the font Gotham Light. All spaces between words should be eliminated.
The message is then centered and scaled proportionatly until it reaches either the max live height dimension or max live width dimension. Messages should never extend beyond the max live area and must maintain proper margin space.
Single Line Banner Layout
CL
CLCL
CO
LL
EG
E O
FA
RT
S &
SC
IEN
CE
S
9 5/8"
3 1/
2"
3 1/
2"
2 5/
8"
2"
Location name is always sized to a3 1/2" cap height.
The NYU acronym is always sized to a 9 5/8" cap height.
The location name shall be seperated from the NYU acronym by a 2" space.
There is always a 2 5/8" space between the two lines
of the location name.
CL
Double-Line BannerSingle-Line Banner
8'-0"
6"
6"
7'-0"Max liveheight
2'-0"
7 3/
16"
7 3/
16"
9' 5/8"Max livewidth
MA
X L
IVE
AR
EA
Maximum live dimensions forsingle-line and double-ine banner layouts
(9'-5/8" x 7'-0")
CL
CLCL
CO
LL
EG
E O
FA
RT
S &
SC
IEN
CE
S
Sign Types
Overall Considerations for Double- and Single-Line BannersThe maximum live area is 7’-0” x 9 5/8” . All artwork is centered and scaled proportionately until it reaches either the max live height dimension or max live width dimension . Artwork should never extend beyond the max live area and must maintain proper margin space . Messages are to be horizontally and vertically centered on the banner .
Single-Line BannerWhen the banner’s message is 18 characters or less, text layout consists of the NYU acronym set in all capital letters in Gotham Medium, followed by the location name set in uppercase and lowercase in Gotham Light . All spaces between words should be eliminated .
Double-Line BannerWhen the banner’s message is 19 characters or more, text layout consists of the NYU acronym set in all capital letters in Gotham Medium, followed by the location name set in two lines in all capital letters in Gotham Book . The location name is separated from the NYU acronym by a 2” space .
NYU Identity: Signage Guidelines 15
BANNER WITH DONOR NAME LAYOUT
7'-0"
9 5/8"
MA
X D
IMEN
SIO
NS
FOR
LOC
ATI
ON
NA
ME
SCA
LIN
G
Donor NameScaled to a2 5/8" cap height
2" offset between location name and donor name
Max dimensions for location name scaling
Location nameScaled to fit within the max dimensions for location name scaling
Banner with Donor Name Layout
8'-0"
2'-0"
CL
CLCL
EQ
EQ
2 5/8"
2"
EQ EQ
Considerations for Banners with Donor IdentificationWhen donor identification is added to a banner, use the single-line banner layout style with maximum live dimensions for the NYU acronym with location . The donor name, colored with a 45 percent tint of black, is set in uppercase and lowercase in Gotham Medium and at a cap height of 2 5/8”, spaced to the left of the NYU acronym with a 2” gap . The entire message is centered horizontally and vertically on the banner .
16 NYU Identity: Signage Guidelines
Sign TypesENTRANCE SIGN OVERVIEW
CL
Entrance signs should be positioned close to the main entrance at eye-level: 5'-0" height above grade level to centerline of sign.
5'-0"Mountingheight atcenterline
556 LaGuardia Place
Skirball Centerfor the Performing Arts
556 LaGuardia PlaceSkirball Center for the Performing Arts
CAST BRONZEENTRANCE SIGN PLAQUE
METAL PLAQUES
STAINLESS STEELENTRANCE SIGN PLAQUE
VINYL ENTRANCE SIGN
EN-1 EN-2 EN-3
VINYL
Entrance signs are meant to mark the main entry to a building at eye-level and should display all critical information about a building in expected locations . Entrance signs can be produced as either metal plaques or as white vinyl on glass .
There are three types of entrance signs:
EN-1 Cast Bronze Entrance Sign Plaque EN-2 Stainless Steel Entrance Sign Plaque EN-3 White Vinyl Entrance Sign
NYU Identity: Signage Guidelines 17
ENTRANCE SIGN MATERIAL SPECIFICATION
Metal Plaques Entrance signs can be produced in either cast bronze with raised contrasting messages or horizontal brushed stainless steel with etched and black paint in-filled messages .
Metal plaques are recommended on masonry buildings, particularly when the entrance doors are recessed from the sidewalk . They should always be mounted on the building’s surface against an opaque material, such as stone, brick, or metal .
Selecting the appropriate plaque material is dependent on the style, detailing, and materials of the architecture . Particular consideration should be paid to the building’s trim .
See Implementation section on page 26 for more information on selecting metal plaque finishes .
Vinyl ApplicationVinyl applications are recommended on storefronts or any buildings with large expanses of glass . They can be used as primary entrance identification on buildings with large areas of glass near the entrance . They can also be used as supplementary entrance verification applied to doors or transoms, used in combination with metal plaques .
When being applied, they should always be placed at eye-level and close to the main entrance whenever possible . They should be applied to the second surface of glass walls, windows, doors, or transoms . Logos and messages must be opaque white vinyl .
Historic landmark information is not listed on vinyl entrance signs .
556 LaGuardia Place
Skirball Centerfor the Performing Arts
1/2"-thick cast bronze plaque
Background to be mottled/stained for
dark-bronze finish
1/2"-thick horizontal brushed
stainless steel entrance sign
plaque
Raised contrastinglogo and messages
to be natural bronze without stain or
mottling
Etched and black paint in-filled
messages
EN-1
EN-2
Bronze plaques are recommended on older masonry buildings, particularly buildings with dark trim.
CAST BRONZEENTRANCE SIGN PLAQUE
STAINLESS STEELENTRANCE SIGN PLAQUE
Stainless steel plaques are recommended for contemporary masonry buildings.
EN-3
VINYL ENTRANCE SIGN
Logo and messages to be opaque white vinyl
(shown here in grey for visibility on page)
18 NYU Identity: Signage Guidelines
Sign TypesENTRANCE SIGN MESSAGE HIERARCHY
University IdentificationUses the University Long Logo to identify that the entrance
leads to an NYU location. Required on all buildings.
Street AddressServes as an important wayfinding tool both within
and outside of NYU. Required on all buildings.
Building IdentificationIdentifies the name of the building. This should be used if the
building name is widely known and used as a means of wayfinding.
School/Tenant IdentificationIdentifies the school, institute, office, or public venue
that is located at that specific entrance.
Building Donor IdentificationIdentifies individual or organization that has provided the
support for the construction of the building (when applicable).
Historic Landmark InformationProvides information about buildings with
national historic landmark status.
14 West 12th Street
Furman Hall
School ofProfessional Studies
Jacob D. FuchsbergClinical Law Center
The minimum requirement for any entrance sign is the full NYU logo and building’s street address . However, in many cases, entrance signs could also include the building name, school/venue name, and any special building information,
such as historic landmark status or donor recognition . Information within the entrance signs should be listed in the order of hierarchy as shown .
NYU Identity: Signage Guidelines 19
VINYL ENTRANCE SIGN LAYOUT
7 East 12th StreetSchool of Professional StudiesThird message line
7 East 12th StreetSchool of Professional Studies
Third message line
Gotham MediumUppercase and lowercaseText size: 60 ptsLeading: 72 pts
2 1/2"
1 1/8"
2 1/2"
1 1/8"
Maintain the original lockup and spacing when using the University Long Logo
Logo area
Logo area
Message Area:• Street address• Building name• School name
Message Area:• Street address• Building name• School name
CL
Flush-Left LayoutFor use on doors and windows
Center-Aligned LayoutFor use on transoms
There are two types of layout alignments—flush-left which is used on doors and windows, or centered, which is used on transoms . Text should never be set flush-right or free form . The overall composition and style of architecture should also be considered .
Text sizes will vary depending on the height of installation and the size of the window or glass panel .
20 NYU Identity: Signage Guidelines
Sign TypesMETAL PLAQUE ENTRANCE SIGN LAYOUT
14 West 12th Street
Furman Hall
School ofProfessional Studies
Jacob D. FuchsbergClinical Law Center
1/8"
Variableoverallheight
SIDE VIEW FRONT VIEW
2 1/2"
2 1/2"
2 1/2"
2 1/2"
10"
1/8"
1/8"
2 1/2"
1/8"
1/8"2 1/2"
2 1/2"
2 1/2"1/8"
1/8"2 1/2"
Each panel contains one message.
The top row of panels contain the University
Long Logo.
The logo torch is placed in its own 2 1/2"
x 2 1/2" square panel.
The logo lettering is placed in its own 13 3/8" x 2 1/2" panel.
Panels are 1/2" thick.
Panels are separated from each other by a
1/8" reveal.
Panels start at 2 1/2" high but can be made taller to accommodate
longer messages by increasing the height in increments of 2 1/2".
This panel holding the historic landmark information is 16" x 10".
Metal entrance sign plaques can deviate from the
standard size when necessary due to specific
site conditions.
1/2"
1'-4"
13 3/8"
Entrance signs are comprised of multiple panels, with each panel containing specific content and arranged according to approved hierarchy .
NYU Identity: Signage Guidelines 21
METAL PLAQUE ENTRANCE SIGN LAYOUT (CONTINUED)
Font: Mercury Text Bold SCText size: 36 ptsLeading: 45 pts
Gotham BoldUppercase and lowercaseText size: 60 ptsLeading: 72 pts
Panels with one- and two-line MessagesLogo Panels
Mercury Text should be used on any historic
landmark panels.Historic landmark panel height is adjustable in increments of 2 1/2" to fit various messages.
OFFICIALLOGO
OFFICIALLOGOON PANELS
3 1/8" LEFTMARGIN
3 1/8" LEFTMARGIN
EQ
EQ
EQ
EQ
2 1/2"
2 1/2"
7/8" TOP MARGIN
2 1/2"
2 1/2"
2 1/2"
2 1/2"1 1/4” MINIMUMBOTTOM MARGIN
Historic Landmark Panel Messages
Maintain the original lockup and spacing when placing the university logo onto the panels . When necessary, due to specific site conditions, plaques can deviate from the standard size as long as all proportions remain the same .
22 NYU Identity: Signage Guidelines
CAMPUS MAP FRAMES OVERVIEW
LARGE WALL-MOUNTEDCAMPUS MAP FRAME
SMALL WALL-MOUNTEDCAMPUS MAP FRAME
CM-2
FREESTANDINGCAMPUS MAP FRAME
CM-3CM-1
2'-8"
2'-10 5/8"
2 1/4"2 1/4"
3'-0"
3'-7 1/4"
5" 3'-1"
4'-6" mounting height to
centerline of display
6'-2 5/8"
Sign Types
Campus map frames come in three types; small wall-mounted frames, large wall-mounted frames, and freestanding frames .
Building facade mounting location conditions may influence frame width, and the map content determines the height . Freestanding frames are to be used when wall mounting is not possible, such as on translucent and historic landmarked buildings .
Guidelines are for campus map frame construction only.
To get the Campus Map document contact William D Haas, Sr . Director Of Campus Planning [email protected]
NYU Identity: Signage Guidelines 23
CAMPUS MAP FRAME FABRICATION SPECIFICATIONS
2'-10 5/8" 2'-8 5/8"
2"3/4"
1 1/2"
2'-4 1/8"(Height may be
adjustedto fit various size maps.)
1 1/2"
3/4"
2'-8"
3/4"
1 1/2"
1 1/2"
2'-3 1/2"
1 1/2"
3/4"
7/16"
1 1/2"
2 1/4"
2 1/4"
2'-7"
3/8"
Clear anodized aluminum display case
3/8" thick clear anodized aluminum letters mounted on top of display case
Bar and letters cut from continuous plate
Graffiti and shatter proof1/4" thick tempered glass door with lock
SMALL WALL-MOUNTEDCAMPUS MAP FRAME
CM-1
24 NYU Identity: Signage Guidelines
CAMPUS MAP FRAME FABRICATION SPECIFICATIONS (CONTINUED)
3'-7 1/4"
3'-5"
2 1/4"3/4"
1 1/2"
3'-1/2"(Height may be
adjustedto fit various size maps.)
1 1/2"
3/4"
3’-0"
3’-0"
3/4"
1 1/2"
1 3/4"
2'-7 1/2"
1 1/2"
3/4"
1/2"
1 3/4"
2 1/4"
2 1/4"
3/8"
Clear anodized aluminum display case
3/8" thick clear anodized aluminum letters mounted on top of display case
Graffiti and shatter proof 1/4" thick tempered glass door with lock
2'-11 1/2"
LARGE WALL-MOUNTEDCAMPUS MAP FRAME
CM-2
Bar and letters cut from continuous plate
Sign Types
NYU Identity: Signage Guidelines 25
CAMPUS MAP FRAME FABRICATION SPECIFICATIONS (CONTINUED)
3/4"
A
A
1 1/2"
31 3/4”
1 1/2"
3/4"
35 1/2”
1 1/2" 1 1/2"
Two
back-to-back
map display
cases
3' 1/4"
5"
3 3/4"
SECTIONVIEW AA
Front-facingdimensional
letters
2 1/2" x 2 1/2" x 2'-11 1/2" fabricated aluminum bar
placed between front and back dimensional letters
Back-facingdimensional letters
2 1/2"
1/2"
1 5/8"
3/8" thick clear anodized aluminum letters mounted on top of display case
3/4"
2'-11 1/2"
Bar and letters cut from continuous plate
2 1/2"
2 3/4"2 3/4"
3 3/4"3 3/4"
3/4"
3 3/4"5"
2 1/2"
Clear anodized aluminum display case
Clear anodized aluminum fabricated structureand posts
Clear
anodized
aluminum
fabricated
structure
and postsGraffiti and shatter proof 1/4" thick tempered glass door with lock
FREESTANDINGCAMPUS MAP FRAME
CM-3
3/4" 2'-7" 3/4"
2'-7 1/2"
26 NYU Identity: Signage Guidelines
NYU has several different building types . We’ve broken them down into the two most basic characteristics: solid vs translucent facades . We have provided you with the basic sign type combination for use with each building
type . Specific location details must be coordinated with the architect and the Office of Construction Management .
Implementation
556 LaGuardia Place
Skirball Centerfor the Performing Arts
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Integer sed augue vitaemagna finibus mattis
SOLID/NON-TRANSLUCENT FACADE
FL-1
BN
EN-1 CM-1 or CM-2
NYU Identity: Signage Guidelines 27
GLASS/TRANSLUCENT FACADE
556 LaGuardia PlaceSkirball Center for the Performing Arts
FL-1
EN-3 CM-3
BN
GOT QUESTIONS?
nyu.edu/styleguide
New York University | 01.20.15
Additional Signs Outside the Sign TypesSignage that may be required on a building that is outside of these sign types needs to be reviewed and approved by University Relations and Public Affiars and coordinated with the Office of Construction Managment.