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Tables of Contents

1.0 Executive Summary...............................................................................................................1

1.1 Objectives…………………………………………………………………………………………2

1.2Vision and Mission Statement………………………………………….......................................3

2.0 Company Summary……………………………………………………………………….........4

2.1 Company Ownership.............................................................................................................. 5

2.2Start Up Summary…………………………………………………………………………………6

3.0 Products and Services……………………………………………………………......................7

4.0 Market Analysis Summary………………………………………………………………..........8

3.1 Market Segmentation…………………………………………………………….....................9

3.2 Target Market Segment Strategy………………………………………………………………….10

3.3 Services Business Analysis……………………………………………………………................11

4.3.1 Competition and Buying Patterns……………………………………………………………….12

5.0 Strategy and implementation Summary..................................................................................8

5.1 Competitive Edge..............................................................................................................8

5.2 Marketing Strategy...............................................................................................................8

5.3 Sales Strategy......................................................................................................................9

6.0 Conclusion...............................................................................................................................10

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1.0 Executive Summary

Exclusive T-shirts Design Inc is an exciting new business plan that allows people to custom

design a shirt (specifically the design on the front or back) any way that they would like. By

intelligently leveraging cutting edge technology, Exclusive T-shirts Design Inc, will harness the power of computer sublimation to allow custom shirt printing in production runs as small as one

unit..The company will be set up in Knoxville, Tennessee as a limited liability company.

The design and style of our product line is unique. We will be offering better-quality and design

at Competitive prices. Our affordable designs are recent our products are available in a variety of

elastic finishes and colors so that customers have the flexibility to customize to their individual

tastes. We will continue to expand and develop our existing product lines and add new product

lines such as air brush. It is our goal to design and introduce 2 to 3 new products per year.

Competitive Edge

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Exclusive T-shirts Design Inc has two sustainable competitive edges that will help in market

penetration. The first edge is an enormous catalog of graphic images. The company will offer an

unprecented number of options. Our second edge is the high quality of sublimation offered.

Management

Exclusive T-shirts Design Inc will start out as a simple proprietorship, owned by its founder. As

the operation grows, the owner will consider re-registering as a limited liability company or as a

corporation, whichever will better suit the future business needs. The initial management team

depends on the founders themselves, with little back-up. As we grow, we will take on additional

consulting help, plus graphic/editorial, sales, and marketing.

1.1 Objectives

* Influence cutting edge technology as a competitive advantage.

* Exceed customer’s expectations by offering high quality products at reasonable prices with

quick ROI (Return on investment).

*Employ careful financial and accounting analysis to ensure efficiency and proper controls of

our system

* Expand our product lines to meet customer demand. We will introduce three new types of

Designs including air brush, silk screen and direct on garment (DOG).

1.2 Vision and Mission Statement

Exclusive T-shirts Design Inc will grow and initiate new design. We offer our

Customer’s more quality and unique designs at affordable prices.

We will continue to expand our product lines, based on the needs of our customers.

2.0 Company Summary

Exclusive T-shirts Design Inc is a start-up organization. The company was formed to market the

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largest selection of printed, custom, and blank T-shirts to consumers, Businesses and the trade

also to establish good customizing services.

2.1 Company Ownership

Exclusive T-shirts Design Inc will start out as a simple proprietorship, owned by its founders. As

the operation grows, the owners will consider re-registering as a limited liability company or as a

corporation, whichever will better suit the future business needs.

2.2 Start-up Summary

TABLE: START-UP

Start-up

Requirements

Start-up Expenses

Stationery $200

Brochure $0

Computer equipment $6,200

Rent $0

Insurance $0

Office Furniture $1,000

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Sublimation heat press unit $2,000

Website development $6,500

Total Start-up Expenses $17,100

Start-up Asset Needed

Cash balance on Starting Date $56,400

Start-up Inventory $0

Other Current Assets $1,500

Total Current Assets $57,900

Long-term Assets Needed $5,000Total Asset $62,900

Total Requirements $80,000

Funding

Investment $15,000

Owner $0

Investor 2 $0

Other $0

Total Investment $15,000

Currently Liabilities $0

Accounts payable $0

Current Borrowing $0

Other Current Limited $0

Currently Liabilities $0

Long-term Liabilities $65,000

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Total Liabilities $65,000

Loss at Start-up ($17,000)

Total Capital ($2,100

Total Capital and Liabilities $6,290

Section 2

3.0 Product and Services

Exclusive T-shirts Inc is a custom T-shirt sublimation company that will Offer customers a

choice of imagery (out or theirs to apply to the front or back of a shirt. Sublimation is a process

using heat transfer (embed) into a fabric surface such as a shirt. The alternative method of

creating custom shirt designs called silk-screen, this is a process in which a screen is made with

image and this image is transferred onto a shirt. Customers can then choose from pre-existing

graphics or custom artwork. Pre-existing graphics are chosen from a catalog. Exclusive T-shirts

Inc, introduce a wide range of graphic Images. These images can be viewed and ordered online,

providing customers with flexibility and convenience. Exclusive T-shirts Inc will have a

Comprehensive website that will allow ordering a customer’s home, or where ever they may be.

Exclusive T-shirts Inc will also offer custom artwork or graphic options for sublimation. The

customers may bring in a graphic or may use Exclusive T-shirts Inc, sub-contracted artist to

realize their vision.

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4.0 Market Analysis Summary

Exclusive T-shirts Design Inc has segmented the market into two groups, organized by the type

of product they purchase. The first groups are customers that desire an already created graphic

image to be placed on their shirt. The second groups are those that prefer custom artwork to be

placed on their shirt. The company will divide the market by the products that they purchase

because it offers an intuitive, easy method of targeting two different groups. An additional reason

for segmenting the market based on the two products is because the demographics for the buyers

of the two products are distinct enough to group them separately.

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4.1 Market SegmentationExclusive T-shirts Design Inc, will segment their market into two distinct groups. As mentioned

previously, the two segments will be grouped by the type of product they chose. The company

will divide the market by product type; it is effectively divided in the market by age as well since

the customers who purchase

The custom artwork shirts tend to be older than the group preferring the ready-made graphics.

Graphics-- This group purchases a shirt and has an existing graphic placed on the shirt. This is

less expensive option and lends itself to low production numbers, as low as one, since there is

not the inherent expense of artwork creation

* Ages 22-26 (core)

* 69% will be students

* Median individual income is $26,000

* Go out to eat 3.4 times a week

* Trend setters

* Unconventional in attitude

* Adventurous

Artwork -- This segment prefers having custom artwork created and placed on their shirt. They

generally have the image or style in mind and will direct the artist to create it. Occasionally when

the customer will not have an exact image in mind but will rely on the artist's skills to help shape

the work. Some of these customers will use Exclusive T-shirts Design Inc, partner’s artist; others

will have a friend or other service provides develop the art.

* Ages 23-32

* Median individual income is N42, 000

* Go out to eat 2.7 times a week

* Listen to 3.3 hours of music a week

* 18% are using the shirt as a form of communication for a cause or a message

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Table: Market Analysis

Market Analysis

Potential Customers Growth 2003 2004 2005 2006 2007 CAGR

Graphic 7% 7,879,664 8,431,240 9,021,427 9,652,927 10,328,632 7.00%

Artwork 8% 5,969,854 6,447,442 6,963,237 7,520,296 8,121,920 8.00%

Total 7.43% 13,849,518 14,878,682 15,984,664 17,173,223 18,450,552 7.43%

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Market Analysis Pie

4.2 Target Market Segment Strategy

Exclusive T-shirts Design Inc will choose these two market segments because their

demographics (reasonable young) have the highest likelihood of purchasing a custom shirt.

Music is also an important interest for both the target markets since both segments listen to and

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watch more than average amount of music. T-shirts are particularly popular at music events. This

phenomenon may be explained in part by expressive nature both music and t-shirt graphics.

Exclusive T-shirts Design Inc will provide a form of expression, allowing each customer to

choose what aesthetic or idea they want to communicate. Sport is a medium that gets the

attention of these people. Graphic of superstars can also go a long way in catching their mind,

mentors like Nelson Mandela, Ben CarsonEl, Salase.

4.3 Service Business Analysis

Recently a number of companies have just begun offering computer-based Sublimation enabling

then to Offer low productions. The new technology will allow companies to offer sublimation

using computers; the image quality is average at its best Exclusive T- shirts Design Inc will

Leverage proprietary technology as a competitive edge to produce much higher quality

Computer sublimation.

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.3.1 Competition and buying Patterns

Exclusive T-shirts Design Inc will identify three competitors, Two local companies the third is

an internet based shirt designer

* T-shirt-- The local competitor’s heat-transfer. 70% of their business is heat-transfer with theremaining 30% of sublimation. The company will use existing images for their heat-transfer and

for sublimation you must use their artist.

* Shirt Shack-- This local retailer is geared towards organizations and teams with productions

runs of 20 or more. They do fairly good work but are rigid regarding custom work.

* Design House--This is an internet-based retailer that primarily offers computer sublimations.

Designs House has a catalog of approximately 1000 or more images for customers to choose

from. They do allow customers to use their own graphic. The quality of the sublimations is

mediocre at the best because they can only use off the shelf technology

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5.0 Strategy and implementation Summary

Exclusive T-shirts Design Inc, will leverage their two competitive edges to quickly gain market

share.The competitve edges are unpredecented catlog of graphic images and the quality of their

computer generated sublimatons, a fuction of using prototyped sublimation technology. The

marketing campaign will empahasize the ability to completeley customize a shirt.Youth events

and student groups will be targeted. The sales campaign will empahasize making the experience

as easy and pleasing as possible to encourage repeat customers and word of mouth referrals.

Endorsement of artists and youth ambassadors would be adopted to engender trial and also as a

form of publicity to the brand.

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5.1 Competitive Edge

Exclusive T-shirts Design Inc, has two competitive edges that they will use to their advantage to

achieve market penetration.

*Large catalog of graphics-- Exclusive T-shirts Design Inc, will develop several strategic

relationships with customers and they will create their own library of graphics so customers can

make a choice of theirs. This will offer expansive array of imagery.

*Quality of the sublimation-- Exclusive T-shirts Design Inc, will be able to produce sublimations

of much higher quality than their competitors. This gives Exclusive T-shirts Design Inc, a

fantastic competitive edge.

1. Strong networking and link with the target markets

2. Strong personal relationship with targets (one on one marketing)

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5.2 Marketing Strategy

The marketing campaign will seek to increase visibility for Exclusive T-shirts Design Inc,

emphasizing the ability of the customer to completely customize their design. Exclusive T-shirts

Design Inc will use several different venues to communicate this message.

*Advertisement-- Exclusive T-shirts Design Inc will run ads in several teen/young adult

magazines whose readership demographics are similar to Exclusive T-shirts Design Inc.

*Youth event-- Many different events will be sponsored as means of increasing visibility. These

include but are not limited to music festivals and sporting events along with the new genre of

extreme sports events.

*Student group-- Exclusive T-shirts Design Inc will attempt to gain awareness of different

student groups who actively purchase shirts for the members. Awareness will be achieved

through a combination of sponsorship of advertisements in magazines that specifically target this

demographic.

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5.3 Sales Strategy

The sales strategy will emphasize the fact that ordering a shirt from Exclusive T-shirts Design

Inc, will be very easy and pleasing, the company will also rely three factors to help boost sales.

The first is exemplary customer service having excellent services will provide the customer with

the feeling that the business is looking out for customer's interest. Second when a customer

places an order, they will probably be excited to see the finished product, so Exclusive T-shirts

Design Inc, will ensure the fastest turnaround time possible. Lastly, sales will be boosted by

offering customers a high quality product. We will use high grade cotton shirts and state-of-the-

art sublimation printing material.

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6.0 Conclusion/ Keys to Success

* Leverage cutting edge technology as a competitive advantage.

* Exceed customer’s expectations by offering high quality products at reasonable prices with

quick ROI (Return on investment).

* Employ careful financial and accounting analysis to ensure efficiency and proper controls of

our system.

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nvc ejima