“We don’t have a choice on whether we do Social Media, the question is how well we do it” Erik Qualman

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Social Media Marketing

presents

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Thanks for coming!

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Outline

• Review the new & bigger players

• Discuss SMM

• Real Examples

• Keys to success

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Mind… Blown!

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Vine

• Like twitter for video

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FourSquare

• Vicinity interaction

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Yelp

• Reviews

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Google+

• If Twitter/Facebook/Foursquare /Linkedin had a baby…

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Linkedin

• Business Social

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Twitter

• Instant News

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Brand engagement?

1. To get updates

2. To receive alerts

3. Advanced notice about products

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Youtube

• Video… duh

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Pinterest

• Image Pinboard

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Facebook

• Friends / Interests

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Why do people engage?

1. To receive free stuff

2. Discounts

3. To be informed about the company

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Why do people Dis-engage?

1. Company posted too often

2. Wall crowded w/ marketing

3. Content too repetitive & boring

4. I only liked the page to take advantage of a one time offer

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Questions?

• Social Media Marketing is next…

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Where does SMM fit in?

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Audiences

“The savviest brands will begin to build small highly engaged communities where they can learn more about what their audiences want, need and desire.”

WeAreSocial

UK

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Goals for Marketing

• Open Channels

• Own your niche

• Own your locality

• Customer Service

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Channel Usage

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Your Customer is Cross Channel… already!

“Meet your customer where they want to be met…”

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Appropriate Channels

• Network Choice

• Marketing Plan

• Testing / Application

• Measurement

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Paid Online Advertising

• Instant TARGETED traffic

• Higher Conversion Rates

• Cost Effective

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Online PR

• Awareness

• Customer Service

• Business Rules

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Questions on Marketing?

• Specific Examples are next…

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Corner Bakery

Action Items:

– Choose Networks

– Create Profiles

– Create the PLAN

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Example Plan

• Month One – Build Local Audience

• Month Two – Target Catering

• Month Three – Target Lunch

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#1 Create a Sweepstakes

• Promote a gift basket filled with CB goodies and tech items + $500 gift card

• Create Facebook ads targeting the CB demographic

• Call to action is to visit the tab on the Facebook page for this promotion

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Sweepstakes Tab

• Ask user for a commitment before giving anything away

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Immediate Reward

• Entice customers into the store

• For entrants only

• Buy one get one free coupon good for the next 5 days.

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#2 “What is your favorite pastry?”

Contest between the stores

– Show in stores

– Advertise on FB

– Tweet about

– Pin about

– Post about

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User Generated Content

• Reward for posting / checking in

• Pin it to win it contest

• In store immediate rewards

• Encourage multiple media

– Pictures

– Text

– Video

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#3 Check in Deal of the Day

• Have a daily / weekly meal that requires a check-in to get the discount

• Post this on a chalkboard clearly visible to those who are in line

• Have cashiers mention the promotion as part of their welcome

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Crowd Source Ideas

• Which of the above did you like best?

• What are your ideas?

• Test your concepts on a few

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Questions?

• Key takeaways are next…

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One Key Takeaway…

• Take action

• 30/70 rule!

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Multiple Channels

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Integrate Offline & Online

• Call to action > web

go like us now Fb.com/nuzu.net

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5 Second Test

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Traditional + Online Example

Nuzu Net Media

nuzu knows (Internet marketing)

• Travis Finseth – (601) 750-1909

• @nuzunet < twitter

• Fb.com/nuzu.net

• Pinterest.com/nuzunet

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• Erik Qualman: http://www.youtube.com/watch?v=QUCfFcchw1w

• Kyle Lacy: http://kylelacy.com/5-trends-changing-social-presentation-for-smmw13/

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Sources