Nuziveedu seeds ltd

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A PROJECT REPORT ON FARMERS PREFERANCE OF Bt-COTTON HYBRIDS IN RELATION TO PRODUCT OF NUZIVEEDU SEEDS IN BHAVNAGAR DISTRICT OF GUJARATSummer Project Report Submitted, In The Partial Fulfillment Of The Degree Of Master Of Business Administration Semester-II

ByPATEL JIGARKUMAR KIRTIKUMAR Roll No :- 64

Under The Guidance Of : Prof. Hiren Sondarva V.M.Patel Institute Of Management.

Submitted To : V.M.Patel Institute Of Management, Ganpat University, Kherva.

July 2010

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Sr. No

ParticularCertificate by the company Certificate by the Guide Certificate by Mentor Candidates Statement

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Preface Acknowledgement Executive Summary

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Part : 1 :-

Company OverviewIntroduction Of The Company History Of The Company Vision & Mission Nuziveedu Seeds Bags Award Location

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Infrastructure & Facilities Production Department

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Part : 2 :Chapter : 1 :Chapter : 2 :Chapter : 3 :Chapter : 4 :Chapter : 5 :Chapter : 6 :Chapter : 7 :Chapter : 8 :-

Marketing Function AnalysisBasic Information Marketing Mix Marketing Research & Objective Analysis And Interpretation Limitation Conclusions Bibliography Annexure

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CERTIFICATE BY THE GUIDEThis is to certify that the contents of this report entitled PATEL JIGARKUMAR KIRTIKUMAR. ROLL NO :- 64 by submitted to V. M. Patel Institute of Management for the Award of Master of Business Administration (MBA Sem-II) is original research work carried out by him/her/them under my supervision.

This report has not been submitted either partly or fully to any other University or Institute for award of any degree or diploma.

Prof. Hiren Sondarva, Lecturer, V. M. Patel Institute Of Management, Ganpat University. Kherva.

Date : Place :

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CERTIFICATE BY THE MENTORThis is to certify that the contents of this report entitled PATEL JIGARKUMAR KIRTIKUMAR ROLL NO-64 by submitted to V. M. Patel Institute of Management for the Award of Master of Business Administration (MBA Sem-II) is original research work carried out by him/her under my mentoring. I, hereby certify the authenticity of the data and facts mentioned in the report.

This report has not been submitted either partly or fully to any other University or Institute for award of any degree or diploma.

Prof. Hiren Sondarva, Lecturer, V. M. Patel Institute Of Management, Ganpat University. Kherva.

Date : Place :

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CANDIDATES STATEMENT

I hereby declare that the work incorporated in this report entitled PATEL JIGARKUMAR KIRTIKUMAR ROLL NO-64 in partial fulfillment of the requirements for the award of Master of Business Administration (Sem.- II) is the outcome of original study undertaken by me/us and it has not been submitted earlier to any other University or Institution for the award of any Degree or Diploma.

Patel Jigarkumar Kirtikumar, Students Of V. M. Patel Institute Of Management, Ganpat University. Kherva.

Date : Place :

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One can deny for the importance of the practical exposure of the problem for its better understanding and better grip of coming out with an industrially acceptable solution. Being the Management student and performing small practical even is in itself an experience of responsibility on our head. The project is certainly the best chance to work in the research field and have practical understanding of research. And this exposure has really added a supplement and nourishment to our growing tree of management knowledge- just like the fertilizer does to the plants. In view of above, this report has been completed as a part of syllabus prescribed for the MASTER OF BUSINESS ADMINISTRATION. This had been made in order to know the FARMERS PREFERENCE ON Bt-COTTON OF IN BHAVNAGAR AREA. For this a wide survey of targeted population has been made. This will help us to understand the Market potential & People Awareness of Bt-cotton. Here, to know their Awareness and Purchase a products of Nuziveedu seeds ltd, we have made Questionnaire which helped us to collect Primary data from the Target Population by making the survey. We have collected data as per guideline provided. This data has been verified and carefully analyzed in order to predict this result of the targeted population in a given predefined value. Thus result oriented by this project help us to understand the market potential and consumer awareness of BtCotton Of Nuziveedu Seeds Ltd whether they would like to know or not.

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To make any project, essential requirement is able guidance and references without which project is incomplete. We are very much thankful to Prof. Hiren Sondarva who has gided and motiveted me And Prof. viral vaishnav who has provided us an opportunity and motivation to gain knowledge through this type of project And also thankful to Dr. Mahendra Sharma sir And also thankful to all faculty members. We will get practical knowledge from this project and this will help me a lot in our career. We are also thankful to V. M. Patel Institute of Management for providing facility of library and computer laboratory, which are proved as valuable input resources for preparing our project. I am also thankful to Nuziveedu Seeds Ltd. Also thankful to Dr.S.P.S.Khuswa Sir, also thankful to Yogesh Sir, also thankful to Sanju Chobe Sir, who are help me in training and give clear direction of the training. In the training I learn lot of things of the marketing. We are also obliged by our respondents, whose co-operation has contributed major part in our project. These are the main sources of primary data for our project.

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1.COMPANY PROFILEIn company profile we can know when the company was started whats its progress, who are companys auditors, bankers, owners. How many awards the company get.

2. MARKETING DEPARTMENTIn marketing department I can know the product distribution channel, sales promotion activity, advertisement, product pricing , product development and transportation channel.

3. PERSONNEL DEPARTMENTIn personnel department there no recruitment and selection process. I can know this kind of facility the company provide to its employees and how they manage shift vise work and employees.

4. PRODUCTION DEPARTMENTIn production department I am able to know about the whole production process, mounding, fitting, This project report I include the companys general information, its image in the present market and in the customers mind. Its organizational relation ship various department and at the last concluding this summery these all information is given by this report. I was able to relate practical with theory knowledge.

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Nuziveedu Seeds Pvt.Ltd, today, is a leader in R & D, production and marketing of not only cotton hybrid seed but also the hybrid seeds of other field crops like Corn, Rice, Sunflower, Sorghum, Pearlmillet, and vegetable crops. NSL has also initiated work on developing high yielding varieties and hybrids in Wheat and mustard. With the successful performance of Bunny BT and Mallika BT, cotton hybrid varieties, NSL has 35 40 % of Indian hybrid cotton seeed market share. NSL hybrids contribute in producing 50% of the best quality of cotton in India. As a result, company received National Award (2002) for best R & D efforts in Industry by department of Scientific and Industrial Research, Ministry of Science and Technology, Govt of India. Thirty five (35) years of successful operations contribute strong financials and high brand equity to the company. Every Indian farmer is well familiarized with Subeej, a brand name of NSLs products We are enjoying a client base of 10 Million farmers who have reaped a rich rewards by cultivating companys Subeej Seeds.

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Nuziveedu Seeds Pvt.Ltd was established in year 1973 by Sri M Venkatramaiah, present chairman of the company, with a progressive vision and solemn objective of developing and providing quality cotton seeds to the farmers at reasonable price. His son and the present Managing director of the company, Sri M. Prabhakar Rao took over the reins of NSL in year 1982, after the completion of his masters in Plant breeding. The profound endeavors of Sri M Venkatramaiah backed by the excellent academic record, right instinct and flawless management skills of Sri M Prabhakar Rao has brought the company to a top rank position in Indian seed industry. At present, NSL is the first Indian seed company with a turnover of about Rs 500 Crores.

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To be the most preferred Seed Brand in India in all the crops we deal.

To ensure desired quality in all the seeds produced and have 100% satisfied customers

To develop the best hybrids to suit the farmers needs. To maintain and extend the quality standards across all products. To ensure consistent and timely supply to the market. To maintain harmonious relationship with growers, dealers, distributors and suppliers. To create a working atmosphere to enable the employees grow and prosper. To imbibe the objective and philosophy of the company into the employees.

To attain sales revenue of USD 250 Million (approx INR 11250 Million) by 2012 and maintain present leadership position

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The prestigious annual biotech industry survey - Bio Spectrum - ABLE Biotech Industry Survey - 2008 has adjudged Nuziveedu Seeds Pvt Ltd as the "No 1 bio-agri company of india for the year 2008".

The survey was jointly conducted by ABLE (Association of Biotechnology - Led Enterprises) and Bio Spectrum and the award was presented to Nuziveedu Seeds at the 6th Bio Spectrum - ABLE Biotech Industry Survey Award ceremony which was held on December 12th.

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Corporate office of the c