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Nuts and Bolts of Interacting with the Media. Ronald J. Dietel. American Educational Research Association Annual Meeting New York - April 28-29, 2008. Overview. Why interact with the media? Tips for media interviews Tips for promoting your research. Why Interact with the Media?. - PowerPoint PPT Presentation
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American Educational Research AssociationAnnual Meeting
New York - April 28-29, 2008
Ronald J. Dietel
Nuts and Bolts of Interacting with the Media
Overview
1.Why interact with the media?
2.Tips for media interviews
3.Tips for promoting your research
Why Interact with the Media?
1. Public service
1. Provide accurate and useful information
2. Inform opinion, policy, action
2. Improve Education and Learning
Tips for Media Interviews
1. Quality research
2. Be highly informed
3. Know the audience
4. Honesty
5. Return calls
6. Avoid criticism
7. Build a relationship
Handling a Media Call
1.Prepare in advance if possible
2.Ask for background information
3.Clarify questions if necessary
4.Cite research, qualify as necessary
5.Be concise
6.Stay on the record
7.Suggest other sources
After the Call1. Provide follow-up information
2. Contact communications office
3. Not quoted?
4. Misquotes
5. Practice makes perfect
Radio and Television Interviews
1. Advantages/Disadvantages
2. When is it? How long?
3. Who else is on the program?
4. Questions in advance?
5. Preparation tips
6. Repeat key points
Reasons to Decline a Radio or TV Interview
• Not in your area of expertise
• Impossible time issue
• Too political or controversial
Tips for Promoting your Research
Working with your media office
1. University or organizational guidelines
2. Expert contacts list
3. Planning ahead
4. Consider large and small markets
Creating a Media List
Craft a News Release
1.Audience
2.Newsworthy topic
3.Repeat message
4.Brevity usually best
5.Time with an event
6.Persistence
Many Ways to Share
1. Radio and television
2. Education magazines
3. Blogging
4. Wikipedia
5. Op-Eds
6. Education reporter organizations
1. Hechinger Institute
2. Education Writers Association
CRESST/ UCLA TESTI NG SEMI NAR FOR EDITOR S AND REPORTERS
August 10, 2006
AGENDA 9:20 a.m. –10:00 a.m.
Assessment Potpourri—Accountability and NCLB; CRESST Update Eva L. Baker, CRESST/ UCLA
10:00 a.m. –10:45 a.m .
The Nuts and Bolts of Testing for Novice and Expert Reporters Pete Goldschmidt, CRESST/UCLA
When You Don’t Have a Media Office
1.Get all you can get
2.Ask colleagues
3.Use Internet
1.What others are doing?
2.Make contacts
3.Sending your message
Say Thank You and Stay in Touch
