Nuts and Bolts

in Marketing and WritingOther examples of my marketing work

– Advertising

– Collateral

– Press Releases

– User Guides

– Demonstration Disks

Advertising

Advertising has been important

in helping to create product

awareness. Geared to

Consultants, this

advertisement ran in home

office computing journals

and in-flight airline

magazines.

Collateral

This collateral was

created during the

infancy of

electronic mail and

laptops. The idea

that Mail could go

with you when you

traveled had not

been promoted

before.

Press Releases

Press release work has

been extensive in all

positions I have held.

They usually have been

written with the help of

the Public Relations

departments.

User Guides

These were written for

consumers of desktop

products with varying

levels of knowledge.

Guides written at

CompuServe were

geared to consumers

with no computer

experience. Guides at

LN served a more savvy

audience.

Sales Support

Demonstration CDs

I have worked extensively with

sales organizations. This

disk was utilized by

Convergys Sales Associates

to demonstrate the

electronic Customer

Relationship Management

product to call center

prospects.