Upload
karen-graham
View
773
Download
0
Tags:
Embed Size (px)
DESCRIPTION
A practical checklist for nonprofits to ensure consistent branding and optimize engagement across all major digital communication channels. Copy of my slides from a presentation for the Georgia Nonprofit Summit, 5/22/2012.
Citation preview
A Nuts & Bolts Checklist for Your Web Site, Email, and Social Media
Karen Graham
Who is this for?
Development Communications Nerds Some rights reserved by San Sharma
TopicsA little historyImportant, basic properties of an effective online
presenceKey considerations for the major digital channelsChecklist toolSad puppy warning
ASPCA circa 2005.What do you notice?
taken from Internet Archive
If the web stood still…
Communication through the ages
Distributed Engagement
Information Silos!
ConstituentRelationshipManagement
For Capturing Engagement
For Staying Organized
BrandingLogo, Avatar, Color
Palette, FontImagery, Tone
Nonprofitorgs.wordpress.com
Brandraisingby Sarah Durham
Declare PurposeImagesDonor FriendlyFresh ContentEngagement
TitleKeywordsDescription
BrandedImagesAskAnswersStraightforward
Safety FirstGood Bad
Questionable • Iframes and
lightboxes
HandleAvatarURLBioBackgroundRecent Images
Profile ImageCover ImagePhotosFavorites & PagesBasic InfoLikes & Interactions
AvatarImagesAboutContent
AvatarDescriptionWeb & TwitterBoards!Images
SubjectFromMastheadLinksReadableWhite Space
SubjectFromMastheadLinksReadableWhitespace
Google Analytics
Webmaster Tools
Page Optimizer
Facebook Insights
Twitter Analytics
How Many…Visitors are there to my
web site?Times do my pages show
up in search?Prefer one page layout to
another?People see my Facebook
posts?People click on my
Tweets?
thedatabank.com/blog
@karentgraham, @thedatabank
/thedatabank
Presenter InformationKaren Graham, thedatabank Keep in
touch.
Thank you for joining us!
Please complete our survey at …Contact us at [email protected] handouts at …