NUTRI-SCORE:

THE OFFICIAL FRENCH SIMPLIFIED

NUTRITIONAL LABELLING

Better nutritional value for consumers

UFC-Que Choisir – 1th June 2017

The consequences of unbalanced diets

and sedentary lifestyle in France:

• Adults : 16,9 % obese - 32,4% overweight

3 % diabetes

• Enfants : 3,5 % obese - 14,3 % overweight

An official simplified nutritional labelling:

the necessary complement to public policies 2

INCO nutritional labelling

is not read nor understood

Format complet

82 % of consumers do not understand INCO labelling

(Beuc 2005; Inra 2011) 3

The conditions for a succesful

official simplified labelling

FOR MANUFACTURERS:

• Easy and unexpensive

• Limited number of nutrients

• transparent

• Scientifical proven

FOR CONSUMERS:

• At a glance understanding

• Easy comparison with products belonging to the same or to a

different category of food

• Per 100 grams

• A sufficient number of classes

• Present on all food products

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The nutritional quality at a glance

6 With added jam :

An educative tool to differenciate everyday food

from food to indulge (breakfast examples)

Images of health vs. reality :

an antidote to preconcieved ideas

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Ever richer food:

An evolution that needs to be curbed

8 Evolution over the last decades

BREAKFAST

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A B C D E

Bread

Crakers 6 %

Breakfast

cereals 6 %

6 %

Breakfast

biscuits

Pastries,

croissants

18%

73 %

29 %

50 %

27 %

57 %

25 % 20%

73 % 13%

45% 36 %

18%

MAIN MEAL

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A B C D E

Mixed

salads

Ham and

sausages

Soups

Ready

made

meals

Desserts

and

yogurts

18 %

18%

23%

13 %

6 %

56 % 44 %

47 % 29 %

100 %

52 % 27 % 7% 2 %

59 %

CHILDREN SNACKS

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A B C D E

Compotes

and

stewed

fruits

Biscuits

3 %

Cakes

Cereal

bars

74 %

80% 20%

14%

20%

50 % 41 %

45 % 36 %

9 %

9 %

Without simplified labelling,

what’s the use of changing?

For manufacturer:

• Lowering the level of sugar, fat, salt

is costly and jeopardizes consumers’ acceptance

• A change on INCO labelling won’t be seen

• Big changes are needed for reduction claims

• Consumers cannot compare standard and modified

food

For consumers (additionally):

• Without nutrient profile, reduction claims can be

misleading in relation with the global nutritional

quality of the food

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With Nutriscore

an incentive for better recipes

For manufacturers:

• A change of colour is seen immediately

• Consumers can easily compare with non

modified food products

For consumers (additionally):

• The colour is calculated through a global

assessment of the food not just one nutrient

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ONE official model:

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GDAs Mc Donald’s Coca-Cola Company,

Mars, Mondelez, Nestlé, Pepsico,

Unilever

The solution against the confusion created

with the existence of several volontary labellings

THANK YOU!

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