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NUTRI-SCORE:
THE OFFICIAL FRENCH SIMPLIFIED
NUTRITIONAL LABELLING
Better nutritional value for consumers
UFC-Que Choisir – 1th June 2017
The consequences of unbalanced diets
and sedentary lifestyle in France:
• Adults : 16,9 % obese - 32,4% overweight
3 % diabetes
• Enfants : 3,5 % obese - 14,3 % overweight
An official simplified nutritional labelling:
the necessary complement to public policies 2
INCO nutritional labelling
is not read nor understood
Format complet
82 % of consumers do not understand INCO labelling
(Beuc 2005; Inra 2011) 3
The conditions for a succesful
official simplified labelling
FOR MANUFACTURERS:
• Easy and unexpensive
• Limited number of nutrients
• transparent
• Scientifical proven
FOR CONSUMERS:
• At a glance understanding
• Easy comparison with products belonging to the same or to a
different category of food
• Per 100 grams
• A sufficient number of classes
• Present on all food products
4
5
The nutritional quality at a glance
6 With added jam :
An educative tool to differenciate everyday food
from food to indulge (breakfast examples)
Images of health vs. reality :
an antidote to preconcieved ideas
7
Ever richer food:
An evolution that needs to be curbed
8 Evolution over the last decades
BREAKFAST
9
A B C D E
Bread
Crakers 6 %
Breakfast
cereals 6 %
6 %
Breakfast
biscuits
Pastries,
croissants
18%
73 %
29 %
50 %
27 %
57 %
25 % 20%
73 % 13%
45% 36 %
18%
MAIN MEAL
10
A B C D E
Mixed
salads
Ham and
sausages
Soups
Ready
made
meals
Desserts
and
yogurts
18 %
18%
23%
13 %
6 %
56 % 44 %
47 % 29 %
100 %
52 % 27 % 7% 2 %
59 %
CHILDREN SNACKS
11
A B C D E
Compotes
and
stewed
fruits
Biscuits
3 %
Cakes
Cereal
bars
74 %
80% 20%
14%
20%
50 % 41 %
45 % 36 %
9 %
9 %
Without simplified labelling,
what’s the use of changing?
For manufacturer:
• Lowering the level of sugar, fat, salt
is costly and jeopardizes consumers’ acceptance
• A change on INCO labelling won’t be seen
• Big changes are needed for reduction claims
• Consumers cannot compare standard and modified
food
For consumers (additionally):
• Without nutrient profile, reduction claims can be
misleading in relation with the global nutritional
quality of the food
12
With Nutriscore
an incentive for better recipes
For manufacturers:
• A change of colour is seen immediately
• Consumers can easily compare with non
modified food products
For consumers (additionally):
• The colour is calculated through a global
assessment of the food not just one nutrient
13
ONE official model:
14
GDAs Mc Donald’s Coca-Cola Company,
Mars, Mondelez, Nestlé, Pepsico,
Unilever
The solution against the confusion created
with the existence of several volontary labellings
THANK YOU!
15