-
8/10/2019 Nut Ravan
1/27
-
8/10/2019 Nut Ravan
2/27
Importance of Health
Health is a state of complete physical, mental andsocial
wellbeing, and not merely the absence of diseaseor infirmity.
- World Health Organization
Human happiness and well-being
Contribution to economic progress
Product innovations
-
8/10/2019 Nut Ravan
3/27
Problem
In Ahmedabad from total population,
13.37% people are suffering from diabetes
7.73% people are suffering from thyroid
7.24% people are having hypertension
Number of people suffering from obesity
are more
-
8/10/2019 Nut Ravan
4/27
NutraVanDelicious Diet at your Door
-
8/10/2019 Nut Ravan
5/27
Logo & Punch line
-
8/10/2019 Nut Ravan
6/27
Date of Incorporation
The company will be incorporated on 20thJune, 2015.
Address
NutraVan
Opposite, Subhlaxmi Palace,
Bhuyangdev Cross Road,Sola Road
Ahmedabad - 380061
-
8/10/2019 Nut Ravan
7/27
-
8/10/2019 Nut Ravan
8/27
STP Analysis
Segmentation
Sr. No. Segment Sub-Segment Criteria
1 Geographic
Region
West Zone
Urban/ruralMeasured by the areas population
density
2 Psychographic Social class Upper class, middle class, lower
class
3 Psychological
Attitudes
Positive attitude, Negative attitude
4Benefits
SoughtNeeds/motivations Control over diseases
-
8/10/2019 Nut Ravan
9/27
Continue
Targeting
people who are patients of diabetes, blood pressure,
obesity and people who are health conscious.
Positioning
Through hoardings and free sample
Delicious Diet at your Door
-
8/10/2019 Nut Ravan
10/27
Marketing Mix(Service)
-
8/10/2019 Nut Ravan
11/27
Product
Sabji, Roti, Dal, Brown Rice, Salad, Soup, Juice,
Dessert
Customization in food
Advice from our Dietician
BMI and daily calories need calculation from our
website
-
8/10/2019 Nut Ravan
12/27
Price Based on Going rate Price
Prices will vary as per customized dish
Discount on combo offer
-
8/10/2019 Nut Ravan
13/27
Place
Zero level Distribution Channel
Production Unit
(Delivery Van)
Consumers
-
8/10/2019 Nut Ravan
14/27
Promotion Through Hoardings
Phase 1 Phase 2
Leaflets
Free Samples
-
8/10/2019 Nut Ravan
15/27
PeopleDesignation Number
Manager 1
Kitchen Supervisor 1
Chef 1
Dietician 1
Cook 4
Delivery Man 2
Driver 1
Cleaner 1
Helper 1
-
8/10/2019 Nut Ravan
16/27
Process
Registration
Food Preparation as per order
Food Packaging in NutraBox
Delivery through NutraVan
-
8/10/2019 Nut Ravan
17/27
Physical Evidence
Our Registered office and Preparation Unit will be
located near Sola Road, Ahmedabad.
Centre place
Cost of land cheaper
Nutravan
-
8/10/2019 Nut Ravan
18/27
Schedule of Implementation (Gantt chart)No. Task Starting Date
Ending Date Weeks
1 Know your Target Market 1/11/2014 14/11/2015 2
2 Select Service Style & Food 15/11/2015 21/11/2015 1
3 Legal Formalities 22/11/2015 30/1/2015 10
4 Location Selection 31/1/2015 13/2/2015 2
5 Getting Appropriate Funding 14/2/2015 20/2/2015 1
6 Construction 21/2/2015 15/5/2015 12
7 Creation of Menu
16/5/2015
22/5/2015
1
8 Purchasing of Equipments 23/5/2015 29/5/2015 1
9 Hiring Employees 30/5/2015 12/6/2015 2
10 Start up 13/6/2015 20/6/2015 1
-
8/10/2019 Nut Ravan
19/27
Continue..
Weeks
T
a
s
k
s
1 2 3 4 5 6 7 8 91
0
1
1
1
2
1
3
1
4
1
5
1
6
1
7
1
8
1
9
2
0
2
1
2
2
2
3
2
4
2
5
2
6
2
7
2
8
2
930
3
1
3
2
3
3
1 2
2 1
3 10
4 2
5 1
6 12
7 1
8 1
9 2
1
0
1
-
8/10/2019 Nut Ravan
20/27
Manpower Requirement
Designation/Type Number Monthly Salary Total Salary
Manager 1 17000 17000
Kitchen Supervisor 1 8000 8000
Chef 1
20000
20000
Dietician 1 22000 22000
Cook 4 15000 60000
Delivery man 2 7000 14000
Driver 1
8000
8000
Cleaner 1 2500 2500
Helper 1 2500 2500
Total 154000
-
8/10/2019 Nut Ravan
21/27
Financial Projections
-
8/10/2019 Nut Ravan
22/27
Cost of Project
Particular (Rs.)
Land and site development 4500000
Building 1000000
Plant and equipment + furniture 275200
Miscellaneous fixed assets (van) 500000
Preliminary expenses 20,000
Pre-operative expenses + Advertisement + Web
development200000
Contingency margin 30800
Working capital margin 500000
Total 7026000
-
8/10/2019 Nut Ravan
23/27
Means of Finance
Particular Rs.
Owners Fund 7026000
Term loans 0
State government's special incentive
loan0
Total 7026000
-
8/10/2019 Nut Ravan
24/27
Break Even Analysis
Particular Rs.
Price 220 (per unit)
Variable Cost 99 (per unit)
Contribution 121 (per unit)
Fixed Cost 6275200
BEP 51861.16
Year Customer Duration
1 30600 12 Months
2 21262 4 Months & 5 days
-
8/10/2019 Nut Ravan
25/27
Profit and Loss Account
Year Profit after Tax
1 1984387
2 4089963
3 6196277
4 6183782
5 6171824
-
8/10/2019 Nut Ravan
26/27
Conclusion
Growing market
Untapped needs
Young generation are more conscious
about their health Project is feasible to implement
-
8/10/2019 Nut Ravan
27/27
THANK YOU
