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Nu Sneaker Order is the premier magazine for the consummate sneaker collector and the sneaker-obsessed.
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01www.nusneakerorder.com w inter 2013 nu sneaker order
contentswinter 2013
02 LETTER
04 NU SWAGG
08 MY DAY with Fetti
09 PUMA 2014 PREVIEW
10 MY DAY with J Parker
12 NU COLLECTION
20 DESIGNER PROFILE with Yurri Mial
22 INTERVIEW with 4 U Caps
24 HOUND Pound for Pound
26 INSTAGRAM CHECK
28 OUTFIT OF THE DAY
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NU SNEAKER ORDER, an ADDICTED 2 SNEAKERS
production, is the premier magazine for the consummate
sneaker collector and the sneaker-obsessed. As the pulse of
the sneakerhead community, this web-based publication
is dedicated to showcasing through compelling editorial,
brilliant imagery and stirring multimedia the latest trends in
cutting-edge athletic footwear, the designers who create them
and the sneakerheads who love them. And because the world
of sneakerheads is about more than just innovative design,
NU SNEAKER ORDER will also feature the fashion-forward
accessories and clothing that show off the best of today’s
high-design kicks.
letter from the nuso team
Editor-in-ChiefAlice Liao
Executive EditorAlia Akkam
Art DirectorJonJon, Derek Smith
Fashion DirectorGabe Andre
Sales DirectorDaniel Jean-Gilles
PhotographersPascale Daniel
PrinterEffectus Clothing
Marketing TeamRyan Joseph, Michael Marotta,
Jesus Salcedo, Eric Ficocelli
ContributorsNYHeat, Addicted2Soles, Effectus Clothing,
8and9 Clothing, 4UCaps, Levity Live, Rdynamics, Puma, iKen Watches.
Contributing Writers Astride Myria, Pascale Daniel,
Dyahan Felix, Myria G.J.
Thanks to the Models Hound, Justin Andrew, Ariana Dyahan,
Michael Marotta, Ryan Joseph, Aelis Joseph, Brail Diaz, Carlina Valez, Jonathan Valez,
Jessie Kay, Brendan Nolan, Addicted2Soles
Editorial / Sales www.nusneakerorder.com
Sponsor
WHO’SROCKIN HEAT?
www.nusneakerorder.com Winter 2013
Nu Sneaker Order is published seasonally, four times a year. No part of this publication may be used without written permission by the publisher. © 2013 Nu Sneaker Order. Every effort is made to avoid errors, misspellings and omissions. If, however, an error is comes to your attention, please accept our sincere apologies and notify us. Thank you for reading!
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EFFECTUS CLOTHINGHave a pair of Nike Lebron 11 Terracotta Warrior Sneakers? Then call them out with the Pollution Remix T-Shirt.www.effectusclothing.com
nu swagg
EMBELLISHKeep the sun out of your eyes and your attitude cool with the limited-edition Tortoise M-16 shades, a collaboration between two NYC brands, Embellish and Paislee Ltd. These stylish tortoise shell frames are topped off with a gold M-16 design at the temples.www.embellishclothing.com
PUMA Disc Blaze Lite Tech The Disc Blaze Lite Tech brings the iconic Discs of the ’90s up to speed with a lightweight construction featuring Faas BioRide technology. Comprised of three parts—rocker, flex and groove—this high-tech sneaker is designed to run! www.puma.com
RDYNAMIKS EMPIREGet yourself into the empire state
of mind with this dope beanie from Reflection Dynamiks. 100% acrylic
jet-spun cuffed beanie.www.reflectiondynamiks.com
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8and9 CLOTHINGNever Sleep Cuffed Beanie Skins and Cement colorways are a dope way to match your kicks or just to
keep warm.www.8and9.com
NIKE JORDAN GAMMA BLUEBlack patent leather and black nylon
mesh dress up a classic sneaker where the hits of color are few but strategic:
Jordan’s jersey number in bright yellow, the iconic Jordan figure and a
sole in gamma blue.www.nike.com
EWING ATHLETICSEwing Athletics steps back into the
game with a new line of sneakers, available in multiple colorways.
Also check out its latest releases introduced just this fall.
www.ewingathletics.com
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RDYNAMIKS BELEAFJust out, the Beleaf snapback will make a “hothead” of anyone with its brightly colored brim.www.reflectiondynamiks.com
IKEN WATCHWhy not create an iKen to match your kicks? Choose from a huge variety of colors and take away and add parts to suit your entire sneaker collection!www.ikenwatches.com
ADIDAS ORIGINALS + JEREMY SCOTTadidas Originals mainstay collaborator Jeremy Scott has been plenty busy with his Fall/Winter 2013 collection, a set that should satisfy his fans who are looking for more of his eccentric pieces. The group includes four separate sneakers, each of them donning different patterns from colorful camos to zebra styled pony hair.www.adidasoriginals.com
PUMA SKY WEDGE REPTILEClassic Sky II patterns and inspiration from the Mihara style MY-66 come together in the Women’s Sky Wedge Reptile shoe. Athletic and fashionable, it mixes suede and leather in bold and bright colors and has an in-heel trainer with a rubber sole. www.puma.com
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born and raised in the bronx, fetti d’biasi has become one of today’s top sneaker artists. her exhilarating rise to custom sneaker fame began in 2001 with a pair of timberland field boots that she made her own by adding some fabric. from there, she quickly gained notoriety around her neighborhood for having exclusive sneakers. in 2006, fetti entered and won her first sneaker competition, the international sneaker battle, and since then, she’s been unstoppable! this is her day as she begins her custom work.
5:00am Awake! Scroll through my cell to see any new emails and interactions in my social media networks while walking my Italian mini greyhound dog around the block.
5:45am Sit at my desk in my office and turn on Good Day New York for news and weather… while answering any emails and other inquiries.
6:00am Pick up where I left off before going to bed. I have a rotational system where I work on customizing multiple pairs of clients’ sneakers at once. Sometimes I stray if I see one design is going to be hotter than another because I myself want to see the pair completed. I still am a sneaker lover!
8:00am Breakfast!
8:30am Back to the sneakers and social media.
9:30am Move my car for street cleaning and visit mom.
12:00pm Leave mom and pick up art supplies I may need.
2:00pm Back in my office painting, emailing, checking the latest on sneaker blogs to stay current.
5:00pm Start cooking dinner.
6:30pm Eat dinner then watch a movie.
8:00pm Back in my office again painting and watching YouTube.
11:00pm Get ready to wind down and go to bed.
12:30am Last round of emails, social media and texts, then it’s lights out!
While most of my days are like this, there are some when I have to stay in my office all day painting so that I am not too overwhelmed with work. I love what I do and am grateful that I can work this way for myself, using my God-given talents to make sneaker lovers happy!
my dayFetti D’Biasi, SneakerFairy, Bronx NY
09
One of the inspirations for the spring colection was the streets of Brazil / World Cup. PUMA introduced a lot of cool patterns, bright colors and new materials. So here is a snapshot of what they will be offering spring 2014.
spring 2014preview
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my dayJ Parker, Ikonic Artistry, Atlanta GA
J parker has been custom painting sneakers and apparel for more than five years and designing footwear for approximately one. although he still has much to learn as a footwear designer, J parker believes that his passion for designing and the professional training he received from the legendary d’wayne edwards at pensole footwear academy in portland, or, are what set him apart.
7:00am I wake up.
8:00am I’m out of the house.
8:30am I arrive at my day job. From Monday through Friday, I work for an independent contractor who provides automotive paint and touch-up services to various dealerships around the city.
3:00pm (depending how busy I am at my day job) I go home, take a shower, eat and chill for a few.
8:00pm I start the second half of my day. CUSTOMIZING.
8:05pm I check my whiteboard/calendar to determine what needs to be done first and what deadlines I have approaching. Remaining organized and maintaining a mind free of clutter are of vital importance for the success of my business...and my sanity. Lol.
8:30pm Time to get into grind mode.
2:30 am The second half of my day ends, if it ends at all. I think about what’s next for the following day. Sometimes, I may not even sleep, but I really don’t mind at all because this is what I LOVE to do.
7:00am Alarm clock goes off. Time to start the process all over again.
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nu collection
8and9 ClothingAlador & Smith
Jordan Brand
Addicted and Co.Embellish
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8and9 ClothingPumaNike
8and9 Clothing
Effectus ClothingPuma
Vac Nation
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New York HeatAddicted and Co.
RdynamikK.N.O.W. Apparel
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4uCaps8and9 ClothingNikeAlidour & Smith
RdynamikadidasNikePuma
8and9 ClothingNike
Puma
Effectus Clothing
RdynamikThe HundredsNike
PumaEffectus Clothing4uCaps
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4UCaps8and9 ClothingJordan Brand
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Rdynamik4uCapsNikeJordan Brandadidas
8and9 ClothingAlidour & SmithVarsity
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Effectus ClothingadidasNikePumaRdynamik
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designer PROFILE
is currently a Footwear Designer II for Under Armour in Baltimore. As with most in the biz, his interest in sneakers and sneaker culture began in childhood, when his bible of choice was the Eastbay catalog. Immersed in each issue, which he kept in boxes that he still has to this day, Yurri educated himself on different sneaker products, materials and technologies.
But the desire to make the leap from sneaker aficionado to sneaker designer did not come until his senior year in high school when he read an article in a footaction publication. “The article highlighted one of my favorite sneaker designers, Aaron Cooper,” says Yurri, “and once he introduced industrial design to me, it was the beginning of my journey.”
And what a journey it has been. After receiving his B.S. in Industrial Design from the Art Institute of Philadelphia, where he graduated with honors, he got a stint designing performance products for Puma Running. This he did for four years before joining UA.
Throughout his young, yet impressive career, Yurri has pushed himself to design meaningful footwear that evokes the same emotional connection and excitement as the shoes he grew up with. With his creations, he hopes to achieve three goals. “I want to tell great stories through my designs,” he explains. “I want to create product that wows consumers and even other designers. Lastly and most importantly, I want to create purposeful product.”
For inspiration, Yurri looks to musicians, artists and “essentially anyone who thinks differently than I do,” he says. He also likes to
keep tabs on developments in other industries and areas of design, especially material innovations and processes. To stay forward-looking, he uses trend-forecasting services. “If you ask me, the future of footwear is materials,” Yurri says. “There have been so many advances in technology that I can see being applied to the footwear industry that haven’t yet.”
Interestingly, Yurri doesn’t consider himself a true sneakerhead—but only because he holds too much respect for the culture: “I’ve got the awareness and mentality of a sneakerhead, but my collection doesn’t come close to some of the true diehards out there.” Nevertheless, Yurri has his favorites. Of the ones he’s created, the Puma Bioweb and FAAS 100 Collection occupy a special place in his heart. As to his personal collection, he’s split between his Visvims and Eggplant Flightposite 1s.
Always on the lookout for inspiration, especially in the here and now of the sneaker industry, Yurri currently has his eye on the new Lebrons XI. Ask him why and the professional designer in him responds: “The complexity of the construction, the attention to detail and the overall aesthetic come together well to make a really compelling product.”
Had he not entered the world of athletic footwear, Yurri would have still pursued a creative profession—such as designing websites and branding. “I love the realm of 2D, anything goes,” he says. Even in 3D, that same attitude is palpable and benefitting sneakerheads everywhere.
So what does the future hold for this up-and-coming sneaker designer? In five years, he sees himself as a senior designer in the Running category. In 10, he says, “I’ll be my own boss and create products out of my own studio.”
yurri Mial
NOW CASTING for documentary!Were you born into this life?
Seeking true sneakerheads with a story. Currently looking for both females and males aswell as teenagers
who possibly inherited a crazy collection from a parent or older sibling and/or have already begun
an outrageous inventory of kicks with a true passion and respect for the culture. Also looking for a self
proclaimed and proud “hype beast” -do you wait in line? Do you buy sneakers just to show off? Are you from a well off family
and have it so you flaunt it? Are you a re-seller? Do you own a collection
you never wear?
YouTube/bornonthe7th IG: @bornintothislife
Producer: Bornonthe7thmultimedia.com Director: Miguelmunguiadp.com
be real, be honest and write us a brief description with age and location, why
you feel you fit the lifestyle and what makes a real sneakerhead to you.
serious inquiries: [email protected]
PROFILE
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interviewWITH
When did you open the first 4UCaps store? The first store opened in May 1998.
Have you expanded since then? We now have three stores located in the Bronx, Manhattan and West Nyack, as well as the website, 4ucaps.com
Have you seen the trends in caps change at all over the years? Trends come and go, some faster then others: snapbacks, strapbacks, custom visors and straps.
West Nyack
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LOCATIONSHave you collaborated with New Era or any other company? We have our own exclusive caps that are made by both Mitchell & Ness and New Era.
What is your hottest-selling snapback and fitted you have sold? That’s hard to say, because all the custom caps are made in small numbers—72 caps—that are then divided between three stores and the website. When it’s a hot sneaker, then we have a few hats to match up. I will say that, for us, fitted caps outsell snapbacks.
Do you think the sneaker community is influenced with hats?The sneaker community is a huge influence on hats and color combination and the team logos we use.
What do you see as a major trend or must-have in the hat market? Most guys just want something unique, different logos and color combos to match up with their sneakers. Everyone can get the sneakers, but the caps are what set the outfit off.
BRONX2559 WHITE PLAINS RDBRONX, NY 10467 MANHATTAN115 DYCKMAN STNEW YORK, NY 10040 WEST NYACK3342 PALISADES CENTER DRWEST NYACK, NY 10994 www.4ucaps.com
Bronx
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GOING POUND FOR POUNDhound
Hound, the winner of the first SNKR Pimp Tournament, held at the Addicted 2 Sneakers Expo last winter, is ready for the next round. Who wants to take him on and win the next belt? Hound’s collection is at another level, but this champ has been in the sneaker game for only a minute. A word of advice: Whoever has the heart to go up against him better be ready.
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a2s_us
445 1518 2693
#ADDICTED2SNEAKERS#A2S #A2SNATION
following
instagramcheck
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outfit of t
he d
ay
Shirt: Hudson x Been Trill Pants: Gap Sneakers: Puma Future Disc Lite Hat: 4UCaps
TWITTER & INSTAGRAM: @NEWYORKHEAT
Advertiser PageiKen Watches .................................... CV14UCaps ................................................... 03In The Cut Exclusive ........................... 078and9 Clothing Company ............... 11
Born in This Life .................................... 21Effectus Clothing ................................. 25Les Clothing .......................................... 27New York Heat .................................. CV2Addicted 2 Sneakers Expo ........... CV3
ad index
March 2014, New JerseyJune 21, 2014 @ Levity Live, Palisades Mall
October 2014 - TBDDecember 20, 2014 @ Levity Live, Palisades Mall
www.addicted2sneakers.com
2014 Expo Dates
@A2S_us
