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ECPC device
-Nisha Yadav
-Suman Yadav
-Anita Yadav
-Yatendra Paliwal
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Number of Vehicles increasingday by day
LEADING TOPOLLUTION
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ADVERSE EFFECTS ON THEENVIRONMENT
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WE ARE DETERIORATING OUR
HERITAGE
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CHOICE IS YOURS?
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THINK AGAIN
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TAKE THE INITIATIVE TO ASSURE
BETTER FUTURE TO YOUR KIDS
BUT HOW?
WE HAVE A SOLUTION FORYOU…………………………………….
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NYSA LIMITED PRESENTS …
ECPC- Eco-Care Pollution Controlling device
An eco- friendly pollution controlling devicefor your vehicle…..
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-ANITA YADAV
-NISHA YADAV
-SUMAN YADAV
-YATENDRA PALIWAL
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OBJECTIVE
“ To provide an Eco-friendly device that
can control the emission of harmful gases from the vehicles.”
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VISION
“ TO PROVIDE SAFE & HEALTHY
ENVIRONMENT TO OUR COMING GENERATIONS BY USING TECHNOLOGY IN EFFICIENT MANNER.”
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MISSION
Our mission is to create eco-friendly, high
quality, intuitive and powerful product. We value creativity and innovation.
To ensure maximum customer satisfaction,we provide multiple levels of support and
availability.
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DETAILS OF THE COMPANY
NAME OF THE COMPANY: NYSA Pvt. Ltd.
LOCATION: Manesar OWNERSHIP:
– Nisha Yadav
– Yatendra Paliwal
– Suman Yadav
– Anita Yadav
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OPERATIONAL PLAN
FOR THE FINANCIAL YEAR JAN 2012-DEC 2012.
TIME-PERIOD OPEARTIONS
JAN. Acquisition of fundsFEB & MARCH 1. Search for premises
2. Collection of Raw Material
3. Recruitment
APRIL Production will start
MAY-JULY Production & promotional strategies
15th July Release of the advertisement
1st
August Product release
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Human Resources
NUMBER OF PEOPLE REQUIRED: – Asst. Manager( R&D, operations)
– Asst. Manager( HR)
– Asst. Manager( Sales & Marketing)
– Engineers- 3
– Accountant-1
– Jr. Accountant-2
– Sales Executives- 6
– Labour-2
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ORGANIZATION STRUCTURE
OWNERS
Manager( R&D,Operations)
Manager( Finance) Manager( S&M) Manager( HR)
Asst. Manager Asst. Manager Asst. ManagerAccountant
Engineers
Labours
Jr. Accountant
Mktg.Executives
SalesExecutives
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FINANCIAL PLAN
Total capital required: Rs. 2 crore
SOURCES: Debt: 60% = Rs. 1.2 crore
Equity:40% = Rs. .8 crore
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ALLOCATION OF FUNDS
R&D / OPERATIONS: Rs 40 Lac
Salary & wages : Rs 60 Lac
Sales & Marketing: Rs. 30 Lac
Raw Material: Rs. 15 Lac (Rs. 5 Lac- cash & Rs. 10Lac- credit)
Recruitment: Rs. 5 Lac
Rent of business premises: Rs. 15 Lac Insurance: Rs. 15 Lac
Cash-in –hand: Rs. 30 Lac
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DESCRIPTION OF THE PRODUCT
ECPC( Eco-care Pollution Controlling
Device) is a device that is fixed in the smokeemitter of a vehicle.
Absorbs every harmful gas & particles in theemission of vehicles, such as;
– Lead – CO
– Sulphur
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ECPC
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How it works?
– Consists of Arsenic nucleophile covered bygraphite & metallic fibres.
– External body made up of metallic fibres toendure high temperature.
– During servicing it is cleaned & the waste comesback to the company, which is then recycled.
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MARKETING PLAN
The Marketing Mix
PRODUCT
- Eco-friendly pollutioncontrolling device
PRICE-Dependant on type ofvehicle:
Bikes- Rs.2500, Cars- Rs.10,000
PLACE
-initially in Urban areas
PROMOTION
-Advertisement
-Positioning as “way to
express care for nature &kids”
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Market Segmentation
WHOLE POPULATION
Below 18 Above 18
Personal Use Dealers
Bikes Cars
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Targeting & Positioning
Target Segment: People above 18 yrs. usingvehicles for personal use.
REASON: They are the ultimate users, thedemand of ECPC by end users can lead toindirect demand of ECPC by dealers.
Positioning: The device to expressawareness & care, taken by the user for theirnature & coming generations.
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PRICING STRATEGIES
ECPC for Cars: Rs. 10,000
ECPC for Bikes: Rs. 2500 Installation charges: Rs. 0
Discount upto 10% on installation in newvehicles.
Home delivery- delivery charges depend onthe distance. Free within area of 20 kms.
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MARKETING STRATEGIES
IN- HOUSE ADVERTISEMENT AGENCY
PROMOTIONAL TOOLS: – Advertisement- radio & local channels
– Publicity in news-paper
– Sponsorships through banners
– Interactive media- www.nysa.com
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PROFIT CALCULATION
Cost for 1 financial year is Rs. 1.2 crore forproducing 3000 units of ECPC
Revenue -1500 Units of ECPC for bikes-
– Rs. 1500* 2000= Rs. 30,00,000
Revenue -1500 Units of ECPC for cars-
– Rs. 1500*10,000=Rs. 150,00,000
– PROFIT= Sales-Cost=Rs. 60 Lac
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Long term Financial goals
Within three years we aim to increase ourproduction two-folds
Open to collaboration agreements fromautomobile companies
Enter the share market
Approach automobile companies for bulk
sales.
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