Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
CAPI Presentation
Nuffield Forum Ontario’s Outstanding Young Farmers’ Program
March 11, 2013
2
Is there a “status quo”?
How best cope with change?
What are the key drivers of
strategy?
1. Trade developments
Canada’s deteriorating trade balance in processed food
Becoming a net importer of beef
Canada’s beef trade balance with the US ($value):
$1.4 billion (2002) vs. $42 million (2011)
5
Exporting lower value / Importing higher value
6
In 2011, Cdn beef exports to US averaged $3.74/kg.
US beef exports to Canada averaged $6.55/kg.
60% ↑
Value of Canada’s beef exports – by country
7
2010
2. Population health
2. Costs of healthcare
9
Diet
2 billion overweight & 1 billion obese
10
Environmental pressures
11
3 inches
…impacted 450,000 acres of prime California agriculture land
Population growth
12
….
Societal & Financial Risk – Moody’s Report
3. How we think about “food”
Rising consumer expectations & concerns
15
… Transparency is paramount
Challenging what is produced
16
17
McDonald’s Global Sustainability Scorecard
Goals:
Sustainable sourcing from: beef, poultry, coffee, palm
oil, fish and fiber
Source 100% Canadian beef & pork
Phase out gestation stalls
18
Goal:
Source 100% of its
agricultural raw materials sustainably.
Unilever Sustainable Living Plan 2010
19
Walmart
Goals:
In Canada: purchase 30% of produce locally (when
available)
In the US: double the amount of locally grown
produce by 2015
Sell certified sustainable fish by end of 2013
20
Loblaw Corporate Social Responsibility Summary
Goals:
Develop a Canadian sourcing policy
100% seafood sourced from sustainable sources
(2013)
Source all PC eggs from cage-free operations
21
Innovation Centre for U.S. Dairy Sustainability Commitment Progress Report
Goal:
Reduce emissions per gallon of milk by
25% by 2020
22
Is there a “status quo”?
How best cope with change?
What are the key drivers of
strategy?
23
Systems thinking
24
From “vision” to “destination” …
2011
Shifting the perspective
Input suppliers
Producers Processors Distributors Wholesalers Retailers
25
Food system
Ecological systems: water, soil, carbon
Academics, scientists, researchers
Entrepreneurs; financial services
Adjacent sectors: e.g. health,
environment
Governments (3 levels)
Transportation; ports
Packaging, equipment,
info technology
Input suppliers
Producers
Processors
Distributors
Wholesalers
Retailers (grocery)
Restaurants; food services
By-products; bio-applications
Consumers
Food system
Ecological systems: water, soil, carbon
Academics, scientists, researchers
Entrepreneurs; financial services
Adjacent sectors: e.g. health,
environment
Governments (3 levels)
Transportation; ports
Packaging, equipment,
info technology
Input suppliers
Producers
Processors
Distributors
Wholesalers
Retailers (grocery)
Restaurants; food services
By-products; bio-applications
Reliable supply
Responsibly-produced food
Healthy population
“Metrics”
Consumers
New way of thinking…
2012
1. Lack of alignment; silos
2. No shared long-term strategy
3. Too many voices; need for leadership
Increase profitability
1. Retailer: needing to differentiate
2. Processor: needing to maximize carcass value (diverse markets)
3. Feeder & rancher: needing value from attributes in demand
→ The role of “information”
Collaboration
30
Blade Farming, UK
Canadian Angus Program
Ontario Corn Fed Beef Program
Meat & Livestock Australia
31
Is there a “status quo”?
How best cope with change?
What are the key drivers of
strategy?
Implications for Strategy
Isolating what drives effective strategy
❶ Shared acknowledgement of ‘the burning platform’
❷ Industry must lead – champions can galvanize action
❸ Collaboration across the supply chain, and among food system players
❹ Common objectives (consumer focus); basis for alignment
❺ Information-sharing: basis to act
Thank you