NTRA TODAY...Alliance in 2009 to establish and implement national standards for racetrack safety and integrity. Through a Code of Standards and an accreditation process, the Alliance

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NTRATODAYTHE

Founded in 1998, the National Thoroughbred Racing Association (NTRA) is a broadly defined, membership-based trade association consisting of leading Thoroughbred racetracks, owners, breeders, trainers, horseplayers, veterinarians, jockeys, wagering service providers, and affiliated horse racing associations. The NTRA Board of Directors is comprised of representatives of individual horseplayers, member organizations and racing associations.

The NTRA is charged with increasing the integrity and popularity of Thoroughbred racing through consensus-based leadership, safety and integrity initiatives, legislative advocacy, corporate partner development and fan engagement. To achieve these goals, the NTRA focuses its efforts in four primary areas (listed on opposite page).

The NTRA also supports charities in or related to the Thoroughbred industry through its subsidiary, NTRA Charities. Since inception, NTRA Charities has distributed more than $7 million.

NTRAThe NTRA’s primary areas of focus are:

Safety & Integrity Alliance- Establishes and secures implementation of safety and integrity standards and practices at the

racetrack level through the Alliance Code of Standards and accreditation process.

Marketing & Communications- Reaches new and existing fans, horseplayers and industry stakeholders by utilizing a combination

of media platforms to promote horse racing.

Legislative Advocacy- Advocates for federal legislation on behalf of the Thoroughbred industry and supports

Congressional educational programs through government relations.

NTRA Advantage- Develops partnerships and delivers cost savings on products and services to NTRA members and

affiliated members from leading partner suppliers.

AREAS OF FOCUS

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Safety & Integrity AllianceBacked by virtually every major North American racetrack, all major horsemen’s groups, the American Association of Equine Practitioners (AAEP) and other industry stakeholder organizations, the NTRA formed the Safety & Integrity Alliance in 2009 to establish and implement national standards for racetrack safety and integrity.

Through a Code of Standards and an accreditation process, the Alliance implements standards in the following areas: (1) injury reporting and prevention; (2) safety equipment and a safer racing environment; (3) medication and testing; (4) health and safety of jockeys; (5) aftercare and second careers for retired equine athletes; and (6) wagering security.

Each year’s Code of Standards contains new standards and protocols, thereby continuously raising the bar for racing that is safe and fair at Alliance-accredited racetracks. Visit www.NTRAalliance.com for a list of accredited racetracks and additional information. Alliance sponsors include Lockton Insurance and Hagyard Pharmacy.

The Code of Standards recently was expanded to include adoption of a model rule that addresses every licensee’s responsibility to prevent the use of illegal substances for training or racing. The rule also forbids animal mistreatment and establishes a reporting process for suspected abuse.

Additional updates to the Code include racing surface maintenance standards and a requirement that Alliance-accredited racetracks use Racing Medication and Testing Consortium-accredited testing labs for their post-race drug testing.

Marketing & CommunicationsThe NTRA reaches its two key constituencies – racing fans and industry stakeholders – through a combination of paid, earned and social media.

The NTRA’s most popular promotion is the Daily Racing Form/NTRA National Handicapping Championship (NHC) presented by Racetrack Television Network and Treasure Island Las Vegas – the richest and most prestigious handicapping championship in the world with total cash prizes of approximately $2.5 million. The 2015 NHC winner, John O’Neil, collected $800,000 and an Eclipse Award as Horseplayer of the Year.

NTRA Communications has retooled its digital strategy with a focus on NTRA-led industry initiatives on NTRA.com, as well as a stronger emphasis on social media and fan engagement. With weekly national media teleconferences featuring the sport’s top horsemen and the NTRA Top Thoroughbred and Top Three-Year-Old polls, NTRA Communications continues to generate coverage of hundreds of racing events and our sport’s top storylines each year. NTRA Communications also offers on-site support at major racing events to ensure that the industry is maximizing positive press on its most newsworthy days.

Legislative AdvocacyThe NTRA’s federal legislative advocacy team addresses issues that have a direct and material effect on Thoroughbred industry participants and their business activities, whether those activities relate to racing, breeding or pari-mutuel wagering.

The legislative advocacy team has secured passage of legislation to legalize online pari-mutuel wagering under the Interstate Horseracing Act. The team currently is working to renew the accelerated depreciation for young racehorses that the NTRA originally secured in the 2008 Farm Bill, and again in the Tax Increase Prevention Act of 2014, but has since expired. Other legislative targets include horse owner and horseplayer tax equity, immigration and issues relating to the expansion of online gambling.

Along with other industry stakeholder groups inside and outside of racing, the NTRA also supports Congressional education programs on matters like agriculture and immigration which affect all breeds and equine disciplines.

Two programs support the NTRA’s work on Capitol Hill. The Legislative Action Campaign sustains the NTRA’s government relations and lobbying efforts. NTRA’s political action committee, Horse PAC, supports specific candidates for re-election. Sellers and buyers at public auction, sales companies, owners, farms and horseplayers contribute to the Legislative Action Campaign. Horse PAC contributions come from individual NTRA members. For updated information on the NTRA’s legislative work, visit www.SupportHorseRacing.org.

NTRA AdvantageNTRA Advantage develops partnerships and sells products and services at reduced cost to more than one million members and affiliated members of the NTRA. Advantage sales partners include John Deere, Nationwide Insurance, Sherwin-Williams, Office Depot/Office Max, Valvoline Instant Oil Change and UPS. Major member groups include Breeders’ Cup nominators, as well as members of the Thoroughbred Horsemen’s Association, Thoroughbred Owners and Breeders Association, and Thoroughbred Owners of California. Affiliate members include the American Quarter Horse Association, United States Equestrian Federation, the United States Trotting Association, the United States Polo Association, American Horse Council, American Paint Horse Association and Equine Canada.

NTRA Advantage covers the United States and Canada. Advantage sales managers attend over 100 equine events each year representing our partners. Since 2002, NTRA Advantage has saved industry members over $120 million. Purchases made by equine members through the group purchasing programs average $52 million annually. For more partner information, including discounts and special pricing, call toll free 1-866-678-4289 or visit www.NTRAadvantage.com.

AREAS OF FOCUS

Sources of Funds - $9.1 MillionLegislative Action Campaign (6%) 6%Member Dues (12%) 12%Programs (82%) 82%

Uses of Funds - $9.1 MillionLegislative Advocacy (8%) 8%General and Administrative (11%) 11%Safety & Integrity Alliance (5%) 5%Advantage (26%) 26%Marketing and Promotions (47%) 47%Media Communications (3%) 3%

Legislative 550,000$ 0.060742Member Dues 1,124,266$ 0.124164Programs 7,380,402$ 0.815094

9,054,668$ 1

Legislative 754,241$ 0.083299General and Administrative 999,705$ 0.110408Safety & Integrity Alliance 404,896$ 0.044717Advantage 2,365,453$ 0.261241Marketing and Promotions 4,252,635$ 0.469662Media Communications 277,738$ 0.030673Retained Earnings -$

9,054,668$ 1

6%

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Sources of Funds -‐ $9.1 Million

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Member Dues (12%)

Programs (82%)

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Uses of Funds -‐ $9.1 Million

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General and Administra=ve (11%)

Safety & Integrity Alliance (5%)

Advantage (26%)

Marke=ng and Promo=ons (47%)

Media Communica=ons (3%)




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SOURCES & USES OF FUNDS *THE NTRA TODAY

Twenty-three racetracks across North America proudly fly the NTRA Safety & Integrity Alliance flag to display Alliance accreditation status.

The NTRA hosts legislative briefings around the country to update the industry on its federal legislative progress.

John O’Neil topped a record field of 521 handicappers to collect $800,000 for

winning NHC 16.

In addition to selling to member racetracks and associations,

NTRA Advantage also sells to individuals.

©Horsephotos.com

©Serita Hult

©Horsephotos.com

*FY 2015




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2525 Harrodsburg Road, Suite 510, Lexington, Kentucky 40504Phone: (859) 245-NTRA Fax: (859) 422-1230

(800) 792-NTRAE-mail: [email protected] Internet: www.NTRA.com

©Horsephotos.com

The NTRA is a broad-based coalition of horseplayers, racetrack operators, owners, breeders, trainers and affiliated associations committed to increasing the

welfare, integrity and popularity of Thoroughbred racing through consensus-based leadership, safety and

integrity initiatives, legislative advocacy, corporate partner development and fan engagement.

NTRA MISSION STATEMENT

Documents

NTRA TODAY...Alliance in 2009 to establish and implement national standards for racetrack safety and integrity. Through a Code of Standards and an accreditation process, the Alliance