8/3/2019 NTO - ANSWER_Thiwanka Jayasiri
1/1
National Tourism Organization - Sri Lanka
Question - Do you think NTO (National Tourism Organization)
plays a useful role intourism? Explain your answer.
Yes I think NTO is playing a major role in tourism.
Sri Lankan Tourism Development Authority acts as the apex body
of Sri Lanka Tourism. SLTDA was
created in 2005 and its goal is to promote Sri Lanka and tourism
resources to the world. Developing thecurrent market and creating
new markets is a vital and the SLTDA is focused building market
confidenceensuring profitability and developing investor confidence
amongst various its various stakeholders.
SLTDA is dedicated to seeing the Sri Lanka as the foremost
tourism destination in Asia and is committed toworking towards
pleasing their key stakeholders including domestic and
international travelers. Some of itsactivities and the goals are
listed as follows,
SLTDAs goals Activitiesy P romote sustainable development of
tourism as
a key sector of the economy for the economicand social wellbeing
of the people
y P romote and reposition Sri Lanka in all relevantinternational
markets and market segments
y W ork towards delighting visitors (domestic andinternational)
through effective and qualityfacilitation of access, accommodation
and other services.
y U tilize new info-technology tools to enhancethe effectiveness
of tourism marketing andoperations.
y B e catalytic in rallying the tourism industry towork as a
team.
y G enerate high yield, income, and employmentand contribute to
regional development.
y W ork in close collaboration with all stakeholder sectors such
as sports, arts, crafts, culture,environment, investment, trade,
the media andcommunities.
y Tourism Development P roject :Collaboration with world bank
Sri LankanG overnment has launched regional development
program which will mainly looking at theKapitiya, Tricomalee, P
asikudha andArugambay.
y R esearch : SLTDA provides all the statisticaldate which is
related to tourism .
y Standard and Quality assurance y Tourism Marketing and P
romotions y H uman R esource Developmenty Community Development y
Community R elations y Domestic Tourism y MICE Tourism y
Identifying and developing tourist specific,
unique products and services, formulating andimplementing
Tourism Development G uidelines
y B usiness Tourism y Increasing Technological penetration
in
Tourism.
W e can emphasize SLTDA some of the SLTDAs ongoing projects are
as listed; R egional Tourism Development project / Sustainable
Tourism Development P roject / Tourism infrastructure project, Ex:
Deduwa P roject.
SLTDA not only acting as a single entity and it will work hand
to hand with local and international organizationsMinistry of
Economic Development, SLIT H M, SLITO, Ceylon Chamber of Commerce
and U NW TO are some of
the examples.
Tourism has been identified as industry which is capable of
effectively driving the country's socio economicdevelopment. The
program's vision for the tourism sector is to make Sri Lanka the
foremost leisure destination in theSouth Asian R egion. B y looking
at the above facts I believe SLTDA is carrying out visionary plan
and it will lead theindustry in future towards a successful
arena.
P repared B y: Thiwanka C Jayasiri / Class: DTE H M 2011/12
