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~ l ~ n f l l 4 ~ n l ? e u ? ~ h ~ n ~ d ~ f i ~ (The Madla Organization in s Field of SaciaI F m ) lt~38hl~f~4~4df7l

d e n i ~ u ~ n w u ~ ~ u n i r n ~ ~ ~ ~ ~ ~ ~ u ~ ~ d o u ? n ~ ~ u i ~ ~ ~ ~ : : ( ~ u b ~ i Service Broadcasting) ltn~i~~'1881~0~nl7

u ? u n . r i u u ~ v ~ ~ u dunreuro~nirilnui

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2. I I ~ ~ U ~ ~ ~ I U ~ ~ ~ S ~ ~ I U I W R I ~ U ~ ~ ~ ~ ~ ~ {d~enoui~ihde ~ ~ r i ? u ~ r r ~ ~ r i ~ # ~ u n ~ s i h r ~ i ~ u r n ~ " r n d~ilu?#whnwn J : :D~ I I #U . IM?O~BO~U~~U td51~~unrirn~iuuul11uq7um'1nI d018jun1s~~iil~nm&

u~~:~n~r ionnou P ~ ~ ~ ~ ~ L ~ U O Q A ; I ~ I I U ~ ~ I ~ E U U ~ B J NHK ~~hhrns~ lnou~uad~a~~urruuun~n-nf iau~

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wnuiudiinu~v

3, d ~ ~ u n u d ~ ~ u t a n ~ n ~ t k ~ ~ w i z ~ ~ o ~ ~ ~ n l i i ~ n ' ~ n ' d ~ ~ ~ i~uflr+oninluGn 2 drrni~do J ~ s n l ~

llrn NHK ~ ~ d ~ o ~ i ~ d n u ' u r r ~ u n w ~ ~ ~ i u ~ a ~ ~ f i ~ ~ f i ~ e ' u ~ d ~ ~ r i quimsnumninirn~a ~ l i l a ~ i u # i u n i ~ 4noilrunirurylraw.1 r r o l i i u * l k ~ ~ u n i ~ n r r ~ ~ ~ ~ ~ ~ u ~ r ~ ~ h u ~ ' ~ ~ ~ 11mn-rrlhuin TIE ~ a p n re dlcnwd m.1 NHK ~ m r ~ ' l r i ~ ~ ~ s a ~ n r ~ ~ 1 ~ ~ 0 ~ l i n ~ u H ' 4 n ~ f ~ ~ a u f iisiimsdiunarruu msfiauqlu r?uldo'u,~uu$ &r duarauhii NHK 1 ~ m ~ ~ ~ u 1 ~ i u d ~ z l 4 ~ ~ n i n ~ d ~ ~ ~ 1 ~ n n ' ~ ~ ~ ~ n ' ~ dn~onudf i l rnt i~un~w~~t mdtn &~flu#mrrtan~rrriw~~n~ru'ini,~mu~u~~u

Abstract The study of '+The Success of NHK's Television Documentary Program" has an objective ta

hY ilumul and external Baom bat conlribur to ib success of NHK h u m e n w r y production and for Thai dwurrrentary gmgmm in Thai TV Chnand I I. The conmpLs of the

and document analysis. The ja-dcplh interviews were done with policy

The d t of this9t\udy shows that

1 . Suppnive factmi for the success of PIMK's dmumentary pmgrams include internal and external facton. The inkma1 technology. staff, supporung unils. and the

channels. the support

staff. the will be molded from this learning organization th+ systema~ic trainings nnd h a mentoring

p a s . WK's staff is qualified professionals that can make q ~ h f ~ e d prognms.

3, Tilis study found wpponing units and the m;rtler

Tnlning Instilute. NHK Broadcasting Culture a d Research Imritute. iq the Japan Prize ate h e suppwting units. The integration of all units lo msforrn NHK to be the %ing arganhl+ion has

suppried the staff to make the fine quality documentary progmnls.

4. This study discuw lhat h e supwive

Thai TV Chmcl I I h a u s e the inlecnal factors

factors, on the other hand. are changcnb!e due to tht period OF time. Therefme, it ig inappropriate to adapt the supponive extwnd factors of NHK

TV Qmtl 1 1 .

Keywords The Suoress. Telavisian Documentary NHK

s ~ i n ~ d e m ~ ~ u ~ n r u ~ ~ ( l u n 7 a n a t ~ ~ n ~ ~ ~ ~ ~ d ~ p 1 ~ n ~ a ~ 1 l r ~ a a t (Public Service

~n~~niit~1tnsnr'uaur1~n150indn1ij~~5~~i NHK I[& $ I U ~ U ~ ~ S T I U ~ ~ S & B ~ ~ ~ U F ~ I T ~ S U I Q U U

I#n"m~sneiiiq -s u 9 d 9 291w~u*nriuTn~sa~1sumoos6ns aniu"tws$~ud NHK n1suauuns4#i i~3u~,nn,~~~9:

~ ~ o a i s ~ m a u ~ ~ u ' $ r n ~ : ~ fiw'un'~4'~~1"1n nnlbGunsl &or ~ o i i i o " ~ ~ ~ ~ ~ ~ t j ~ u m ~ ~ u ~ ~ e r ~ ~ ~ oinf3mi$/u { N a t h ~ l Diet) linrluflegliu n o ~ ~ o i n d ~ s r r u ~ ~ ~ u ~ ~ f o ~ ~ ~ ~ ~ ~ w ~ ~ ~ ~ n ' ~ ~ $ ~ n

d 2~ B ninu~.riln"nanl n u u i u o ~ a i n a ~ ~ ~ i j u i u ~ ~ ~ 1 1 f i i s 6 ~ 1 n f n ~ ~ ' 1 1 1 n ~ ~ ' n u " 8nn"qk l i i i * Y

une~~nv$1nfl~d'l~d10i1n~~u~flupl1~~0~%'111#6~ floiu""rplsn'nM'= 64i$u?Ynnmuiro d i a ~ 6 ; ~ ~ ~ u ' ~ n t l ~ ~ ~ q ~ 1 u n i ~ v 0 ~ ~ ~ 1 ~ ~ ' ~ 1 ~ n " ~ u " NHK ~$osa~nao~dlonaubu 7 ~irnrwi i l

d l a , num~&iinul~ Ir~ii1~9ubio.rd1d~~~~u~ji~~~lr~101iiIn~~~ mm lunow msar~auu s j b . i m w ~ n 4 ~ i ~ u u ? ~ ~ ~ ~ ~ ~ ~ ~ n # ~ ~ a ~ ~ r ~ u ~ ~ d ~ ~ ? ~ ~ ~ ~ # ~ ~ ~ ~ q w l u n ~ ~ ~ ~ s l l ~ a a ~ l u ~ l n j

57trfJ19 ~ U T : ~ " P I U ~ ~ W I ~ # ; U K I I B ~ 1f ~mu'lnrfi~inu m N H K U ~ ~ ~ ~ ~ L ~ ~ ~ ~ ~ U ~ ~ ~ I I ~ ~ P I ~ ~ ~ I ' I I U ~ ~ & i ~ ~ i t l n i r l v ~ v T ~ HR:

numsiny laslu h u n a m r l n r fi~u"Iuie,~ww"nn*~ doahld (Grnsd TV) ~ m - tioanirdnln x

lEdueatiooal M ~ O O ~ D - I ~ R ~ I ~ U ~ I H W U ~ ~ U (Tmesvial TV) ~0n0miuthid0.1 Digital Hi -

Vision h 4 BS -1 11a: BS -2 ~ u J : ¶ J u ~ ~ u w ~ ~ ~ u (Satellite TV) ~ ~ ~ T ~ u ~ ~ I ~ ~ D ~ D I ~ I ~ # ~ u ~ ~ P ] ~ !

ndu o"o~du~amr H ~ ~ I U Q W O T ~ ~ iwr i : a ~ u ~ r o i h d ~ ~ u ~ # ~ ~ u ~ w ~ d ~ ~ n i ~ ~ ~ ~ o ~ r ' f 1 1 n ~ 9 9 ' ~ d

h l d ~ a a l r i L 1 4 a d o ~ ~ u 8 ~ ~ 1 a ~ i 1 ~ ~ ~ ~ )tioqdnr$n3u6uln iima~miuauldYori~q 836982d~~~Ylfl (hltp:w.ohk.or.jpl

s7un1r%unieshld (Genml h 6 ~ ~ f l u ~ 8 9 n i n ifnl~i~d~1J*1:1nn~~4q1~n1f1atl W d d 14~u"orntduinold oonifiy 4 d?u aa; no nunlrr iv (News) form: 46.4 T I U ~ I ~ I U ~ ~ T U

(~ulture~ loaaz 22.7 ~iuni'ifiui%q (EnteI-hmmeni) $011~: 20.2 ~iunwna-tuf ducati ion) ~ B U 4 n:: 10.7 ( T I U I I U ~ I : ~ I ~ NHK, 20041 qaTiufll~ni~n~ss~n~1udanduvn4Tion1xii~ riun7.r

iiuuarru ilnrnunimmui ~ ~ u ~ ~ d n t ~ r n r ~ i r n ~ v u ~ ~ t ~ n ~~~- .ru~aln~d-Jut?uId

I. u u ~ i i a ~ o s ~ ~ d n ~ ~ o ~ i ~ u ~ p 1 ~ r i i u n w 1 . t n n i ~ ~ ~ ~ ~ w ~ 0 1 ~ n i he Madia

Orgmhtion in a Field of Social F-1

2. uu3~atjar ~ ~ R ' ~ ~ ~ B ~ ~ S U ~ ~ W ~ ~ U ~ I ' ~ ~ ~ ~ O I U ~ ~ W ~ ~ I ~ ~ ~ ~ ' I ~ ~ B I ' I ~ ~ WbIic Service Broadcasting)

3. I IU~?~RI#BJ~~TU~MISQIU~LUU~~U

4. au~ld~~n~1~~5urisslJ.~oi ~ n , i ~ i m ~ , 5. nu7iadn~a~hr11d~ni~1'3uuf bss -0111

6. ?I1)11flT~lJlJf OR (World System Themy)

niud 4 ~ u j u n 1 ~ u n u . ~ s 3 u n ~ s Y Y (Audience as Spoasors)

tudauvosnis~Gu~ur~oms n~~iif8wn1~'ln~n'uu' NPJHK ~ ~ U T I U ~ ~ U ~ Q E P I ~ W I

smm%ntndu ( ~ s d ~ i n g FEZ) dduc mgru r i ~ d 1 u P l u ~ ~ & a a o ~ ~ i 1 1 ~ i z (Audience) & luyu~o~n~~idug%rr~sarna~m~u~yu.riuni~

mSmn:riCeqa n13?ras1z i~~ynrtr t f~n~u' td&7u n ~ . s w ~ n o u u u - t ~ ~ ~ a a d ~ u ~ ~ u ~ ~ $ u y n Daf8

Reduction) mf 18~nl l -z~wwfin~iu~o~a D a t a Display) 11%t~nxbf i9 i1n tn~ r f t ~ ~ d ~ h ~ n f l ~ i ]

(conclwion .nd ~aificllian) ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ P T A L I Q ~ I ~ u ~ ~ ~ ~ ~ I s ~ Y ~ ~ ~ u ~ T s ~ I I R U I ~ ~ n n ? t n r ? = i 3 fi~u1uDj q #O

dqui 1 nivrnuva.taniiilnsfinrr" NHK ~int~annnnaius~ NHK d'l#wnni~ ?lflrl~hlf ?6unn01lf (Documenmy -1 fi138~Ina (Ob-ion) ~ la=nm#~nwd

loloan (~n - $epth latervh)

4 . 4 1 ~ w 3 o ' ~ ~ 3 7 4 u ~ ' ~ : ~ ~ a ~ f l u n ~ ~ ~ ~ s l s ~ c l n ~ ~ a i . ~ n ~ r~rlnlrdnumui~

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K uln) ~u~udrru~atulr i r~upi161~~f i~in5~4~ua B ~ ~ u i i ~ J u ~ u d ~ : u i u d ~ ~ u ~ n mrhnrr

~ u d r e u 1 a r % H " l u d 1 ~ 5 1 i ~ n d 1 3 1 1 ~ 1 ~ ~ ~ 1 ~ ~ ~ t i 7 ~ ~ ~ 1 ~ ~ i 1 5 1 n 1 i i ~ ~ ~ n ' m * ~ ~ ~ ~#n?iud.tfiqn'y

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d s r n ~ ~ ~ ~ ~ n i r a w m ~ l u ~ ~ ~ ' i r K u I n n siuniralsnkir'lm ~ H K S-) 14%~~ ~ G ~ I U ~ ~ S J ~ U omafi'~iwii~ 984 - 2003 1~~usw4jprlnnnii 40 ~ i a f z i B I ~ ~ ~ U ~ I L I ~ T I ~ ~ R ~ ~ W L ~ U A ~ ~ ~ ~ Z

~ r r n r l n m f i d d d i d ~ d ~ ~ q h l n n I ~ J B ~ R Television Fcetival, ABU Prize. The NCW Y o t

Festivals, The Monte M o Tejevision Fstivrrl. U.S. International Film d Vidco F d v a I , lllZ

~ a p m Prize I ~ U ~ U 4 Y .r

6. ~ I ~ ~ ~ J ~ ~ H I ~ I ~ L ~ ~ ~ o I ~ H ~ ~ ~ u ~ I ~ u P ~ ~ I I A O ~ I ~ U B ~ ~ ~ ~ ~ ~ I ~ ~ U ~ ~ U W W W ~ I dlia

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7. ~ I ~ ~ J H ~ ~ Y ~ ~ U ~ I ~ U ~ ~ ~ I J ~ I C ~ ~ I ~ I I ~ P I ~ ~ ~ B # ~ wuiimn:n~r r j r h u' i~nusnun~rmrmt i i j~wn~w~~~ NHR Q ~ U ( ~ B ~ ~ D ~ ~ O I ) U I ~ U ~ ~ ~ n h l u f n a i u 6 4 1 ~ ~

r o ~ l h s n r u l w d ~ ~ n ? i i q 7 d~i i~ i fulwi~i in &1f~~1~rltsrnn~n:d~~d1::1n11 u O A P ~ O ~ ~ I msP1~1mmmmllJ1uan~r'9~~0~n1~tn~11 (mucation TV) J ~ I & ~ ~ O ~ ~ ~ U I ~ V U ~ ~ U I ~ dr ~noun1.r~nv13uI~~~uu ~ ~ l ~ ~ i i a w a ~ l u 1 r ~ n ~ 1 ~ ~ m ~ 1 u i ~ i 9 ~ ~ ~ ~ ~ i ~ ~ ~ u ' ~ ~ d u ~ansznu n ~ ~ u ~ n i ~ ~ ~ ~ u I u & n u ~ ~ ~ 1 9 u o t i i ~ u 1 n

n l r ~ ~ r u l u u ~ d a ~ l l w r n ~ ~ f ~ ~ a f i n~r~iuIou1nlrl.n~11md~~3 rnm~fia~krunnwn~ni r ~ n m r n ~ ~ d ~ ~ o r ~ m # i & m i ~ ~ r t l ~ i i u ~ n ~ ~ ~ ~ r ' a ~ ~ u l u ~ n ~ w ~ u

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.:-*-? RrHK Cornrnunicatian Train'mg Witute, W-CTI)

riinh~lrlni~~nouru1u#iuoi1~ 7 ~ r n ~ w 5 ~ r i u t t n r~u i f~ rmnnnrn i i nnlQintsrMmr

mnrinliir 1 1unndaism.r nu~ l l~~n i i i l nouru luEu~gwni~~ iu i~ r ; l# i~&dvn~ NHK Q m ' o l ~ d ~ ; i 5 n ~ m * l 1 ~ 1 a i ~ ~ i ~ 1 ~ ~ " 1 ~ u i ~ ~ ~ ~ ~ 1 I g ~ i J u ~ i r K ~ u r n r m , a ~ o i # ~ ~ ~ Y Y m,

(Blmhn - NHI[ B m d d i n g Cuttufe Rarrch Instllm.) ~ ~ u ~ ~ ~ d f l i ~ l i l d d ~ ~ ~ u # u w % r n I t i a ~ ~ lu#uciir 7 ~ R ~ ~ ~ ~ ~ ~ ~ % ~ ~ ~ ~ ~ : ~ ~ ' I ~ I ~ ~ u A I J W ~ W L ~ ~ ~ ~ ~ Q I I ~ I r?ubtnadmum

4 ulrm~alu~~u~&~imr.- .. 4 IHI $ q B m i ? a ~ i ~ # n n l ~ ' ~ w ~ n ' ~ NHK i ioR ~ u I ~ ~ ~ ~ ~ ~ L U ~ ~ U R I Z I I T Z I ~ ~ ~ ~ ~ flnp11 (Edw~inaI Pmgmm) iJ1~ida~~~ln~~0;(/llu"U41UU1

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mia: Surviving In the new fnformatlon r g t (pp. 3-24]. Singapore: Asian Media

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Post and Telecomunieaiiona in Japan

"White Paper" Cammunication in Japan