NP Media Barometer Wave 1 · Traditional TV Magazines (printed or digital) Free sheets (not via postbox) Other info sites or ou apps than NPs Newspapers web sites or apps' Newspapers

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NP Media Barometer Wave 1

November 2018

METHODOLOGY

• Fieldwork : online biennual survey

• Period Q3 2018 (next wave is planned Q2 in 2020)

• Sample : N=2.147 individuals, aged 18-64 y.o. (and connected by definition)

• Filtered by the reading of newspapers (any access) at least a few times a month/ corresponds to 86% of the population

• Main content

• Access to the media – moments and devices (print included )

• Motivation to the media (information!)

• Credibility of tne channels (newsbrands vs global players)

• Notions of advertising cluttering and touchpoints perception

• Research agency : AQRate

25%

32%

36%

40%

49%

52%

53%

53%

64%

67%

76%

78%

78%

91%

91%

92%

TOP 3 OF MASSIVE REACH Consumption of these media at least X / month

Linkedin

Other social networks

Instagram

Web radios

NPs Supps (digital or printed)

Other info sites or ou apps

TV programmes via a e-device

Free sheets (not via postbox)

Magazines (printed or digital)

Free regional press

YouTube

Newspapers (Printed or digital)

Facebook

Newspapers web sites or apps

Traditional TV

FM Radio

Source: NP Media Barometer Nov ‘18

22,1%

9,1%

48,0%

15,3%

15,5%

14,9%

16,4%

21,6%

15,0%27,7%

27,9%

12,8%

18,4%26,0%

9,3%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

NPs print or pdf NPs web sites orapps

Other News websites or apps

DAILIES AUDIENCE OF WEB SITES AND APPS ABOVE PRINT!

Source:

NP Media Barometer Nov ‘18

#times a month

One month or less

#times a week

(Nearly) All days

#times a day

54%/NPs WEB

SITES OR

APPS

46%/NPs PRINT

OR PDF

«AT WHICH FREQUENCY

ARE YOU EXPOSED TO

THESE MEDIA?»

9%

17%

6%5%

4%5%

8%

4%

7%

5% 8%

2%

2%

6%

2%

4%

1%

2%

1%

2%

2%

3%

3%

4%

6%

2%

4%

9%

0%

5%

10%

15%

20%

25%

30%

In the morning,before any activity

At the breakfast During noon break During otherbreaks

At the end of theday before

evening meal

At the end of theday after evening

meal

At any momentsof the day

Printed

Via a smartphone

Via a tablet

Via a laptop or desktop

POST-DIGITAL AGE: ATAWAD OF THE DAILIES

«HOW DO YOU READ DAILIES UPON

MOMENTS OF THE DAY?»


THE MEDIA WE USE TO BE INFORMED: NEWSPAPERS FIRST!

11,8%

17,7%

19,2%

22,7%

29,2%

31,0%

31,8%

36,0%

37,2%

38,7%

43,9%

44,3%

46,8%

51,1%

58,3%

70,1%

71,0%

0% 20% 40% 60% 80% 100%

YouTube

Web radios

Instagram

Other social networks

TV programmes via a e-device

Facebook

FM Radio

Search engines

NPs Supps (digital or printed)

Linkedin

Free regional press

Traditional TV

Magazines (printed or digital)

Free sheets (not via postbox)

Other info sites or ou apps than NPs

Newspapers web sites or apps'

Newspapers (Printed or digital)


GLOBAL

PLAYERS:

NOT VALID

INFO

SOURCES

Source: NP Barometer Newsworks Nov. 2018

N=2127 interviews online 18/64 ans (AQ Rate)

6%

22%

22%

23%

24%

26%

27%

28%

28%

29%

33%

35%

37%

37%

41%

41%

44%

50%

0% 15% 30% 45%

Promo coupon in NPs

Ads in free sheets via postboxes

Outdoor

Inserts in NPs

Cinema commercial

Retail flyers

Ads in Magazine

Custom (Brand) Magazine

Advertorial

Advertisement in NPs

Ads on smartphones

Ad messages on NPs web sites

Radio commercials

Search ad words

OLV

Ads on social networks

Commercial emails

TV commercials

THESE ADS ARE

TOO MANY (% REACH)

ADVERTISING CLUTTERING

Source NP Barometer Newsworks Nov. 2018


THESE ADS

ARE TOO

INTRUSIVE (% REACH)

5%

9%

12%

14%

16%

16%

17%

17%

18%

24%

25%

31%

32%

36%

37%

39%

40%

46%

0% 15% 30% 45%

Promo coupon in NPs

Ads in free Press via postboxes

Retail flyers

Outdoor

Inserts in NPs



Ads in Magazine

Cinema commercial

Advertorial

Radio commercials

TV commercials



Search ad words

Ads on smartphones

Commercial emails

OLV

ADVERTISING CLUTTERING

NO OVERABUNDANCYIN NEWSPAPERS



6%

22%

22%

23%

24%

26%

27%

28%

28%

29%

33%

35%

37%

37%

41%

41%

44%

50%

0% 15% 30% 45%

Promo coupon in NPs

Ads in free sheets via postboxes

Outdoor

Inserts in NPs

Cinema commercial

Retail flyers

Ads in Magazine


Advertorial


Ads on smartphones


Radio commercials

Search ad words

OLV


Commercial emails

TV commercials

THESE ADS ARE

TOO MANY (% REACH)

NON INTRUSIVE ADS IN NEWSPAPERS

THESE ADS

ARE TOO

INTRUSIVE (% REACH)

5%

9%

12%

14%

16%

16%

17%

17%

18%

24%

25%

31%

32%

36%

37%

39%

40%

46%

0% 15% 30% 45%

Promo coupon in NPs


Retail flyers

Outdoor

Inserts in NPs



Ads in Magazine

Cinema commercial

Advertorial

Radio commercials

TV commercials



Search ad words

Ads on smartphones

Commercial emails

OLV



DO YOU HAPPEN TO REACT AFTER HAVING READ AN ADVERTISEMENT IN A NEWSPAPER?

PRINTED OR

PDF CONTACTS (% BASED ON REACH)

6%

7%

8%

13%

13%

17%

22%

24%

38%

39%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

I click on the link or I scan the code in the message

I visit a POS where the brand is present

I take some advices among professionnals/specialists

I don't do any of these actions

I get info among my personal relationship

I have conversations via internet and social networks

I have live conversations with my relatives

I conduct searches (via engines)

I visit the web site of the brand

I use the coupon proposed



DO YOU HAPPEN TO REACT AFTER HAVING READ

AN AD MESSAGE ON A DAILIES WEB SITE?

NEWS SITES ADS

INCITE TO REACT(% BASED ON REACH)

4%

6%

7%

15%

16%

16%

18%

18%

21%

26%

0% 5% 10% 15% 20% 25% 30%

I visit a POS where the brand is present

I take some advices among professionnals/specialists

I click on the link or I scan the code in the message

I get info among my personal relationships

I have conversations via internet and social networks

I conduct searches (via engines)

I use the coupon proposed

I don't do any of these actions

I have live conversations with my relatives

I visit the web site of the brand



ABOUT COUPON



THESE ADS

MESSAGES USE

TO RAISE MY

INTEREST (% REACH)

5%

7%

8%

9%

10%

10%

13%

16%

19%

21%

37%

56%

0% 15% 30% 45% 60%

Ads on smartphones

OLV


Search ad words


Commercial emails

Advertorial


Ads in Magazine

Inserts in NPs


Promo coupon in NPs

ABOUT COUPON



THESE ADS

MESSAGES INCITE

ME TO REACT (% REACH)

Get more info, visit

a POS or site, talk about them….

6%

6%

6%

6%

8%

10%

19%

30%

0% 15% 30%

Search ad words

Advertorial

Commercial emails



Inserts in NPs


Promo coupon in NPs

Documents

NP Media Barometer Wave 1 · Traditional TV Magazines (printed or digital) Free sheets (not via postbox) Other info sites or ou apps than NPs Newspapers web sites or apps' Newspapers