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Buyer – Seller Market Management (BSMM)

The Process That Provides Business Intelligence For Validating

Offerings In The Market

Example of Business Intelligence:

• If the gap of value and risk exceeds 20% between the buyer and the seller,

the seller loses between 5% and 6% of the market for each point. If the gap is

30% the offering will lose between 50% and 60% of the market opportunity

1

Measuring & Prioritizing the Value Propositions & Buying Criteria of Offerings

Predictive Insights Driving Prescriptive Actions For Peak Performance & Beyond

Link for the video: http://youtu.be/D3nZ8Cox8qQ