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“We are in the women business, we just happen to have fashion on our minds” www. NowWear.com NOWS turn to create training, give information, support and money to our supporters — www.Nowsinc.org LATE BREAKING NEWS: Don’t forget to check our Web site for frequent updates at www.nowsinc.com NOWS The News Journal™ Serving Philadelphia, PA, * Baltimore, Bethesda, MD., and Washington D.C. with Information and Opportunity for the Natural Organized Woman® Help Wanted No Experience Necessary—Must have Reading Skills - Great income December 2008 Full time & Part time positions available now! Pay: $6,239/month Position: Manager Trainee Experience: None - We will train all new personnel. Requirements: -Must have a Computer, w/internet connect -Ability to read and follow instructions -Work from home/office with Success Factors ® -Positive Attitude, reports required daily -Honesty, Serious and Integrity This Months Issue December 2008 Page Subject ————————————————————————— 2 Married Men Earn More 4 American Apparel Employees 6 NowWear Models Wanted 8 Changing to Future of Children 10 Finding the Right Business 12 NowWear 2009 Expo 14 Basic Cooking 16 Chef School 18 Health Partners 20 Praise For the Cure 22 Nows The News 24 Shopping Mall I know a whole lot of people - maybe you're one of them - but are you skeptical about this "whole-make-money-thing"? I don't blame you. I know a lot of people have been burned by some of the scum that prey on unsuspecting people. Hey... I'd be skeptical myself except I actually do make Thousands of dollars while hanging out in my beautiful Million dollar home in Maryland just outside of Washington, D.C. I know my stuff really works. I'm living proof. NowWear.com Apply Now! Limited Positions Available!

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Page 1: NOWS the News Journal

“We are in the women business, we just happen to have fashion on our minds” www. NowWear.com NOWS turn to create training, give information, support and money to our supporters — www.Nowsinc.org

LATE BREAKING NEWS: Don’t forget to check our Web site for frequent updates at

www.nowsinc.com

NOWS The News Journal™ Serving Philadelphia, PA, * Baltimore,

Bethesda, MD., and Washington D.C. with Information and Opportunity for the

Natural Organized Woman®

Help Wanted No Experience Necessary—Must have

Reading Skills - Great income

December 2008

Full time & Part time positions available now!

Pay: $6,239/month Position: Manager Trainee Experience: None - We will train all new personnel. Requirements:

-Must have a Computer, w/internet connect -Ability to read and follow instructions -Work from home/office with Success Factors® -Positive Attitude, reports required daily -Honesty, Serious and Integrity

This Months Issue December 2008

Page Subject

—————————————————————————

2 Married Men Earn More

4 American Apparel Employees

6 NowWear Models Wanted

8 Changing to Future of Children

10 Finding the Right Business

12 NowWear 2009 Expo

14 Basic Cooking

16 Chef School

18 Health Partners

20 Praise For the Cure

22 Nows The News

24 Shopping Mall

I know a whole lot of people - maybe you're one of them - but are you skeptical about this "whole-make-money-thing"? I don't blame you. I know a lot of people have been burned by some of the scum that prey on unsuspecting people. Hey... I'd be skeptical myself except I actually do make Thousands of dollars while hanging out in my beautiful Million dollar home in Maryland just outside of Washington, D.C. I know my stuff really works. I'm living proof. NowWear.com

Apply Now! Limited Positions Available!

Page 2: NOWS the News Journal

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“We are in the women business, we just happen to have fashion on our minds” www.NowWear.com NOWS turn to create training, give information, support and money to our supporters — www.Nowsinc.org

The "Marriage Advantage"

Married Men Earn More Joanne Watson

Studies show married men earn an average of 10-40% more money than those who have never married, yet have similar education and work experience. And in the current economy, being part of a team, is one way to give yourself a real advantage. If you are a stay-at-home mom (or want to be one) you can contribute to the family income by helping your husband make more money, while being home with your kids. Here are some tips for couples who want to work together to boost their income. 1. Build your husband's confidence.

Confidence will open a lot of doors. Get him to tell you about the five accomplishments he is most proud of, and write them down. Then add his best qualities to the list. Is he easy-going? Dependable? Persistent and methodical? Creative? Once he realizes how valuable he is to an employer, it will be much easier to go after a raise or a higher-paying job and get it.

2. Husband and Wife networking. Think about who you know that could give your husband an introduction to a great, higher-paying opportunity. It could be someone you meet on the job, at the PTA, a volunteer activity or any number of places. If you are the social type, you may also want to have parties or host charity

functions to give your husband a chance to connect with his business contacts on a social level.

3. Help "Market" your husband. He may be great at his profession, but that doesn't mean he is great at marketing himself. Help him get a terrific resume done, send a mailing to employers, and help make him the employee they just have to have.

4. Practice with him. Asking for a raise or interviewing for a job can be awkward. If you practice over and over, your husband will be prepared for the possible questions and responses and will be ready with his "come-backs". By practicing with him, he will be cool, calm and collected and you will increase his chances of success.

5. Share his dreams. Having someone who believes in your dreams and goals, and talking about them can help them materialize. Every great company was once just an idea, and most top executives started out somewhere less prestigious, but they had a goal and they accomplished it. Listen to his dreams and offer support and encouragement, and you may help him accomplish his goals as well.

There are many ways you can help boost your husband's earnings. By forming a team, couples can make the "marriage advantage" work for them, and help make at-home parenting affordable. Joanne Watson is the author of How to Help Your Husband Make More Money, So You Can Be a Stay-at-Home Mom (Warner Books Jan. 2003). NOWS “You can make it happen”

SERVING PHILADELPHIA, BALTIMORE AND WASHINGTON, D.C.

WANTED

NowWear Corporation™ seeks Executive President to spearhead $300M Initiative. No Corporate experience needed. www.NowWear.com

SUPPORT

Anita T. Conner and her “Praise is the Cure®” Initiative to Fund Programs for GET-DC.

Main Story: 1

Opportunity: learn how to make a living

Working from home

3

Cultural: You Can Make Happen S. Graham

9

Society: NowWear Corporation launch 11

Food: 13

Health: 17

Classified: 21

Inside this issue:

NOWS the News Journal™ Delivered every month at your home or business

• 6 months – Only $13.50

• 12 months –Only $27.00 Call 215-877-1591 [email protected] Mail: In Person: NOWS the News™ 1500 Market Street 2036 North 63rd Street Suite E-1200 Philadelphia, PA 19151 Philadelphia, PA 19102 Total $ ________ Form of Payment: CHECK ______ MONEY ORDER ______ CREDIT CARD # ____________________________________________________ Expiration Date ____________________________________________________ Security # _________________________________________________________ Signature _________________________________________________________ Print Name ________________________________________________________ Address ___________________________________________________________ City, State, Zip _____________________________________________________ Phone ___________________________________________________________ eMail Address ____________________________________________________ NOWS the News Journal™ is a Job Initiative of the Natural Organized Woman Sorority, Incorporated®. Supporting this publication you are putting Women and deserving people to work earning an honest living. All proceeds from this initiative will be used to support the efforts of NOWS Inc. and its programs. NOWS Inc. is a not for profit organization all proceeds to NOWS the News™ Journal and NOWS Inc. are jobs for help you may contact us for more details. www.NowWear.com or www.NOWSInc.org

NowWear Corporation ®

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Account Executives to train. Stick with us and

we will stick

With you.

Our History

Natural Organized Woman Sorority started as an Ad-Hoc Committed of women who had a natural God given talent to build a fashion empire with no experience and other business issues, therefore creating jobs. Every few weeks, more women began attending the group and it became clear that there was a great need for a formal organization devoted to helping women with personal and business matters, so Natural Organized Woman Sorority Incorporated was created.

Today the organization features chapters in almost every metropolitan area in the United States. By combining the knowledge, networks, and expertise of its diverse membership, board of directors, and staff, Natural Organized Woman Sorority Incorporated ® works to:

• Strengthen the wealth creating capacity of its members and promote economic development

• Create innovative and effective changes in the Members we teach to pledge

• Build strategic alliances, coalitions, and affiliations

• Influence Job Creation with benefits

• Attention Deficit Disorder & Health awareness among girls and women

NOWSorority Incorporate strength comes from the diversity of its membership - all sizes from sole proprietorship to hundreds of employees, every business industry from construction, importers, and retailers to service providers, and in all areas of the country.

Membership is open to sole proprietors, partners, and corporate owners with day-to-day management responsibility. Active members who live in a chapter area automatically join both their local chapter and national. There is also an At-Large Chapter for the women business owners outside the chapter areas.

Vision and Mission

Vision Natural Organized Woman Sorority Incorporated propels women entrepreneurs into economic, social, and Fashion spheres of power worldwide.

Mission Statement Natural Organized Woman Sorority Incorporated ® is an organization which works to:

STRENGTHEN the wealth-creating capacity of our members and promote economic development...

CREATE innovative and effective changes in the members we coach ...

BUILD strategic alliances, coalitions, and affiliations...

TRANSFORM public policy and influence opinion on job creation and training...

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SERVING PHILADELPHIA, BALTIMORE AND WASHINGTON, D.C.

MAKING ENDS MEET By Joanne Watson

G etting By On One Income. If your spouse's income alone

doesn't cover all your expenses, you may have thought putting your child in day-care and working outside the home was your only option. However, by lowering your expenses or raising your spouse's income (or a combination of both) you may be able to stay home with your child and still make ends meet. Expenses With the expenses of you working (daycare, a second car, work clothes, lunches out, a possible higher tax bracket due to combined incomes) you may find that the second job isn't bringing in as much money as you thought. By cutting back here and there, you may be able to make up for the difference, and still stay home with your child. Money-saving tips:

1.Your Mortgage You can check mortgage rates on-line at sites like www.Americanloansearch.com and www.Bankrate.com. If your current mortgage is at a much higher rate, you may be able to bring your bills in line by refinancing at a lower interest rate.

2.Groceries Plan meals ahead for 1 week and only go to the grocery store after you've eaten. You are much less likely to blow your budget on impulse buys. Take advantage of sales and coupons. Try to stock up when there is a great price, and check your pantry before going to the store. On-line coupons are available on sites such as.www.Coolsavings.com and www.Valupage.com that can help you lower your expenses.

3.Major Purchases Another great feature of the Internet is that you can comparison shop without running all over town. On major purchases, you may save a substantial amount of money. Surf the sites you are familiar with, and don't forget to check the search engines for new places to shop. Sites like www.Mysimon.com can help you find the best bargains on larger items

4.Car payments Can you do without the second car? If your husband works nearby, maybe he can leave you the car if he takes the bus or if you drop him off. Whether you have one or two cars, if your payments are too high, think about trading in and reducing your payment.

Keep track of spending. Those "helpful" ATM cards may be using up your freedom $20 at a time. It's easy to lose track of spending when you don't register each purchase in a checkbook. Put away your ATM and credit cards. Try using only checks for 30 days, and for smaller items, decide at the beginning of the month exactly how much money you want to spend. Take that out in cash and put it in an envelope. Then, when it's gone-it's gone-you can't spend money that isn't there. A useful guide to cutting back is You Can Afford to Stay Home by Malia Wyckoff and Mary Snyder.

Income Sometimes, no matter how much you cut back or how many coupons you clip, you just need more money.

By helping to raise your husband's income, he may be able to make up for the difference in what you would be bringing home in after-tax (and after work-related expense) dollars, so you can stay home. The just released book, Team Work: How to Help Your Husband make More Money, So You Can Be a Stay-at-Home Mom by Joanne Watson provides strategies on how to build your husband's confidence, help him negotiate a raise, find a new, higher-paying job, or build a business of his own, and how to use the Internet to help him succeed. Team Work tips includes:

1.Build his confidence - and you may build his income. Remind him of how terrific he is by asking him to tell you about the five accomplishments he is most proud of. Tell him you know he is worth more, and his employer is lucky to have him

2.Network Think about who you know. One of those people may be in a position to help your husband by introducing him to a potential employer. Employers often prefer to hire someone who has been referred to them by a person they trust. Also encourage your husband to join the trade association for his profession and add to his network. Find one at www.associationcentral.com

3.Help your husband to learn new skills. Knowledge is power-and more money. Take advantage of sites that offer free on-line training such as www.free-ed.net or www.webmonkey.com, and check out the low cost management training from the American Management Association at www.amanet.org. Offer to watch the kids so he can study.

4.Help "market" your husband. Make sure his resume shows him in the best possible light. You can get your husband's resume re-done professionally at a site like www.resume.com. or use your local phone book. Ask to see samples of their work before choosing a resume writer.

5.Find out if your husband is underpaid. Check out the salary surveys at www.salary.com or at the reference desk of your local library to find out what the average pay is for your husband's position. If he is underpaid, print out the survey for him to use in negotiating for a raise.

Practice for success Help your husband practice asking for a raise or interviewing for a new job. By being prepared, he is much more likely to be cool, calm and collected in the actual interview. Drill the possible responses and his come-backs to his raise request until he is comfortable and confident at it.

Rather than let your financial situation dictate your decision about whether to stay home or return to work, getting (and using) the right information can empower you to make choices based on what is right for you and your family. Ed. Note: Tips from Team Work: How to Help Your Husband Make More Money, So You Can Be a Stay-at-Home Mom by Joanne Watson are re-printed with permission from Family Books. NOWS

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SUPPORT THE

Natural Organized Woman

Sorority Inc.®

Give to NOWSorority Inc. and we will support you.

www.NOWSINC.org

“You only lose energy when life becomes dull in your

mind. Your mind gets bored and therefore tired of doing nothing. Get interested in something! Get absolutely

enthralled in something! Get out of yourself! Be some-body! Do something. The more you lose yourself in

something bigger than your-self, the more energy you

will have.”

~ Norman Vincent Peale ~

1708 Walnut Street . Philadelphia, PA 19103

215.735.4173

BOYDS West of Broad

[Men, Women, Clothing] 1818 Chestnut St., Philadelphia

215.564.9000

What Does American Apparel Do for Its Workers?

To ensure the company's success and s t ab i l i t y , American Apparel sees all of its employees a s l o n g - t e r m investments. We care about their health and well being. Therefore, t h e c o m p a n y provides the following benefits to its employees as a m a t t e r o f p o l i c y . These benefits also ensure the quality of our garments and the efficiency of our production. We believe that

the nature of the work environment has a direct impact on the caliber of the w o r k . Unlike the majority of the apparel industry currently pursuing a program of o f f s h o r e o r l o c a l subcontracting, American

Apparel has implemented a groundbreaking system of i n t e r n a l i z a t i o n , m a n u f a c t u r i n g a n d marketing all its apparel u n d e r o n e r o o f . T h i s p r o g r a m o f v e r t i c a l integration, along with a

commitment to art, design a n d t e c h n o l o g y , h a s p r o p e l l e d A m e r i c a n Apparel's growth, making it one of the most efficient garment companies in the world. This is ultimately a testament to the fact that exploitative labor tactics

are counterproductive. At American Apparel, w e b e l i e v e t h a t providing employees with decent working c o n d i t i o n s i n a t e c h n o l o g y - d r i v e n

environment allows the company to a t ta in the highest levels of efficiency. This structure of efficiency e n s u r e s A m e r i c a n Apparel's competitive edge

Continued on page (5)

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G ovberg Jewelers is one of the world's premier authorized new watch stores.

Buying a watch from an authorized dealer assures that you will be able to select from any watch in the manufacturers line. In addition, your watch will be backed by the full manufacturers warranty. For over three generations, Govberg Jewelers has been the premier destination for Philadelphia area customers seeking a world-class selection of name-brand watches, fine jewelry, prestige writing instruments, and upscale gifts. Now we offer the same variety and personalized service to you, the Internet shopper!

A u t h o r i z e d D e a l e r As an authorized dealer for so many brands, Govberg can be relied upon to stand behind your purchase well beyond the date of the sale. Our valued customers praise our expert maintenance and service, which keep their timepieces looking and operating just like they did on the day of the sale. Not sure if the perfect watch is in your price range? We accept trade-ins! Govberg Jewelers will be happy to appraise your older or vintage watches over the phone. You’d be surprised what extra money you might have sitting in a dresser drawer or stored away in the attic!

For your convenience, this easy-to-navigate website places sharp images and important technical specifications of our great watches only a mouse click away. If you have any questions as you are browsing Govbergwatches.com or when you’ve found what you’re looking for, just call our toll-free telephone number, (800) 528.TIME, for

prompt service from a Govberg r e p r e s e n t a t i v e . Remember, few can match the selection, service, and value of Govberg Jewelers. Once you’ve enjoyed the safety and convenience of shopping online with us, you’re guaranteed to become a Govberg online customer for life!

A merican Apparel is a vertically integrated manufacturer and retailer of clothing for

men, women, kids and dogs. Meaning, we've consolidated all stages of production under one roof at our downtown Los Angeles factory—from the cutting and sewing, right through to the photography and marketing. Ultimately, it is this system that allows us to stay competitive while paying the highest wages in the garment industry. Because we don't outsource to local or developing-nation sweatshops (or to ad agencies, for that matter) the entire process is time-efficient, and we can respond faster to market demand.

We offer the following benefits to all of our employees, sewers and administrators alike, as a matter of policy: paid time off, affordable healthcare for them and their families, company-subsidized lunches, bus passes, free ESL classes, on-site masseurs, free parking, proper lighting and ventilation, and the most up-to-date equipment (be it the latest cutting machine or software). We are continually striving to improve the work environment.

More importantly to our garment workers though, we offer year-round employment and job security, with virtually no turnover. This is anomalous in an industry dominated by seasonal work. Not to suggest that we are more ethical than the next business. We're just out to try something different, to make a buck, to bring people the clothes they love, to be human, and have a good time in the process. So far, so good.

SERVING PHILADELPHIA, BALTIMORE AND WASHINGTON, D.C.

Govberg Jewelers

Baltimore’s Hero

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Rags to Riches: From High School (Almost) Dropout to Having $100 Million

by Jennifer Openshaw

Bob Lorsch pictured with Hollywood friends, Diana Ross and Gene Simmons.

M ost people think you need a high school diploma or a college degree to be successful. But I’ve met

outright flunk-outs who’ve become millionaires. In my first Rags to Riches column here at NOWS -- where we look at how ordinary people become extraordinarily wealthy -- I want you to meet one of them: my friend Bob Lorsch.

A Chicago native, Bob completed four years of high school but only pulled in the equivalent of a D average. His German teacher wasn’t about to let him get away with it, so he held him from graduation, forcing him to take summer school and boost his grades.

Bob was bored at school, but his mind was always ticking. He began to think about ways to make money. He had a knack for selling things -- or coming up with ideas that would help sell other company’s products. Even if you were to meet Bob today, he’d tell you how good he is at selling himself. “When I meet someone, I’m in their face. They’ll never forget me,” he says.

That’s one reason Bob Lorsch has gone from high school almost-dropout, to one of the brains behind the original launch of Microsoft’s Windows, to creator of a prepaid calling card program that built his net worth to $100 million. Today, because he can sell himself, Bob has become a fixture in Los Angeles who is often seen hanging out with the likes of Elton John, Gene Simmons and Diana Ross.

How did Bob do it? How can you? Here are seven winning lessons from Bob Lorsch:

Lesson No. 1: Don’t Let Lack of E d u c a t i o n H o l d Y o u B a c k Who said you have to have a Ph.D., or even a college degree, to make tons of money?

SERVING PHILADELPHIA, BALTIMORE AND WASHINGTON, D.C.

in the open global market.

a ) W a g e s

A m e r i c a n A p p a r e l i s committed to paying fair wages to its workers. Our workers are considered to be some of the highest-paid apparel employees in the c o u n t r y .

We strictly adhere to all California wage and hour laws. We pay overtime after eight hours of work per day. Workers rarely work over eight to 10 hours p e r d a y .

We offer two daily 15-minute breaks and half an hour for lunch. Our average employee on the sewing floor earns over $12.50/hour, which is more than double the U.S. federal minimum wage. Experienced garment sewers earn more than $9/hour and can make as much as $18/hr. There are some peripheral positions (non-sewing) within the company where workers earn as little as $8/hour; however, we are continuously raising the lowest-tier pay as the company expands, and worker wages are steadily increasing.

b) Job Security

Our goal is to offer full-time and lifetime employment. Traditionally, the garment industry has suffered from severe seasonal adjustments to the work schedule. Within the garment industry there are tales of overwork and tales of under-work. At American

Apparel, we have made great efforts to balance the work s c h e d u l e y e a r - r o u n d . Although there are seasonal changes that can affect the number of hours worked per week, all of our garment workers are able to work approximately 2000 hours per year, allowing them to receive the benefits of full time employment . Amer ican Apparel has generally offered bonuses to employees during slow periods. However, in 2003, this was not necessary because the company did not suffer from the common October/November slowdown experienced by most factories; nor were any workers laid off.

c) Human Resources

The Human Resources department at American Apparel provides information to employees about all existing company, county, state and federal benefits. We go over workers' questions about their paychecks, which often does not happen in other garment factories where workers are afraid to question their compensation. We help workers enroll for the federal Earned Income Credit (EIC), which can often increase their take-home pay by $80 per week.

d) Health Care for Employees and Their Families

Our workers have access to company-subsidized health insurance for $8 per week. This same benefit is available to spouses as well. Health

insurance for each child is between $1-$3 per child, per week.

e) Natural Light

American Apparel's garment workers have proper lighting above their sewing machines in addition to abundant natural light. American Apparel has one of the best-lit garment factories in Los Angeles.

f) Direct Deposit

Most garment workers in Los Angeles use check-cashing companies to deposit their weekly paychecks, costing each worker 1 percent to 2 percent of their paycheck. American Apparel employees collectively spend over $150,000 annually on check cashing. We are currently collaborating with Wells Fargo to provide each worker with a bank card and/or free checking account. American Apparel is the only garment factory among the thousands in Los Angeles that offers this kind of service. This also includes Visa Check/ATM cards, significant because workers are then able to use the card to send and spend money abroad. Western Union and American Express often overcharge for s imple transfers to Mexico or Central America. Not only do employees no longer have to cash checks, but they also

save on wire transfer costs.

g) ESL - English as a Second Language

In collaboration with the Los Angeles Unified School District, we offer free English classes to our workers.

h) Massage/Health and Wellness

We have five certified massage therapists who work exclusively with our factory workers, free of charge.

American Apparel

We have also hired an occupational health and wellness specialist who is available to council workers. i) Parking

We offer free parking in front of our facility.

j) Public Transportation

We subsidize bus passes upon

request for all American Apparel employees.

k) Machines and Systems

We provide our garment workers with the most sophisticated cutting and sewing equipment on the market. We are constantly r e s e a r c h i n g n e w manufacturing techniques and are thus able to increase output and provide our workers with better take-home pay.

l) Heating and Ventilation

We recently installed heating and cooling equipment in our general sewing area. We have continued measures to better control the temperature in our manufacturing spaces.

m ) B a t h r o o m a n d Telephone Breaks

During working hours, employees are allowed to go to the bathroom whenever they want and can receive brief cell phone calls or use

the company telephones, which are free of charge, for quick personal calls.

n) Paid Days Off

American Apparel offers its employees paid days off. We have devised a system based on the number of years an employee has worked, making workers eligible for between five-15 paid personal days off per year.

o) Bicycle Program

During the MTA strike, American Apparel introduced a bicycle-lending program. These bicycles receive monthly maintenance and are available to any worker upon request, along with a lock and helmet.

p) Employment Training Program

This government-subsidized program offers each worker eight paid hours of training to improve job and management skills. NOWS

Continued on bottom Continued on page (6)

Continued From Page (3) American Apparel Sets Standard

Continued From Top

“It is nice to be important, however, it is more important to be nice”

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It’s true that a poor academic record may make some people think you failed or didn’t take the “proper” route. But the fact is people like Bob -- who either found themselves bored in school or “living in a world inside their head” -- can do well if they put their unique talents to work.

“I have taken a path that is different than what my teachers and the system wanted me to do,” says Lorsch. “I wanted to go outside the system. When I was 14 years old, I didn’t know that was going on in my head. But rather than being congratulated for thinking out of the box, I was punished for getting poor grades.”

Note to parents: Even though studies show that those with college degrees overwhelmingly earn more than those without, in the business world, unorthodox thinkers often end up enjoying great financial success.

Lesson No. 2: Think O u t s i d e t h e B o x Truth is, Bob didn’t have the same opportunities as others who attended

college. With “assistant produce manager” at a grocery store as the only job experience under his b e l t , B o b f o u n d interviewing tough going.

“They looked at my background, which was zero,” Lorsch painfully recalls of his meeting with a recruiting firm.

But the firm must have noted Bob’s ability to think creatively, sending him to interview with an ad agency. “The ad agency asked how I would market these rubber stamps and I came up with the idea of marketing them at retail locations throughout the country with a coupon system.”

Rubber stamps may not sound like a thrill, but they are exciting when you think of the tens of millions of dollars generated by being in every post office in the world.

Years later, after turning his ability to think outside the box in to h i s own advertising agency for clients that ranged from N e u t r o g e n a t o T V networks, Bob was asked by Microsoft to assist with the launch of Windows at the famous Las Vegas

Comdex convention for technology. But Microsoft faced a tough problem: It had come to the show late and the usual advertising facilities had been booked months in advance. The software giant still wanted every convention attendee to know about Windows. What did Bob “Outside-the-Box” Lorsch do with Microsoft’s big budget? With the help of some generously tipped hotel personnel, he made sure that 70,000 pillows in 35,000 hotel rooms had a silk-screened poem right on the pillow case, inviting the guests to the Microsoft booth.

“It’s one thing to go out and buy TV commercials or signs on taxis,” says Lorsch, “But I don’t think anyone had walked down the strip and peeled $100 bills to bell captains and housekeeping managers so that in two days every pillow had the Microsoft message.”

Lesson No. 3: Don’t Censor Your Own Ideas “Many people come up with great ideas but they are too intimidated by their surroundings to share those ideas, so they censor themselves,” Bob explains.

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Continued from page (6) Pay-for-Performance Doesn’t Always Pay Off Executive Summary: Paying your employees more for hitting specific targets may backfire, according to HBS professor Michael Beer. As he learned in his study of thirteen pay-for-performance plans at Hewlett-Packard, the unspoken contract may make or break these programs.

About Faculty in this Article:

Michael Beer is the Cahners-Rabb Professor of Business Administration, Emeritus, at Harvard Business School.

From Wikipedia Encyclopedia

Pay for performance, sometimes abbreviated "P4P", is a motivation concept in human resources, in which employees receive increased compensation for their work if their campaign, salesman, team, department or company reaches certain targets. As of 2005, 75 percent of all U.S. companies connect at least part of an employee's pay to measures of performance.

W hat better way to drive people to work harder and more efficiently, you may ask, than to offer them a

special carrot: more money for hitting specific company targets? The idea seems perfect. Managers want their employees to pull out the stops on Project X, for example. Employees, confident of their ability to reach if not surpass the goals, start banking on the extra money.

In practice, however, the process of connecting pay to performance may be far trickier that it at first appears, according to HBS professor Michael Beer.

As he discovered when he examined programs in pay-for-performance that were discontinued at Hewlett-Packard, these programs may indeed have an upside—but there is a potential downside lurking, too. The HP experience was eye-opening as well as sobering. Thirteen separate units of the company—at different types of sites, in different states—launched pay-for-performance plans in the early 1990s. Within three years, all had dropped them.

In a recent talk to HBS faculty and in two working papers, which he co-authored with Nancy Katz and Mark D. Cannon, respectively, Beer explained why implementing these pay schemes can be so complicated. Clearly, there has been an increase in pay-for-performance all over the United States and increasingly all over the world, he said. But his conclusions on the rocky process of conception, design, and implementation may benefit managers who like the idea but who want to avoid the same miscalculations that HP experienced.

An ideal laboratory In the early 90s, Hewlett-Packard seemed a perfect setting for innovations in pay. A so-called "built-to-last" company, it was highly decentralized and enjoyed a sense of mutual trust, high commitment, and wide use of management by objectives. The workforce was salaried and the merit system was based on peer comparisons at the salaried level. There were no executive bonuses. Stock options were awarded as recognition. But there was also a lot of pressure in the company, said Beer. Managers of thirteen units took the initiative of appealing to headquarters to try something new to spur on their employees.

According to Beer, managers in many companies look to pay-for-performance for good reasons. They expect that it will attract and motivate people. They expect performance standards will outweigh the costs of whatever incentives they put in place. They also want protection against business exigencies: should the market go south, they don't want to be permanently stuck with new costs.

The vast majority of employees, in general, also want pay-for-performance, Beer said. While they may not think their current pay system is unfair, they do think pay-for-performance is an opportunity to make it more fair. They think they can outperform whatever pay they get; they usually assume they will benefit in terms of higher pay.

In his working paper co-authored with Mark D. Cannon of Vanderbilt University, Promise and Peril in Implementing Pay-for-Performance: A Report on Thirteen Natural Experiments, Beer also outlined the controversies surrounding traditional pay versus pay-for-performance. Some scholars assert that pay becomes an entitlement, and an employee's pay is based on her level and not her actual performance. Others, including HBS professor Teresa M. Amabile, contend that pay-for-performance can cast a pall over self-esteem, teamwork, and creativity, Beer and Cannon wrote.

I think there is an implicit negotiation going on between what management wants and expects, and what employees want and expect.

—HBS professor Michael Beer

"Other scholars have argued that the real problem is that incentives work too well. Specifically, they motivate employees to focus excessively on doing what they need to do to gain rewards, sometimes at the expense of doing other things that would help the organization," Beer and Cannon continued.

"I think there is an implicit negotiation going on between what management wants and expects, and what employees want and expect," observed Beer in his talk to HBS faculty. This implicit negotiation is "embedded" in the context of pay-for-performance, but often goes undiscussed and unacknowledged, he suggested. Misunderstandings about goals are the result. Pay-for-performance may also have a natural life cycle that managers are unaware of, he said.

Problems in San Diego One HP unit that threw the matter into relief was HP's San Diego site. The experiment in pay-for-performance began naturally enough, driven by a transition to self-managed teams in production. Managers launched a program of team goals coupled with team-based pay with three possible levels of reward. Managers reckoned that 90 percent of teams could reach Level 1, 50 percent could reach Level 2, and 10-15 percent Level 3.

For the first six months, everyone loved the new system. The majority of teams hit Levels 2 and 3. And, said Beer, because the payout was greater than expected, management adjusted the goals upward. Then the complaints began.

The teams were frustrated that factors out of their control, such as the delivery of parts, affected their work. The high-performance teams often refused to admit people whom they thought to be below their level of expertise, leading to disparities among the teams. There was reduced mobility between teams, preventing the transfer of learning across teams. Employees built their lifestyles around the higher level of pay, and were angry when they could not achieve it consistently.

Models Wanted Be A Model Spokesperson for NowWear®

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“Don’t be your own worst enemy.”

That’s advice that applies to virtually any situation -- whether you’re talking to your boss, pitching a business, trying to raise money for your own company or simply trying to connect with someone “higher up” than you.

Bob says he was able to “hit home runs consistently” by not being afraid to share his ideas in the advertising business.

“When a baseball player is standing at the plate and swings at the ball, the ones who hit the home runs are not the ones scared the ball is going to hit them in the head,” he says. “They’re the ones grabbing that bat, keeping an eye on that ball, and they dive into that ball.”

And don’t think your ideas always have to be perfect. You will impress others simply because you took the time to develop some ideas -- rather than do nothing at all.

“If I came up with a bad idea, it was still an idea,” says Bob. “The client would tell me if it was a bad idea; I was not going to censor my own work product.”

In fact, he did come up with an idea for one client -- to develop what is now the popular prepaid calling card. When the client said they weren’t interested, Bob asked if he could execute on the idea himself. So with just $5,000 of his own money, some credit card debt and investments from friends, he turned his idea into a company worth $1 billion and

later sold it to AT&T.

“I could have thought ‘Gee, my client didn’t think it was a good idea, so it must not be,’ says Lorsch. “But as a result of not censoring myself, and of believing in my idea, I went out and hit the cover off the ball and created wealth for me and a lot of people.”

Lesson No. 4: Bring the Universe to You This is another way of saying "Create Demand." Make someone want you or your product or service so they will listen, they will come to you.

Bob recalls his earliest days selling cigarette filters to liquor stores during their business hours. “I’m there to sell the business manager something that he doesn’t want to buy, right? I’m selling out of the trunk of my car and he doesn’t know who I am. I have to collect the money before I leave or I’ll probably never get paid. And so the only way I could do it was to demonstrate demand.”

So he would demonstrate the product “on a customer within ear shot of the manager,” by simply putting the filter on a customer’s cigarette and watching them take a few drags.

“You’d see all the dirt and the crap that goes into your lungs instantly and the person would turn to me and say, ‘Where can I buy these?’” Bob remembers. “The manager would be sort of obligated to put them in the store so that he can sell them to the customers on the spot.”

SERVING PHILADELPHIA, BALTIMORE AND WASHINGTON, D.C.

“Every single Child Deserves a loving and permanent family!”

J ust as each child’s needs are unique, so is the care for children needing out of home placement. James’ story, while heartbreaking because of

an unspoken secret, is inspiring because of his willingness to face his past and maintain fragile bonds with family members. James* who is 14 years old, has been in foster care since infancy because his father left and his mother was incarcerated when he was an infant. His maternal grandmother kept in contact with James, but never told him about his mother and father.

James had to leave the one foster home he knew a few years ago and it was then that he found out that he had been in foster care his whole life. Heartbroken and devastated, James retreated entirely into himself, and stopped communicating with everyone.

Through intensive therapy, and committed oversight and attention by his social worker, James is beginning to come out of his self-imposed shell. James’ maternal grandmother reports that she and James are visiting each other again, rekindling their relationship and she is thrilled. James is at one of the most crucial periods of adolescence, the time when teens begin to separate from family and develop peer relationships on their own. The difference for James is that his feelings of separation from his family have been long established,

and in fact at times, those feelings have felt much more like abandonment.

Each child is a promise. A promise of the future. Children come into foster care because of abuse or their parents are not present in the home or because their parents have woefully neglected them and can not care for them. In those situations, children often do not see the hope for their future, rather they see what their parents are and assume that they will be just like them.

Thankfully, through diligent observations of the social worker, a caring foster parent and a skilled therapist, James is beginning to see that his future is bright and full of promise. James is once again able to concentrate on school work and getting good grades and as a result, is planning to attend college. James is breaking the cycle of estrangement and with the support of loving foster parents is rebuilding relationships with those from whom he felt abandoned.

* To protect his privacy, the young boy’s name has been changed.

ADOPTION AGENCIES

Permanency occurs through Adoption

� 17 new families were created by June 2004

� Reunification with their birth family for 27 children

� Permanent Legal Custodianship with relatives for 20 children

H ealthy Kids Need Emotionally Healthy Parents by Sally Sacks Author of How To Raise The

Next President I have learned as a parent and a counselor that self confidence in oneself as a parent produces the best results in parenting your kids. Whether you are praising them or disciplining them, your confidence as a person is crucial for your child to succeed. In fact I believe that the parents’ confidence in what they say and do with their child is the most important child rearing tool. I feel examples are the best way to demonstrate a point so let’s go. Christmas is coming, and most kids have a list of 50 items that they want, some very expensive. Many parents get wrapped up in spending too much money that they have to get what their child wants, or what another friend is buying their child. If one engages in confident parenting, the parent might say, “you can have two really nice things“, and put a limit on price. Kids will argue and

argue, till they are blue in the face, and as parents you must speak up for your rights, assertively. I have found that children listen when parents are firm and assertive. Jake, age 13, kept hitting his sister. He would wrestle with her roughly, and hurt her neck constantly. He was told a number of times assertively to stop, and didn’t. So the next time he did it, his parents told him he’d have to walk home. It was cold out. Jake did it again, and was asked to walk home, once the distance was close enough that he could. The parents were assertive in saying that they gave him warnings, and he left them no choice. The behavior significantly decreased between Jake and his sister. Jake needed the assertive limit set. Kara’s mom doubts her parenting skills. Every time her girl, age 11, wants to go somewhere she has trouble setting a limit. When friends come to the house, they stay way too late, and she has trouble getting them out earlier. Then, she is angry because she has no down time. She needs to check her needs, and set boundaries and limits assertively. If a parent lacks assertiveness, they will have the same problem parenting that they have in other situations. The holidays are stressful times, because parents already feel pressure, financially and emotionally. Then there is getting together with families and the problems most families have. Just because they are family doesn’t mean you want to be with them. This is why working on your own assertiveness as a person is so important to promote healthy parenting. Set boundaries for yourself, and your children will learn to set boundaries and make choices. How do you become a more assertive parent?

1. Write down what you feel or how you feel in a child related situation, and try to express your feelings to your child. For example. Joe is being really disrespectful, rude and obnoxious. The parent thinks of every name in the book to call him. Write down you feelings. One parent might be sad that their son is acting this way, another angry. Angry is a good feeling to have in this case, but write down your thoughts to tone your feelings down or

spike them up.” You are acting very selfish”, for example is better than, “you are acting like a bleep, bleep, bleep.” Let your imagination run wild. But do get your feelings out that it isn’t ok to continue the behavior. I find when I do this my kids become very respectful. I say just like I would to an adult, “It’s not ok to talk to me this way.” Then I walk away and give the behavior no attention. (And I feel confident in my doing that.) Confidence is the key. I used to try and analyze it. Save that for later, in a quieter moment.

2. Seek help in parent support groups, mothers’ groups and from friends. Other people can offer you support, and new ideas that you may not have thought of to handle a challenging situation.

3. A professional counselor can be extremely helpful. Counselors are trained to help people think differently, more productively. Their job is to help one to function to the best of their ability. Their support and guidance can help you to become more confident in your parenting.

4. Read books on becoming more assertive. There are so many on the topic. Books are really helpful, and usually offer guidance from those who are experts in the field of parenting, or have gone through the challenges of parenting successfully.

Take care of yourself, to build your self confidence. Get enough sleep, eat right and exercise often.

Remember, when you change yourself, you change your world. We are constantly working on ourselves, therefore constantly changing our world.

Sally Sacks, M.Ed., LMHC, CAS is a psychotherapist who promotes mental health through the art of productive thinking. With more than 20 years of counseling experience, Sally works with Individuals, couples and families to restructure their nonproductive thoughts and beliefs into progressive, positive methods for daily living. She is the author of “How To Raise The Next President”, A Parent's Guide To Giving Your Kid The Secrets of Success. Sally holds her Masters in Education/Psychology. NOWS

Continued on page 8

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Lesson No. 5: Pay it Back, Pay it F o r w a r d Bob remembers once getting advice that changed the way he looked at life. Give back to the universe, he was told, and you’ll get back in return. Today, Bob practices this every day. Nearly all businesses in which he’s been involved -- from cigarette filters, to his investment in CancerVax (where he lost millions due to the FDA’s rejection of key data), to his c u r r e n t v e n t u r e www.mymedicalrecords.com -- have been about saving lives. And his philanthropic efforts are always about supporting others. “I view every situation and every single individual who comes into my life as an important individual and someone who can affect my life in one of two ways: either improve my net worth because they can be additive to my business -- or improve my personal being.”

And it works both ways. “If I change their life and give them something they can go use somewhere else, the world’s a better place.”

Bob takes this advice a step further in the belief that doing good for someone leads to a better life for others. “If someone comes to me and they have a story or a need and I have something to empower them with, I’ll empower them,” he says. “They’ll feel fantastic, and who knows? They may be the person who invents the next cure for cancer or donates 20 hours of community service to a children’s hospital. It can be the difference between a young child walking through a science center and ultimately being the person who discovers a new technology that will change the world.”

Lesson No. 6: 72 Degrees of Separation All successful people have good networking skills, but Bob has an almost Zen-like feel for what it takes to reach people.

“When you put out there in the universe that you want to connect with somebody on a particular project with a particular organization, it’s amazing what can come to you.”

*Continued from page 7

Bob combines this innate sense with a fearless approach (see Lesson No. 3) to getting to the right contacts.

“When I see an individual or an organization that I want to get to know, I’m not scared to pick up the phone and call the chairman or any of the board of directors. I go to the Internet. I search out management from the CEO and the board members to senior vice presidents to vice presidents. Then I’ll send an e-mail to individuals that I know are in related industries and I’ll say (for example, right now I’m interested in meeting companies in medical technologies), ‘Who do you know at Web MD?’ I’ll send the emails to everybody I know at an information technology firm and somebody surely will

know somebody on their list.”

It’s also why Lorsch has a Rolodex of almost 10,000 names, and why he returns every email and every call personally. And if he can’t do it within 24 hours, he’ll apologize.

“There’s a theory that if you make a list of the most important 72 people that you know in the world, you can reach anybody -- and I’m convinced of it,” he says.

Lesson No. 7: Set & Raise Your F i n a n c i a l G o a l s Bob may be a creative guy, but there’s one place numbers always play a role: setting goals. For public companies reporting quarterly earnings or individuals like Bob, setting financial goals keeps you focused.

What Billionaires Drive

“When people ask how I got started, I say by trying to create a job of $100 a day,” Bob says of his days selling cigarette filters. “That’s $3,000 a month, which afforded me the ability to live in one of the nicest apartments in West Los Angeles or Beverly Hills and actually dine at the better restaurants and establish myself as somebody that people wanted to hang around with -- despite the fact that I wasn’t able to graduate with my high school class.”

Bob has raised his goals with each financial success. He took the prepaid calling card company to a market value of $1 billion in less than three years. His goal now, he s ay s , i s t o make MyMedicalRecords a company worth $2 billion.

And through it all, you just know Bob Lorsch will retain the drive and optimism that made him who he is.

“Every interaction can change the world, improve your well being, can make you wealthier and can make you feel better,” he told me. “And how you feel definitely affects your success pattern in your life.” NOWS You Can Make it Happen www.nowsinc.org

SERVING PHILADELPHIA, BALTIMORE AND WASHINGTON, D.C.

CHANGING THE FUTURE, ONE CHILD AT A TIME

E veryday, there are children of all ages who need someone to provide a loving, safe, stable home for them. PERHAPS THAT SOMEONE IS YOU!

Do you have room in your heart and home for a child? If the answer is yes, or even maybe you are unsure of what you can offer, it is our job to help.

Our staff at Children’s Aid Society can speak or meet with you about your desire to help a child in need of a home. If you are over 21 years of age, physically able to care for a child, have extra space in your home and love in your heart. Than you CAN be a foster parent.

As a perspective foster parent you will receive 20 hours of training to help prepare for accepting a child into your home. The training will focus on explaining the ins and outs of foster care, the children’s experiences, and the expectations that await you.

A specially trained social worker will meet with you and assist you through each step toward becoming a foster parent. Once certified, you are provided with ongoing support and training, you are never alone.

Children’s Aid Society (CAS) is a private, nonprofit child welfare agency committed to providing hope and support to children, families, and communities to make their lives safer and more stable.

CHANGING THE FUTURE, ONE CHILD AT A TIME

The Adoption Process

After the application is submitted, the parents go through background checks, clearances and physicals as well as CPR and First Aid training.

Home visits are conducted at which point family histories are taken, and the family composition is completed. For adoptive families, photographs are taken so that the agency can work with other area agencies to match the children with appropriate families. After placement occurs, training continues and follow up care continues to ensure that the family transitions well with the newest addition.

We can help you make a positive impact on a child’s future. Too explore the possibility of becoming a foster parent contact:

CHILDREN’S AID SOCIETY

1314 DEKALB STREET

NORRISTOWN, PA 19401

Pay-for-Performance Doesn’t Always Pay Off Continued from page (6)

Managers for their part felt they were spending too much time reengineering the pay system. They concluded that it did not motivate employees to work harder or, perhaps more importantly, to learn. It was also hard to maintain consistency of pay across the larger site. Managers also grappled with the question of sustaining pay-for-performance over time.

There were clear short-term benefits but also clear longer-run costs, Beer suggested, including the cost of constant redesign and negotiation of the system. Other HP units ran into similar difficulties.

As he and Cannon wrote in their paper, "The most striking finding from these pay-for-performance experiments is the size of the gap between managers' expectations of benefits and the reality that they experienced in terms of costs."

Going forward

Were the results due to unique

circumstances at HP? The answer is yes and no, Beer and Cannon wrote. "HP's culture is one that historically placed more emphasis on management that builds commitment rather than on monetary incentives. Clearly they would be more prone to abandon programs that threatened trust and commitment." Similar programs at low-commitment companies might have succeeded where HP failed.

Financial rewards in a fast-changing business environment could undermine a company's ability to build trust and commitment unless management and employees have an honest discussion of their mutual expectations, they added. This is "very difficult to do."

Going forward, Beer suggested that managers recognize pay-for-performance not just in instrumental terms—as a carrot, perhaps—but as a larger exercise in fairness and justice within the organization. "Do not proceed until both sides understand what they are getting into." NOWS

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“ Its all about the child”

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SERVING PHILADELPHIA, BALTIMORE AND WASHINGTON, D.C.

C U LT U R A L S E C T I O N

This Book is for those who are… • Are a little hesitant about starting a

business on their own and would like to buy into some sort of business opportunity.

• Don’t know what business they should

go into.

• Have an idea of what they’d like to do, but are unsure of the different businesses out there and if they are legitimate or not.

• Who have a specific talent and would

like to match it with a business opportunity that will complement their interests.

• Who are confused about all the

business opportunity options out there.

• For those who simply want to make

money.

Introduction

A re you looking to make money with a business opportunity?

Then purchasing this e-book is a very smart move. There’s a good chance you’ve already read a bazillion ads regarding business opportunities and multi-level marketing. There’s also a good chance you’ve already sunk money into a few business opportunities that just never quite worked out, much to the chagrin of you’re significant other and or your disbelieving friends. My very first home business was a business opportunity, personalized children’s books. I knew before the first year was up that this business wasn’t for me. I of course learned this after spending thousands dollars, that I did not have a costly mistake to say the least. I’m hoping the information you find in this book will help you skip the mistakes I’ve made along the way so you can get right on the road to growing your successful business. It’s reported that in 2005 there will be 40 million people working from home? That could very well be you! Don’t wait to make your dreams come true any longer. My hope is that as you start reading this e-book, you’ll realize that there is a perfect business opportunity out there that matches your personality, talents and interests! Sure there are a lot of business opportunities that promise you lots of money, but don’t go at it from that angle, go at it from – matching your talents and interests with the way you make your $$$ Remember, you can make your home business dreams come true today! Here’s to your success!!

Settlement Music School More than music for the young and young at heart

R ocker Chubby Checker, film composer Alex North, jazz pianist

Joey DeFrancesco, Jazzman Stanley Clarke, rapper Cruse and actor Kevin Bacon studied at Settlement, the people's music school. Here students of all ages and abilities can learn to sing, dance, play the flute or cello or study harmony in individual or group lessons. The largest community-based school of the arts in the U.S., Philadelphia's Settlement Music School operates six branches, each with a distinct signature, all offering extremely affordable lessons. Master classes and concerts by noted classical and jazz artists are open to the public and usually free.

Settlement's Distinguished Alumni Recital Series showcases former students and celebrates the School's role

in shaping and nurturing their wonderful talents. Settlement also has an excellent jazz program and the Adult Chamber Music Players, a chamber music program for mature adults. History The music school began in 1908 as part of the College Settlement house, which offered services to immigrants to South Philadelphia; by 1917, support from Mary Louise Curtis Bok enabled the building of its headquarters at 416 Queen Street, now the heart of the city's Queen Village section. The current 200-member faculty includes members of the

Philadelphia Orchestra, many of whom studied here. Executive Director and composer, Robert Capanna, is committed to the school's philosophy that everyone should have access to the highest instrumental education possible where students of all abilities learn together. Programs at Settlement include an arts-intensive preschool program called Kaleidoscope, offered at the Mary Louise Curtis Branch and the Germantown Branch, and a therapeutic arts program for physical, cognitive and emotional disabilities, managed by the Kardon Institute for Arts Therapy.

West Philadelphia Branch 4910 Wynnefield Avenue - Philadelphia, PA 19131 215-320-2640

S tedman Graham is chairman and CEO of S. Graham &

Associates (SGA), a management and marketing consulting company that creates customized training and leadership development programs for corporate and educational markets.

As a sought-out speaker and lecturer, he presents to corporations, organizations and nonprofits. Clients include Merrill Lynch, Wells Fargo, Georgia Pacific, National Intramural-Recreational Sports Association, American College of Sports Medicine, YMCA, Hyatt Hotels

Corporation, Manpower, CNN, NowWear, GlaxoSmithKline, Plains Capital Corporation, U.S. Department of Labor's Job Corps, Harvard and Wharton business schools, U.S. Department of Education and the U.S. Olympic Committee.

Graham has authored a number of books, including two New York Times Bestsellers, You Can Make It Happen: A Nine-Step Plan for Success and Teens Can Make It Happen: Nine Steps to Success. His other publications are You Can Make It Happen Every Day, a motivational pocketbook; Build Your Own Life Brand, which explores the concept of personal branding; and The Ultimate Guide to Sports Marketing, an industry textbook which he co-authored. Graham's most recent book, Move Without the Ball, is a collection of principles and teachings for student athletes and non-athletes that encourages them to widen their definition of a successful life and increase their career options by building a solid academic foundation. Mr. Graham's book Who are You? A Success Process for Building Your Life's Foundation was released in April of 2005 and focuses on success through self-discovery. Mr. Graham's latest book is, Diversity: Leaders, Not Labels outlines his unique approach to eliminating barriers to success.

A Sheila Bruce Affair® is a signature event that embodies class and

elegance while creating an experience for women to exhale. What makes A Sheila Bruce Affair® so unique is the diverse group of amazing women from all over the country. Women will enjoy the

luxury of being pampered while treating themselves to a wonderfully relaxed environment. As women we juggle home, work and family and rarely take time for ourselves. For that reason I created A Sheila Bruce Affair®, to provide an environment for women to exhale and live in the moment. A Sheila Bruce Affair® hosts an annual Ladies Day Out event in the fall. Ladies Day Out is a wonderful, decadent experience for women. It is held at a unique boutique hotel that provides an environment of charm, warmth and elegance. The event begins at noon with a champagne reception which gives the ladies an opportunity to mingle and network.

The champagne reception is followed by a luxurious lunch with delectable desserts and a fashion show. Ladies Day Out would not be complete if the ladies did not dance the afternoon away with the latest line dancing routines. After a full afternoon of being pampered many women choose to retreat to one of the luxurious hotel suites reserved for Ladies

Day Out. Don¹t miss the fun; come join us for Ladies Day Out and other A Sheila Bruce Affair® events.

This year A Sheila Bruce Affair® has added another theme and purpose to Ladies Day Out. For 2008 the theme is Dazzling Divas. The purpose is to help raise funds for the Community Partnership School (CPS), a coeducational, non-sectarian, independent school located in the heart of North Philadelphia. Last month I had the opportunity to visit and tour CPS. I sat down with the head of the school, Eric Jones, to understand the needs and purpose of the school.

After my visit, I was inspired to help. This year A Sheila Bruce Affair ® has committed to raising funds to send two children to the Community Partnership School. Through the Ladies Day Out event and A Sheila Bruce Affair website you can make contributions to the Scholarship fund. Together we can provide a superior education to an African American child who will be able to do more than dream of one day going to college.

www.asheilabroceaffair.com

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Finding the Right Business Opportunity for You by Liz Folger

Excerpts part 1

Table of Contents

THIS BOOK IS FOR THOSE WHO ARE…...............3 INTRODUCTION........................................................4 CHAPTER 1...............................................................6

Finding the Right Business Opportunity for You.....6 Find the Right Opportunity – Despite How Much Money You’re

Told You Can Make.............................6 They Love What They Do............................................8

Great Example # 1..............................................8 Great Example #2...............................................8 Great Example # 3..............................................9

Nice Stories, But I Want To Make Money Now!........9 CHAPTER 2.............................................................14

Know Your Personality.............................................14 Assignment # 1.................................................16

Get Your Friends to Help You Find That Perfect Home Biz Opportunity..............................................17

Assignment # 2................................................17 CHAPTER 3.............................................................20

WHAT DO YOU WANT OUT OF YOUR HOME BIZ?20 Assignment # 3................................................23

CHAPTER 4.............................................................25 Work-at-Home Scams – Don’t Become a Victim.....25 How to Check a Company Out.................................26

Questions You Should Ask If You Are Thinking About Buying a Business Opportunity...................26

What to Do If You Become the Victim of a Scam....26 CHAPTER 5.............................................................30

POSSIBLE BUSINESS IDEAS...................................30

Chapter 1

Finding the Right Business Opportunity for You

I was so confused and overwhelmed when I first started to look for that perfect home business. I knew I wanted to start some type of home business, but I had no idea which one to pick. This is where I found myself many

years ago and it might describe how you feel right now. If you do any research at all you’ll find a barrage of business opportunities to pick from. You see them in your e-mail, on the Internet, in magazines, in your mail… So many choices, so little time, and who really knows if you can make as much as money as they promise.

To top it all off, you read about these people who’ve joined a business opportunity and to put it bluntly, are stink’en rich. How did they get to that point? How did they decide to pick the business they did and what made them so successful? Was it the pay plan, the products they were selling, or was it something else?

This book was written to answer these questions and more. I hear from many people every day who want to work-at-home, don’t want to start a business themselves and are looking for a business opportunity to join. It’s my pleasure to help you find that one business that could make you very proud to run, and bring in the income that you desire.

Find the Right Opportunity – Despite How Much Money You’re Told You Can Make If you’ve read any business opportunity ads or talked with someone who is in some type of business opportunity, they may hype up the fact of how much money you can make. Sometimes that’s all that’s even mentioned. You really have no clue what you’ll be selling, but WOW, could you be making the big bucks. Do yourself a favor and never start a business because you’re told you can make a ton of money from it.

I will not deny there are women out there, who are a part of a business opportunity, who are making millions of dollars a year. It’s happening, and it’s very possible you could do the very same thing. The question is, what are your goals for your home business. Is it to make a million dollars; is it to make a few hundred a week? Are you doing it just to bring in some extra cash and boost your confidence? Let me tell you something – it doesn’t matter what your goals are for your business…if you want it, and believe in yourself…you can accomplish whatever it is you want.

In reading lots of business opportunity success stories and talking to women for this ebook there is one underlining reason why they are so successful? It’s not because they were told they could make millions of dollars a year, or because they could win nice vacations if they sold a certain amount of products. The #1 reason these women are making so much money, (drum roll please) they simply have a passion for what they are selling. They love the products and believe in them. Now, just because you love the products from a company doesn’t mean instant millionaire status. Starting and running a successful business opportunity is a slow process. Most of the successful women start by using the products themselves or give them to one of their family members and see such a change, can’t wait to start selling to other people and get into the business this way, and stick with that business for many years. They don’t give up after a few weeks because they haven’t made any money.

They Love What They Do It doesn’t matter if you’re starting a business on your own or if you’re going the route of a business opportunity. You’ve got to love what you do.

Great Example # 1 Theresa Lacey was working as a professional woman in the software industry easily putting in 50+ hours a week. However, when she wasn’t working, or busy in her life roles of wife and mother, she had a passion – scrap booking. Theresa started scrap booking with Creative Memories and was a customer for 2+years before she got into the biz. She explains, “I enjoyed getting my friends started [in scrap booking] by having classes at my house.” Theresa’s husband finally said to her that since she loved scrap booking so much, why didn’t she do this as a business, “I know we can figure out how to do it.” Theresa has now been a Creative Memories consultant for 2 years now and still loves it. “The mission is so important to me - helping people preserve their memories! And, I love getting my supplies at cost!”

Great Example #2 Carol Pisano was introduced to Melaleuca Inc. by a friend who was concerned about household toxins Carol was exposing to her young daughter. “What really convinced me to join was one afternoon after washing the dishes; I felt I had something on my hands. It was the skin peeling off my hands.” Says Carol who figured it was a first time experience, maybe the water was too hot. Only problem, the same thing happened a few days later. Carol explains, “It was then I knew I was having a reaction to the dish soap.” Needless to say, Carol signed up the next day. Not only do I love their dish soap, but all the cleaning products are wonderful. But mostly I have the confidence that I'm not inadvertently poisoning my family in the name of cleanliness. These are products that work for me better than ones I've used before.”

Great Example # 3 Kim Alberts first bought Usborne Books for her children, but when she saw how much they were drawn to the Usborne Books in comparison with the other books they had, ”I was sold on them!” Explains Kim. Who soon went to a friend's Usborne Home Show and learned that she had signed up. Kim signed up to be a Consultant 3 weeks later! Kim Says, “Since having the books in our home, I have seen a vast improvement in my children's retention and imaginations. My oldest, Jordan had been diagnosed as a "slow learner” when he was in the public school system. Since we started reading Usborne Books to him he has caught on quicker and is learning how to read at a fast pace! We are home schooling using Usborne Books now.”

Nice Stories, But I Want To Make Money Now! Granted, this type of opportunity may not suddenly fall in your lap. I know, you want to start making money from home today. You don’t have time to wait for something wonderful to happen like this. However, this is still a very important area to consider. You aren’t going to make a whole lot of money selling a product if you don’t believe in it and what it can do for you and your customer. Telling them they have to buy the products just so you can make a ton of money probably isn’t

the best approach.

If you have no idea what type of business opportunity to go with, start looking at the all the possibilities. If a few catch your eye, contact the company, look at their products catalog and buy a few items and see what you think. This is also a good time to start telling people you’re interested in starting a business opportunity, what do they recommend?

I guess what I’m trying to say here is this. Starting and running a business opportunity is not one fatal swoop. It takes time to find the right one, it takes time to start and grow your business. I hear from women all the time who go with a business opportunity and give up on it in just a few weeks. They say to me, “I didn’t make any money with it; it must have been a scam.” No, they just didn’t put any time or money into their business. They started the business because of the money they could make, not because they fell in love with the products.

Don't Confuse A Work-at-Home Scam with Hard Work I received an email from an acquaintance this last week. They wanted me to check out a particular company to see if it was a scam or not. So I clicked on over and saw the site, looked at their ad. It looked to me like it was a legitimate opportunity. You didn't have to pay anything to start the business you didn't have to buy anything to get started either. Basically anyone starting the business would just need to put in some work to make money at this business.

We've been reading these crazy work-at-home scams for years now, and I'm afraid we are starting to believe them. It’s been said, that if you read or hear something enough, you start to think it's the truth, and this could very well be the case. All these scams tout the fact that a home business is EASY, the products simply sell themselves. I don't ever remember any product just walking up to me, all by itself, and saying, "Hey Liz, buy me, I'm irresistible." Course, I'm not dead yet, but I just don't see it happening.

Any business or venture you start is going to take some work, maybe even a little sweat on your part. It doesn't matter if you're selling a product or your service; you are going to have to sell. Don't think a business is a scam if you don't sell things overnight. Every business no matter how wonderful it is takes time to grow. You talk to any full-time salesperson and they are going to tell you this, "You've got to keep at it, hearing a no can't slow your pace.” They say (whoever they are) that you might need to contact 10 or more people before you get that one magical YES.

This past week I was reading a book called, "The Sales Bible," By Jeffrey Gitomer. He gave an example of how to deal with all those no’s. He says, “If you hear a no, thank the person and ask them if they know anyone else who might want to say no, because that means you are just that much closer to getting a yes.” I also think that as a woman we are at a disadvantage. I might ruffle some feathers here, but I work with a LOT of women and I work with men. When women hear a no, they take it VERY personally. Remember it's the product they are saying no to, not you.

For some reason men don't seem to take it so close to heart. However, women are much prettier then men so I think everything equals out in the end. When you're selling your product or service, keep a positive attitude. This is where really believing in what you are selling comes in handy. If you're just selling a product because you think you are going to make a ton of money, then you aren't going to last very long in that business. But, if you are in a business because it's your passion, and you would basically do the business for free because you love it so much, then you're much more apt to trudge ahead and work even harder on making your business a success even when the money isn't rolling in.

I read a great quote the other day by Ray Kroc and I'd like to share it with you as I wrap this up. It said, "Luck is a dividend of sweat. The more you sweat, the luckier you get." When you're on your path to finding that perfect part or full time home business, first look at what you already enjoy doing. Sometimes we don't even think about starting a business using our talents, interests and hobbies. You already "work" at these interests, so why not get paid for it? The less your business feels like work, the more work you're going to put into it, and the luckier you'll be in your home business endeavors. NOWS To be Continued—Part 2 will be printed in our next issue.

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S O C I E T Y S E C T I O N

NOWSorority, Inc. 2009 Women’s Empowerment Conference and Campaign for President

��� Sept 18, 19 and 20 Baltimore, MD

Get Fired Up! Join us as NowWear Corporation and Natural Organized Woman Sorority, Inc (NOWSorority, Inc.) kicks off its second 2009 Natural Organized Woman Empowerment Conference and Campaign for President! This year’s theme is

Leading with Fire, Passion and Purpose.

NowWear Corporation and Natural Organized Woman

Sorority, Inc (NOWSorority, Inc.) are working with national leaders including Stedman Graham, New York Times® bestselling author, educator and businessman and Anita T. Conner, renowned financial expert.

Participants will have the opportunity to meet and network with hundreds of professionals who represent a variety of businesses, organizations, major corporations, political counterparts and their respective employees. The event is also centered on finding the “Natural Organized Woman” to become the new Executive President for NowWear™ Corporation.

Dates and Locations

Baltimore MD: September 18 to 20th

Harbor. Marriott Hotel

Baltimore, MD at the Harbor,

Philadelphia: To Be Announced

Sheraton Philadelphia Center Hotel

17th & Race Street

Philadelphia, PA

NOWSorority, Inc. 2009 Women’s Empowerment Conference and Campaign for President

Our Goal • Provide a new conduit for delivering some of the best of what we offer as a company (NowWear Corporation) and non-profit organization (Natural Organized Woman Sorority, Inc.).

• Motivate, praise and recognize women who have achieved and excelled in the workforce with higher positions and authority, naturally. Women, who consistently make it happen with their own talents and abilities, learning experiences and strong will, who are committed to professional development, personal growth and the willingness to continue to learn while helping other adults and teens in today's society.

• Empower women and men on related issues and topics but concentrating on how to set and obtain reachable goals in pursuing education, training and possessing leadership positions in various occupations, business ventures and self-employment opportunities.

What you will learn at this powerful event: • How to build your entrepreneurial and leadership capacity to overcome economic and social barriers and achieve self-sufficiency

• How to enhance your natural talents to maximize your potential and build a success process for your life’s foundation to become more of who you are

• New sales strategies to help increase your bottom line through professional development, workforce solutions and business growth

NOWSorority, Inc. 2009 Women’s Empowerment Conference and Campaign for President

2006 Event Highlights GUEST SPEAKERS Stedman Graham l S. Graham & Associates Chicago, IL

As a part of the launch of the NOWSorority Empowerment Conference, Stedman Graham gave a keynote presentation based on the success process teachings outlined in his New York Times® bestseller, You Can Make It Happen: A Nine-Step Plan For Success and his latest release: Diversity: Leaders Not Labels. He will also speak on the Natural Organized Woman whom will function as Executive President for NowWear Corporation.

National media coverage on Stedman Graham's Success Process teachings has included features on or in The Today Show, Good Morning America, The Early Show, CNN’s Larry King Live, Fox & Friends, The Black Enterprise Report, The New York Times, The Washington Post, The Wall Street Journal and USA Today.

Anita T. Conner l Anita T. Conner & Associates Philadelphia, PA

Anita T. Conner is the founder, President and CEO of Anita T. Conner & Associates, P.C. a full service Certified Public Accounting firm. Anita attributes her entrepreneurial spirit to her parents, Dorothy M. Thorne and the late George E. Thorne. Anita remembers their lessons on empowerment through self-employment and knew she would someday run her own business.

Anita believes in the concept of giving back to the community. She is the founder and chairman of George E. Thorne Development Center, a nonprofit affiliate of Anita T. Conner & Associates, P.C. The mission of this not-for-profit organization is to educate youth on money matters, to expose youth to the principles of entrepreneurship and to provide training and technical assistance to faith based and other non-profit organizations. She has appeared on numerous television

and radio show and has been a contributing columnist to the Philadelphia Tribune and a consultant for Black Enterprise Magazine.

AWARDS PRESENTATION During the event, a special awards presentation will held to recognize the accomplishments of 10 local women who have overcome obstacles and barriers to support business, education and community growth and development in Greater Baltimore, Washington, DC and Philadelphia areas. The award was named in honor of Anita T. Conner (Anita T. Conner Award of Achievement) for her many accomplishments in business and her support of the organization and community at large.

Awards will be given in the in the following categories:

� Entrepreneurial Spirit

� Community Service

� Spirituality and Religion

� Media Relations

� Politics and Public Service

� Fashion and Beauty

� Sports and Fitness

� Education and Humanity NOWSorority, Inc. 2009 Women’s Empowerment Conference and Campaign for President

CAREER EXPO AND JOB FAIR Exhibitors are expected to be on show at the 2009

NowWear Conference. This is an opportunity for talented women in all fields to meet directly with recruiters and hiring managers from top employers. Whether you're an experienced professional or a just starting out, this one-day event is an ideal chance to launch or advance your business or career.

FASHION SHOW A fashion show will be held to unveil the new NowWear 2009 Collection. All proceeds raised through apparel sales, sponsorship and ticket sales will benefit NOWSorority, Inc.

The initiative is to raise money to create career and entrepreneurship opportunities, experience and better training for NOW Sorority Inc. to address the employment problem due to lack of professional

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training, experience or available jobs. We are teaching women the NowWear® at home base business. The brands that we carry will include: NowWear, Dira, Red Acc, Gucciaholic, Spoiled for Choice and Steady.

All items are carefully handcrafted by American Apparel and made with the finest fabric Material. Due to the uniqueness of each design, certain stock is available.

Fashion jeans, handbags and shoes will soon be specially selected and imported from different parts of the United States.

ENTERTAINMENT TBA

REGISTER NOW FOR THE 2009 CONFERENCE! Registration includes:

• Awards Luncheon featuring keynote by Surprise Guest and special presentations by Sara and Anita T. Conner

• Featured workshop and expo

• NowWear Gift Bag

• Commemorative NowWear shirt

• Sponsor giveaways

Baltimore, MD l Sept. 18 to 20, 2009

*Special Inaugural Celebration

Early Bird Registration: $299 Payable by August 1, 2009

Regular Price: $399 per guest

Marriott Hotel at the Harbor

The Baltimore Harbor

Baltimore, MD

Workshop: 10 a.m. – 11 a.m.

Awards Luncheon: 12 Noon – 4 p.m.

Speaker Book Signing: 4: 30 – 5:30 pm

FIND OUT MORE:

If you would like more information, please call Gem Mundy (NOWSorority, Inc.) at (215) 877.1591.

ADDITIONAL CONTACTS:

Event Planning and Promotions

SOKO, Inc.

(215) 472-3034 (phone)

Marketing Communications

The Spaulding Agency

(404) 592-4548 (phone)

(404) 592-4548 (fax)

About Us NowWear Corporation

The NowWear® Apparel initiative establish by Natural Organized Woman Sorority Incorporated, in 2005 as an electronic retail shopping mall. This trendy online boutique soon to be transformed into a chic online shopping haven carrying a wide variety of brands from aspiring local designers.

The NowWear® T-Shirts and Apparel are custom made by hand originals, with only one of its kind unique designs. Only members of NowWear through Natural

Organized Woman Sorority Inc will sell NowWear® T-Shirts and Apparel. Our t-shirts are original in its form and are more valuable during the promotional periods. Wear for the Naturally Organized Woman is simple apparel, t-shirts and jeans, handbags and footwear. NowWear Fashions™ will address those needs and provide employment for members who are sales driven and need a product to sell.

Natural Organized Woman Sorority, Inc.

Natural Organized Woman Sorority Incorporated® was founded in 2003, as a not- for-profit organization for women and teenage girls to join together for fellowship, professional development, and enhancement of their Natural Talents. It started as an Ad-Hoc Committee of women who shared a vision and the natural talent to build a fashion empire without any prior experience or extensive resources.

As these women embarked upon their joint venture, more and more women joined their efforts and it became clear that there was a significant need for a formal organization devoted to helping women achieve their personal and professional goals. This ultimately led to the formation of Natural Organized Woman Sorority Incorporated.

Today, NOW Sorority Incorporated is a full service business development organization whose objective is to support women in the enhancement of their Natural, God-given talents and to sponsor the costs for professional training.

PREMIER SPONSORSHIP OPPORTUNITIES All Premier Sponsors will receive the following as part of their benefit packages:

� Signature Association (approved company description and logo)

displayed for (1) one year on the conference sponsors' page of the

NowWear Corporate, NowWear Expo and NOWSorority, Inc.

websites, with a hyperlink to your company's website.

� Recognition in all printed conference publications

� Inclusion in all event publicity and promotion

� VIP networking opportunities with speakers and special guests

� Opportunity to sell and/or promote product or services

Additional package perks vary by sponsorship level, as follows:

Platinum Lead Visionary - $50,000 *Only four available

• New Benefit in 2007! - Company logo (provided by you) with hyperlink to your

company's website will appear on NOWSorority and NowWear's electronic conference updates (circulation over 2000 per issue; 10-15 issues total)

• Company logo on conference tote bag

• Complimentary tote bag insert

• Opportunity for company representatives to provide welcoming remarks via a pre-recorded video message during a General Session event

• Conference registration for 30 guests (3 tables)

• Double-booth display at the NOWSorority and NowWear's Expo tables

• One page advertisement in the Conference Program Book

• Admission for (10) to VIP Reception (meet and greet with keynote speakers)

• Ten Limited Edition NowWear shirts and (10) signed copies of Stedman

Graham’s latest book, “Diversity: Leaders Not Labels”

Gold Sponsor - $25,000 Company logo will be prominently displayed on a unique conference item to be determined by NOWSorority and NowWear, such as, but not limited to, the Mini Conference-At-A-Glance Program Book or water bottles handed out to all participants.

• Complimentary conference registration for four individuals

• Complimentary tote bag insert

• Verbal acknowledgement during a General Session event

• Display booth at the NOWSorority and NowWear's Expo

• One page advertisement in the Conference Program Book

• Admission for (5) to VIP Reception (meet and greet with keynote speakers)

• Conference registration for 20 guests (2 tables)

• Five Limited Edition NowWear shirts and (5) signed copies of Stedman Graham’s latest

book, “Diversity: Leaders Not Labels”

Silver Patron - $10,000 Complimentary conference registration for two individuals

• Verbal acknowledgement during a General Session event

• Complimentary display booth at the NOWSorority and NowWear's Expo

• Complimentary one-half page advertisement in the Conference Program Book

• Complimentary one-half page advertisement in the Conference Program Book

• Admission for (2) to VIP Reception (meet and greet with keynote speakers)

• Conference registration for 10 guests (one table)

• Two Limited Edition NowWear shirts and (2) signed copies of Stedman Graham’s latest

book, “Diversity: Leaders Not Labels”

Bronze Partner - $5,000 • Complimentary conference registration for one individual

• Verbal acknowledgement during a General Session event

• Complimentary one-quarter page advertisement in the Conference Program Book WWW.NowWearExpo.com

• Conference registration for 4 guests

• A Limited Edition NowWear shirt and (1) signed copy of Stedman Graham’s latest book,

“Diversity: Leaders Not Labels”

NOWSorority, Inc. 2009 Women’s Empowerment Conference and Campaign for President

Earn Our Shield and Wear it Proudly

Join NOWS NowsInc.org

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FO O D a n d C O O K I N G S E C T I O N

F.A.Q's 3 MUSKETEERS® Brand Facts, Nutritional Facts, Address for Consumer Inquiries and Contacting them and Us.

3 MUSKETEERS® Brand consumers may have questions from time to time about the brand. We have provided you the opportunity to look at frequently asked questions and nutritional information for 3 MUSKETEERS® Brand. We also want you to know how you can reach Consumer Affairs if you have any questions, comments, inquiries, or just want to tell us how much you enjoy 3 MUSKETEERS® Bars. Hope you find it interesting and informative.

When was 3 MUSKETEERS® Bar introduced?

The 3 MUSKETEERS® Bar is the third brand produced and manufactured by M&M/MARS and it was introduced in 1932.

How did 3 MUSKETEERS® Bar get its name?

The 3 MUSKETEERS® Bar takes its name from the original design of the product, which was three pieces and three flavors: vanilla, chocolate, and strawberry.

What are the ingredients in a 3 MUSKETEERS® Bar?

The 3 MUSKETEERS® Bar ingredients: milk chocolate (sugar, chocolate, cocoa butter, lactose, skim milk, milk fat, chocolate processed w/ alkali, soy lecithin, artificial and natural flavors), sugar, corn syrup, partially hydrogenated soybean oil, less than 2% - cocoa powder processed with alkali, salt, egg whites, soy protein, artificial flavor. Allergy information: Manufactured in a facility that uses peanuts.

How is a 3 MUSKETEERS® Bar made?

The 3 MUSKETEERS® Bar is made of chocolate-flavored nougat covered with milk chocolate. The nougat center is first formed into very large slabs, which are cut to size, and after the centers are formed they are coated with thick, rich milk chocolate, through a process called "enrobing." The actual enrobing process begins when the centers pass through a continuous curtain of liquid chocolate, which coats the top and sides of the bar. At the same time, a rotating chocolate covered wheel beneath the mesh belt coats the base of the bar. To ensure an attractive, glossy, smooth coating, the chocolate must be just the right temperature. The fully enrobed bar is then cooled and prepared for wrapping. The complete bars are inspected and packed in various ways. The 3 MUSKETEERS® Bars are made in Chicago, Illinois, Elizabethtown, Pennsylvania and Newmarket, Canada.

What is nougat?

Nougat is made by whipping egg whites until they are light and frothy. Sugar syrup is then added, stabilizing the foam and creating "frappe." A number of other flavoring ingredients are then added to the frappe; each ingredient creates nougat with a different taste. These nougats are then ready for use in the manufacture of specific brands as the filling in the bars, which is included in the delicious 3 MUSKETEERS® Bar.

Where can I buy 3 MUSKETEERS® Brand or branded merchandise?

There are currently no retail outlets where 3 MUSKETEERS® Brand branded merchandise is available.

Do Mars have public tours at your factories?

Quality and safety are of the utmost importance to use in insuring the product meets our strictest standards, therefore, we do not offer tours to the general public.

To whom do I write with suggestions, comments, or inquiries?

If you have any questions or comments about the 3 MUSKETEERS® Brand call us toll-free weekdays 8:30 a.m. - 5:00 p.m. EST at 1-800-551-0698 or write to: M&M/MARS, Attention: Consumer Affairs, 800 High Street, Hackettstown, NJ 07840.

* 45% less fat than average of the leading chocolate brands. 4.5g fat per 33g serving vs. 8.2g average for leading chocolate brands.

NOWS Support Our Merchants and Now We Support

Two Cool Recipes for Vegetarians It isn't always easy to find good vegetarian recipes. Here are a couple for you to try. Swiss Cheese Potato Pie and Marinated Vegetable Medley

As a vegetarian I find it is not always easy to find good vegetarian recipes. I have a friend who is a chef and he creates recipes for me. Here are two that he created. We are in the process of putting his recipes into a cookbook. For now, I hope you enjoy these two. Marinated Vegetable Medley 3 medium zucchini, cut into 1/2-inch slices (5 cups) 2 medium carrots, cut into 1/4-inch slices (1 cup) 1/2 cup thinly sliced onion, separated into rings 1/2 cup coarsely chopped red pepper 1/2-cup water 1/4-cup spicy vegetable juice 2 tablespoons white wine vinegar 2 tablespoons fresh lemon juice 1 tablespoon snipped fresh parsley 1 clove garlic, minced 1-teaspoon sugar 1/4-teaspoon celery seed 1/4-teaspoon salt Combine zucchini, carrots, onion, pepper and water in 3-quart saucepan. Cover. Cook over high heat for 5 to 7 minutes, or until vegetables are tender-crisp, stirring occasionally. Drain. Set aside. Combine remaining ingredients in 1-cup measure. In large mixing bowl or salad bowl, combine vegetable mixture and juice mixture. Toss to coat. Cover with plastic wrap. Chill at least 4 hours, stirring occasionally. Serve with slotted spoon. Yield: 12 Servings (approx 1/2 cup ea)

SWISS CHEESE POTATO PIE 6 medium sized potatoes 6 tablespoons butter, melted 1 teaspoon salt 1/4 teaspoon pepper 1/4 teaspoon ground nutmeg 1 teaspoon chopped parsley 1 1/2 cups (6 oz) shredded Swiss cheese 1 cup broccoli florets, steamed 1 cup cubed, cooked ham/ Substitute w/Turkey ham 1 medium onion, finely chopped 3 eggs 1/2 cup milk paprika Preheat the oven to 400 degrees F. Peel the potatoes and cook in saucepan with water until tender. Drain and mash. Stir into the potatoes the butter, salt, pepper, nutmeg, and parsley. Spoon about 2/3 of potato mixture onto the sides and bottom of a greased 1 1/2-quart to 2-quart baking dish. Set aside. In a medium bowl, combine the cheese, ham, broccoli and onion. Spoon this mixture into the potato-lined dish. Beat together the eggs and milk. Pour over ham/cheese. Spoon (or pipe with a pastry tube) the remaining potato mixture over top. Sprinkle with paprika. Bake at 400F for 30-35 minutes or until puffed and golden brown. Let stand 10 minutes. Cut into serving portions. Now enjoy.

Marinated Vegetable Medley

2 for 1

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Basics of Cooking Techniques

W ith a Knife

Mince. This is the finest chop of all, less than 1⁄8 inch, achieved by first cut-ting, then rocking the knife back and forth across the ingredients, all the while rotating the blade around on the cutting board. Dice. While the most common defini-tion is to create cubes between 1⁄4 and 1⁄2 inch in size, dicing is actually not an aesthetic decision. Recipes call for a dice when vegetables are to be cooked quickly but evenly together—thus all the pieces should be the same size. Cube. Like “dice,” this is a chopping technique all about cooking time, not aesthetics; it’s usually accompanied by a measurement to indicate the preferred size for even cooking (such as “cut into 1-inch cubes”). Chop. This is a slightly looser measure-ment, usually between 1⁄2- and 1-inch pieces. Here, the decision is less about cooking time and more about texture. Roughly Chop. This is the loosest measurement of all: 1- to 2-inch, un-even pieces.

Over the Heat For the best flavor, heat the oil in a skil-let or saucepan before you add the food. Never overcrowd the pan; if necessary, work in batches so you can cook in one layer. Watch the pan carefully, shaking the ingredients and turning them to keep them from sticking. Simmering involves steady if fairly low heat (thus the constant reminder to “reduce heat” before simmering) and often a covered or partially covered pan. It’s a slow cooking process that renders the melange of ingredients succulent and flavorful. One reminder: a covered pot will boil more quickly than an un-covered one, so watch the temperature carefully to keep the simmer low and steady. “Braising” is the culinary term for “stewing,” in some ways a subset of simmering. You add more liquid to the dish and let it go for a longer time over an even lower heat. Braising has tradi-tionally been used for tough cuts of meat. Stir-frying is a high-heat method of searing meats and vegetables, usually associated with Asian cooking. You

must use oil for stir-frying, otherwise, the high temperature will cause the natural sugars to burn and foods will stick to the pan, even a nonstick one. While a wok is preferred, a high-sided skillet or sauté pan will also get the job done. When you steam over moist, high heat, you preserve much of an ingredient’s otherwise water-soluble nutrients. To steam effectively, you need a pot large enough to hold both the steamer basket and 1 or 2 inches of water with plenty of air flow all around the basket. The food must never sit in the water. Check the water level from time to time to make sure the pan isn’t dry, and shake the pan gently once or twice to rear-range the food, ensuring even cooking. Whether at a high or low heat, roasting involves a steady, even, dry heat that cooks from the outside in (the opposite, then, of microwaving, which cooks from the inside out). Air (and thus heat) should circulate freely around what-ever’s being roasted; the oven rack should be placed in the center of the oven unless otherwise stated in the rec-ipe. If roasting vegetables, add a small amount of fat to the pan to sear them while they cook; if roasting meats, use a small rack to lift them off the bottom of the roaster, thereby allowing the heat to

circulate evenly underneath them (and thereby lifting them out of the fat). A good roasting pan is a heavy, metal pan with a shiny interior surface that holds heat and reflects it back onto the food. Broiling, an indoor cousin of grilling, sears food with high, direct heat. A broiler should always be preheated for at least 5 minutes; food should be placed so that it (not the broiler pan) is 4 to 6 inches from the heat source. Foods blotted dry broil with less mess. Pour off rendered fat occasionally to avoid nasty fires. There are actually two methods of cooking on a grill. Grilling involves placing ingredients directly over the heat source. Barbecuing, by contrast, involves putting the food on one side of the grill, the coals or heat source on the other, thereby cooking the food over indirect heat. Experienced grillers test their grills by “feel.” Place your open palm 5 inches above the grill grate; the fire is... high if you have to move your hand in 2 seconds, medium if you have to move your hand in 5 seconds and low if you have to move your hand in 10 seconds.

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Grilled Eggplant Panini

Grilled eggplant is one of life's simpler pleasures: creamy and rich. Look for medium-size, purple eggplants with firm skins and no mushy spots. This end-of-summer treat will be even tastier if you can find the vegetables at a local farm stand? or in your own backyard!

2 tablespoons reduced-fat mayonnaise 2 tablespoons chopped fresh basil 2 tablespoons extra-virgin olive oil, divided 8 1/2-inch slices eggplant (about 1 small) 1/2 teaspoon garlic salt 8 slices whole-grain country bread 8 thin slices fresh mozzarella cheese 1/3 cup sliced jarred roasted red peppers 4 thin slices red onion

1. Preheat grill to medium-high. 2. Combine mayonnaise and basil in a small bowl. Using 1 tablespoon oil, lightly brush both sides of eggplant and sprinkle each slice with garlic salt. With the remaining 1 tablespoon oil, brush one side of each slice of bread. 3. Grill the eggplant for 6 minutes, turn with a spatula, top with cheese, and continue grilling until the cheese is melted and the eggplant is tender, about 4 minutes more. Toast the bread on the grill, 1 to 2 minutes per side. 4. To assemble sandwiches: Spread basil may-onnaise on four slices of bread. Top with the cheesy eggplant, red peppers, onion and the remaining slices of bread. Cut in half and serve warm.

Per serving: 337 calories; 16 g fat (6 g sat, 6 g mono); 22 mg cholesterol; 36 g carbohydrate; 12 g protein; 7 g fiber; 659 mg sodium. Nutri-tion bonus: Foliate (28% daily value), Calcium (25% dv), Selenium (23% dv), Iron (15% dv). 2 Carbohydrate Servings

As of June 2, 2006, your local store has joined the SUPERVALU family. We look forward to providing you with the same great service and selection in the future. For more information about this transaction, please see The New SUPERVALU For general information about the New SUPERVALU, please see the www.SUPERVALU.com web site

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Beyond the Headlines: Is the news about low-fat diets all bad?

“W as [the Women’s Health Initiative] a waste of time, asking women to aim for an impossible

goal?" More than a decade ago, I stood in front of my class of nutrition students lecturing about the Women’s Health Initiative (WHI). I wanted them to be as excited as I was. This huge, $415 million effort was planned to test the hypothesis that a low-fat diet rich in vegetables, fruits and grains would reduce heart disease as well as breast and colorectal cancer in women. I explained that the study was long overdue—because in the past most of the large, government-funded trials had been directed at men. Finally we were going to have the massive numbers we needed to get to the bottom of some women’s health issues. Beginning in the mid-1990s, the WHI recruited 48,835 women between the ages of 50 and 79 and randomly assigned them to either a low-fat diet group, which received regular nutrition counseling, or to a control group, and followed their progress over time. But as the decade passed and I continued to mention the WHI in my lectures, I became increasingly anxious. After all, the study volunteers were instructed to reduce their total fat intake to 20 percent of total calories with no specific advice about the type; olive oil and lard were lumped in the same category. And even though nearly three-quarters of the women were overweight, they were not given guidance to lose weight.

When the WHI researchers released their long-awaited findings earlier this year, the headlines screamed failure. Colleagues were stunned by the news that a low-fat, fruit- and vegetable-rich diet seemed to have no effect: there were no significant differences in the risk of cancer or heart disease between the low-fat diet group and the control. One colleague said to me, “It makes me so mad—why does the press do this?” “Do what?” I thought to myself. “Report the truth?” It shows how badly we want our beliefs confirmed and how disappointed we are when science doesn’t give us the answers we expect. Wanting to dig beneath the headlines, I called one of my former dietetic students, Buff—a WHI nutrition educator who had been based in Hawaii in the late ’90s. Buff had been charged with instructing the women to cut their fat intake to just 22 to 28 grams per day (equivalent to about 2 tablespoons of oil) and to get at least five servings of vegetables and fruit, and at least six servings of grains daily. (The control group participants were not asked to make any dietary changes.) After hearing repeatedly how difficult it was to adhere to the diet, Buff tried it herself. “I had the hardest time,” she recalled. “I found the fat allotment way too low to sustain for more than a few days.” In fact, relatively few women in the low-fat group met their dietary target; 31 percent at year one and only 14 percent

at year six. Clearly knowledge isn’t everything, and translating what we know into long-lasting behavior change eludes many of us. Was this trial a waste of time, asking women to aim for an impossible goal? I don’t think so. If you read the papers closely, there are some intriguing findings when you tease out smaller subgroups of the women in the study. Among those who reported eating less saturated fat and trans fat, there were trends toward greater reductions in cholesterol and heart disease risk. The women who started with the highest fat intake—and reduced their fat intake the most—showed the strongest evidence for reduction in their breast cancer risk. In other words, those women who successfully made dietary changes did lower their risk of breast cancer and heart disease. And since cancers take years to develop, we may see very different results at the next reporting, in 2010. I love the science of nutrition. There is always something new to be learned. The WHI is just one piece of the massive puzzle we are slowly piecing together about the role of diet in health. I’m not giving up the conviction that we will eventually learn how to make it easier for people to live healthy lives. In the meantime, I’ll stick with what nutrition experts agree on: exercise regularly, maintain a healthy weight, eat plenty of vegetables, fruits and whole grains, and watch the amount and type of fat. I don’t expect any one future study to pronounce these the definitive answer to good health—but I look forward to the questions that arise along the way.

-Rachel Johnson is senior nutrition advisor and dean of the University of Vermont College of Agriculture & Life Sciences.

Convince Skeptics With Easy Vegetarian Recipes By Todd Lange Published: 7/19/2008

E asy and healthy vegetarian recipes make it easier to convince skeptics of the benefits of vegetarianism.

If you are thinking of following vegetarian diet for certain causes - religious belief, health reason, economic reason, animal rights - you will face a barrage of uninformed arguments from skeptical relatives and friends. A common argument about vegetarianism is the difficulty of preparing vegetarian meals. Don't get swayed or discouraged by this argument because there is a lot of choice for vegetarians. A vegetarian diet consists of ordinary everyday foods like grains, vegetables, nuts, and fruits. Legumes and starches like potatoes and rice are also part of the diet. Fish, poultry, and dairy products can also be incorporated depending on what type of vegetarianism you follow. These are all available in your average grocery store. Also, there is a variety of easy vegetarian recipes available in many sources. Books, magazines, newsletters, and even TV shows are veritable sources of healthy vegetarian recipes. You will not miss anything because the choices are limitless. Vegetarian meals do not deviate much from a regular diet

except for the absence of meat. Skeptics argue that this could mean missing out on essential proteins. But this is hardly true nor correct. All healthy vegetarian recipes are well-balanced. They have the required amounts of essential vitamins, minerals, and protein. Examples of protein choices are legumes, nuts, beans, fish, poultry, dairy, and the popular tofu. Calcium, a mineral often associated with milk, is not missed either. Middle Easterners and native Africans are known to have strong teeth and bones but their diets rarely contain dairy or meat.

They get their calcium from vegetables and root crops. So there is no reason you couldn't get your calcium requirements from vegetarian foods. In terms of nutrition, a vegetarian diet is even superior to diets with meat. There is less fat and bacteria that enter the body which can cause heart diseases and infections. You can watch meat lover bloat and get fat while maintaining your own healthy body with v e g e t a r i a n i s m . After proclaiming that you are eating healthier with vegetarianism, you'd think that the non-believers will stop bugging you. But no, they're back and possibly bearing the most difficult question for hedonists. They'll ask if you're not depriving yourself of the hearty pleasure and satisfaction only the flavor of meat can give. Fret not because vegetarianism has an answer to that. When vegetarians state that there are easy vegetarian recipes, they don't just mean easy to prepare but also easy on the palate. Contrary to what the skeptics are thinking about vegetarian meals (you know, limp lettuce and carrot sticks), vegetarian meals are flavorful and varied.

Recipes range from curries, soups, burgers, steaks, hotdogs, casseroles, pasta, and delicious desserts all made with true vegetarian goodness. In fact, vegetarian meals are more flavorful because they make full use of herbs and natural flavors unlike meats which use a lot of salt. If your friends and relatives still won't stop bugging you about your vegetarian diet, get a load of healthy vegetarian recipes and cook them a feast. When they see that you didn't even break a sweat preparing the delicious feast, they'll be convinced of the ease of vegetarianism. Give them copies of easy vegetarian recipes and don't be surprised if they'll ask you to go produce-shopping in the following days. For more valuable easy vegetarian recipes, healthy vegetarian recipes, please visit www.freevegrecipes.com

Here is what happens when you hire NOWS the News Journal for  Ads 

www.NOWSonicJobs.com After  reading  an  article  

81% Saved the paper for future reference 62% Discussed an article with others 53% eMailed an article to a friend or colleague 32% Incorporated a new technique / product 32% Recommended the purchase of product or service 18% Purchased a product or service 5%  Other 

After  reading  an  ad  72% Looked at advertiser website 40% Contacted advertiser for more information 38% Sent information about advertiser to friend or colleague 33% Recommended product or service 17% Purchase of product or services 6%  Other 

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H O S T FA M I L I E S N E E D E D ! Students from over 50 countries attend Delaware County Community College. Many of the students, hoping to experience American culture and improve the English, ask to live with local families. Receive $600 per month. Background

check and home visit required. Call 610-325-2830 or www.dccc.edu

Culinary School Graduates in Demand By Leon Chaddock

In uncertain economic times there a few things that will always remain constant. One of the constants, without question, is a person's need to eat. Surprisingly, even fine dining establishments do well in both inclement and prosperous times, rarely feeling the crunch of economic uncertainty. This affects not only their availability for patrons, but for employees as well. From wait staff to hosts, expediters to managers, fine d i n i n g establishments keep quite a few people gainfully e m p l o y e d . L a t e l y , however, they are encountering a problem of a different nature, namely, finding and keeping a head c h e f . According to the US Bureau of Labor Statistics, "Job openings for chefs, cooks, and food preparation workers are expected to be plentiful through 2014". While positions in well known eateries will always be competitive and highly coveted, there are several options available for those with the culinary know how to put together a menu that can define an establishment. Those who have graduated from culinary training schools are quickly learning that there are more choices than ever when it comes to where they wish to hone their skills. In fact, it's not at all uncommon for recent culinary school graduates to receive job offers from restaurants they have never heard of prior to graduation, some of which may be located o v e r s e a s . Because there are so few culinary training institutes around the globe, restaurant owners and managers often find that the easiest way to find the right personnel is by going straight to the source. Local, regional or national advertising may yield a qualified candidate, but with competition for head chefs at at all time high, soliciting soon to be graduates can be a wise strategy. Considering how few experienced chefs there are who are not currently holding a position, it's no wonder that demand is eclipsing supply and forcing restaurateurs to snatch up chefs as they are receiving their d i p l o m a s .

For the immediate future, job openings should be plentiful for those with the proper training. If the world's penchant for palate pleasing fair continues unabated as it has since the invention of fire, this is one trend that is always likely to continue.

Choosing A Culinary School Information on Culinary school. Including advice, help and links to other advice sites.

You have made the decision to go to a culinary school. Now what? Culinary school options are many, around the world, even. To choose one, you need to consider several aspects. Think that it doesn’t matter? Around the world there are hundreds of thousands of people looking to be the next big chef. One of the first deciding factors on who you are as a chef is

t h e c u l i n a r y school that you attend. On that note, let us help you to find some answers to your questions about finding the best culinary school f o r y o u . • Your first step is to decide in what

area you will specialize. Bakery, gourmet, and everything in between are your options. Not sure yet? Then, look for a culinary school that can provide you with a basic learning of many aspects of cooking. This will lead to a foundation of love in one or m o r e e v e n t u a l l y . • Use the web as a tool. You have heard it before, but most culinary schools now have the ability to provide details about their school, including why you should choose them, on their websites. This is an excellent way for you to learn more about the schools o n a p r e l i m i n a r y p l a n e . • Venture into the arena of scholarships. Look at culinary schools that are abroad. Understand the various schools of thought that are presented in each culinary school. Ask questions and get answers. • Visit the culinary schools that are known for the excellent students. Find out where students that have graduated from the school have gone and done with their lives. Observe a class. Tour the campus. • Of course, one of the largest concerns that people have when it comes to culinary school choice is cost. These schools are not cheap by any means, but the education you get will last you a lifetime. It is wise to consider quality well over price as much as you can. And, make sure to look into financial planning and financial aid. Choosing a culinary school that feels right is important. Get all aspects of the decision just right and you can find yourself on your way to earning a culinary school degree in no time. NOWS

877-1591

INSTANTLY SLIMS YOU™ MY FIT IS BRAVE

Your perfect fit is about more than great fitting jeans. It's about how perfectly they fit with everything else. Be comfortable, be moody, turn heads, turn over expectations, chase toddlers, chase dreams, do anything and everything you love. Whatever fits you is exactly what you'll find in Riders. Our jeans, casual pants, skirts and tops are just here to get your day started. Beautifully.

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H E A LT H S E C T I O N

Sleep Deprived Children Have

Health Problems (excerpt from the Floppy Sleep Game

Book by Patti Teel) www.pattiteel.com

If your child has frequent health and/or emotional problems, consider that a lack of sleep may be all or at least part of the problem. Every function in the body is affected by sleep. And for a child, the risks of sleep deprivation are much more serious than simply waking up in a grumpy mood. Research shows that children with sleep disturbances have more medical problems-such as allergies, ear infections, and hearing problems. They are also more likely to have social and emotional problems. There is a whole host of health problems that have consistently been associated with inadequate sleep. Sleep loss is linked to obesity and diabetes. Sleep loss can contribute to weight gain and obesity by triggering the hormones that regulate appetite and hunger. In other words, inadequate sleep may cause children to overeat. University of Chicago researchers reported new evidence in December 2004, Annals of Internal Medicine, that a lack of sleep changes the circulating levels of the hormones that regulate hunger, boosting appetite and a person's preference for high-calorie, high-carbohydrate foods. Many physicians believe that sleep loss can also affect the ability to metabolize sugar and trigger insulin resistance, a well-known factor for diabetes. At the American Diabetes Association's 61st Annual Scientific Session, new evidence was presented that inadequate sleep may prompt development of insulin-resistance, a well-known risk factor for diabetes. (In recent years, there has been a dramatic rise in the incidence of childhood obesity as well as type 2 diabetes.) Sleep loss is associated with anxiety and depression.

Insomnia is a significant risk factor for depression. It also contributes to anxiety by raising corstisol, the stress hormone. We have known for some time that depression and anxiety can contribute to insomnia; however, recent research has shown that insomnia often precedes the first episode of depression or of a relapse. Physicians are looking more closely at the importance of solving sleep problems in order to eliminate or decrease the severity of anxiety or emerging depression. Sleep loss may impede physical development. The highest levels of growth hormone are released into the bloodstream during deep sleep. Because sleep deprivation results in a decrease in the release of growth hormone, height and growth may be affected by a lack of sleep. Sleep loss affects immunity. During sleep, interleukin-1, an immune boosting substance, is released. Several nights of poor rest can hamper a child's immunity. Sleep deprived children are more accident prone. A lack of sleep has an adverse affect on motor skills. Dr. Carl Hunt, director of National Center on Sleep Disorders Research at the National Institute of Health says, "A tired child is an accident waiting to happen." Bicycle injuries and accidents on playground equipment are more likely to occur when a child is sleep deprived. And unfortunately, the stakes get continually higher when poor sleeping habits continue and the accident prone child becomes the teenager who is driving while drowsy. Sleep loss may affect the response to vaccinations. A study published in the Journal of American Medical Association (September 25, 2002) reported that sleep deprivation limited the effectiveness of the flu shot. About the author: Dubbed "The Dream Maker" by People magazine, Patti Teel is a former teacher and the author of Floppy Sleep Game Book , which gives parents

Philadelphia Magazine's "Top Doctors" (2008)

From PhillyMag.com: "Our most comprehensive survey of local health care ever, with hundreds of the best doctors in the region... This is the list you hope you never have to use. But readers have relied on our 'Top Doctors' issue ever since we published the first one, way back in 1984. The medical field has changed dramatically since then. And, to keep pace, we've teamed up with Castle Connolly Medical Ltd. to choose physicians at the peak of their profession -- the doctors other doctors say they'd turn to if a member of their own families were ill."

As South Jersey's leading teaching hospital, Cooper attracts some of the best doctors from the finest institutions in the country. In the last few years, Cooper University Hospi-tal has had the most "Top Docs" named out of any institution in South Jersey. We'd like to introduce you to these fine physicians, whose hard work and dedication are recognized by their patients everyday and who have now been named as "Top Docs."

From Philadelphia magazine: "Our most comprehensive survey of local health care ever, with hundreds of the best doctors in the region..."

Here are the Cooper physicians voted as "Top Docs" by Philadelphia Magazine for 2008.

Cardiovascular Disease

Steven M. Hollenberg, M.D.

Joseph . Parrillo, M.D.

Perry J. Weinstock, M.D.

Clinical Genetics

Rhonda E. Schnur, M.D.

Colon & Rectal Surgery

Mark J. Pello, M.D.

Dermatology

Warren R. Heymann, M.D.

Naomi Lawrence, M.D.

Endocrinology

Ghada Haddad, M.D.

Edward T. Swibinski, M.D.

Gastroenterology

Adam B. Elfant, M.D.

Medical Oncology

Generosa Grana, M.D.

Alexandre Hageboutros, M.D.

Nephrology

Lawrence S. Weisberg, M.D.

Ron Zanger M.D.

Neurological Surgery

Alan, Turtz, M.D.

Neurology

Thomas R. Mirsen, M.D.

Allen J. Rubin, M.D.

Orthopaedic Surgery

Lawrence S. Miller, M.D.

Otolaryngology

Dean A. Drezner, M.D.

Plastic Surgery

Martha S. Matthews, M.D.

Reproductive Endocrinology

Jerome H. Check, M.D.

Rheumatology

Gerald Falasca, M.D.

Thoracic Surgery

Michael Rosenbloom, M.DE.

Advertisement Sales Manager

A fantastic opportunity for ambitious sales person to sell advertisement space into an established newspaper, NOWS the News Journal. The publication will promote local business and give MBA level marketing methods. NOWS the News Journal the premier business publication for the affluent Natural Organized Woman business community. Prospective candidates should preferably have a minimum of 5-years sales experience (advertising, recruitment, consumer goods) and be confident calling on senior management. You must have the ability to work within tight deadlines, generate leads; obtain face-to-face sales meetings and aggressively works towards and exceeds targets.

Should have good organizational and problem solving skills and possess an entrepreneurial work spirit. We offer Coaching and Support. Advertisement Sales Manager will report to and work closely with the Director of Advertisement Sales to drive revenues and establish deep relationships with client base. The ideal candidate will constantly prospect for new business opportunities while maintaining/renewing existing sponsors.

Personable — Enjoys and is successful at managing relationships externally and internally.

Well-connected — Has a strong rolodex contacts and deep relationships.

World-class networking skills — Effective and efficient at navigating professional and social networks.

We offer a very competitive compensation and benefits package. Interested candidates should send an appropriate résumé with a cover letter including salary history and salary requirements to:

www.NowsInc.com

Help Wanted

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Get healthier, bosses say

A s the cost of medical care increases, so do the number of companies tweaking cafeteria

selections and prices and encouraging exercise.

By Ellen Simon

Associated Press

NEW YORK - Many companies are starting to sound like moms. They are pushing employees to eat their vegetables and go outside and play. And they are not being gentle about it.

At retailer Replacements Ltd., 250 employees take part in a walking program organized by the company nurse. T-shirt manufacturer American Apparel Inc. has 80 loaner bikes, locks and helmets for employees, and it held a screening for employees of Fast Food Nation, a movie where the villain is the meat industry.

The Hartford Financial Services Group Inc. insurance company is among those using price manipulation in its cafeteria to encourage employees to eat right. It is increasing the prices on fatty foods, and using the extra money to fund a subsidy for healthy sandwiches, cut fruit and salads.

Such "Twinkie taxes" are now in place at 7 percent to 10 percent of corporate cafeterias run by food-service company Sodexho Inc., up from almost none three

years ago, according to the company.

Mounting health-care costs are driving the changes. Employee-assistance company ComPsych Corp. runs what it calls "train-wreck exercises," in which companies compute how long they can absorb increases in health-care costs before they become unprofitable. The first client that did the exercise realized it had only 18 months. Health insurance premiums rose this year 7.7 percent - twice the rate of inflation.

While some companies are responding to higher health-care costs by cutting employees' coverage and shifting more costs to the employees, others are doing everything they can to persuade employees to adopt healthier habits in the hope that they will avoid diseases caused or complicated by eating poorly and being overweight or inactive.

After L.L. Bean Inc., the clothing manufacturer, increased the price for burgers and lowered the price for salads in its cafeteria, fruit and salad-bar purchases doubled while French fry and burger sales fell by half.

When railroad company Union Pacific Corp. opened a headquarters in Omaha, Neb., two years ago, it ordered its cafeteria operator to hire a full-time dietitian for the site and to cut the fat and calories on every item 10 percent.

The company runs a "Know Your Numbers" program that drills into

employees' heads figures such as the 30 minutes of exercise they should get a day and the 3,500 calories in a pound.

"The biggest thing the guys come back and say they learned the most about is portion size," said Marcy Zauha, the company's director of health and safety. "They didn't understand how much they were eating."

Besides cost-cutting, another factor behind the programs is the amount of time employees spend at work.

If workers do not have access to fruits and vegetables on the job, they will need to consume one or two servings every waking hour after work to meet the goal of eating 5 to 9 servings a day, according to the California Department of Human Services. To , sedentary workers would have to spend most of their evenings in motion, the department said.

Even a little daily exercise can boost health, said Antronette Yancey, an associate professor at the University of California, Los Angeles, School of Public Health.

Yancey collaborated with the Ministry of Health in Mexico, where everyone gathers at 11 each morning for 10 minutes of exercise to music. The result, after a year, was an average 0.45-pound weight loss - an improvement from the one pound a year, on average, that people gain as they age.

"Especially as it relates to physical activity, people have demonstrated that they're not going to make a lot of changes on their own," Yancey said.

Yancey and others say that work gyms are used primarily by people who would exercise anyway. For everyone else, a little manipulation goes a long way. Her suggestions include incorporating exercise breaks into the workday, restricting parking close to the building, limiting elevator access to people with disabilities, widening and brightening stairwells, and holding walking meetings. (People seldom refer to the notes they take during seated meetings, she says.)

Having the company's top leaders embrace the program also helps.

Dan T. Cathy, president and chief operating officer of Chick-fil-A Inc. restaurants, has cajoled 265 company employees to run the January Walt Disney World marathon or half-marathon with him. Most of the runners joining him "have never done anything like that distance-wise," Cathy said. "There's a lot of first-timers."

Cathy said he was motivated by his religious belief that the body was a temple and by a more practical thought.

"We live in a time when there really is a health-care crisis," Cathy said. "Every segment of society needs to make a contribution." NOWS

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George E. Thorne Development Center A Nonprofit Affiliate of Anita T. Conner & Associates, P.C.

8000 Old York Road Elkins Park, PA 19027

215.782.8833 x251 ~ FAX 215.782.8933 Website: www.GETDC.org ~ E-mail: [email protected]

George E. Thorne Development Center

Faith without action is dead

James 2:17 (NIV)

Dear Spiritual Leaders,

October was Breast Cancer Awareness Month. While breast cancer is the most common cancer among women in the United States, the rates of developing and dying from the disease differ among ethnic groups. Although white women have a higher rate of developing breast cancer, African American women are more likely to die from the disease. While race is not considered a factor in increasing a woman’s chances of getting breast cancer, African American women are less likely to receive breast screening, thus their breast cancer is diagnosed at a later stage, thereby increasing the chances of their dying from the disease.

The George E. Thorne Development Center (GETDC) is a non-profit organization dedicated to the empowerment of the African-American community. Anita T. Conner, CPA, is the founder of GET Development Center and a breast cancer survivor. Anita has committed the Center’s resources to making sure other women survive to tell their story through the power of information and faith. Because the African-American church is the lifeline of our communities, the Center is requesting that your church sponsor a “Praise is the Cure Sunday” in 2008.

This event, which is designed to educate women of color regarding the growing threat of breast cancer in our community, will consist of:

A 2-3 minute pulpit presentation

An informational booth with resources, handouts and incentives to encourage women to manage their health in a way that promotes early detection and fosters treatment and survival.

We have enclosed a sample copy of the presentation we are requesting be read from the pulpit during the time of your church announcements. The GET Development Center will also: a) send representatives to your church to distribute information regarding facts, statistics and resources for free breast cancer screenings; or b) provide copies of resources to be distributed by your church’s designee after service on the Sunday of your event.

In our efforts to actively engage the faith community in supporting awareness and treatment of breast cancer, we are requesting that your church collect a “Love Offering” on the Sunday you host this event. Donations will be used to support our mission of educating, supporting and motivating women to “GET” a mammogram and follow up treatment.

We thank you in advance for your support and ask that you complete and fax the enclosed commitment form to our offices at 215 782-8933, no later than Friday, December 31, 2008. Please return the form even if you are declining to host a Praise is the Cure Sunday at your church this year. We also encourage you to call our office at 215 782-8833 if you have additional questions.

Yours in Christ,

Anita T. Conner

Commitment Form

Name of Church __________________________________________________________

We will _____will not ______ host a “Praise is the Cure Sunday” at our church.

If your church is committing to host and event please complete the rest of the form. If your church will not host an event this year, please fax the form back to us at 215 849-6130. Thank you.

Name of person completing this form __________________________________

Are you the person to contact regarding the logistical set-up for this event?

___ yes ___ no

If no, please list the appropriate contact’s information below:

Name _______________________________________________________

Title ________________________________________________________

Phone ___________________ Fax _________________ Email _________________

Date your church will sponsor this event:

___ Sunday, ___________ ___ Sunday, ____________

Please indicate the service hour's) you will be holding your event?

1st Service: Time __________

2nd Service: Time _________

____We are requesting that GET Development Center representatives be present to cover the resource tables at our church during and estimate we will need _____ copies

___ We will have a church designee distribute the resources to be provided by the Center and estimate we will need _____ copies.

Please fax the completed form to us at 215 (782-8933) on or before December 31, 2008. Our logistics manager will follow-up with the appropriate contact person to assist with the coordination of your event.

Thank you and God bless!

Anita T. Conner launches, “Praise is The Cure” campaign to Philadelphia area Religious Centers for Breast Cancer Awareness Philadelphia, PA. The initiative is to raise $600,000 for GET programs. “At first 1 than 21 programs will start and more as needed”, supporter us.

“I will show how to give and get a tax deduction at the same time.”

A nita T. Conner, prominent Philadelphia area CPA is launching the “Praise is The Cure” campaign. Working under the auspices of her 501 c 3 organization, GET Development Corporation, Conner is elated to bring together the united efforts of spirituality, health and education.

“Although this is 2008, there are many women in the community who are uneducated and fearful of employing early detection practices”, she stated. “This fear and lack of taking a proactive stance regarding early preventive measures results in our community producing fatal results 10%-15% more of-ten than any other group of women”, Conner continued.

As a breast cancer survivor having endured a near fatal experience with the disease, Conner is committed to battling this ailment as a means to give back to the community. “Our spiritual institutions are vital to bridging the gap between early detection and death”, she stated.

Who: Anita T. Conner working with GET Development Center

What: “Praise is the Cure” community education initiative

When: Every Sunday during 2008 & 2009 contact us at 215 782-8933

Where: Philadelphia area spiritual and religious institutions

(schedule and locations available via our network)

Why: It’s time to, “GET Your Mammogram” and here’s the informa-tion that you need to get it.

All donations are Tax deductible

Pleases feel free to call for Tax advice and details

215-782-8833

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Support NOWSorority Inc.

Become a Program Underwriter for NOWS The News™ When you become an underwriter on NOWS the News, you are able to reach an affluent,

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More than buying a "commercial," underwriting is making a tax-deductible financial

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Underwriting campaigns are incredibly efficient and generate enormous rate of

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HOW TO BECOME A NOWS THE NEWS® UNDERWRITER

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SERVING PHILADELPHIA, BALTIMORE AND WASHINGTON, D.C.

The NOWSorority Incorporated® is having open

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For more information on how to join contact:

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215-877-1591

Company: MLB.com

Location: Pennsylvania-Philadelphia Phillies @ Citizens Bank, PA

Industries: Sports and Physical Recreation

Job Type: Part Time and or Seasonal

Career Level: Experienced (Non-Manager)

About the Job MLB.com, the Official Site of Major League Baseball, is seeking freelance and/or full-time columnists and reporters to help cover Major League Baseball. We're interested in candidates with solid reporting skills and a strong voice who are as well versed in writing about the sport off the field as they are about the games themselves.

Responsibilities include: - Column writing from live games

across the country, as well as the news of the day off the field.

- Non-column writing that helps feed the beast that is a 24-by-7 deadline cycle.

- Factual reporting; intelligent writing. - Nuanced analysis and insightful

commentary. - Professional representation of our

company inside and outside our walls. - Multimedia experience a plus.

Qualifications include: - Four-year degree preferred.

- Passion for the sport, as well as a thorough knowledge of the sport.

- Experienced in writing on deadline. - Able to produce clean, crisp copy. - Team player to work in field, as well

as with editors. - Good communicator and well-

organized. - Self-starter with a wealth of ideas. - Willing to travel. - Bilingual a plus.

"Due to the volume of applications for each position, MLB.com will only contact those applications who are selected to be interviewed.”

Note: Baseball reporter job openings are subject to business requirements, and, as such, positions may not be available with respect to all MLB teams. Only applicants that apply online will be considered. No phone calls please.

Nows the News Journal™ Prints 40,000 copies for direct delivery. We eMail 110,000 to our News Letter readers. Now that is Power. Give us the job to market

and sell your business.

Prayer Works!

Discover a hire power. Meet your ally in the contest for talented personnel. 215.878.9173

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SERVING PHILADELPHIA, BALTIMORE AND WASHINGTON, D.C.

Division/Department : VF Corporation Location : Albany/Poughkeepsie NY 12201 Travel Required : None Job Type : Full Time Career Level : Experienced (Non-Manager) Education : Bachelor's Degree Category : Sales/Sales Management

Careers Job Opportunities Sales Trainee Representative VF Corporation is a leader in branded lifestyle apparel including jeanswear, outdoor products, image apparel and sportswear. Its principal brands include Wrangler, Lee, Riders, Rustler, The North Face, Vans, Reef, Napapijri, Kipling, Nautica, John Varvatos, JanSport, Eastpak, Eagle Creek, Lee Sport and Red Kap. We offer the following role in our Jeanswear (Wrangler) Division. Sales Trainee Representative. The primary responsibilities of the Sales Trainee are to learn the organization's products, services, and policies and to develop the needed knowledge and sales skills to become an effective sales representative. Presentations and sales of the company's products to new account

prospects and established accounts, either in the showroom, at the account's location or at the sales functions such as trade shows and sales markets. This could be done independently or with the assistance of a more experienced sales representative. Involved with the company's event team and attend special events and assist with the sales efforts of the event in any way possible. Responsible for attending all company's sales meeting and to stay current on all aspects of sales business. Education/Experience:

•Four year college degree preferred

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•Ability to resolve problems and make decisions. Responsibilities: We offer an excellent starting salary, casual workplace, good benefits including bonuses, 401K and retirement programs.This position is located in Albany, New York. VF is an equal opportunity employer and will make selection decisions without regard to race, color, sex, religion, national origin, age, disability or veteran status. For government record keeping purposes, you may choose to identify your race, ethnicity, and/or gender when responding. VF Corporation is an Equal Opportunity Employer. Please visit our website at www.VFC.com

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Satisfaction guaranteed. If you are not completely satisfied with accuracy and correctness of your advertisement, tell us. We promise to solve your complaint with another ad or refund your money.

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4 STATES & ZONES $36.00

NOWS the News Journal™ is serving Philadelphia, Delaware, Baltimore Md., Washington, D.C. and its surrounding towns. We presently have over 400 distributions points for printed papers. However, papers will always cover a one mile radius from where the Advertisement was placed. NOW

• 25 words – Only $36.00 • Add’l words –Only $2.00 • 40,000 Printed * 120,000 Readers • 111,000 eMail Web Subscribers Mail: In Person: NOWS the News™ 1500 Market Street 2039 Upland Way Suite 1200 Philadelphia, PA 19131 Philadelphia, PA 19102 Total $ _____________________ Form of Payment: CHECK ______ MONEY ORDER ______ CREDIT CARD # ______________________________ Expiration Date: ______________________________ Security # ___________________________________ Signature ___________________________________

Print Name __________________________________ Address _____________________________________ City, State, Zip ________________________________ Phone #_____________________________________ eMail Address ________________________________ NOWS the News Journal™ is a Jobs Initiative of the Natural Organized Woman Sorority, Incorporated®. Supporting this publication you are putting Women and deserving people to work earning a honest living. All proceeds from this initiative will be used to support the efforts of NOWS Inc. education advocacy and its jobs programs. NOWS Inc. is a not for profit organization all proceeds to NOWS the News™ Journal and NOWS Inc. are used for expenses and our jobs program. Want to help, create a chapter, become an affiliate, you may contact us for more details. 215-877-1591

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SPEAK

LOVE FLUENTLY

ENTER NOWWEAR’S T-SHIRT DESIGN CONTEST!

We are looking for original T-Shirt designs for NowWear™ Clothing line.

Contestants are encouraged to design a creative and unique t-shirt, exclusively for the Natural Organized Woman™!

Designs must be received by April 5, 2009. Finalist will be notified by April 15TH , and their t-shirt will be modeled on April 29, 2009 at the NowWear President Campaign in Philadelphia, PA.

Top Finalists will receive $750, a photo op with NowWear Corp. top Exec’s and a Job position with NowWear® Apparel as an paid intern.

For more information, please eMail

Or send an Resume to: www.NowWear.com

Phone: 215-887-1591

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