Now. New. Next.

Store Innovation

Trends

Nikki BairdVice President, Retail Innovation

Six Store Innovation

Trends

Deepen the Relationship In-Store Services eCommerce Fulfillment

Rich Behavioral Data Events / Education Location-only Exclusives

Store Innovation #1:

Deepen the Relationship

Power Store

Detroit"We're focused on creating

immersive brand connections that

are authentically tied to

the neighborhoods they serve.”

Branded

Luxury Hotel"We're focused on creating

immersive brand connections that

are authentically tied to

the neighborhoods they serve.”

Branded

No-so-Luxury Hotel“The Bell Hotel in Palm Springs

sold out in 2 minutes”

Fendi Caféx Harrods

• Pop-up in Harrods London

• 3 rooms

• Leather goods

• Antipasto

• Lattes

• Bakes goods shaped

like Fendi purses

Store Innovation #2:

In-store services

Levi’s Tailor Shop Barneys Wellness ExpertsLUSH Spa

Titici Bicycle Configuration Eloquii Personal StylistNike Dubai Women’s Lounge

Facilitating selection and purchase

Soko House

• Korean beauty brand

• Pop-up shop

• Skin-care fitting rooms

• Sinks for washing your face

• Privacy curtains

• Expert advisors on hand

The Lab

• Quezon City, Philippines

• For collectible sneakers

• “Sneakerheads”

• A place to clean, repair,

refurbish collectible sneakers

Store Innovation #3:

Store as fulfillment center / DC

Store as fulfillmentWhether an “inventory-less” store, or

a store that has space dedicated to

eCommerce fulfillment

Nordstrom Local

• Service hubs”

• Started West Coast US

• Now adding more locations in

New York

• Order online

• Pick-up in stores

• Smaller, closer to customers

• A dedicated Trunk Club service

desk

• Large, luxury fitting rooms

Store Innovation #4:

Rich behavioral data

Intersport

x TmallUsing consumer interactivity to

capture consumer behaviors in

stores, tied into Alibaba’s

analysis on the back end

Intersport x TmallUsing consumer interactivity to capture

consumer behaviors in stores, tied into Alibaba’s

analysis on the back end

Store Innovation #5:

Events and education

Store as

Community Center

Feng sushi

“Hands off!”Charity event in London store:

Four-day event, fixed menu meal,

hand-fed to participants

Store Innovation #6:

Location-only exclusives

Location-only exclusives

What to take away…

• Retailers seek many different ways to address

store disruption

• Focus on experiences first, products second

• AND, not either/or

• You can do many of these things without

technology, but it is the insights from

capturing & analyzing consumer behavior that

drives the real value – and the next

opportunity

Thank You!nbaird@aptos.com