November 2016

MP3 | H4

Introduction to MP3

MP3 is the third phase of the Elephant Park regeneration and is bounded by New Kent Road on the north, Ash Avenue to the west, Lion Way to the east, and the new Park to the south.

MP3 will successfully establish The Park and activate New Kent Road, whilst delivering fantastic places to live.

Subject to planning approval, MP3 will start on site in Autumn/Winter 2017.

MP3 will:

• Be the first plot delivered on the Park

• Activate New Kent Road and help transform it into a better environment

• Provide a high quality residential and retail offer

• Deliver world class architecture with buildings that are clearly residential in character

• Create new areas of public realm for everyone to enjoy

• Deliver the first part of the Park Promenade that will add life and vibrancy to the northern edge of the park.

A visualisation of the Illustrative Masterplan with MP3 shaded in blue

MP3 will include:

• New shops on New Kent Road, for example, large format retail such as bike shops, households goods, etc.

• Cafés and restaurants to the northern edge of the new Park

• New tenure blind affordable and private homes

• Pedestrian priority street connecting the new Park to the existing communities to the north of New Kent Road

• Public realm improvements to the south side of New Kent Road

November 2016

MP3 | H4

Allford Hall Monaghan Morris (AHMM) design buildings that are satisfying and enjoyable to use, beautiful to look at and easy to understand. They design very different buildings for very different people to use in very different ways and believe in making places as well as buildings, that work over time and have lasting qualities intrinsic to their architecture.

For AHMM, a project begins with a strategy, not a design solution. This strategy arises from understanding the fundamental drivers of a brief and the parameters, problems and opportunities it represents.

AHMM pursue a pragmatic, analytical and open working method that produces responsive, intelligent architecture. They innovate because they know that innovation is as much about finding simpler ways of doing things better as it is about finding new things to do.

For over twenty years, they have designed houses and housing, schools and sports buildings, exhibition spaces and offices and healthcare facilities, as well as the odd bus station and art gallery.

Gillespies is a leading landscape architecture, masterplanning and urban design practice with a reputation for applying creative design that enhances the built environment.

Over the past 50 years, the practice has built a reputation for consistently delivering inspirational spaces and places that respond to the needs and aspirations of the proposed development and the communities it will serve. Past projects include the RIBA Stirling shortlisted NEO Bankside, Bradford City Park and the multi-award-winning MediaCityUK in Manchester.

Cobalt Place, Wandsworth West Grove North, Elephant ParkCobalt Place, Wandsworth

Anne Mews, Barking & Dagenham

Tooley Street, Southwark Tooley Street, Southwark

Golden Lane, City of London NEO Bankside, Southwark

Current proposals for the new Park, Elephant Park

NEO Bankside, Southwark

St Andrew Square, Edinburgh

St Andrew Square, Edinburgh Biscuit Factory, Southwark

Biscuit Factory, Southwark

AHMM were awarded the RIBA Stirling Prize in 2015 for Bruntwood School in Wandsworth. This secondary girls’ school was built by Lendlease.

AHMM are currently working with Lendlease on West Grove north that was given planning consent in 2015 and is currently on site.

Gillespies also deliver expert environmental and landscape planning services for all types of developments in the UK and internationally.

Gillespies’ design processes are collaborative and inclusive. The firm’s diverse experience allows them to take a multifaceted approach to design, delivering some of the most complex and challenging schemes within their profession.

At Elephant Park, Gillespies are delivering a new public realm and a brand new park that will help to restore nature to the city and transform the site into a vibrant new neighbourhood.

H4

H1 H7

H5

H11bThe Park

Castle Square

November 2016

MP3 | H4

Masterplan Context

N

AB

C

DE

FH4

H5

H11a

KEY

RMA BoundaryMinimum ParameterMaximum Parameter

14m

37m

37m

16.5m

30m

14m

22.5m

37.5m

14m

14m

26m

27.5m

22.5m

19m

14m

14m

29.5m

29.5m

22.5m

14m

26m

14m

20m

25m

36m

14m16m17m

14m

65m

80m

72.5m

77.5m

MASTERPLANILLUSTRATIVE MASTERPLAN (IMP)

H4

H5

H11a

25 STOREYS(1+24)

10 STOREYS(1+9)

10 STOREYS(1+9)

12 STOREYS(1+11)

8 STOREYS(1+7)

10 STOREYS(1+9)

12 STOREYS(1+11)

8 STOREYS(1+7)

10 STOREYS(1+9)

25 STOREYS(1+24)

19 STOREYS(2+17)

11 STOREYS(2+9)

9 STOREYS(2+7)

10 STOREYS(2+8)

10 STOREYS(2+8)

10 STOREYS(2+8)

The principles and scope of the development have been established by the Outline Masterplan that was given planning consent in January 2013 and include:

• Maximum and minimum parameters for the development plots

• Range of land uses

• Design guidelines

• Maximum and/or minimum numbers for aspects such as car parking, affordable housing, amenity space, etc.

The image above shows a visual representation of the Illustrative Masterplan; a possible interpretation of how Elephant Park could look when designed to the constraints of the Outline Masterplan.

The design proposals for MP3 will need to comply with the approved outline application. The stages of design development are shown to the right, together with key consultation events.

MP3 will include two residential plots (H4 and H5) and the surrounding public realm. Each plot will submitted as a Reserved Matters Application. This current consultation is for plot H4.

The content of the Reserved Matters Applications will include detailed proposals relating to access, appearance, landscaping, layout and scale. All other matters have been established and agreed by the Outline Planning Consent.

New Kent Road character areaOutline Masterplan and Reserved Matters Maximum and minimum parameters

MP3 is part of the New Kent Road character area. The following are the relevant requirements for this character area:

• Respond to the busy and strategic location of the existing street whilst transforming its relationship with the buildings, reconnecting the masterplan to the wider area and providing a strong link to the new Park

• Create an inviting entrance and a series of routes through to the park from the North

• Provide an innovative large destination shopping and busy street environment

• Maximise the opportunities of views across London with significant buildings that also provide variety and interest along the street

• Attract people from the north with focal buildings and a destination in the park and its surrounding cafes and restaurants.

• Retain the existing trees on the New Kent Road frontage where possible

Precedent image for the New Kent Road street frontage included in the outline masterplan consent

Sketch of the Promenade with the Park Pavilion to the right

Submit reserved matters for planning approval

(March)

Develop a concept design(Sept / Oct)

Appoint a design team (Jul / Aug)

Design development(Nov / Dec)

Detailed design proposals (Jan / Feb)

Consultation

Initial design strategies exhibition

Outline designs exhibition

Final designs exhibition

Key stakeholder events

A visualisation of the Illustrative Masterplan with West Grove in blue

A visualisation of the Park prepared for the Outline Masterplan A visualisation of the Promenade (left) and Park prepared for the Outline MasterplanThe Illustrative Masterplan - a possible interpretation of the Outline Masterplan

The Reserved Matters Applications will be subject to a similar consultation and approval process as a normal detailed planning application, as described in the diagram below.

Site Context

MP3 includes Plots H4 and H5 of the Outline Masterplan. Separate planning applications will be submitted for each plot.

Plot H4 is bordered by New Kent Road, Plot H5, the new Park and Elephant One, a development by Delancey.

Park Promenade, Ash Avenue and Lion Way are new roads that surround plot H4. Ash Avenue and Lion Way, if approved by the council, have been chosen after members of the local community suggested they should reflect the Victorian street names.

New Kent Road is a major part of the local movement network for local bus services and vehicles. The road is managed by TfL and

heavily trafficked creating a significant barrier to pedestrian and cyclists. The London Cycle Network route 23 passes along the footway on the south side of New Kent Road.

Elephant One is nearing completion and includes 374 new homes which will be available to rent alongside 272 student units across three buildings. The residential offer will be complemented by a new Sainsbury’s supermarket and a collection of smaller commercial units.

Castle Square is being delivered as part of Elephant One. This major new public space for the area has been designed to be able to accommodate markets and other types of uses. Castle Square is scheduled to open in the coming months.

The first phase of the new Park secured planning consent earlier this year. This will deliver approximately half of the new park in 2017 as an interim facility. The first phase includes a children’s play area, a flexible stage for community use and planted gardens.

The second phase of the new Park will be linked to development of Plot H5.

Plot H5 will be similar to Plot H4 in terms of its land use, access and urban form. Detailed design work and public consultation on this plot is scheduled to begin next year.

November 2016

MP3 | H4

Highwood GardensWest Grove

MP3-H4Park Promen

ade

Park Promen

ade

Lion Way

Ash Avenue

MP3-H5

The Park Phase 1

The Park

Castle Square (by Delancey)

Elephant One(by Delancey)

South Gardens

Aerial view of Elephant Park

New

Kent Road

November 2016

MP3 | H4

Key principles

• Activate New Kent road, delivering retail which compliments the residential above adding character to the street

• Help integrate MP3 into the surrounding context of Elephant Park and the wider neighbourhood

• Retain and enhance the existing trees

• Establish the architectural response to the Park for future phases

• Deliver fantastic places to live

• Commercial uses to activate ground floor frontages

• Use high quality, durable materials

• Review servicing arrangements and traffic flows agreed in the Outline Masterplan to improve pedestrian and cycle environments by removing traffic from the Promenade

• Improve the permeability to the Park from the north

• Open and permeable streetscapes that encourage free pedestrian movement and define clear and purposeful cycle and vehicular routes

• Establish clear, pedestrian priority links to The Park

• Link cycle routes to the existing cycling provision within and around Elephant Park

• Establish the Park Promenade, a vibrant café and restaurant frontage

• Provide a generous spill out zone to the park frontage

• Remove vehicles from the Park Promenade

• Use appropriate planting to soften the public realm, providing seasonal interest and a variety of foliage texture

• Deliver a Pocket Park

New Kent Road

The Promenade

Lion WayA

sh A

venu

e