04/11/23

Public Communications & SafetyWorking Group

John Eck, ChairmanNovember 6, 2002

Public Communications & SafetyCharter of the Working Group

• Address a variety of issues relating to public communications and safety in response to physical attacks and natural disasters.

• Study the means by which the government and the media communicate emergency and public safety information to the general population, including but not limited to the Emergency Alert System.

• Consider any special requirements needed to communicate such information to the hearing and visually impaired.

Ensure consistent, reliable and accurate communication

among the Media, Government and the Public When a Public Safety Emergency is Declared

Ensure consistent, reliable and accurate communication

among the Media, Government and the Public When a Public Safety Emergency is Declared

Top-Level Issues

Who is the public?… Everyone, including: Visually Impaired

Hearing Impaired

Non-English speaking

Government is responsible for many key decisions (weather/natural disaster alerts may provide some best practices) Need for a message

What the message is

Who it needs to be delivered to

When it needs to be delivered (perhaps in some prioritized order)

Pre-planning and training of Government, Media and Public is key to effective execution

PC&S Working Group Organization

Govt:MediaGovt:Public Media:Media Media:Public

What is govt’s message to the

public?

How does gov’t get its message to the media?

How do media cooperate?

How does media reach all people?

Broadcast TV

Radio

Cable TV

Web

message EAS

new alternatives

Complexity – Many Different Levels

Broadcast TV

Radio

Cable TV

Web

Situation Crisis?

Government Media

National

Regional

Local

National

Regional

Local

National

Regional

Local

National

Regional

Local

.

.

.

Public

National

State

Local

Many Different Media

Many Different Media

Many levels of Media Reach

Many levels of Media Reach

Many PeopleIncluding:

Visually impairedHearing impairedNon-English sp.

Etc.

Many PeopleIncluding:

Visually impairedHearing impairedNon-English sp.

Etc.

Multi-State

Multi-Jurisdiction

Many Levels of Government

Many Levels of Government

Sub-Committee Leadership

Sub-Committee Chairs

Gov’t : Public Thomas Fitzpatrick (Giuliani Partners)

Gov’t : Media Ann Arnold (Texas Assoc. of Broadcasters)

Media : Media Dave Barrett (Hearst-Argyle)

Media : Public Joe Bruns (WETA) & Mike Starling (NPR)

Disaster Timeline

Timeline approach will help us to define process:what should happen, when it should happen, who should take action

Timeline approach will help us to define process:what should happen, when it should happen, who should take action

Proactive Cooperation of Government and Media

minutes

minutes

minutes

Initial Events May BeRapid & Unpredictable

Homeland Security

Alarm

First Responders

Arrive

Warning or Disaster

occurs

Media Arrive

Govt informed

Govt:Media tasks

Govt:Public tasks

Media:Media tasks

Media: Public tasks

Hurricane

Warning

Amber Alert

Gov’t:Public – Membership

Thomas Fitzpatrick (Chair)Vice PresidentGiuliani Partners

Katherine CondelloVP, Industry Operations CTIA

John FlemingCommunications & Warning OfficerFlorida Division of Emergency Mgmt

Julie MendikDirectorGiuliani Partners

Harlin McEwenChief (Retired)International Chiefs of Police

Andy ScottDirector of EngineeringNCTA

Steve SchmidtChief, Office of Cyber SecurityFEMA

Christine ChenExecutive Director, Organization of Chinese Americans

Joe Hernandez (Facilitator)VP, Security & Crisis ManagementNBC

Gov’t:Public

Nov/Dec 02

Jan – April 03

Jan – April 03

Goal: Identify A Process For Determining and Communicating Emergency Alerts and Information from the Government to the Public

Goal: Identify A Process For Determining and Communicating Emergency Alerts and Information from the Government to the Public

Identify organizations to contact for past events analyses FEMA, Homeland Security, Natiional Weather Service… Local Govt’s regarding hurricane, earthquake & amber alerts

Engage Gov’t & Public Safety groups - case studies “best practices” of effective Government communications Crisis and disaster timeline 

Engage Gov’t & Public Safety groups - assess crisis and define communication objectives and strategy “gap analysis”

(No communications, Missed Communications, Inconsistent Message)

Develop a model for defining consistent hazard messages Chart hazard communications at 5 levels of engagement Examine an “all hazards” planning process.

What do citizens need to know?Where should they go?

What should they do or not do?

What do citizens need to know?Where should they go?

What should they do or not do?

Gov’t:Public - Disaster Timeline

Timeline approach will help us to define process:what should happen, when it should happen, who should take action

Timeline approach will help us to define process:what should happen, when it should happen, who should take action

Proactive Cooperation of Government and Media

minutes

minutes

minutes

Initial EventsRapid & Unpredictable

First Responders

Arrive

Warning or Disaster

occurs

Media Arrive

Govt informed

Govt:Media tasks

Govt:Public tasks

Media:Media tasks

Media: Public tasks

Corroboration of Potential Crisis

Assessment – Nat’l / Reg / State

Declaration of Crisis

Instruction to Public

Timing of Ongoing Communications

Homeland Security

Alarm

Hurricane

Warning

Amber Alert

Gov’t:Public

Engage government and public safety groups to participate: Federal Emergency Management Agency US Fire Administration Office of National Preparedness US Department of Health and Human Services

Centers for Disease Control International Association of Chiefs of Police (IACP) International Association of Emergency Managers (IAEM) International Association of Fire Chiefs (IAFC) National Emergency Management Association (NEMA) Major Cities Chiefs’ Association (MCC) National Fire Protection Association (NFPA) National Sheriffs’ Association (NSA)

Govt:Media – Membership

Ann Arnold (Chair)Executive DirectorTexas Association of Broadcasters

Pat GriffsDirector of World Wide StrategyMicrosoft

Frank Lucia Retired OfficerFCC FEMA

David GoodfriendDirector, Legal & Business AffairsEcho Star

Peter FannonVice President Panasonic

Skip PizziManager Media StandardsMicrosoft

Bill PressSVP, OperationsTelemundo Network

Phil StolzSVP Hearst-Argyle Television

Lonna Thompson Associate VP, Strategic AffairsThe Association of Public Television Stations

Lynn YaegerSVP, Corporate CommunicationsTime Warner Cable

Leslie BauerCIORadio One

Janina SajkaDirector, R&DAmerican Foundation for the Blind

Wendell Bailey (Facilitator)Chief TechnologistNBC

Government:Media – Work Plan

Identify current capability problems (EAS) Study enhancements and alternatives and their

application to: national regional local

Meet/interview proponents Follow-ups and clarifications First draft report (distributed by email) Review, comment and iteration Interim Report

Nov 02

Nov-Dec 02

Dec-Jan 03

Feb 03

Mar 03

Apr 03

May 03

Goal: Identify effective Techniques and scenarios for Gov’t to communicate With traditional media and alternative

distribution technologies

Goal: Identify effective Techniques and scenarios for Gov’t to communicate With traditional media and alternative

distribution technologies

Government:Media – Potential Alternatives

New Technology

Infrastructure/interconnections

Change in Current system

Change in regulations

Financial

Other

Example: Make current EAS standard and compulsory across all states and locals

Example: Make current EAS standard and compulsory across all states and locals

Government:Media – Organizations to Contact

FCC

FEMA

Homeland Security

Regional: Emergency organizations

Local: Emergency responders, local officials

Work is in ProgressWork is in Progress

Media:Media – Membership

David Barrett (Chair) President & CEOHearst-Argyle Television, Inc.

Jim Davies Chief EngineerU of Iowa AM&FM

Jack GatesPresident & COONational Captioning Institute

Jennifer McKillop Director of Marketing and Special Projects Cumulus Media

Augie MartinezVP of Eastern OperationsUnivision Robert RossVP East Coast Broadcast OperationsCBS/Viacom

Andrew SetosPresident of EngineeringFox Entertainment Group

Ellen AgressSVP, Deputy General Counsel - CommunicationsNews America Incorporated

Glenn Reitmeier (Facilitator)VP, TechnologyNBC

Media:Media – Work Plan

Identify categories of barriers

Identify representative media organizations national

regional

local

Meet/interview representative media organizations

Follow-ups and clarifications

First draft report (distributed by email)

Review, comment and iteration

Interim Report

Nov 02

Nov-Dec 02

Dec-Jan 03

Feb 03

Mar 03

Apr 03

May 03

Goal: Ensure consistent, coordinated delivery of gov’t message. Identify the barriers to cooperation:

Within a particular media? Across different media?

Goal: Ensure consistent, coordinated delivery of gov’t message. Identify the barriers to cooperation:

Within a particular media? Across different media?

Media:Media – Potential Barriers

Competitive

Infrastructure/interconnections

Technology

Copyright

Other Legal

Financial

Other

Example: What would prevent a local radio station from carrying a government alert message that had been

translated to Spanish by a local TV station? …

Example: What would prevent a local radio station from carrying a government alert message that had been

translated to Spanish by a local TV station? …

Media:Public – Membership

Joe Bruns (Co-Chair)EVP & COOWETA

Mike Starling (Co-Chair)VP of EngineeringNational Public Radio

Preston DavisPresident, Broadcast Operations & EngineeringABC

Cissy Baker Bureau ChiefTribune Broadcasting

Ken DevineVP of EngineeringWNET/13

Alan M. DinsmoreSenior Gov. RelationsAmerican Foundation for the Blind

Ralph JustusVP Technology & StandardsConsumer Electronics Association

Denitza Petrova (Facilitator)Manager, e-Business & MBBNBC

Jim Ewalt VP, Public AffairsNCTA

Susan FoxVP, Government RelationsWalt Disney Company

Al Kenyon SVP Projects and TechClear Channel Radio

Ken DevineVP of EngineeringWNET/13

Shaun Sheehan Vice PresidentTribune

Media:Public – Work Plan

Identify relevant issues

Gather statistics on profile of residents in America

Identify Special needs groups and define requirements

Identify mechanisms by which information can be disseminated

Examine cases and interview media executives at national/ regional/ local level

Follow-ups and clarifications

First draft report/proposal (distributed by email)

Define action plan

Interim Report

Detail process, policy recommendations

Nov 30

Jan 15

Jan 31

Feb 15

Feb 31

Mar 31

Apr 15

May 2003

May 2003- 04

Goal: Ensure Media provides timely, accurate and consistent emergency and action information accessible to all affected people in America

Goal: Ensure Media provides timely, accurate and consistent emergency and action information accessible to all affected people in America

Media:Public – Potential Issues

Accessibility

Competitive

Infrastructure/interconnections

Technology

Legal

Financial

Other

Example: How would we get a message on multiple technologies to reach special needs audiences? …

Example: How would we get a message on multiple technologies to reach special needs audiences? …

BACKUP

Dealing With the Complexity

Organizing and Reporting Use of a Disaster Timeline approach

Consider National, Multi-State, State, Multi-Jurisdictional, Local levels

Consider National, Regional, Local media

Other telecommunications technologies, e.g., cell phones, internet

PC&S will focus on process (what & when) – establish liaison with Communications Infrastructure Working Group on technology (how)

Interim conclusions & recommendations for May 2003 MSRC meeting

Need liason with government Media can amplify, but government sets policy on communicating with people

Need to establish liaison with HLS, FEMA and possibly other agencies

04/11/23

Public Communications & SafetyWorking Group

John Eck, ChairmanNovember 6, 2002