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1NOVEMBER 5, 2007NOVEMBER 5, 2007 Safety, Effectiveness, ReliabilitySafety, Effectiveness, Reliability
Safe Swim With TRITONAutomated Swimmer Surveillance Solution
Improve safety at public pools & water parks Improve safety at public pools & water parks
Profession Workforce DevelopmentFeasibility Presentation
CS 410 Orange Team
2NOVEMBER 5, 2007NOVEMBER 5, 2007 Safety, Effectiveness, ReliabilitySafety, Effectiveness, Reliability
Orange TeamOrange Team
Kate NguyenProject Manager
Scott SetoSoftware Specialist
Cesar BarbieriMarketing Specialist
Brandon SimpkinsHardware Specialist
Dave LarnerdFinance Specialist
3NOVEMBER 5, 2007NOVEMBER 5, 2007 Safety, Effectiveness, ReliabilitySafety, Effectiveness, Reliability
Silent DrowningSilent Drowning
Over 2000 people drown every year in pools staffed with certified lifeguards due to a lack of real-time information available to the lifeguard.
4NOVEMBER 5, 2007NOVEMBER 5, 2007 Safety, Effectiveness, ReliabilitySafety, Effectiveness, Reliability
How Long Will We Wait?
5NOVEMBER 5, 2007NOVEMBER 5, 2007 Safety, Effectiveness, ReliabilitySafety, Effectiveness, Reliability
Recent DrowningsRecent Drownings
June 20, 20074-year-old Wakefield Girl Drowns Great Wolf Lodge in Williamsburg, VA
July 4, 2007 Lifeguards Unable To Revive 29-year-old Woman In Wave Pool (Splashin' Safari) Holiday World in Santa Claus, IN
July 13, 20074-year-old Boy Drowns In Wave Pool
Great America Amusement in Santa Clara, CA
For more information see Appendix A.1 in the feasibility documentation
6NOVEMBER 5, 2007NOVEMBER 5, 2007 Safety, Effectiveness, ReliabilitySafety, Effectiveness, Reliability
DrowningDrowning
• “Six people drown in U.S. pools every day. Many of these pools are public facilities staffed with certified professional lifeguards.”
--Centers for Disease Control
• “19% of drowning deaths involving children occur in public pools with certified lifeguards present.”
--Drowning Prevention Foundation
• “Drowning is the second-leading cause of unintentional, injury-related death among children under the age of 15.”
--National Center for Health Statistics
• “Drowning is the 4th leading cause of accidental death in the United States, claiming 4,000 lives annually. Approximately one-third are children under the age of 14.”
--American Institute for Preventive Medicine
• “A pool is 14 times more likely than a motor vehicle to be involved in the death of a child age 4 and under.”
--Orange County CA Fire AuthorityFor more information see Appendix A.2 in the feasibility documentation
7NOVEMBER 5, 2007NOVEMBER 5, 2007 Safety, Effectiveness, ReliabilitySafety, Effectiveness, Reliability
Drowning Deaths By AgeDrowning Deaths By Age
http://webappa.cdc.gov/sasweb/ncipc/mortrate10_sy.html
0 to 19
20 to 2425 to 29
30 to 34
35 to 39
40 to 44
45 to 49
50 to 54
55 to 59
60 to 64
From 1999-2004 total drowning deaths = 17,710
8NOVEMBER 5, 2007NOVEMBER 5, 2007 Safety, Effectiveness, ReliabilitySafety, Effectiveness, Reliability
Additional ConsequencesAdditional Consequences
• For every child who drowns, four are hospitalized for near drowning.
American Academy of Pediatrics
• Non-fatal residual effects of drowning
- Brain Damage
- Lung Damage
- Acute Respiratory Distress Syndrome (ARDS)
- Aquatic phobia
• initial medical treatment costs at least $75,000 and about $250,000 a year for long-term care. The cost of a single near-drowning that results in brain damage can be more than $5.5 million.
www.usa.safekids.org
9NOVEMBER 5, 2007NOVEMBER 5, 2007 Safety, Effectiveness, ReliabilitySafety, Effectiveness, Reliability
What Are We Doing About It?What Are We Doing About It?
Many parks have added more lifeguards and installed various drowning detection systems (such as Poseidon TM) in response to silent drowning. These attempts at a solution are not adequate and they are expensive.
10NOVEMBER 5, 2007NOVEMBER 5, 2007 Safety, Effectiveness, ReliabilitySafety, Effectiveness, Reliability
Competition MatrixCompetition Matrix
11NOVEMBER 5, 2007NOVEMBER 5, 2007 Safety, Effectiveness, ReliabilitySafety, Effectiveness, Reliability
Lifeguard ChallengesLifeguard Challenges
• Ellis & Associates study of lifeguards
• Vigilance capacity – only 30 minutes
- Heat - Noise / Distraction - Monotony - Stress - Fatigue - Poor diet - Dehydration
12NOVEMBER 5, 2007NOVEMBER 5, 2007 Safety, Effectiveness, ReliabilitySafety, Effectiveness, Reliability
Jeff Ellis & Associates FirmJeff Ellis & Associates Firm
• International Aquatic safety and risk management consulting firm that has revolutionized lifeguard training in the U.S.
• Study – how quick lifeguards could spot swimmer in trouble underwater. 500 tests at more than 90 locations varying sizes and lifeguard staff.
• Each case: manikin placed underwater in pool; tester started clock once fully submerged.
www.jellis.com
13NOVEMBER 5, 2007NOVEMBER 5, 2007 Safety, Effectiveness, ReliabilitySafety, Effectiveness, Reliability
Ellis Study ResultsEllis Study Results
Average Rescue Time - 1:14www.jellis.com
Effects over Time
Death and Brain Damage
Cardiac Arrest and ARDS
Aqua phobia
14NOVEMBER 5, 2007NOVEMBER 5, 2007 Safety, Effectiveness, ReliabilitySafety, Effectiveness, Reliability
Poseidon Poseidon TMTM
• Cost – the cost of a Poseidon TM system ranges from $75,000 to $150,000 (High hardware costs)
• Poseidon uses complex imagery analysis which is very complicated in difficult environments (murky water, high amounts of glare)
• Limited detection – Poseidon TM can only detect motionless victims on the bottom of a pool and it does not detect depth
http://en.wikipedia.org/wiki/Poseidon_drowning_detection_system#Success_and_failure
http://www.isrm.co.uk/recreation/documents/REJan05pp36-39Lifeguard.pdf
http://lear.inrialpes.fr/people/triggs/events/iccv03/cdrom/iccv03/0532_eng.pdf
15NOVEMBER 5, 2007NOVEMBER 5, 2007 Safety, Effectiveness, ReliabilitySafety, Effectiveness, Reliability
Market AnalysisMarket Analysis
Would your organization be interested in technology that would help prevent or reduce drowning incidents?
Aquatics Director Prince William County Park Authority: “Always, Anything that will help prevent or reduce the likelihood of a drowning would be worthy of exploring.”
Ocean Breeze water park manager: “Yes, but cost is a major consideration.”
16NOVEMBER 5, 2007NOVEMBER 5, 2007 Safety, Effectiveness, ReliabilitySafety, Effectiveness, Reliability
Triton SolutionTriton Solution
GOAL: Provide an effective, reliable, low cost system that will decrease silent drowning incidents at pools and waterparks around the world. It is our commitment to meet this goal and seek continued innovation and solution improvement.
17NOVEMBER 5, 2007NOVEMBER 5, 2007 Safety, Effectiveness, ReliabilitySafety, Effectiveness, Reliability
18NOVEMBER 5, 2007NOVEMBER 5, 2007 Safety, Effectiveness, ReliabilitySafety, Effectiveness, Reliability
19NOVEMBER 5, 2007NOVEMBER 5, 2007 Safety, Effectiveness, ReliabilitySafety, Effectiveness, Reliability
Standard WiFi
802.11
ZigBee
802.15.4
Bluetooth 802.15.1
RuBee
P1902.1
RFID
Application Voice Data Monitor Control
Cable Replace
Visibility Tracking
Data 1 MB + 4 -32KB 250 KB 10KB 0.1 KB
Battery Days .5-1 10-100 1-7 4,000 NA
Bandwidth KB/s 11,000 20-150 720 1 100
Net Size 32 No-limit 7 No Limit 48
Range M 1-300 1-100 1-10 1-30 1-5
Security High High High High Low
Base $ $60-$500 $100-$500 $50 $1 - $200 $500-$1,500
Node $ $15-$50 $15-$50 $50 $0.1-$10 $0.05-$4
Sensor TechnologySensor Technology
Visible Assets, Inc.©
20NOVEMBER 5, 2007NOVEMBER 5, 2007 Safety, Effectiveness, ReliabilitySafety, Effectiveness, Reliability
Rubee CharacteristicsRubee Characteristics
• Magnetic Spectrum: RuBee uses a 131 kHz carrier which is entirely magnetic, therefore the protocol is almost unaffected by harsh environments
• Active Xmit: RuBee tags are radiating transceivers and actively transmit their own signal, where as RFID tags work in backscatter transmission mode and just reflect radio signals.
• Sensor add on: RuBee tags can be outfitted with sensors and have a small 4 bit CPU with a small amount of memory on them.
21NOVEMBER 5, 2007NOVEMBER 5, 2007 Safety, Effectiveness, ReliabilitySafety, Effectiveness, Reliability
Triton AdvantagesTriton Advantages
• Increased detection rate
• Low cost
• Easy to install and maintain
• Less privacy concerns
22NOVEMBER 5, 2007NOVEMBER 5, 2007 Safety, Effectiveness, ReliabilitySafety, Effectiveness, Reliability
Risk MatrixRisk Matrix
Impact
5 A
4 D B
3 F C
2 E
1
1 2 3 4 5 Probability
Potential Risks
A HW & SW Interoperability
B Legal Liability
C Hardware Availability
D Unit Malfunction
E False Positives
F Market Competition
23NOVEMBER 5, 2007NOVEMBER 5, 2007 Safety, Effectiveness, ReliabilitySafety, Effectiveness, Reliability
Risk ManagementRisk Management
Potential Risks Risk Management
A HW & SW Interoperability
Adequate hardware and software testing
B Legal Liability Seek legal assistance
C Hardware Availability Seek COTS products
D Unit Malfunction System software will have hardware diagnostics
E False Positives Tune sensitivity of system
F Market Competition Effective pricing strategy & reliable product
24NOVEMBER 5, 2007NOVEMBER 5, 2007 Safety, Effectiveness, ReliabilitySafety, Effectiveness, Reliability
Estimated Cost of TRITON SolutionEstimated Cost of TRITON Solution((17,000 sq. foot wave pool application17,000 sq. foot wave pool application))
- 15 Receivers ~ $100 each = 1,500
- 2000 RuBee tags ~ $2 each = 4,000
- 4 P.C.’s ~ $850 each = 3,400
- 4 Touch screens ~ $450 each = 1,800
- TRITON software pkg = 9,000
Total ~ $19,700
25NOVEMBER 5, 2007NOVEMBER 5, 2007 Safety, Effectiveness, ReliabilitySafety, Effectiveness, Reliability
Our CustomersOur Customers
Primary Customers: Water Parks (>1000 in U.S.)
Secondary Customers: Recreation centers
Apartment complexes
Schools and Universities
26NOVEMBER 5, 2007NOVEMBER 5, 2007 Safety, Effectiveness, ReliabilitySafety, Effectiveness, Reliability
Customers ROICustomers ROI
• Triton bracelets can be rented out to customers or subsidized in entry cost.
• Triton provides a safer swimming environment and the pool can be marketed as such
• Avoidance of law suits (reduced insurance costs)
27NOVEMBER 5, 2007NOVEMBER 5, 2007 Safety, Effectiveness, ReliabilitySafety, Effectiveness, Reliability
ConclusionConclusion
- Silent drowning is a growing problem
- The major cause for silent drowning is the lack of real time information available to lifeguards
- Our solution informs the lifeguard of potential drowning victims, so that they can rescue the person in a reasonable amount of time.
- Triton can be used in conjunction with Poseidon TM
and other drowning detection systems