November 2011

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NOVEMBER 11 SWEEPING 1

Sweeping: The Journal of Chimney and Venting Technology (ISSN# 1041-6692) is published 11 times annually, by the National Chimney Sweep Guild, 2155 Commercial Drive, Plainfield, IN 46168.

Annual dues to the National Chimney Sweep Guild are $459 for Voting Member Companies and $689 for Supplier Member Companies, of which $80 goes toward a subscription to Sweeping: The Journal of Chimney and Venting Technology. Additional annual subscriptions are available for $80 by contacting the National Chimney Sweep Guild at the office of publication (NCSG, 2155 Commercial Drive, Plainfield, IN 46168).

POSTMASTER: Send address changes to:Sweeping: The Journal of Chimney and Venting TechnologyNational Chimney Sweep Guild2155 Commercial DrivePlainfield, IN 46168

November 2011 Volume 35 #10

Features

Table of Contents

Departments

P.35

P.24

P.16

3 Moving Forward

6 Editor’s Letter

8 Industry Watch

10 Technical Q&A

12 Chimney Sense

21 The Coach’s Corner

29 Progressive Perks

30 New NCSG Members

32 Dates & Events

33 Perspective

35 Darwin Awards

35 Ad Index

36 Classifieds

14 Revocable Trusts

16 White House Sweeping Team Experiences Earthquake First Hand

22 The Gathering in South Carolina

24 NCSG Innovation 2012

2 SWEEPING NOVEMBER 11

ResourcePage

TECHNICAL ADVISORY COUNCIL

Chris PriorMasonry Construction and Restoration

and Priorfire Fireboxes317-203-0088 x: 2

Jim BrewerGas Venting and NFPA 54

317-203-0088 x: 3

John PilgerOil Flue Sizing, Relining or NFPA 31

317-203-0088 x: 4

Randy BrooksNFPA 211 and Customer Communications

317-203-0088 x: 5

Bart OgdenStainless Steel Lining, Video Scanning

and Narrative Report Writing317-203-0088 x: 6

Fred JoyInstallation and Venting of Pellet Stoves

317-203-0088 x: 7

Jay WalkerDryer Vents

317-203-0088 x: 8

John LaBrosseInternational Residential Codes

317-203-0088 x: 9

Rich MartinezDryer Vents or Masonry

317-203-0088 x: 10

Rich RuaGeneral Sweeping or Relining

317-203-0088 x: 11

COMMITTEE CHAIRS AND TASK FORCES FOR 2011-2012Bylaws

Diane Pilger(631) 863-2460

[email protected]

Convention Site SelectionDiane Pilger

(631) [email protected]

Discussion ListMarge Padgitt(816) 461-3665

[email protected]

EthicsMark Stoner


FinanceMark Maynard(920) 830-1920

[email protected]

GovernanceRandy Brooks(805) 646-8961

[email protected]

Government AffairsPhil Mitchell


International RelationsVictor Imgarten(636) 477-9966

[email protected]

Long Range Planning Diane Pilger


MembershipJeremy Biswell(913) 236-7141

[email protected]

NFPA 211 Representative Randy Brooks(805) 646-8961

[email protected]

NFPA 31 RepresentativeJohn Pilger


NFPA 54 RepresentativeJim Brewer


Public Awareness Task ForceMarge Padgitt(816) 461-3665

[email protected]

Technical Advisory CouncilDennis Dobbs(256) 845-9814

[email protected]

ADVERTISING RATES for Sweeping: The Journal of Chimney & Venting Technology may be obtained by contacting Malisa Minetree at (317) 815-4688 or [email protected]

Design by Laura Houser Design • laurahouser.com • (317) 213-7497

President, Region 3Jay Walker

(850) 562-4692 • [email protected]

Vice President, At-LargeDiane Pilger


Treasurer, Region 5Mark Maynard


Secretary, Region 1Phil Mitchell


Region 2 Bob Fleer


Region 4 Marge Padgitt


Region 6 OPEN SEAT

FMI: Randy BrooksNCSG Governance Chair


At-Large DirectorsJeremy Biswell


Dennis Dobbs(256) 845-9814 • [email protected]

Fred Joy(785) 986-6432 • [email protected]

Supplier RepresentativeEdmund Poplawski


NCSG BOARD OF DIRECTORS 2011-2012

Mark McSweeney, CAE Executive Director

[email protected]

Melissa Heeke, CAE Director of Communications &

Marketing [email protected]

Ashley Eldridge, COI, CPP Director of Education

[email protected]

Candice Bradbury Director of Finance

[email protected]

Megan McMahon Office Manager

[email protected]

Sara Sichting Certification Coordinator (CSIA)

[email protected]

Debbie Cornelius Membership Development

Coordinator [email protected]

Donna Lee Kasmer Program Coordinator [email protected]

STAFF

2155 Commercial Drive Plainfield, IN 46168

(317) 837-1500 Fax: (317) 837-5365

NCSG encourages industry partners to submit press release and articles to Melissa Heeke, Sweeping Editor at [email protected]. Submissions should contain items of interest or importance to the chimney and venting industry. Submissions should not contain direct solicitations, prices, or a call to action on the part of our readers. Submissions may contain images or artwork attached in a .jpg format.

In all cases, NCSG reserves the right to edit submissions to fit space limitations, keep the release and publish at a later date, or refuse to publish the release for any reason. Neither publishing, nor refusing to publish the submission should be considered a statement of NCSG’s opinion regarding the release.

NCSG further reserves the right to reject at any time any advertising determined not to be in keeping with the publications’ standards. Acceptance of advertising by Sweeping magazine does not necessarily constitute endorsement of products or services advertised. NCSG does not make any effort to review or substantiate claims made by advertisers.

© 2011 National Chimney Sweep Guild, 2155 Commercial Drive, Plainfield, IN 46168 (317) 837-1500

NATIONAL CHIMNEY SWEEP GUILD

Be advised that advice given by NCSG’s Technical Advisory Council (TAC) reflects best practices of the chimney sweeping industry. However, we are unable to account for any particular type of situation since regional variations in construction practices and additional environmental, physical and geographical factors necessarily vary the level of service appropriate for a particular fireplace and/or chimney. Additionally, local laws and ordinances may govern and/or supersede the information and any recommendations provided. Final determinations are the responsibility of a local professional with first-hand knowledge of the situation, and the local Authority Having Jurisdiction (AHJ). Neither NCSG nor any member of TAC will be held liable for any damages whatsoever resulting from the use of or reliance on information provided by anyone associated with TAC. By your use of this member benefit you acknowledge acceptance of these terms.

To contact any member of the Technical Advisory Council, please call (317) 203-0088 and select the extension for the person who is best qualified to answer your question:

Dennis DobbsTechnical Advisory Council Chair

Installation or Service of Direct Vent Gas Appliances317-203-0088 x: 1


JAY WALKERNCSG PRESIDENT Forward

Moving

mazing! It never fails. Just the hint of cooler weather and the phones start ringing. Procrastination is very common among our clients. While we are very grateful to have

the schedule book full and everyone working to full capacity, I always try to think about what we did wrong during the slower months. Did we do the right advertising with diversity? Did we send the reminder cards and follow up with a courtesy phone call? Did we resend those old proposals from last winter? And should we consider much more? This year may have been a little tougher than past years due to the economy and the perception of the economy by homeowners. A colleague recently posted on the NCSG discussion list, “I choose not to participate in the down economy”. That kind of thinking is what it takes to make it through the tough times. Don’t let others get in your way and drag you down. Positive attitude and business knowledge is what will give you the strength to succeed.

At the upcoming NCSG convention in Orlando, be sure to attend and take notes during this year’s keynote presentation by Al Levi. He is a very informative speaker and may give you that extra something or that little message you can take back to implement in your business. And if you’re like me, it’s the implementation once you get back in the office that is usually the most difficult to do.

Just to give you a quick update. The board of directors recently met at headquarters and has successfully approved the budget for this fiscal year. Included within that budget were three items I want to bring to your attention.

1. Market Survey - The board felt the need for a national market survey of our industry. The recent survey we did last spring to members was only reflected by a very small percentage of our membership and really did not give us the information we are seeking. Starting with the “end in mind”, we need this information to

better reach our long term plans. (CSIA is also participating in this survey. They will share in expense and will be able to use the results as well.) This type of industry-wide survey has been talked about for many years. I can remember the first time it was discussed at a board meeting over five years ago.

2. Database Upgrade - Headquarters database program needed to be updated. Having to keep up with technology and today’s trends and upgrades, we budgeted to switch over to a more friendly system that will also give us more bang for our buck as members. This system will also enhance our online abilities.

3. Website Update - After the new database in place a major website update is scheduled. The new site will benefit us all as it will enable homeowners to navigate the site easier and faster. It will also help us navigate the site more easily. Want to register

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for convention online or buy something from the NCSG retail store? Hopefully, these type items will help make your life easier and will enable more online capabilities moving forward.

Before I sign off, I wanted to mention the need for a break during the busier season that is upon us. While I know you are probably making up for the slower months, consider taking some time away from work mode and do something fun. Work will be there when you get back. If you’re a one-technician operation like I was the first 10 years in business, I realize your dilemma and reasoning for not taking the time off due to lack of income. Just remember, during the time away, you may be able to think of ways to better run your company or business that will more gain you more in the long run. Plan to come a few days early to the convention in Orlando and bring the family! Dave Ramsey writes “If you are a business leader, or small-business owner, taking a vacation might seem like an impossible dream as well. What will happen if you leave? Will clients or customers walk? Will business fall? Will life as you know it ever be the same?... If you feel this way, you are not alone. Most are too concerned about losing a client or business while they are gone”.

You can learn ways at the upcoming convention’s business-building seminars to help lose this feeling. I have mentioned Dave Ramsey’s entre leadership before in one of my spring messages. Here are a few tips from his “Guide to Get Away”. 1: Just say yes, and admit a break away is good for you. 2: Establish

your business and personal goals. 3: Don’t Hesitate to Delegate. You have to be able to trust your team members’ integrity and competency to hold down the fort. 4: Don’t Worry, Be Happy. Your vacation will be wasted if you spend the majority of your time working or worrying about the business. If you have to call, schedule times in advance and limit conversations to about 10 minutes. You can learn more of Dave’s insights at www.daveramsey.com.

And remember, vacations don’t have to be expensive. It can be camping by a lake and reading a book or fishing, or taking a hiking trip. You will be able to come back to work refreshed and energized.

I recently made the drive up to South Carolina last month for the South Carolina-North Carolina workshop and meeting. On the drive back, in a small town in Georgia, I passed a church and the sign outside really struck me personally. It read: “Worry about nothing, pray about everything”. Sometimes, something like that sign sticks with you; it can be a business or personal message to better your life. I know that that message isn’t for everyone, but it worked for me. Regardless, I hope you won’t neglect the messages that come your way. The best reminders usually come from unexpected places.

Sweeps Luck to you and your family and God Bless.

Jay K. Walker

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MELISSA HEEKENCSG DIRECTOR OF COMMUNICATIONS

Editor’sLetter

n this month’s issue, we learn about Revocable Trusts with Brian Noe of MW Financial Group near Hartford, CT. Brian was a speaker at NCSG Innovation 2011 and his professional opinion has graced the pages of this magazine on more than one occasion. Please take a

moment to read his article on page 14 to better prepare your loved ones for the future. Grim topics, but you never know what might happen when you’re no longer here to represent your wishes.

Blume offers us a recap of The Gathering in South Carolina which brought together sweeps from several states for learning and camaraderie. These guys know how to network! We look

forward to networking at NCSG Innovation 2012! Just a few short months away, you can learn more now on pages 18 and 19. So many great sessions and networking opportunities await when you attend! Plan now to be there in February. While you’re there, you can ask the members of the White House Sweeping Team for their stories about the earthquake near Washington D.C. I’m sure they’d love to elaborate on the story on page 20.

All the best for a safe and successful season!

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IndustryWatch

Rural low-income families the new growth leaders in renewable energy production

Provided by the Alliance for Green Heat - October 10, 2011 - Recently released US Census figures show the number of households heating with wood grew 34% between 2000 and 2010, faster than any other heating fuel. Electricity showed the second fastest growth, with a 24% increase over the last decade. In two states, households using wood as a primary heat source more than doubled – Michigan (135%) and Connecticut (122%). And in six other states, wood heating grew by more than 90% - New Hampshire (99%), Massachusetts (99%), Maine (96%), Rhode Island (96%), Ohio (95%) and Nevada (91%).

Census data also shows that low and middle-income households are much more likely to use wood as a primary heating fuel, making low and middle-income families growth leaders of the residential renewable energy movement. According to the EIA, residential wood heat accounts for 80% of residential renewable energy, solar 15% and geothermal 5%.

“Heating with wood may not be hip like solar, but it’s proving to be the workhorse of residential renewable energy production,” said John Ackerly, President of the Alliance for Green Heat, a non-profit organization based in Maryland.

The rise of wood and wood pellets in home heating is driven by the climbing cost of oil, the economic downturn and the movement to use renewable energy. The Census Bureau does not track the reason people switch fuels but in states like Maine and New Hampshire where rising oil prices are squeezing household budgets, it is clear that many families simply feel the need to cut heating costs.

“The rise of wood heat is good news for offsetting fossil fuels, achieving energy independence, creating jobs and helping families affordably heat their homes,” said Mr. Ackerly.

Additional Facts and Analysis on 2010 Census Heating Fuel Data

Alliance for Green Heat, October 2011 • The top ten states of per capita primary wood heating

are: Vermont (15%), Maine (12%), Montana (8%), New Hampshire (8%), Oregon (7%), Idaho (7%), West Virginia (6%), Alaska (5%) and Wyoming (5%).

• Four of the eight most populous states - New York, Pennsylvania, Ohio and Michigan ¬experienced increases in wood heat of at least 65%.

• Rapid rise in wood heat is not just confined to states with very high use of heating oil. In Michigan and Ohio, for example, where the relatively inexpensive natural gas is dominant, wood heat still soared.

• West Coast states, where laws regulating wood heating tend to be stronger, had modest increases in wood heating (6 – 12%) but it is unclear to what extent those regulations kept wood heat growth in check and to what extent other factors were responsible.

• The only part of the country where wood fell as a primary heating fuel was the Deep South, where states experienced a 2 – 13% decline with the exception of Florida that declined 21%.

• In a significant milestone, since 2000 wood has overtaken propane as a primary heating fuel in three eastern states: Maine, Vermont and West Virginia. This is the first time that wood has topped propane in an eastern state since 1970.

For more information, visit www.forgreenheat.org

Industry Watch Policy

NCSG encourages industry partners to submit press releases to Melissa Heeke, Sweeping: The Journal of Chimney & Venting Technology editor, via email at [email protected].

Submissions should contain items of interest or importance to the chimney and venting industry. Submissions should not contain direct solicitations, prices, or a call to action on

the part of our readers. Submissions may contain images or artwork attached in a .jpg format. In all cases, NCSG reserves the right to edit submissions to fit space limitations, keep

the release and publish at a later date, or refuse to publish the release for any reason. Neither publishing nor refusing to publish the submission should be considered a statement

of NCSG’s opinion regarding the release.

2010 Census Shows Wood is Fastest Growing Heating Fuel in U.S.


It doesn’t matter whether it is manufactured fire logs or firewood, the most likely time for a fireplace to smoke back into the room will be at the start up or tail out (end) of a fire. Manufactured fire

logs have been around for many years, their popularity has grown and the market now consists of several manufacturers. Most suggest that their logs be burned one at a time and usually recommend that they are used for a casual evening fire not for a continuous heat source.

TechnicalQ&A DENNIS DOBBS, NCSG

TECHNICAL ADVISORY CHAIR

A

QMy customer likes to burn manufactured

fire logs because she feels they are more

convenient. Her only complaint is that

at the end of the fire her house begins to

fill with smoke. She asked me why this

happens. How do I explain this?

The smoking phenomenon could be caused by stack effect within the house; this is where heated air leaves the home at a rapid pace causing a reverse draft.

Other appliances such as cooking hoods for stoves, clothes dryers and other natural draft appliances, like other fireplaces in the home and furnaces, could be competing for make up air. In order to gain greater knowledge on this subject I highly recommend attending one of CSIA’s Chimney Physics courses.

You will find it due east from the Rock and Roll Hall of Fame. Just follow Highway 2 about 20 miles. The landscape gets all industrial and that makes sense. Because we’re not talking music here, we’re talking good old fashioned American industry. And fame…Chimney Liner Fame.

I’ve seen a lot of liner in my day and if there was a Chimney Liner Hall of Fame (who knows, someday there may be) the gentleman you will find off exit 182B would be a first ballot choice.

Years back this man, an engineer named Sam Foti, became obsessed with making a chimney liner that was light, strong, crush resistant, very flexible, and nonkinking. It seemed impossible. After all, how could you take the same raw materials every other light liner maker was using and get more strength, more flexibility, superior crush resistance, yet not kink right out of the box?

It seemed like it would be impossible.

But Mr. Foti had a feeling. So he kept trying. He stayed late, he came in early, he made progress, he had setbacks, but he kept trying. And then one day it all came together. He created a superior light liner out of common materials by creating a completely new process…it was so new he was even able to patent the process.

That liner is HomeSaver UltraPro. Mr. Foti’s process weaves and presses commonly available stainless steel strip into a unique cross section of peaks and valleys on machines he designed and assembled himself. It is light, highly crush resistant, very flexible, kink resistant, and it unwinds easily right out of the box, ready to install in record time.

Today HomeSaver UltraPro is an industry favorite because its

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qualities translate into speedier, easier, and safer installations than those with other light liners. UltraPro is available from Copperfield. Try it on your next reline job if you’re not using it already.

By the way, Mr. Foti is not just any engineer. He is also the founder of Hose Master – an award winning international manufacturer whose factory is at home in the East Cleveland landscape, and makes all of HomeSaver’s Chimney Liners for Copperfield Chimney Supply.

And if you’d like a free UltraPro sample, just email me at [email protected].

Sam J. Foti, Inventor of HomeSaver Pro & UltraPro products

Hose Master, Cleveland, OH


Smoke Chambers, One of the Most Overlooked Areas of Masonry Construction

J ust how much attention do we pay to the smoke chamber during our inspection process? Maybe five, ten or fifteen seconds? How does this time compare to the amount of time spent on the flue area of the same fireplace? There is no true way to

determine the actual thickness of the masonry corbelled walls of a smoke chamber. There is also no true way of determining this particular area’s actual clearance to combustibles. In most

homes with masonry fireplaces, wooden framing is sandwiched between the fireplace facing and the fireplace structure. Keep in mind that there will be little chance that any masonry fireplace you inspect will be in compliance with neither current NFPA2ll standards nor IRC codes. I feel that this particular topic within our industry is of huge concern. Many sweeps don’t spend time on this area because they do not feel it is profitable. When sweeps do try to convey their concerns to the homeowner,

it is often misconstrued. Or the homeowners just don’t get it. Here is some food for thought: The smoke chamber area has a greater potential for causing a house fire after a chimney fire has taken place. The intense heat generated by the chimney fire could cause pyrolization to take place within the nearby combustibles, potentially putting your customers at risk. Let’s slow down and take a little more time when looking at the smoke chamber area. Is it not our job to provide and safer and better performing fireplace for our customers?

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TECHNICAL ADVISORY CHAIR


ast month we discussed the basics and importance of wills. This month we will discuss adding a Revocable Trust to create a “will on steroids” that may help you create more for your heirs and make the life of your executor a bit easier.

A Revocable Trust can be created and actively used by you during your lifetime until it becomes an Irrevocable Trust at your death. The Revocable Trust may be controlled by the individual who creates the Trust with the power to amend or revoke while alive and not incapacitated.

This is in stark contrast to creating an Irrevocable Trust while living where control of your asset(s) is surrendered (usually for tax benefits) and cannot easily be changed without legal complications and expenses after the Irrevocable Trust is established.

One common strategy to distribute assets through a will is to establish a ”pour-over will”. This is when specific assets (including life insurance proceeds) are transferred, or “poured”, into the Trust if the grantor (you) passes. It is also common for the grantor to move assets into the trust before a health event leaves them incapacitated.

Whether healthy or incapacitated, the assets in the trust are managed by the trustee who is usually the grantor until death or incapacity. The trustee can hire other professionals such as investment managers to manage assets.

While living and not incapacitated, the trustee (which is usually you the grantor) can make decisions regarding asset management, transferring assets into or out of the trust, change beneficiaries, and take income (which is taxable) out of the trust. Changes can also be made to the structure of a Trust when estate laws are changed. In other words, the grantor (you) has the same control over their assets and income whether the assets are in the trust or not.

The Revocable Trust becomes an Irrevocable Trust at death (you are no longer able to control the Trust). Assets placed into the trust before death will likely avoid probate court. This option creates compelling advantages that are the primary reason to establish a Revocable Trust.

For example, avoiding probate court may avoid delays in paying estate taxes and estate distribution, if desired, and reduce costs (court related fees, especially if there is property owned in multiple states).

Also, the deceased’s wishes can be kept a private matter when probate is avoided. Keeping the distribution of assets private may reduce the threat of legal challenges (if heir(s) keep their inheritance private!).Another advantage of a Revocable Trust that has turned into an Irrevocable Trust after death, over an Irrevocable Trust created while living, is the distribution of assets. The fact the revocable trust doesn’t become irrevocable until death means the grantor (you) can have until then to direct whom their assets or income may be distributed to and can also decide when assets should be distributed over the course of many years after death.

Let’s consider a few examples:

After a divorce, it is not uncommon for individuals to remarry which may raise estate issues regarding new spouses and children from previous marriages. A remarried surviving spouse may exercise their “right of election” (the right to take a certain percentage of the estate even if the will leaves her or him less). While trusts can be useful (at least in some States) in defeating or hindering that election, a pre-nuptial agreement is a more common way used to protect children or previous marriages

If each spouse has children from a previous marriage and then have a child or children of their own, this can lead to unintended consequences. Without a properly-structured will and trust, the surviving spouse may inherit all of the marital assets. The surviving spouse now has control of all assets and

L

Revocable Trusts

By Brian Noe, ChFC®, CLTC


may disinherit the children of the deceased spouse. Is this an intended result of your (lack of) estate plan?

Could one or more of your children have a shaky marriage where a sudden and significant inheritance may cause a divorce with a portion of your assets ending up outside of your family?

Is your goal to provide for your grandchildren, but you are concerned that your son/daughter and/or spouse will mismanage your gift to your grandchildren? A properly structured Revocable Trust that becomes an Irrevocable Trust at death may be used to hold assets and distribute income/assets over time, as directed by you, based on specific events or milestones such as a grandchild’s acceptance to college or a financial emergency experienced by one of your children.

It is likely to be more expensive to create a Revocable Trust that converts to an Irrevocable Trust (which requires administration), but the positive aspects of a Revocable Trust may outweigh the cons. Creating a Revocable Trust may be a cost effective strategy for your overall estate plan because of:• Areductioninthecostofprobatecourtproceedings(and

related potential legal challenges),• Animmediateandfullcontrolofassetsandincomebythe

trustee (to preserve wealth), • Theadvantagesofyourcontrolandflexibilityofincomeand

asset distribution based on your criteria

There are certain aspects of an Irrevocable Trust that you should be aware of however. For example, note that assets “poured over” into the trust after death are unlikely to escape probate court and the costs associated with probate court. Also be aware that you should not expect a Revocable Trust to supersede state statute or protect your assets from current creditors.

For wealthy individuals and families (especially if the individual/family owns a business or there are unique family circumstances) creating a ”great estate plan” may require extensive research and time spent with professionals. However, the time spent with professionals can help to ensure that your wishes will be realized, that your estate can be leveraged (create more using your current assets), and possibly create tax efficiencies, charitable gifts options and other benefits.

For most of us, a ”great estate plan” with all of the above benefits may be achieved with a properly structured Will and Revocable Trust (that converts to an Irrevocable Trust). These Trusts can provide the control, flexibility and the ability to carry out your wishes with more certainty and confidence and in a timely and cost-effective manner.

About the Author: Brian Noe of MW Financial Group, Ltd. was a guest speaker at the NCSG 2011 convention held in Hartford, CT where he discussed How to Get Out of Business and The Economy and Animal Spirits. Brian

has a son Eric who served four years in the U.S. Army who is currently completing his degree in Computer Science with Honors. His daughter recently graduated undergraduate school with distinction and is planning to attend Medical School to become a Physicians’ Assistant. Brian thoroughly enjoys helping others spend more time with their families and friends while becoming financially successful. He can be reached at (860) 606-0834 or [email protected]

Registered Representative and Financial Advisor of Park Avenue Securities LLC (PAS), 197 Scott Swamp Road, Farmington, CT 06032, 860-677-2600. Securities products/services and advisory services are offered through PAS, a registered broker-dealer and investment advisor. Financial Representative, The Guardian Life Insurance Company of America (Guardian), New York, NY. PAS is an indirect, wholly owned subsidiary of Guardian. MW Financial Group, Ltd. is not an affiliate or subsidiary of PAS or Guardian.PAS is a member FINRA, SIPC.

Guardian, its subsidiaries, agents or employees do not give tax or legal advice. Individuals should consult a qualified professional to evaluate their individual circumstances.


On Wednesday, August 17, 2011, I boarded a jet to fly to Indianapolis, IN. A very familiar routine for me to make, but this trip wasn’t going to be routine at all. After arriving about midnight that Wednesday (Yes, I had thought I had booked to arrive at Noon), I arrived to the ESCHFOE host hotel where many European leaders were staying for the annual technical conference. After a few short days, I was boarding another jet, but this time to arrive in Reagan Airport, in Washington D.C.

It had been three years since I had been to D.C. In 2008, it was a great honor to have been selected to join the team to sweep and inspect the White House chimneys. Now, in just a few short years, I was honored once again to help service the chimneys at 1600 Pennsylvania Ave. Jeff Schmittinger and his wife, Denise, of Wisconsin Chimney Sweep Technicians, Inc. in Waukesha, WI have been servicing these chimneys since the early 90s and have shared this experience with recommended sweeps from around the country. Howard Rowell of Royal Chimney Service in Milwaukee, WI has been helping Jeff and the team for many years. Others on the team that were returning from the 2008 trip were Randy Brooks of Brooks Chimney Sweeping in Ojai, CA , Mike Elliott of Central New England Chimney Sweeps in New Oxford, MA and myself. The new team members were Bart Ogden of Home Safe Hearth & Chimney in Wichita, KS and Phil Mitchell of The Seacoast Sweep in Newmarket, NH.

After a cab ride to our hotel on the outskirts of D.C., we met to get familiar with the SOPs that Jeff Schmittinger had set into place to ensure proper etiquette, work attire, equipment check and our plan of operations for the next three days.

Having been to most every fireplace just three years ago, my volunteer duty was to be on the roof this trip, and help with the sweeping and scanning of each flue of the White House. What a great feeling to be atop such a majestic place with so much history. While on the roof, looking out to the Washington Monument, the North and South Lawns and glancing toward the red, white, and blue flag at top of the pole blowing in the wind, never did I imagine what would be next.

On August 23, 2011, at 1:51pm, Mike Elliott was standing on top of a chimney chase, running poles with the scan camera on one of the north side chimneys, Phil Mitchell was on the ladder helping Mike with the poles, Randy Brooks, Howard Rowell, Denise Schmittinger and I were on the roof and suddenly the whole building began to shake. Not sure what was going on – I looked out to the North Lawn and saw the trees shaking. Then Randy Brooks yelled out “Earthquake! Earthquake! Earthquake!” After about 15 seconds, the shaking stopped and we quickly got Mike and Phil down off the chimney. We were told to evacuate the building by the “authority of jurisdiction”. Once on the ground of the South Lawn, in what seemed like a fire drill from my memories of high school, we could hear sirens approaching on the streets around us. After a couple of hours of waiting for the building to be inspected and cleared, we were allowed to take the stairs to the roof to secure our equipment. Meeting at The Old Ebbitt Grill to reflect on that day’s experiences and down a few raw oysters has been a tradition for Jeff and the White House Sweeping Teams for years. That day was no different. We made our daily walk back out the iron gates and headed to the oldest saloon in Washington D.C.

What an experience of a life time and memories that will not be forgotten. I can definitely check that one off my bucket list!

White House Sweeping Team Experiences Earthquake First Hand

BY JAY WALKER, NCSG PRESIDENT

CSIA Update www.CSIA.org

Publication for CSIA Certified Chimney Sweep®s

I recently had the pleasure of presenting a seminar to the National Association of Home Inspectors at their annual Convention held in Cincinnati. I have presented seminars to this group in the past and am always well-received. NAHI Home Inspectors are eager to learn and I could tell that this association values education.

I was there representing the CSIA’s Affiliated Trades committee. This committee is very active in spreading the word to all affiliated trades that the best and only person to sweep, repair and inspect fireplaces and venting and chimney systems are CSIA Certified Chimney Sweeps®. The committee represents CSIA at national, regional and local trades show and seminars. Some of the association conventions and trade shows that we attend are Hearth Patio and Barbecue Expo (HPBA), American Society of Home Inspector’s Inspection World (ASHI), National Association of Home Inspectors (NAHI), OSEP (formerly National Association of Oil-Heating Service Managers (NAOHSM) and building, fire and code officials. In the past we have attended the National Association of Realtors show and the Appliance Service

show. This year was the first time that we sponsored NAHI’s conference tote bags. It was great to see all of the attendees walking around with the CSIA Certified Chimney Sweep logo over their shoulders. We will continue to spread the word about CSIA Certified Chimney Sweeps.The seminar I presented was titled “Identify that Fireplace Correctly”. The program took the home inspectors through a series of different UL Listings for chimneys, fireplaces and woodstoves. Types of chimney terminations, including shrouds, were also discussed. During the program, I showed the inspectors many improper installations and explained what to look for and document. I also explained that their liability would be reduced if they recommend a CSIA Certified Chimney Sweep to perform their chimney inspections, especially if they are not sure if there is a problem present.

A spirited discussion was held on the pros and cons of ventless gas logs versus vented gas logs and appliances. Many questions were asked and answered and I feel the home inspectors have a better understanding about gas appliances and venting systems.

The NFPA 211’s three levels of inspections were discussed. Many Inspectors were not aware that the standard of care in our industry is that a real estate transaction calls for a Level II chimney inspection.

Factory-built fireplaces and chimneys, masonry and steel fireplaces, fuel type and quality, fireplace modifications were also some of the topics discussed. We then discussed chimney height, hearth sizes and clearance to combustibles.

Like I stated earlier, the inspectors made great students because they asked many questions, kept war stories to a minimum and they were very attentive. I think we got our message out to them; recommend a CSIA Certified Chimney Sweep for sweeping, repairs and inspections. A special thank you to CSIA Certified Chimney Sweep Jeff Keefer of Chimney Care Co. in Loveland, OH who came out on his birthday to be my local expert. If you would like to present to your local chapter of home inspectors, visit the For Certs Only area of www.CSIA.org to download a PowerPoint presentation that you can customize for your needs.

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CSIA Well-Represented at NAHI 2011

ALABAMANathen Koger • The Fireplace Service Center • Fort Payne

CALIFORNIAJames Winters • Winter’s Cleaning Service • Soulsbyville

FLORIDAJames Simmons • Doodlebuggers Service Network A Division of La Tello Brands LLC • Pensacola

ILLINOISSteve Houswerth • Early Times Home Solutions • Elmhurst

MARYLANDJoseph T, Chalmers • Complete Chimneys Inc. • Severna ParkDavid Jackson • Complete Chimneys Inc. • Severna ParkPhilip Mustico, III • Ace Chimney Sweeps, Inc • Elkton

MICHIGANAndrew Brenner • Mr Chimney Sweep • Saint ClairJames Gamache • AlpenaTim Reiher • Clean and Green Dryer Vent Experts, LLC • Redford

MINNESOTAShawn Wyandt • 2nd Generation Chimneys/Alpha-Air • Blaine

NEW JERSEYRobert Brancaccio • American Chimney Service • WestwoodEric Davis • Chimney Sweeps Unlimited, Inc. • TitusvilleVincent De Luca • Just Inspect Certified Chimney Inspectors • NewtonDonald Gardiner • Country Chimney Sweeps & Masons / Country CSM LLC • SpartaDouglas Lee • American Chimney Service • Westwood

Congratulations to Our New CSIA Certified Chimney Sweeps

NEW YORKBrian Fornabaio • Safer Homes • Wappingers FallsMatt Hanby • Matters of the Hearth • Findley Lake

PENSSYLVANIAJim Clark • Clark’s Services, LLC Dba J & L Chimney • DeltaMichael Clemenson • J.C. Heating • LevittownDonnie Farner • Anderson’s Chimney Sweeps, Inc. • MechanicsburgThomas Glasson, Jr. • Petro Oil • SouthamptonMatthew Johnson • Anderson’s Chimney Sweeps, Inc. • New CumberlandJonathan Tor • RPT Fireplace • Doylestown

SOUTH CAROLINAChristopher Epperly • FIJ Sheetmetal • Gray CourtSteven Lantry • Mid Carolina Chimney Service • ColumbiaRobert Mullis • Leverage Builders LLC • Richburg

TENNESSEECody Yates • Neighborhood Chimney Care • Lyles

UTAHJohn Hansen • The Duct Hunter and Chimney Sweep • Logan

WASHINGTONMichal Radka • Greenwood International, LLC DBA Seattle Brickmaster • Redmound

WISCONSINDarren Shields • Shields Fireside Hearth & Home of Baraboo • BarabooPeter Thompson • Badger Chimney Specialist LLC • Madison

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Please visit www.csia.org to verify that your contact information is correct.

January 12 -13, 2012Chimney PhysicsCSIA Technology Center

January 20, 2012CSIA Certified Chimney Sweep Review & Exam Sturbridge, MA

February 14, 2012CSIA Certified Chimney Sweep Review & Exam CSIA Certified Dryer Exhaust Technician Review & ExamOrlando, FL – NCSG Convention

March 2, 2012CSIA Certified Chimney Sweep Review & Exam Atlanta – HBPA Expo

March 9, 2012CSIA Certified Chimney Sweep Review & Exam CSIA Technology Center

April 2-7, 2012National Chimney Sweep Training SchoolCSIA Technology Center

April 13, 2012CSIA Certified Chimney Sweep Review & Exam New Hampshire

May 11, 2012CSIA Certified Chimney Sweep Review & Exam Scranton, PA

May 14-18, 2012 (Tentative)This event will take place with enough interest.Installing and Troubleshooting Gas Hearth AppliancesCSIA Technology Center

June 1, 2012CSIA Certified Chimney Sweep Review & ExamCSIA Technology Center

June 4-9, 2012National Chimney Sweep Training SchoolCSIA Technology Center

June 15, 2012CSIA Certified Chimney Sweep Review & Exam Richmond, VA

July 9, 2012 CSIA Certified Chimney Sweep Review & Exam CA/NV

July 19-20, 2012 (Tentative)This event will take place with enough interest.Inspection & Report WritingCSIA Technology Center

August 2, 2012CSIA Certified Chimney Sweep Review & ExamCSIA Technology Center

Upcoming In-Person CSIA Dates & EventsVisit www.CSIA.org for more information about these sessions and our ongoing online education schedule.

You can spend weeks trying to get a new employee up to speed. In the process, you’ll have used up your valuable time, your patience, and more money than you would like to admit.

Instead, send your employee to the most popular, cost-effective chimney sweep training in North America: CSIA’s National Chimney Sweep Training School. In less than a week, we’ll create an employee that you’ll be proud to send on a call – and happy to count toward your bottom line.

Register today at www.csia.org or call us at (317) 837-5362.

At the 6-day hands-on Training School, your employee will learn:

How to inspect and service chimney systems serving any fuel burning appliance.

How to be safe, with the latest health and safety equipment and methods.

How to work with residential heating appliances, including wood stoves, pellet stoves, inserts, factory-built fireplaces, central heaters and furnaces.

How to diagnose chimney performance problems: understanding draft and flow, diagnosing down drafts, flow reversals, inadequate flow, stack effects, updrafts, pressure effects and gauges.

How to navigate the International Residential Codes. How to follow the NFPA 211 standards.

Class size is limited to ensure a ratio of no more than eight students per instructor. This small class size means that students have the opportunity for individual attention from the school’s experienced instructors, and ample opportunities for hands-on training. Because class size is limited, it is important to apply early to reserve your place.

The online CSIA Certified Chimney Sweep review provides exam candidates with a convenient and affordable guided learning experience.

The online Certified Dryer Exhaust Technician (CDET) review provides exam candidates with a convenient and affordable guided learning experience designed to help you pass the CDET exam.

Take advantage of these other CSIA educational offerings that can build your business:

Send us your greenhorn.

and we’ll send you back a pro.

in 6 days, Classes fill quickly, so register now!

2012 DATeS: April 2–7June 4–9August 6–11September 24–29

Your CSIA Certified Chimney Sweep® credential is subject to renewal every 3 years. The credential may be renewed in one of two ways:

1. CEUs - Submit a completed “Certification Renewal with CEUs” form along with proper documentation demonstrating a minimum of 48 CEUs earned during your expiring 3 year credential cycle; OR

2. Testing - Pass the required CSIA Certified Chimney Sweep® Exams subject to the follow prerequisites:

a. Submit the proper documentation demonstrating a minimum of 9 CEUs earned during your expiring 3 year credential cycle; OR

b. Complete an official CSIA Review no more than 6 months prior to your credential expiration date.

If you renew your credential within 6 months prior to your expiration date, you will keep your monthly renewal date. If you

The following courses held at the CSIA Technology Center near Indianapolis have been approved for U.S. Veteran’s Administration (VA) benefits:

• Chimney Physics

• Installing & Troubleshooting Gas Hearth Appliances

• Installing & Troubleshooting Woodburning Hearth Appliances

• Inspection & Report Writing

• National Chimney Sweep Training School This means that course registration and housing costs may be covered under the Post-9/11 GI Bill, the Montgomery GI Bill (Active or Selected Reserve), the Reserve Educational Assistance Program or the Survivors’ and Dependents’ Educational Assistance Program, depending on personal eligibility.

Since individual benefits are based on a complex formula including the dates and length of service, veterans must contact the Department of Veterans Affairs directly for personal eligibility information. Vets can call the National Call Center directly at (888) 442-4551 or visit the GI Bill website at www.gibill.va.gov.

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CSIA Certified Chimney Sweep® Credential Renewal Time Periods and Requirements

Solve your customers’ smoking, sooting, odor and draft problems. It’s easy with CSIA’s new ONLINE course!

Are these problems frustrating you and your clients?

Spillage from factory-built fireplaces

Sooting with vented gas logs

Odor problems from fireplaces Ghosting/sooting on ceiling

Erratic smoking problems with fireplace

Problems with fireplaces after remodeling

Cross-over smoking from one fireplace to another

Cold drafts around factory-built fireplaces

Upstairs fireplace works but the downstairs fireplace doesn’t

Performance problems in one-story fireplaces in two-story houses

Learn to solve these problems, save time and money, and keep

your clients happy with CSIA’s Online Chimney Physics program.

SolvedVenting Problems

Register today at www.csia.org

CSIA: 1.5 Tech, 1.5 C&L, 1.5 H&S, 1.5 C&S NFI: 5 Tech

renew within 12 months after the expiration date, your monthly renewal date will remain the same, if within the first 6 months of expiration. When your credential expires, the referrals from the CSIA office and the Internet web site will cease.

CEUs must be received in the CSIA office within 90 days of the credential expiration date. CEUs may be acquired from the credential or re-credential date until the credential expiration date. (Exception: Initial review or NCSTS may be credited up to 1 year in advance.) In order to renew your credential after the 90 days, you will be required to take the Certification Exam to become a CSIA Certified Chimney Sweep® once again.

When the credential renewal takes place within 12 months of expiration, the certification number will remain the same. If the credential is allowed to lapse for more than 12 months, a new certification number and expiration date will be assigned.

CSIA Courses Approvedfor VA Benefits


The chimney service industry, like any company, is where a company can make it or go broke from one thing we cannot buy more of, and that is the word TIME!

All too often our profits are eaten up by a loss (or in many cases) a waste of time, your most valuable commodity. This loss of time comes in several forms:

• Timespentonajobsitesimplyspeakingwithaclient,getting to know what the issues are and then the resultant time of explaining the issues you have found.

• Timespenteachandeverydaydoingthemundanedutiesthat it takes to operate the business. This includes reviewing jobs, getting your truck up and running, getting trucks shut down, and all the things such as this that are quite simply “non-chargeable expenses”.

• Timespentonthethingsthatareinvolvedinmakingthebusiness operate.

Time is your product, time is your inventory, time is your major investment and in order to command the profits you are looking for, time must be sold and the most made of each and every minute!

I recently read an article in another trade magazine that one company was able to find an additional $60K a year of chargeable time PER TRUCK by concentrating on different things that relate to stringent time management. I well remember that UPS at one time priced themselves on their time management of their drivers and their trucks; I was told that they even ran their routes where they only turn right, and never turn left at an intersection unless they could help it. Quite a few years back, I spent some time with Jim Brewer of Magic Sweep Corporation in Chesapeake, VA. On the way home from work, he went one way and the next day he went another way. The reason? He only had to turn right.

Now how do you as a service business owner work on this? Well, my friends, there are several ways:

• CALLSCRIPTING-Introducedtomesomeyearsagobythelate Steve Blackburn of Blackburn’s Chimney Sweeps, Inc. in Columbus, OH, this is a very real way to close more job, increase sales and other things. But there is also the matter of finding out information via the scripting procedure that better prepares the technician to do their job and eliminate much of the initial interview process. Call scripting also gives you the tools to combat the dreaded price shopper. All too often we simply fail to understand price shoppers and do not have the methods of how to deal with them in our procedures.

• SOP/SOGDEVELOPMENT-Theseareprovenmethodsusedby successful businesses all over the world. The successful companies are very much into procedures. The franchises sell a business plan with procedures. However all too often small businesses do not compose their standard operating procedures or standard operating guidelines to put into practice procedures that will gain them more profits.

• PROPERGEOGRAPHICSCHEDULING-Againwehavetoberigid in our time scheduling; otherwise very often the average technician will spend more time in the driver’s seat than they do on the job site. Analyze your market area and put into place processes that will make every minute possible.

This goes along with the Lean management principals I discussed in my last column. Just as a plane does not make money unless is in the air with passengers, and a full load at that, profits roll out the window. Planes do not make money sitting at the gate, neither does the flight crew, they are paid by air time.

In a recent seminar at SaverSystems, I polled the room and found that business owners want to develop the systems, there is a desire to develop the call scripts, a goal is to plug the losses, but the problem remains, we spend our time working in

Let’s Talk Time (And Its Impact On Profit, Your Money)

BY JERRY ISENHOUR OF CHIMNEY & VENTING CONSULTANTS IN CONCORD, NC Coach’s

Corner

The


or the fourth year in a row, sweeps from South Carolina, North Carolina and beyond gathered on Lake Murray to learn, share and relax. ”The Gathering” has become an annual South Carolina Chimney Sweep Guild event designed to follow in the wake of the famous ”Connemara” get-togethers in North Augusta

that were hosted by the late Lucky Dale Meisinger. These sweep gatherings were started in the mid-80s and went into this century even after his death. Sweeps would come from all over, to trade sooty war stories and to also learn about new and advanced techniques in chimney maintenance technology.

This year’s Gathering superseded previous ones on several levels. Many folks arrived on Thursday to set up the outside camp kitchen and prepare the fire pit for in-depth discussions. Just two of the “out-of-towners” who came from afar were NCSG President Jay Walker of Tallahassee, FL and CSIA President John Pilger all the way from Long Island, NY! As food is always an important part of our gatherings, that evening everyone was fed

local cuisine cooked by Herb Fulmer and crew...Fried catfish with all the fixin’s. All through the event, attendees were kept well fed by Renée Brigman (renowned ”Sweep’s Week Chef Extraordinary’”) her faithful cohort, Beth Kline, and all the sous chefs (each day’s volunteers), with three meals each day.

Friday morning everyone was presented with a full Southern breakfast of eggs, bacon, grits, biscuits and more. After Friday morning’s breakfast, two very informative seminars followed. First Charlie and Sam Quaile presented a look at a new field reporting procedure that is sure to make in-the-field quoting much easier. Then, after a grilled chicken (thanks again to Herb and his grill), home-made potato salad and baked bean lunch, John Meredith and Stuart Karanovich presented instruction and demonstration on SaverSystems’ new smoke chamber repair material, a sure-fire way to increase a savvy sweep’s bottom line.Later that Friday afternoon and evening, Olympia Chimney Supply hosted a “Sunset Cruise”. Sweeps took off on a pontoon boat co-captained by SC sweep Herb Fulmer and Mark Calamino of Olympia Chimney Supply. We are happy to report that no one

The Gathering in South Carolina

BY BLUME THE MERRY SWEEP IN GREENVILLE, SC

F


was lost at sea. Dinner that night was an excellent “Low Country Boil” complete with fresh shrimp lovingly brought to us by Pete Bixby of Jacksonville Chimney Sweeps in Jacksonville, NC. Even before the sun set, a number of sweeps gathered around the famous fire pit the Guild built two years ago with the help of IBD Outdoor Rooms. An in-depth discussion on the meaning of life, the universe and how soot plays a vital part in all this was carried on throughout the night.

Saturday morning, while enjoying another breakfast provided by our trusty kitchen crew, those participants who were planning to attend the Annual Stump Hunt were presented with dual seminars by SC sweep Blume on firearms safety and the 2nd Amendment. Afterwards everyone headed out to the Stump Hunt where Bob “Gunny” Preising and NCSG President Jay Walker were range safety officers. Over 800 rounds of ammo were expended in an attempt to soften up the evil enemy stumps. CSIA President John Pilger had a major hand in loosening most of this.

Midday was a hardy cold cut lunch followed by the Annual SCCSG Benefit Auction with our own Ron Rust as Awesome Auctioneer. Sweeps got deals on many items donated by supplier friends of the SC Chimney Sweep Guild. Please visit our current SCCSG website (www.chimneypro.com/scguild) and check out our new SCCSG website still under construction (www.southcarolinachimneysweeps.com) to see our supplier friends and pictures of past and current Gatherings.

Later that afternoon, both the North Carolina Chimney Sweep Association and the South Carolina Chimney Sweep Guild held their quarterly meetings. Area sweeps were treated to comments from both NCSG President Jay Walker and CSIA President John Pilger.

Saturday evening, after a Burger and Brat Supper, The Gathering closed with a very special event, a memorial service for the late Paul Anderson. Paul’s wife, Connie, came up from Florida to attend The Gathering. Renée Brigman read a moving tribute to Paul written by Matt, one of Connie’s sons. This was followed by a Sooty Viking Send-Off presented by Blume, a raft with fireworks stuffed in a carpet bag. (There is a story here. Rest assured that Paul would have approved.) Some of Paul will always remain here in SC as we sent him off with a beautiful memorable ‘bang’.

Most folks left after the Memorial Service, but a small rag-tag bunch hung tight and spent one last evening “chewing the fat” so to speak. After a final camp breakfast of eggs, bacon, toast and whatever was left over, camp was broken and packed away until next September. Mark the dates on your calendars (September 14-17, 2012) and….ya’ll come, y’hear.

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NCSG Innovation 2012 Buena Vista Palace • Orlando • February 15- 18

DELIVERING ON YOUR PROMISES OF CUSTOMER SATISFACTION! Al Levi of Appleseed Consulting to Share Seven Power Concepts as NCSG Innovation 2012 Opening Keynote Speaker

NCSG is pleased to welcome Al Levi of Appleseed Consulting as our Innovation 2012 opening keynote speaker because he has been in your shoes. Having worked at his now fourth generation plumbing, heating and cooling shop in New York for over 25 years, he knows what it means to fill each of the roles of Technician, Owner and Manager.

Al will seek to explain what it takes for everyone at the company to function in a way that allows them to make and keep their promises of delivering higher levels of customer service while making a profit.

Later in the day, Levi will lead attendees in 7 Power Concepts to Own and Operate a Profitable Business honing in on what the Owner and Managers must do to set the vision for the company and create the steps for attaining that goal. Bob Ferrari of Flue Seasons in California will be there to talk about what was going on prior to his work with Al Levi and what’s going on at his company today.

With the advent of social media and consumer-driven rating services coming to the forefront, Angie’s List and similar homeowner recommendation and rating services are becoming increasingly important to your bottom line. Join us in Orlando on Saturday, February 18, 2012, as Mike Rutz, Vice President of Advertising for Angie’s List and sweeps who have mastered the service in their markets share techniques to keep positive customer feedback in front of your prospective customers. We will learn How Angie’s List Really Works as Rutz and a panel of sweeps from around the country will bust myths about how the service works both from a service provider standpoint and a consumer standpoint.

Whether you take away one idea or dozens, NCSG Innovation 2012 in Orlando is the place to be to advance your chimney service business. In addition to learning about consumer-driven marketing, attendees will also learn the Pros and Cons of Selling Your Company to Your Employees (Presented by Joe Spoden, President and Operations Manager of Jack Pixley Sweeps and Masonry) and Russ Dimmitt of Copperfield will help you determine the answer to an important question “Do You Run Your Business or Does Your Business Run You?”

These are just a few of the sessions that will be held in Orlando this February. Attendees can also look forward to technical sessions which will help improve skills and learn new techniques.

Visit www.NCSG.org for more informationand to see the complete convention lineup!

New Member Since 2/15/11? Use PROMO Code NEW11 to save $100 on full registration. OR First time attendee? Use PROMO Code FIRST11 to save $100 on full registration.

NCSG12_InnovationAd.indd 1 10/21/2011 12:47:30 PM

NCSG Innovation 2012 • February 15-18 • Orlando

Company___________________________________ Address ____________________________________ City, State ZIP ________________________________ Phone ______________________________________Fax ________________________________________Email _____________________________________ Check here to opt-in to email from exhibitors.

COMPANY INFORMATION

REGISTRANT INFORMATION Please write name as you would like it to appear on your badge. Name _____________________________________________________________ First time attendee? Yes Registrant Type ______________________________________________________ $ ___________________

Name _____________________________________________________________ First time attendee? Yes Registrant Type ______________________________________________________ $ ___________________



GETTING THERE We will likely be driving. We will likely be flying. Registration Total $ ___________________$3/each - Limited edition. Available for pickup on-site. Qty: ____________ Patch Total $ ___________________ PROMO CODE _____________________ $ ___________________

Payment Method: Check # ____________________ Visa MC AmEx

Account # __________________________________ Card Security Code _____________ Exp. __________Name on Card _______________________________ Signature ___________________________________

PAYMENT INFORMATION

2012 CONVENTION PATCH

GRAND TOTAL

For Office Use Only O2CR C2F AUTH _____________COID ________________ iMISID ___________________REC’D BY _____________ DATE ____________________

HOTEL INFORMATION Reservations are now being accepted at the Buena Vista Palace. You can call (866) 397-6516 and mention that you’re with NCSG or register online at www.NCSG.org to lock in rates starting at $139/night. There is an additional $10.95 daily resort fee which includes wi-fi access and parking during your stay. Don’t delay! Discounted rates end January 9, 2012!

STANDARD RATES

Until 12/9/11

12/10/11- 1/6/12

After1/6/12

Primary $499 $549 $599Spouse 299 349 3991st Additional 449 499 5492nd Additional 399 449 4993+ Additional 349 399 449Single Day 279 279 279Banquet Only 89 89 89Child Banquet 50 50 50Tradeshow Only 79 79 79Child Banquet Tickets are available for kids 12 and under.

NCSG MEMBER RATES

Until 12/9/11

12/10/11- 1/6/12

After1/6/12

Primary $399 $449 $499Spouse 199 249 2991st Additional 349 399 4492nd Additional 299 349 3993+ Additional 249 299 349Single Day 179 179 179Banquet Only 69 69 69Child Banquet 50 50 50Tradeshow Only 49 49 49Senior Members $100 $100 $100

MAIL TO: National Chimney Sweep Guild 2155 Commercial Drive, Plainfield, IN 46168

FAX TO: (317) 837-5365 CALL: (317) 837-1500

REGISTER ONLINE: NCSG.org/innovationNCSG also accepts direct debit payments.

Please contact Candice Bradbury at (317) 837-1500 or [email protected] for more information.

Cancellations must be made in writing and sent to:NCSG, 2155 Commercial Drive, Plainfield, IN 46168.

Refund Policy Prior to 12/09/11, 90% ; 12/10/11-1/6/12, 75%; No refunds are available after 1/7/12.

NCSG12_Registration.indd 1 10/21/2011 12:59:00 PM

NCSG Innovation 2012 Buena Vista Palace • Orlando • February 15- 18

DELIVERING ON YOUR PROMISES OF CUSTOMER SATISFACTION! Al Levi of Appleseed Consulting to Share Seven Power Concepts as NCSG Innovation 2012 Opening Keynote Speaker

NCSG is pleased to welcome Al Levi of Appleseed Consulting as our Innovation 2012 opening keynote speaker because he has been in your shoes. Having worked at his now fourth generation plumbing, heating and cooling shop in New York for over 25 years, he knows what it means to fill each of the roles of Technician, Owner and Manager.

Al will seek to explain what it takes for everyone at the company to function in a way that allows them to make and keep their promises of delivering higher levels of customer service while making a profit.

Later in the day, Levi will lead attendees in 7 Power Concepts to Own and Operate a Profitable Business honing in on what the Owner and Managers must do to set the vision for the company and create the steps for attaining that goal. Bob Ferrari of Flue Seasons in California will be there to talk about what was going on prior to his work with Al Levi and what’s going on at his company today.

With the advent of social media and consumer-driven rating services coming to the forefront, Angie’s List and similar homeowner recommendation and rating services are becoming increasingly important to your bottom line. Join us in Orlando on Saturday, February 18, 2012, as Mike Rutz, Vice President of Advertising for Angie’s List and sweeps who have mastered the service in their markets share techniques to keep positive customer feedback in front of your prospective customers. We will learn How Angie’s List Really Works as Rutz and a panel of sweeps from around the country will bust myths about how the service works both from a service provider standpoint and a consumer standpoint.

Whether you take away one idea or dozens, NCSG Innovation 2012 in Orlando is the place to be to advance your chimney service business. In addition to learning about consumer-driven marketing, attendees will also learn the Pros and Cons of Selling Your Company to Your Employees (Presented by Joe Spoden, President and Operations Manager of Jack Pixley Sweeps and Masonry) and Russ Dimmitt of Copperfield will help you determine the answer to an important question “Do You Run Your Business or Does Your Business Run You?”

These are just a few of the sessions that will be held in Orlando this February. Attendees can also look forward to technical sessions which will help improve skills and learn new techniques.

Visit www.NCSG.org for more informationand to see the complete convention lineup!

New Member Since 2/15/11? Use PROMO Code NEW11 to save $100 on full registration. OR First time attendee? Use PROMO Code FIRST11 to save $100 on full registration.

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the business. (Remember the E-Myth and Michael Gerber?) We spend our time dealing with our enemy CHAOS. We continue to deal with the CHAOS instead of taking the time to work on the business to eliminate much of the chaos by finding the holes where our time goes. And guess what? When we eliminate chaos, we gain more profit, and we regain our personal and family lives that have probably been lost too much due to the fact that we own a business and we must work harder and longer and are many times under-compensated for what we do.

As we look at our business operations, if we examine the actual cost of doing business, the more that can be done by clerical workers in the office will be a better use of our time and money than what can be done by the technician in the field. The technician needs to spend his time and efforts on the job site in a profit-making mode. My friend Tom Urban has spent time developing a program to compute cost. The new by-word is no longer by-the-hour cost, rather it is suggested we price BY-THE-MINUTE!

One thing that my friend Steve Pietila of American Chimney & Masonry, Inc. in Portland, OR (who I owe a debt of gratitude for

introducing me to systems and the E-myth) kept sharing with me for years was the need for me to schedule meetings. I did not listen; now I often wonder how many days (and weeks and months) of my life I lost due to my failure to follow his advice. At my age, I now sit and wonder why I did not!

My advice, get out the calendar RIGHT NOW and start to SCHEDULE the time you need to become the true manager of the business. Spend your time as that manager of a business that is growing and has more profits. Next year as you sit on a beach, as you take the kids (or grandkids) to Disneyworld, as you take some time off and have a great view of the mountains, and as you find the time to truly once again enjoy life, I think you will see where this was the biggest contribution you could give to your business and your loved ones.

Until next time, work safe, make sales and make some profit. But remember to invest your time wisely, YOU CAN’T BUY MORE!


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BY DEBBIE CORNELIUSMEMBERSHIP DEVELOPMENT COORDINATOR

The NCSG is happy to announce its newest benefit provider, Technical Solutions, one of the nation’s leading providers of on-demand computer repair and information technology services. Technical Solutions’ 14,000 certified and licensed technicians can solve your computer challenges whether they’re large or small, 24 hours a day, 7 days a week, 365 days a year.

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In addition, Technical Solutions can help with software installation, operating system issues, PC maintenance, virus and spyware issues, smart phone applications, drivers, printers, scanners, internet, e-mail and much, much more.

Simply visit www.NCSG.org , log in to the “Members Only” section and go to Technical Solutions.

98% Of All Computer Problems Can Be Handled Remotely!

Featured Coupons for November These are just a few of the many offers available to you as a

member of the National Chimney Sweep Guild. Visit www.NCSG.org to learn more and to start saving!

ALPHA AMERICAN COMPANY SAVE Up to $ 100 $100 Off any model of Yukon Multi-fuel or Wood Furnace – UL ListedSAVE Up to $ 100 $100 Off If you buy a Simpson Dura Tech (Stainless Steel or Galvanized) chimney system ($1,000 or more)

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REGION 1

NCSG Charter Members

Paul Bourque Huntsville, AL

Don Leavitt San Diego, CA

David Harris Broken Arrow, Oklahoma

Dan Wheeler Santa Rosa, CA

John Cline, Menlo Park, CA

Dale Meisinger, N. Augusta, SC

Alan Hisey, St. Louis, MO

Eva B. Horton, Greenwich, CT

Harry Richart, Hasbrouck Heights, NJ

NewNCSGMembers

REGION 4

REGION 5

REGION 6

REGION 3

REGION 2

NCSG REGIONS

REGION 1

Connecticut, Vermont, Massachusetts, New York, Maine, Rhode Island, New Hampshire

REGION 2

Delaware, District of Columbia, Maryland, New Jersey, Pennsylvania

REGION 3

Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia

REGION 4

Illinois, Indiana, Kentucky, Michigan, Missouri, Ohio

REGION 5

Arkansas, Colorado, Iowa, Kansas, Louisiana, Minnesota, Nebraska, New Mexico, North Dakota, Oklahoma, South Dakota, Texas, Wisconsin

REGION 6

Alaska, Arizona, California, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, Wyoming

NEW YORK

BrianFornabaio•SaferHomes•WappingersFalls

PENNSYLVANIA

RobertPasek•TheUglyDuctKing•Downingtown

NORTH CAROLINA

DouglasB.Harker•HighCountryChimneySweep•Boone

OHIO

TraceyWeber•EnergySavingProducts•Bellefontaine,

WISCONSIN

DarrenShields•ShieldsFiresideHearth&HomeofBaraboo•Baraboo,

WASHINGTON

MichalRadka•GreenwoodInternational,LLCDBASeattleBrickmaster•

Redmond


Dates & EventsNovember 21-25, 2011Online CSIA eLearning For more information, please call (317) 837-5362 or visit www.CSIA.org

November 21-25, 2011CSIA (Online) Lining Masonry Chimneys with Stainless Steel For more information, please call (317) 837-5362 or visit www.CSIA.org

November 21-25, 2011CSIA (online) Chimney Physics For more information, please call (317) 837-5362 or visit www.CSIA.org

December 5, 6, 7, & 8, 2011Online Codes & Standards Quizzes Available For more information, please call (317) 837-5362 or visit www.CSIA.org/quiz

December 12-16, 2011Online CSIA Certified Chimney Sweep Review For more information, please call (317) 837-5362 or visit www.CSIA.org

December 12-16, 2011Online CSIA Certified Dryer Exhaust Technician Review For more information, please call (317) 837-5362 or visit www.CSIA.org

December 19-23, 2011Online Health & Safety Safety Week For more information, please call (317) 837-5362 or visit www.CSIA.org/safetyweek

December 19-23, 2011Online CSIA eLearning For more information, please call (317) 837-5362 or visit www.CSIA.org

December 19-23, 2011CSIA (Online) Lining Masonry Chimneys with Stainless Steel For more information, please call (317) 837-5362 or visit www.CSIA.org

December 26-30, 2011CSIA (online) Chimney Physics For more information, please call (317) 837-5362 or visit www.CSIA.org

January 3, 4, 5 and 6, 2012CSIA (online) Codes and Standards Quizzes Available For more information, please call (317) 837-5362 or visit www.CSIA.org/quiz

January 9-13, 2012Online CSIA Certified Chimney Sweep Review For more information, please call (317) 837-5362 or visit www.CSIA.org

Please send notice of your events for NCSG Dates & Events listings at [email protected] for inclusion here, in weekly posts to the discussion list and online at www.NCSG.org/dates. The event must be considered educational or informative for the industry (sales events and open houses will not be listed).


ho do you turn to for advice on improving your business? Your accountant, a professional consultant,

your business partner, and your peers are all great resources, but perhaps the most cost effective source for invaluable input is

your customers. Asking your customers can help you discover the strengths and weaknesses about what you are currently doing, but even more importantly it can help you identify what they might like that you are not providing (or what you are providing that is just not necessary).

Many of us say that we do in fact listen to our customers, but who is it that we are typically hearing from? Typically, the customers we hear from fall into two camps. One group is those who complain because they were unhappy with our service or the perceived value of our service. The other camp is those who are our biggest fans and enthusiastically appreciate what we have done for them.

Both of these types of customers are certainly valuable, but I’ve seen it estimated that combined they represent less than 10% of a business’s client base. It’s unlikely that this vocal minority truly represents the silent majority that accounts for the bulk of your business.

Customer surveying is the best way to find out what your customers and prospective customers think of your business and what they want from you.

There are plenty of examples of businesses who have learned staggering realities about the products and services they provide based on feedback received from surveying. Many have even come to the harsh reality that they were actually better off eliminating costly and distracting products from their repertoire that were previously considered sacred cows that couldn’t possibly be touched.

We are all experts at what we do. But experts don’t necessarily know it all. We can take educated and experienced guesses as what we think our customers need and want, but how can we know for sure if we don’t ask? We need to appreciate our limitations when our business plan is primarily based on our gut feel and wishful thinking. Captain Sullenberger, the US Airways pilot who made an emergency landing in the Hudson River in January 2009, says the following about knowing your limitations: “You can’t be a wishful thinker. You have to know what you know and what you don’t know, what you can and what you can’t do. You have to know what you can and can’t do in every possible situation.”

BY MARK MCSWEENEYEXECUTIVE DIRECTOR

Perspective

W

Who Knows?“A man’s feet should be planted in his country,

but his eyes should survey the world.”-George Santayana, American Philosopher


That kind of knowledge doesn’t come solely from street smarts (although the value of practical experience cannot be underestimated either). It comes from pushing yourself to continually improve and knowing how to constantly assess your environment with a willingness to make adjustments as needed.

NCSG will be doing this very thing on a couple of fronts this fall with two independent surveys that I hope you will take part in. The first is related to insurance for our industry. Many sweep companies have reported increased difficulty retaining, and in some cases evening obtaining, workers compensation insurance. NCSG is working with our liability insurance partner, Stratus Insurance, to find a new carrier that can address this challenge on a national level. By having a program specifically tailored to the sweep industry, it would provide continuity in the workers comp class codes and increased stability in the rates. Similar in concept to Stratus’ liability program it is not intended to be an end-all-be-all necessarily, but once designed and in place it would provide a competitive program to many, and a necessary program for others who are otherwise unable to find suitable coverage on their own these days. Stratus will be reaching out to our membership this fall with a brief survey to gather as much information and data as they can to assist them in their approach to a national carrier.

On a larger scale, NCSG is partnering with the Chimney Safety Institute of America to conduct an industry-wide survey. We

are working with a professional survey provider to design and administer a comprehensive survey for roughly 11,000 sweeps across the country.

The survey, the first of its kind on this scale geared specifically for the chimney service profession, is intended to measure a number of critical information points. It will examine the perceived overall health of the industry; trends within the industry including business, technical education, professional development, credentialing and regulatory issues; perceptions of relevant trade associations and education and credentialing providers; perceptions of public awareness relative to chimney and venting safety issues; and the needs of those within this industry to make it the strongest it can be.

Just like the importance of competitive companies seeking input from their customers, the information being sought in this national survey is key to understanding how we can work together to ensure the long-term vitality of this trade. I appreciate that this is a very busy time of year for many of you, but when you receive your survey in the next 30 days, I encourage you to carve out a patch of time to provide your meaningful input.

Until next time I wish you every success!

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Display Ad Index

Darwin Awards

Have you snapped a photo of a peculiar chimney in your area that made you shake your head in disbelief?

Send it to Melissa Heeke at [email protected] for publication in Sweeping. Or, mail it to NCSG, 2155 Commercial Drive, Plainfield, IN 46168.

Page # Advertiser Phone Email or Website Address

15 Ahrens Chimney Technique 800-582-1392 [email protected]

32 Barnhill Chimney Company 859-219-8736 www.barnhillchimney.com

17-20 Chimney Safety Institute of America 317-837-5362 www.csia.org

4 Cobra Chimney Caps 503-463-0636 www.cobrachimneycaps.com

27 Communications Network Inc 800-875-8118 [email protected]

23 ENERVEX (formerly EXHAUSTO) 800-255-2923 www.chimneyfans.com

26 Firesafe Industries, Inc. 800-545-6607 www.firesafeinc.com

31 Golden Flue, Inc. 800-468-1052 www.goldenflue.com

11 Hose Master 800-221-2319 [email protected]

13 ICP 508-695-7000 www.chimneycaps.com

BC Lifetime Chimney Supply LLC 877-234-7473 www.lifetimechimneysupply.com

34 Lindemann Chimney Co., Manufacturing 888-290-8181 www.usfireplaceproducts.com

6 Lindemann Chimney Company 800-722-7230 www.lindemannchimney.com

28 Meyer Machine & Equipment 800-728-3828 www.meyermachine.com

10 Myesha Chimney Supply, Inc. 973-470-0889 [email protected]

9 National Chimney Supply 800-897-8481 www.nationalchimneysupply.com

5 Olympia Chimney Supply 800-569-1425 www.olympiachimney.com

36 Sand Hill Wholesale 800-258-5496 www.sandhillwholesale.com

27 SaverSystems, Inc 800-860-6327 www.chimneysaver.com

12 Smoktite 866-439-0069 www.smoktite.com

28 Specialty Supply Company 800-331-9234 www.specialtysupplyco.com

7 Thermocrete 866-439-0069 www.thermocreteusa.com

3 Whitecaps 800-335-2534 www.whitecaps.com

- Submitted by John Pilger of Chief Chimney Services, Inc. in Smithtown, NY


ClassifiedsGotta chimney question? Sizing? Codes? Call Royal Edwards! Make Royal your tech department. CALL NOW 813-982-0219 for on-call tech support. Continuing Education special bonus – ask how you can get the Friday morning E-Blast for FREE. CALL NOW 813-982-0219

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New marketing tool now available, go to: www.aviewfromtherooftop.com/justforsweeps and learn how you can become “the” local expert

CLASSIFIED ADS FREE FOR NCSG MEMBERSMembers can run one 35 word classified free each year! Regularly classified ads are $2/word or $1/word for NCSG members. Classified ads are non-commissionable and must be pre-paid. To place a classified ad, please contact Megan McMahon at [email protected] or (317) 837-1500.

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National Chimney Sweep Guild2155 Commercial DrivePlainfield, IN 46168

1011

Documents

November 2011