November 2007

The Source • 1Issue 77 - November 2007

A window into the world of RootsRootsRootsRootsRoots Issue 77 • November 2007

THEVIEW

FINDERIN FOCUS

Ilich Mejia’s photo prowesshelps make Roots shine

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2 • The Source Issue 77 - November 2007

PublishersMICHAEL BUDMAN, DON GREEN

EditorROBERT SARNER

Editorial AssistantCARLY ANDERSON

InternsKASI BRUNO

LAURA TSCHERNOW

The Source is published every monthby Roots Canada Ltd. We welcomeletters from readers for publication.Please address all correspondence toThe Source, Letters to the Editor, RootsCanada, 1400 Castlefield Ave., Toronto,Ontario, M6B 4C4 or by email [email protected] Letters may beedited for length and clarity.

Each issue of The Source is alsoavailable, in an abridged version, on theRoots website at www.roots.com

DepartmentsFINE PRINT

GUESS WHO JUST DROPPED IN

OPPORTUNITY KNOCKS

MOMENTS THAT MATTER

GREEN TIPS

HEALTH TIPS

STAYING POWER

I N S I D EI N S I D EI N S I D EI N S I D EI N S I D EI S S U E 77I S S U E 77I S S U E 77I S S U E 77I S S U E 77

SPECIAL DELIVERYA selection of recent letters from the world of Roots

EXTRA! EXTRA!In keeping with our monthlypublishing schedule, the nextissue of The Source will appear inlate November.

• The Source wants to hear from you.Please send your letters to Robert Sarnerat [email protected]. Letters may beedited for length and clarity.

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THE VIEW FINDER IN FOCUSNow more than ever, photo-graphs play a critical role inreflecting and helping defineRoots. Fortunately, the manbehind the lens is Ilich Mejia

ON VIEWRoots at L’Oreal FashionWeek in Toronto

BABY ON BOARDMorning surprise results in aRoots customer for life

INDIANA JONES AND THETRIBE COLLEGIATE BAGFamous director gives outleather gifts on set of newmovie

ROOTS ACROSS CHINAOfficial inauguration offlagship store in Beijing

ROOTS.COM GETS AMAKEOVERNew changes add functional-ity and flash to website

POSITIVE IN-TENTI wanted to write you a note justto tell you about a fantasticcustomer service experience Ihad with Roots and CanadianRecreational Products.

Some time back, I purchaseda Roots tent at Costco due to theimpeccable Roots name, thetent’s stylish good looks andversatility, and to your reputa-tion for good customer service.

A few weeks ago, myworkplace held its annualbarbecue and as it called forrain, I thought it was a perfectopportunity to use the stand-alone canopy option on the tent.While I was setting it up, Inoticed that the internal spring-loaded cords were not tight andthat the canopy had smallpinholes in it around the edges.As expected, it started to rainwith large gusts of wind, causingthe tent to collapse and thecorner pole points to break.

I was deeply saddened as thetent was exactly what I waslooking for and later when Ireturned to Costco, they did nothave any more left with which toreplace it.

I then spoke with PaulMarcuz in the Roots CustomerService Department who wasextremely helpful and pleasantto deal with. He was kindenough to forward my problem

on to the licensing company(Canadian Recreational Prod-ucts) that makes the tent andquickly put me in touch with therelevant people. The faulty partsof my tent were replaced at nocharge, despite the fact that mywarranty had expired two yearsprior.

You must be very proud ofyour staff, not to mention thegreat products made for Roots byyour licensees. Roots is defi-nitely fortunate to have abusiness partner in CanadianRecreational Products.

Once again, thank you toyour whole team for this wonder-ful and stress-free experience.Marvin D. ButtService and Parts ManagerSureShot Dispensing SystemsSackville, Nova Scotia

GOING THE EXTRA MILEI believe that positive feedbackis essential, and based on myrecent experience, it’s apparentthat the core values of Roots andyour superior products give yourbrand an edge.

A few weeks ago, I was in adesperate search of a VenetianVillage Prince bag (large) inblack leather. As a new Rootscustomer, I called a number ofyour stores in the Toronto areabut to no avail. Then I phonedyour Erin Mills location. Al-

though they didn’t have the bag,Lauren James offered to find itfor me, and to have it shipped tothat location. Now that’scustomer service!

So hats off to Lauren of theErin Mills store for her effort.She saved the day. Thank you somuch for a great Roots experi-ence.

Wishing you and the Rootsteam much success.Liese CoroyMississauga, Ontario

CONNECTING WITH T.O.We recently visited Torontofrom the United States as wealways do once a year. One ofour first stops was at Roots.Luckily, this time we had ourlittle boy, Johannes, with uswhen we spotted the Rootsbeaver at your Eaton Centrestore. It made his day!

As Germans living in Texas,we always appreciate theEuropean flair of your city, yourstore and your clothes.Mr. and Mrs. Fred ArnoldHouston, Texas


Continued on next page

Lyn a few months

before Roots opened

THE VIEW FINDER IN FOCUSNow more than ever, photographs play a critical role in reflecting and helping define

Roots. Fortunately, the man behind the lens is Ilich Mejia. By ROBERT SARNER

In our increasingly image-driven, visually stimulated,attention-challenged society,

pictures reign supreme. Photog-raphy is the true universallanguage. It transcends alldifferences between people. Theimage is the thing, especiallywhen it comes to marketing. Forany business promoting itself inthe modern world, pictures playa critical role. No more so thanfor a creative company likeRoots given its involvement inmatters of fashion and lifestyle.

To be effective, a photographmust stand out from the visualclutter that bombards us everyday on the internet, in newspa-pers and magazines, on bill-boards, in catalogues, insidestores, on television, or wher-ever. A photo’s appeal dependson the details — lighting,texture, composition, tone,subject matter — comingtogether to make a strong visualstatement. It must be striking and easy to

understand at a glance.At Roots, photography has

always had a pride of place, bothin the company’s ad campaignsand in the images featured instores. In recent years, Roots hashad the luxury of having aresident photographer, and ahighly gifted and prolific one atthat. One who can combine hiswork as a graphic designer withgenerating quality images thatshowcase each collection eachseason.

In addition to his photo

graphic prowess, Ilich Mejiaalso has the attributes so wellappreciated at Roots. Hugelycreative, he’s fast on his feet,works well under pressure, is notfazed by deadlines, relates to thespirit and values of the brandand has a great sense of humour.He also happens to be a niceguy.

Ilich joined Roots in 2002,beginning as a graphic designerin the Visual Department. Withhis sharp eye and creative flair, itdidn’t take long before hebecame a leader in the Art

Department. In May 2005, Ilichbranched out, extending hisvisual influence at the companywhen he did his first photo shootfor an ad campaign. Since then,he’s taken thousands of photosfor Roots at various sessions indifferent places ranging from thestudio at the head office and on-location in Toronto and LosAngeles to the wilds ofAlgonquin Park. His photoshave appeared in gigantic storewindow posters, newspaper ads,on the internet, in an in-storephoto exhibition and adornedmany covers of The Source.Extremely versatile, Ilich isequally at ease taking portraitsof celebrities to photographingmodels to the more inanimateside of shooting products forcatalogues and the website.

Most recently, Ilich spentthree days at the Roots Lodge at

Ilich behind the lens

Many company photoshoots take place against the scenic backdrop of Algonquin Park

Framing style with nature, Ilich effectively captures the essence of Roots in a variety of ad campaigns

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Bonita in Algonquin Park,photographing models in anatural style and setting for theimages that will form the basisof the soon-to-launch holidaycampaign. True to form, in hislatest photos, Ilich — in collabo-ration with Stephanie Briers,Manager, Graphic Design —captured the essence of the latestcollection, evoking the spirit andinspiration behind it, all thewhile highlighting the detailsand texture of the differentproducts.

“Shooting in Algonquin Park,you really understand why Don

and Michael were so inspired bythe place, even in their earlyvisits there,” says Ilich, 31, whobefore starting at Roots, workedas a graphic artist at SunriseRecords and Jean Machinefollowing his studies at GeorgeBrown College where hecompleted a three-year course inGraphic Design. “We have areally good team of designershere and the Art Department is agreat environment to be in. Also,being able to see the designprocess of the clothing reallyhelps us in our marketing andadvertising campaigns.”

Ilich thrives on collaborationwith his colleagues and worksclosely with Roots Co-FoundersDon Green and MichaelBudman, who have always beenactively involved in the compa-ny’s visual communication.

“We’re fortunate to haveIlich on our team,” saysMichael. “His enormous talentscombine beautifully with hisexemplary attitude, personality,work ethic and overall stand-outperformance. He’s had a majorimpact on our visual outputshowcasing Roots in print andwhen it comes to photography,he has a great eye. He’s alsoextremely fit and a great soccerplayer but I can do more push-ups than him.”

Ilich is as personable, modestand even-keeled as they comeand easy to work with. Not forhim the attitude of the tempera-mental artiste impervious toinput from others.

“I don’t know if it’s fromplaying sports but I’ve learned toalways keep calm,” says Ilich, apassionate soccer player whowas born in Guatemala and

moved to Canada with his familywhen he was 10. “In high school,my soccer coach taught me tonever get too excited and alwaysto think things through so as notto panic.Thatapproachhelps me atwork.Sometimesthe dead-lines canseemoverwhelm-ing but myexperienceshows thatyou alwaysget through.I try to be apositive rolemodel for the rest of the team. Ican’t be freaking out or else itwill have a snowball effect onthem. It’s important to keepthings moving.”

Ilich began taking pictureswhen he was 13 after buying hisfirst camera, an old 110 filmpoint and shoot model. He gotinterested in photography whenhis uncle let him play with his35mm single-lens-reflex camera.

His work isconstantly evolving.“It’s been extremelyhelpful to receivefeedback from cus-tomers and of coursefrom staff at the storelevel,” says Ilich. “Yousee what peoplerespond to and how itinfluences theirperception of Roots.Ideally, the pictures Ido for Roots should

reflect, in some way, the corevalues of the company. Be ithealth and wellness or theenvironment, they are importantaspects of Roots.”

As prolific as he is on thejob, Ilich also finds time for hisown photography. “I likecombining different types ofphotography — sport, music,nature, fashion — in what I do,”says Ilich, who uses a Canon 5Dfor his digital work, and aMamiya RZ67 for his personalwork. “I think these things allrelate to each other in some way.Walter Iooss, who’s had a hugeinfluence on me, combined all

these differentstyles. I’m verytraditional when itcomes to personalwork. I can spend anentire weekend inmy darkroom andnot see daylight. Ilike traditionalmethods of shootingblack-and-whiteGelatin Silver filmsmedium format. Ilike developing andprinting my ownshots. There is aspecial craftsman-

ship required to work this way asone variable can throw every-thing off.”

With Ilich behind thecamera, the photographs comingout of Roots will continue toreflect and help define thecompany as it approaches its 35th

anniversary next year. True toform, he’ll keep the image ofRoots in focus. - R.S.Many of Ilich’s photos have been

featured on covers of The Source

A hobby, as well as a career, Ilich’s personal photos are often in classic black and white

Ads emphasize the connectionbetween style and the outdoors

Shot at Toronto’s Casa Loma, the Roots fall

campaign highlights classic style


BABY ON BOARD

It was just like any typicalearly October morning forEvangelina Manu as she

made her way to work at theBlue Bonet Outlet in Mon-treal where she is the Co-Manager.

That is until Evangelinanoticed a van parked in frontof her store, with two menanxiously standing outsidethe open doors. Before shecould stop to inquire whatwas going on, she saw awoman sprawled out on thefloor of the vehicle, in themidst of delivering a baby. Afew moments later, there lay anewborn little girl exposed to thechilly autumn air.Quick-thinking Evangelina raninto the store and headed rightfor the Roots Baby section,purchasing a newborn set of asleeper, blanket, bib and hat tocover the child. An ambulancearrived shortly after, taking the

parents and infant to the hospi-tal.

As it turned out, the babywas not due for another twoweeks. The parents and theirfriend were on their way to anearly morning breakfast whenthe woman suddenly went intolabour. Her husband began torush her to the hospital, but as

INDIANA JONESAND THE TRIBECOLLEGIATE BAGFamous director givesout leather gifts on set ofnew movie

In early October, while wrap-ping up scenes from one of

next summer’s most anticipatedaction-adventure movies, castand crew on Indiana Jones andthe Kingdom of the Crystal Skullgot a special surprise when theyreceived a gift made in Canada.

Director of the Indiana Jonesseries, Steven Spielberg ordered700 Tribe Collegiate bags. Theitems were custom made at thestate-of-the-art leather factory inToronto and feature the film’slogo embossed on the front. Theorders were coordinated byLinda Sobel, a sales agent basedin Los Angeles, who for manyyears worked at Roots inToronto.

With Harrison Fordreprising his famous role as theadventurer and being joined byCate Blanchett, John Hurt andShia LaBeouf, the film centresaround mysterious crystal skullsand pits Indy against Sovietagents. It is slated for releasenext May.

the baby’s head wasalready crowning, theydecided to pull into theRoots parking lot anddeliver it themselves.

“It was an incredibleexperience,” saysEvangelina, 29, whobegan working at Roots in2000. “Everythinghappened so quickly, Inever got a chance to askthem their names, but I’mglad I was there to help.The whole event wasreally special to mebecause I had just had my

own daughter 11 months prior,so it was very moving to watchsomeone do the same. It’s suchan amazing story for everyoneinvolved and was such a greatway to start the morning!”

The couple thankedEvangelina profusely andpromised to return to the Rootsstore and be life-long customers.

Morning surprise results in a Roots customer for life

Evangelina was in the right place at the right time

ON VIEWRoots at L’Oréal Fashion Week in Toronto

Style took over downtownToronto for L’OréalFashion Week in late-

October. As the main venue forthe event,Nathan PhillipsSquare, home toToronto’s CityHall and acentral hub inthe city with itsfountains andgreen space, wastransformed asvendors andrunways filledthe large tentedarea.

A highlightof the week’sactivitiesincluded a Rootscocktail hosted by Roots Co-Founders Michael Budman andDon Green. Held at the RootsBag Bar, the event showcased

seven iconic Roots bags andunveiled a preview of newleather products to come. Theexclusive early evening recep-

tion attractedjournalists,celebrities, andindustry profes-sionals. Michaelalso did aninterview withFashion Televi-sion’s JeanneBeker andToronto Living.Fashion Week isan annual event inToronto featuringleaders in theCanadian styleindustry. Producedby the Fashion

Design Council of Canada, theexpo is built around runwayshows, spring collection show-cases and galas.

The exclusive invite to theRoots fashion event

MOMENTSTHAT MATTERBig developments inthe life of Roots staff

• Please send us details of similar good newsand we’ll be happy to publish it in TheSource (email: [email protected])

• David Jackson, AccountManager in the Business-to-Business Department atHead Office, wed MaryGeorgio on October 6.


FINE PRINTA selection of coverageof Roots in the media

Here aresomerecentsightingsof Rootsin thepages of

newspapers and magazines:

ROOTS TAKES UP THE TORCHBayview employee in the running for Beijing ceremonies

Roots has long played arole in the OlympicGames, outfitting numer-

ous countries throughout theyears in custom-made apparel.Next summer, Toronto-area keyholder David Porteous has achance to lend a personalCanadian touch to the openingceremonies at the next Olym-pics.

Out of 6,000 entries from allover the world, David has beenchosen as one of 16 finalists tobe among the potential torch-bearers for the 2008 BeijingSummer Olympics.

International technologyleader Lenovo sponsored theglobal search, which askedcontestants, “What makes you aNew Thinker for a New World?”During the month of September,visitors to the Lenovo websitecould submit a short essaydemonstrating how they repre-sent a source of innovation andOlympic ideals.

The 18 finalists chosen thenhad to create a 30-secondpersonal video based on thesame theme and show the mostinventive way they wouldparticipate in the Torch Relay. In

conjunction with Google, theentries were available online forpublic voting where the top threewould carry the torch throughChina.

David’s video recalled hisexperiences backpackingthrough Europe, following thefootsteps of Canadian soldiers inWorld War II. Throughout thefive-week journey, he shot morethan 50 hours of footage as hevisited battlefields, cemeteries

and monuments in ten countries.With his guitar in hand, heexpressed his entire trip throughmusic and art, writing andrecording more than 25 newsongs which became the videoproject, War Music.

“For as long as I can remem-ber, I’ve wanted to find a way topay tribute to the soldiers whofought in World War II,” saysDavid, 23. “It was an incredibleexperience to write a new songwhile standing in the trencheswhere men fought and died.These new songs are my reflec-tion on the past and how it hasaffected me in the present.”

Toronto-born David joinedRoots in 2006 and transferred toBayview Village earlier thisyear. He is one of only threefinalists from Canada.

Voting concluded late lastmonth and the winners will beannounced in mid-November.

The inaugural lighting of thetorch will take place in Olympia,Greece in March, and it will thentravel to 22 cities on fivecontinents before heading toChina. It will arrive in Beijingon August 8, 2008 marking theofficial start of the Olympics.

• Châtelaine, Nov. issue. The RootsCabin Collection of blankets andpillows featured in the ‘Home WeLove’ section.• Châtelaine, Oct. Roots bag in redpatent leather featured in the ‘CrazyAbout Bags’ section.• Filles Clin d’Oeil (Outremont, QC).Oct. Roots organic cotton T-shirt citedin ‘Keep it Cool’ article.• Where Vancouver, Oct. Feature onRoots and the new leather bags fromthe Trunk Show including the RootsLauren bag in white vernice, theUptown bag and the Super Shopper.• Shops.ca, Oct. 10. CadillacFairview’s Shop for the Cure round upthat includes the stainless-steelSplendour watch and pink athleticFiesta watches available at Roots.• Metro (Toronto), Metro (Edmon-ton), Metro (Vancouver), Metro(Ottawa), Metro (Calgary), Oct. 9.Spotlight on Actress Jessica Bielshopping at Roots flagship store inToronto.• Review (Niagara Falls), Oct. 6.Article mentions Roots outlet store atCanada One Factory on Lundy’s Lane.• Metro (Toronto), Oct. 5. Articleentitled, ‘You Know You Want It,’mentions the Roots Shaker PeakedToque and the Roots EquestrianToggle Sweater with hood.• The Globe and Mail, Oct. 6. RootsBay Street laptop bag featured on thecover of Style section.• Strut, Fall issue. Roots red verniceLauren bag and the black vernicebomber jacket featured in fashionspread.• Flare, Oct. Roots Madonna Bomberjacket in black patent vernice featuredin ‘Hot Finds’ section.• Decoration Chez Soi! Sept. RootsPolar Fleece Blanket and Roots BeanBag Chair highlighted.• Elle Quebec/Accessories (Mon-treal), Sept. Roots Lauren Tote inclassic prince leather featured in the‘Totally Hot, Totally Glam!’ section.• L’Express (Toronto), Sept. 25.Article mentions the opening of thenew flagship store in Beijing.• Hello! Sept. 24. Photo of Roots Co-Founder Michael Budman anddaughter Alex at the George Christieluncheon during the TorontoInternational Film Festival.• Where Toronto, Sept. Roots LoriBag in saddle tan featured in the‘Classic Place’ section.• Adorable au Summum (Montreal),Sept. Acrylic scarf featured in the‘Absolutely Classic!’ section.

ROOTS.COM GETS A MAKEOVERNew changes add functionality and flash to website

Late-October markedthe launch of a newlyre-designed

roots.com. The enhance-ments are a part ofcontinued efforts toincrease interactionbetween Roots and its on-line customers, withincreased accessibility toproducts, personalization andease of use as key components tothe new look.

Now, instead of simplyviewing a list of availableproduct shades, users can viewspecific items in their actualcolours. In keeping with theinteractive theme, new additionsinclude a “zoom” feature that

allows people to use their cursorto zoom in on any part of aproduct for a closer view. Themakeover also incorporates theuse of increased Flash technol-ogy, a feature that gives the sitea brighter, sleeker and moreanimated appearance. In addi-tion, the new email engine nowenables visitor purchases to be

tracked with customizeduser profiles.

Modifications have alsobroadened the range ofproducts available to onlineshoppers, with the additionof a baby section as Rootsseeks to expand in theincreasingly popularcybermarket.

Overall, this latest series ofinnovations makes for a fresher,more user-friendly interface thatgives customers even greateraccess to the Roots brand. Theyearlong upgrade project, now inits second phase, will continueuntil next spring. It helps to keepthe site current and in line withrecent technological advances.

At the Dieppe Canadian Memorial

David at war cemetary in France


STAYING POWERSaluting those whogo the distance

Recently, many Rootsemployees marked major

anniversaries of their time atthe company. By ‘major,’ wemean benchmark achieve-ments as in 5, 10, 15, 20, 25and 30 years spent at Roots.

We invite anyone cel-ebrating such an anniversaryto send the relevant informa-tion to The Source.

Congratulations to thefollowing employees for theirsignificant contribution andenduring loyalty to Roots:(listed by seniority)

• Katherine Bock, Store Manager,Station Mall, Sault Ste. Marie, ON,5 years• Cybele Gorrissen, Keyholder,The Lodge, Toronto, 5 years• Sung Lee, Manager, Reporting &Planning, Head Office, Toronto, 5years• Yohance Leslie, MerchandiseFlow Analyst, Head Office,Toronto, 5 years• Andrew Ligama, AssistantManager, Yorkdale ShoppingCentre, Toronto, 5 years• Patricia MacInnis, ProductDevelopment, Head Office,Toronto, 5 years• Aleksandra Rotko, ManagerPayroll and Benefits, Head Office,Toronto, 5 years• James Wilford, Field VisualMerchant, Head Office, Toronto, 5years

CONGRATS TO THE ROOTS CLASS OF 2007Scholarship program helps students reach for the top

The results are now in. Fivelucky high school gradu-ates from across the nation

are acquiring a post-secondaryeducation, thanks in part to thefinancial assistance of the RootsClass of 2007 ScholarshipProgram.

For the secondyear in a row, Rootscollaborated withCosmoda Corpora-tion (maker ofRoots watches) tooffer five-$1,000scholarships tograduating studentsseeking highereducation.

Students could be nominatedby family and friends or applythemselves. Those interested hadto complete an application formand write an essay detailing their

academicobjectivesand futurecareergoals.

Con-gratulationsto all. Hereis a briefintroduction

of the winners in alphabeticalorder:• Lydia Billingsley isfrom Halifax, NovaScotia and is pursuing alaw degree fromDalhousie Universitywith a focus on envi-

ronmental andinternationallaw. She hastraveled and volunteeredaround the world,helping at anorphanage inMalawi andteachingEnglish inTaiwan and

Japan.• Kristi Bourne isfrom Carbonear,Newfoundland and is inher first year of the Engineeringprogram at Memorial University.She received the 2007 Terry FoxNational Humanitarian Awardfor her outstanding communityservice.• Alisha Fernandes grew up inOrillia, Ontario and is pursuingher Bachelor of Arts and Scienceat the University of Guelph. Sheis the leader of the Guardian

Angels Youth Group, whichraises communityawareness andpromotes socialactivism.• Katie Huston,from Victoria,British Columbia, isa recent high schoolgraduate who isenrolled at the

University of Victoria and is inthe process of obtaining her

Engineering degree.She is involved invarious youth groupsand built homes forfamilies in need inMexico.• SiennaMcWilliams, fromBlack Creek, BritishColumbia, is in her

first year of medical school atthe Univer-sity of BritishColumbia.She is avolunteertutor andspent fourmonthsassisting inGrenada.

Lydia Billingsley

Sienna McWilliamsKristi Bourne

Katie Huston

Alisha Fernandes

ROOTS ACROSS CHINAOfficial inauguration of flagship store in Beijing

With the continuingexpansion of Roots inAsia, Co-founders

Michael Budman and DonGreen were on hand at the grandopening of the leading store inBeijing in late September.

The inaugural ceremonies atSeasons Place, a new mall on theChinese capital’s west side, werea blend of local culture andquintessential Roots values. Thestore was outfitted with eco-friendly building materials andreusable stainless steel chop-sticks were distributed as aneconomical way to preventdeforestation from dependenceon wooden chopsticks. Enter-

taining thecrowd atthe openingwerespiritedperform-ances bydancers, ademonstra-tion by ayogamaster andenviron-mentaldiscussions.

Reflecting its eco-commit-ment, the store donated $5,000to a local ecological groupdevoted to planting trees in

northernChina tocombatsandstormswhich plaguethe regionevery year.

The eventattractedconsiderablemedia atten-tion. Forexample, theGlobe andMail’s Beijingcorrespondent

attended the opening where heinterviewed Don Green. “Ourexpansion in Asia is going

incredibly well,” he was quotedin the resulting article. “It’s suchan opportunity for us. In today’sglobal economy, you need apoint of differentiation. Ours ishealth, natural living andenvironmental sustainability. It’sfantastic to be pioneering ithere.”

The launch of the flagshipstore in Beijing is just a part ofthe massive growth occurringthroughout Asia. Roots now has44 stores on the continent,including those in China, HongKong, Taiwan, South Korea,Malaysia and Singapore. By2010, it is expected to grow to200 locations.

The booming Beijing market isinstrumental to the rise of Roots in Asia


GREAT MOMENTS IN RETAILSpotlighting the top stores in September

As this issue ofThe Sourcewent to press,

the final sales figuresfor stores in Octoberwere not yet in butwe’re delighted toreport the perform-ance of most stores inSeptember was to beapplauded.

Topping the packin terms of companystores was theCataraqui location inKingston, Ontario thatcaptured the Store ofthe Month honours,beating its sales targetby 146%.

As for the Roots73/Outlet category,the store in Kanata,Ontario took firstplace with a score of 137% overits sales budget.

Congratulations to ManagerDarlene Bain of the Cataraquistore and Susan van Dalen ofthe Kanata Outlet, along withtheir respective teams for theirwinning performances.

Special mention also goesout to the Roots Home Store inToronto for beating its salestarget by 218%.

Likewise, hats off also to allthe other stores that met orsurpassed their goals in Septem-ber.

Cataraqui staff give service with a smile

Kanata Outlet are proud of their Roots

EAT, SLEEP, WATCH HOCKEYNew NHL wristwatches make time for Canada’s favorite sport

Launching this season forthe first time, the NHL2007 Roots Watch Collec-

tion combines team logos withgreat styles for the whole family.The versatile spectrum ofdesigns and trends is sure toscore with hockey fans of allages.

The Roots TransCanada watch is madeof superior qualitynickel allergy-freestainless steel. Itfeatures Japan quartzmovement, a scratchresistant mineralcrystal and includesboth analog and digitaltime and alarm and date func-tion. Available with the logos ofthe Toronto Maple Leafs, Detroit

Red Wings, MontrealCanadiens or EdmontonOilers. Retail Price: $165

The Roots WhistlerMountain watch is sportyand casual with a smoothleather band, doublecontrast topstitching and

embossedRoots logo.The scratch-resistantanalog facehas a date function; astainless steel rotatingratcheted bezel andluminous hands andmarkers. Available inthe styles of the

Montreal Canadiens or Edmon-ton Oilers. Retail Price: $100

The Roots Athletic Evidence

watch features bothanalog and digitaltime, date function,stopwatch and alarmcapabilities and water-resistance up to 50metres. The oversizedface and sturdy resinstrap ensures durablequality.FeaturingtheToronto

Maple Leafs logoand colour scheme,the blue accents onthe dial and secondhand are the perfectcomplement. RetailPrice: $65

The Roots Power Playwater-resistant watch appeals to

casual fashion-conscious kidswho knowtheir hockey.The nylonstrap withvelcro closureallows for adurable and

snug fitaroundthe wrist. The rotatingratcheted bezel on theanalog timepiece is easyto read and ruggedenough for everydaywear. Retail Price: $50

Available at selectRoots stores, the com-plete collection can be

viewed online atwww.watchroots.com.

Trans Canada

Whistler Mountain

Athletic Evidence

Power Play

HELPING THE HUNGRYRoots staff organize holiday food drive

Twice a year, before Thanks-giving and Christmas,employees at the Roots

Colossus store in Toronto collectnon-perishable food items forthose less fortunate. This year,their October collection filledseveral boxes in the two weeksleading up to the holiday. Theitems were dropped off at thelocal fire hall that then directedthe donations to the Daily BreadFood Bank for distribution tofamilies in need.

Ever since it first began in2004, the Colossus staff havefound this bi-annual initiative aneffective and rewarding way fora Roots store to connect andcontribute to its surroundingcommunity. The Daily BreadFood Bank collects and distrib-utes food year round, andorganizes three major publicdrives annually. Each month, itserves more than 75,000 peoplein Toronto and its surroundingarea.

Staff at the Colossus store team up for a great cause


SOY YA CANADIENSE!I AM CANADIAN!Moncton manager becomes a proud citizen

Roots has always cel-ebrated diversity in theworkplace and beyond.

The ethnic mosaic that employ-ees collectively bring to thebrand provides a fresh anddistinctive outlook. WithNational Citizenship Weekoccurring in mid-October, itwas an ideal time for MauricioSantos, Manager of theWheeler Park Outlet inMoncton, New Brunswick, tobecome an official Canadian.

After passing his citizenshiptest, Mauricio, along with 76other people from all over theworld, participated in a specialceremony where they took theiroath and sang the nationalanthem, affirming theirnewfound status as Canadians.

“After building my life here,I’ve become a citizen,” saysMauricio. “I am so happy. It’sawesome to say I am Canadian.I’m really proud of my newhome.”

Mauricio grew up in Mexicowith his European parents andimmigrated to Canada in 2002.He began working at Roots twoyears ago and in addition to hisretail duties, he is currently theSpanish and Italian voice ofRoots Radio.

“My lifestyle meshes wellwith the Roots brand,” saysMauricio. “I’m active outdoorswith triathlons and hiking. It’salso great to build personalrelationships with staff. I have agreat team at Moncton. It’s awarm, accepting environment.”

FLICK OFF YOUR COMMUNITYNew contest gives chance to win a concert in your hometown

The edgy environmentalawareness campaign FlickOff strikes again, incorpo-

rating innovative ways to reduceone’s carbon footprint.Launched last spring, with Rootsas a co-sponsor, the initiative hasentered a new phase.

Flick Fest, the nation-widecompetition challenging cities tocut back their emissions, endedin late October. The communitywith the most entries per capitawill be treated to their owncarbon neutral music festival, inthe vein of this summer’s V-Festin Toronto (also sponsored by

Flick Off founding partner SirRichard Branson and VirginMobile).

In late October, it was stilltoo close to call with Estevan,Saskatchewan leading, followedclosely by Duncan, BritishColumbia and Wolfville, NovaScotia. The winner will beannounced in the coming weeksat a fundraising dinner hosted byBranson in Toronto.

The eco-friendly concert willbe held next spring. To combatglobal warming, Flick Fest willprovide on-site recycling,biodegradable food and drink

containers, and festivalattendees can volunteer to powerareas of the site using bicycles.Organizers intend to purchasecarbon offsets for energy used,plant trees and where possibleleverage green energy sourcespowering areas of the festival on

bio-fuels.Starting in June, the Cana-

dian portion of the website, inconjunction with Roots,launched Flick Fest. Participantswere challenged to tally theircarbon footprint via the onlineZerofootprint calculator (whichasks questions based on lifestyle,health, diet and consumerism)and then pledge to cut back theiremissions.

Details and artists scheduledto perform will be unveiled inthe coming months.

Check out www.flickoff.orgfor more information.

TOP OF THE PACKIn a poll of Canadians, Roots saluted forits strength in the field of design

Every month, Strategy, amarketing and advertisingpublication popular

among industry profes-sionals, publishes theresults of a poll it initiatesto measure the percep-tions of Canadians. Asthe October issue wasdevoted to design-related matters, the pollfocused on consumers’brand design observations.

For the latestinstallment of its regular “WaterCooler” feature, Strategy wantedto find out which company istop-of-mind, design-wise, forconsumers in Canada. To do so,it asked 1,000 people the

Mauricio, (right), moments after receiving his Canadian citizenship

following question: “Which isthe top design-savvy Canadian

brand?”According to the poll,

conducted by the AskingCanadians online panel

in early September,Roots is seen well byconsumers. So well

that it came in firstplace with 68%, farahead of any othercompany. Telus andShoppers Drug Mart tied

for second place with 9% whileCirque du Soleil came in third at8% and Umbra with 4.9%.

Nice to see that peoplerecognize good design whenthey see it.

Richard Branson

FRESH INKRoots co-founder featured in bookstore campaign

Roots employees may havenoticed a familiar face on public

transit billboards during theircommute in recent weeeks. TheChapters Indigo bookstore chain haslaunched a new ad campaignpromoting its web communityhighlighting prominent Canadianswith their favourite books. Amongthose featured is Roots Co-FounderMichael Budman, whose pictureappears in many of the ads.

By creating a profile online atchapters.indigo.ca, members can

join the likes of Michael, actorDanAykroyd, TV host Ben Mulroney,and writer Margaret Atwood, whoare all registered in the program.The book retailer is hoping toencourage readers to join the digitalbook club, where members createprofiles and sharereviews. ChaptersIndigo CEO andlongtime friend ofRoots, HeatherReisman, is also apart of the project.


ON THE MOVENew appointments andpromotions at Roots• Stan Balmaseda promoted toGeneral Manager at Roots Central,Toronto Eaton Centre.• Rosemary Eisenhut appointed toDirector of Outlets for Ontario/Quebec, Head Office, Toronto.• Nicole Garisto promoted to StoreManager at Erin Mills Town Centre,Mississauga, ON.• Sacha Kaseram promoted to StoreManager, Terminal 3, TorontoInternational Airport, Toronto.• Shyrose Kassam appointed to VicePresident, Merchandising, HeadOffice, Toronto.• Jarar Kazmi appointed toExecutive Director, Retail Opera-tions, Head Office, Toronto.• Emma Lally promoted to AssistantManager, Regent Mall, Fredericton,NB.• Sarah Lewis promoted to StoreManager, Regent Mall, Fredericton,NB.• Jeff MacCharles promoted toKeyholder at Spring Garden Place,Halifax, NS.• Jessie MacKinnon promoted toAssistant Store Manager atChamplain Place, Dieppe, NB.• Emma Lally promoted to AssistantStore Manager at Regent Mall,Fredericton, NB.• Sarah Lewis promoted to StoreManager at Regent Mall, Fredericton,NB.• Josh Tillo appointed to AssistantStore Manager at Roots Central,Toronto Eaton Centre.• Anne Woodbury promoted toAssistant Store Manager at Erin MillsTown Centre, Mississauga, ON.

TAKING FLIGHTRoots reno master spreads his wings and soars the friendly skies

As the Director of Purchas-ing and Facilities,Howard Pollack has

always had his feet firmlyplanted on the ground. Thank-fully for Roots he does. When itcomes to building or renovatingstores, the head office and otherfacilities, no one gets the jobdone like Howard. For meetingdeadlines, coming in on budgetand delivering quality results,Howard is the man. What’smore, despite the stress andpressure of his work, hesomehow stays remarkablycalm through the entire process.

Unbeknownst to mostpeople at Roots, Howard’sabilities extend far beyond theworld of construction andmaintenance. Very far beyondindeed, up to an altitude of30,000 feet above the earth. Heis an ace pilot and a few weeksago, he received his commer-cial pilot’s license in the latestachievement in his flyingcareer.

Earning a commercialpilot’s license is anything but acasual pursuit. It entails anextensive study program andcountless hours of practiceflying. It’s all the more of a

challenge when you have ademanding day job and a family.Howard, who first startedworking at Roots 10 years ago,took up flying in 1980 at age 23.He was attracted to flyingbecause it provided a difficultchallenge that not everyonecould tackle.

“The hardest thing aboutlearning how to fly and gettingyour pilot’s license is the firstsolo flight,” says Howard, whotoday flies a twin-engine PiperSeneca (6-seater) or a PiperSeminole (4-seater). “After anumber of lessons with theinstructor in the plane with you,you eventually have to go italone and initially that can bequite anguishing.”

In 1986, Howard earned his

private pilot’slicense andsince then he’sadded to hisflying creden-tials getting hisNight Rating,Multi-engineRating, andIFR (instru-ment flyingabove cloud)Rating. But his

ultimate goal was always toearn his commercial pilot’slicense, as it would allow himto fly with fewer restrictionsand even generate freelanceincome. However, due to thehigh cost of training and thenumber of hours required forit, it was a long-range project.

Finally, this fall Howardfelt he was ready and bookedboth the written exam andflight test. He was thrilledwhen he passed both. “It feltgreat to achieve my goal,” saysHoward, 50. “I have finallyachieved what I set out formyself 27 years ago.”

Howard would like to puthis commercial pilot’s licenseto use for both Roots assign-ments and for anyone else

interested in hiring a privateplane and certified pilot. Bynow, with 550 hours in the air tohis name, Howard says he’snever nervous when flying, evenduring unexpected moments.

“My most exciting flightinvolved engine problems overHamilton [Ontario],” saysHoward, who lives in Toronto.“Luckily, I was flying a twin-engine plane and one workingengine remained. I had to shutdown the left engine and declarean emergency. I was givenpriority vectors for an emer-gency landing at Toronto CityCentre Airport. The coolest partwas watching the fire truckschase after me as I flared.”

MAKING GREAT MUSIC TOGETHERRoots supports children’s band in their travels to Australia

In late June, the Toronto AllStars Steel Orchestra(TASSO) won the chance to

compete in the 18th AustralianInternational Music Festival inSydney.

The innovative steel panband of 30 children between theages of 12 and 18 was the firstorchestra of its kind to competein the event. Scoring high marksfor its music and style, the groupwon the Gold Award at theSydney Opera House, outfittedin uniforms (hats, pants andshirts) contributed in part byRoots.

Launched by MusicalDirector Salmon Cupid in

2000, the group practices weeklywith regular performancesaround the Greater Toronto Areaproviding a distinctive musicalexperience not found in manyschools.

“Dedication and hard workalways bring great rewards,”says Cupid. “When we traveled

to Australia, we were proud toact as cultural and goodwillambassadors for the steel panas an art form as well as forRoots.”

The Australian Interna-tional Music Festival is aperformance event that bringstogether high school, collegeand community instrumentaland choral groups from aroundthe world for the purpose ofcultural music education andfriendly competition.

Roots also contributed tothe group’s uniforms in 2004when it traveled to Scotland toparticipate in the AberdeenInternational Youth Festival.

Howard in the cockpit, realizes a decades old dream

TASSO making music Down Under


THE ROOTS TOP 10A guide to the sounds ofRoots for November

- Compiled by Davin Bujalski

MUSICAL ROOTSThis month we spotlight American rock icon Bruce Springsteen

Celebrities have long madea point of shopping atRoots. Here are the latest

sightings of prominent figuresfrom the world of entertainmentand sports whovisited Roots storesrecently:

Taking attendance of special guests at Roots storesGUESS WHO JUST DROPPED IN

• 100 Bloor St.,Toronto – SocialiteParis Hilton(wearing a HeritageSueded KangaHoody) enjoyed aday off from thefilming of herhorror musicalRepo! The GeneticOpera, by stoppingin at Roots and

shopping in the children’ssection;

While in town filming hisupcoming comedy The LoveGuru with Mike Myers, Justin

Timberlake and girlfriendJessica Biel spent time at theflagship store and ended upwalking out with ten bags ofclothing.

• Beverly Hills, California –Last seen on Fox’s 24, ChadLowe shopped at the storerecently and picked up theDionne jersey-lined sweater.

Paris Hilton Jessica Biel (left) and Justin Timberlake Chad Lowe

1. No One, Alicia Keys2. Baby Love, NicoleScherzinger3. Shut Up & Drive, Rihanna4. 100 Days, 100 Nights,Sharon Jones & The Dap-Kings5. Get Ready, Fergie & TheTemptations6. Do It (Remix), NellyFurtado Feat. Missy Elliot7. Roz Bell, Papercut8. 1, 2, 3, 4, Feist9. Superwoman, Alicia Keys10. Good Life, Kanye WestFeat. T-Pain

For nearly 35 years, BruceSpringsteen has been knownas “The Boss.” The quintes-

sentially American singer/guitarist/songwriter is indisputably one of thereigning giants of the rock world.His appeal never seems to wane. Hislatest album, released a few weeksago, is currently at the top of thecharts.

Springsteen first hit the musicscene in 1973 with his debut albumGreetings From Ashbury Park, NJ.Later that year, he released TheWild, The Innocent and the E StreetShuffle. Both records receivedcritical acclaim and helped launchedhis career on the right foot.

Born in Freehold, New Jersey in1949, Springsteen grew up in amiddle class family. In high school,he began playing guitar, performingaround New Jersey with local bandssuch as Dr. Zoom & The SonicBoom and Rogues. Soon enough, hewould form the Bruce SpringsteenBand (later renamed The E StreetBand) and was quickly signed toCBS Records who compared him toa young Bob Dylan. His first twoalbums did not sell well initially, butthe tours that supported the albumswere a runaway smash, fans werecaptivated by his performances andword quickly spread about this newkid named Bruce.

Springsteen wrotedirectly to his fans in alanguage in which theyunderstood. Here was aworking class American,writing about his job, his caror bike, his girlfriend and hishometown. His third album,Born To Run, came out in1975 and immediately puthim into rock’s first division.The songs on this superbalbum spoke of frustration,anger and hope. Themusicianship was faultlessand the quality of the songswas among his best. Criticsand fans loved it, and thealbum was a major hit onboth sides of the Atlantic. It led tohis simultaneous appearance on thecovers of Newsweek and Time.

His 7th album, Born In The USA,released in 1984, went on to sellmore than 20 million copiesworldwide, becoming his biggestselling album. It garnered a string ofhits and was followed by a gruelingtwo-year tour. At one point in 1985,all of his previous albums plus Bornin the USA were on the UK charts, afeat accomplished only by “TheBoss.” Springsteen began to supportsocial and political causes. Heparticipated in the USA For Africa’s“We Are The World” in the mid-

1980s and joined former E StreetBand member Steven Van Zandt onthe Artists United Against Apartheidsong “Sun City”. In festive style, hisperennial “Santa Claus Is ComingTo Town” made the UK Top 10 lastDecember. Springsteen alsosupported the Human Rights Nowtour for Amnesty International in1988, although since then he hasmaintained a relatively lowerprofile.

Springsteen would go on torecord many more albums, includ-ing a few excellent live sets. Hisconcerts are famous for their energyand generous length, often lasting

more than three hours. He has alsoreleased many Greatest Hits albumsand a wide range of bootlegmaterial.

His latest CD, Magic, is his firstalbum of original material recordedwith The E Street Band since 2004.It’s fueled by high-energy rock witha heavy E Street Band sound. It isnow available in stores and somesongs can be heard on Roots Radio.- Davin Bujalski- Listen to Roots Radio to hear BruceSpringsteen’s music. To find out moreabout him, visit: www.brucespringsteen.net


GREEN TIP #42Easy ways to help theenvironment

As part of our continuing series of team pictures of all the stores in the Roots retail family, this issue of TheSource is shining the spotlight on the Place d’Orleans store in Ottawa. Back row (from left to right): Ben

Brooks, Stephanie Jones, Heather Windling, Valerie Gauthier, Mariah Robinson, Front row (left to right): AllisonFortier, Laura Kostiuk, Carole-Anne Savard.

STARTING LINEUPIntroducing the people who make it happen at Roots stores

SPEAK TO MY AGENTThe littlest customers show their Roots

Regular readers of TheSource know that earlythis year, we launched

this feature to showcase photosof children wearing Roots. Itgrew out of the fact that weoften receive unsolicited photosfrom customers who want toshare with us pictures of theirchildren, cousins, nieces,nephews, grandchildren, or

even pets wearing Roots andasking if they could be in afuture advertising campaign forthe brand.

Everyone is welcome tosubmit their favourite shots toThe Source to beconsidered forpublication. Pleasesend your pictures [email protected].

Be sure to include the nameand age of each child or pet inthe photo, where it was takenand a sentence stating that youagree for the photos to be usedin The Source.

Easy ways to stay healthyHEALTH TIP #39

Arman Sadeghi, 1 year old, Windsor, ONHolden Brock, 16 months old, North York, ON

ESSENTIAL SEA MINERALS:Before we were born, we spentnine months in a bath ofamniotic fluid resembling theprimordial saltwater from whichlife arose. No wonder thehuman body contains fluidsclosely resembling thecomposition of the ocean. Seasalt contains nearly 60 traceminerals essential for theformation of vitamins, enzymesand proteins that keep ourbodies going. Salt aids ingeneral detoxification, and itsalkaline quality helps balancethe overly acidic pHenvironments that breeddegenerative and cancerousconditions.

Common table salt,however, is refined to nothingbut sodium chloride and isdevoid of all other essentialminerals. The best unrefinedsea salt is like what’s found inthe salt beds of Brittany, whichhas a slightly gray hue. Ofcourse, salt is to be used onlyin moderation, especially forthose with hypertension. It’salso important to balance saltintake with potassium to ensureproper nerve and musclefunction; potassium-rich foodsinclude leafy vegetables, soy,whole grains, potatoes,bananas, and most fruits.- Source: Secrets of Longevity byDr. Maoshing Ni

A GLASS ACT: Recycle glass(think beer bottles, jars, juicecontainers) either throughcurbside programs or atcommunity drop-off centres.

Glass takes more than onemillion years to decompose;Glass produced from recycledglass reduces related airpollution by 20 percent andrelated water pollution by 50percent. Check your municipalityor environment ministry office forlocal recycling information.

- Source: Vanity Fair magazine


NEW & NOTEWORTHYA guide to just-launched Roots products

HOLIDAYWATCHES OFFERTIMELESS STYLENew collectioncombines crystal chicand functional form

Just in time for the upcomingholiday season, Roots is

launching a newline of watches.Featuring crystalas their theme,these newarrivals furtherdiversify thewatch collection.With two stylesfor men and twofor women, thewatches can be worn as both afunctional, classic everyday

piece and as aformaleveningwearaccessory.

The Black Tiemodel for ladiesfeaturesSwarovski crys-tals, combiningthe practicality ofa watch with thechic allure ofjewelry. Similarly,

the ladies Cameo style hascrystals along with a delicate,adjustableband.

In keepingwith the pol-ished theme,the RootsAviator andExchangewatches formen combinefashion with function. With theAviator’s red and blue dials andthe Exchange sporting astainless steel design, the

watchesappeal tovarying tastes.

All watchescome with a20-yearwarranty.Retail pricesrange from$110-$195

Black Tie

Cameo

Exchange

Aviator

BABY IT’S COLD OUTSIDERoots launches luxurious new line for toddlers

This winter,babies can

celebrate theseason in cozystyle with theRoots PremiumLine. The newcollection,featuring plushmaterials at aslightly higherprice point, isavailable in stores now.

The Luxe Jacket is made of100% acrylic fun fur with anembossed beaver logo on the lefthip. The central zipper andelasticized waist allow for easywear and a snug fit. Available inice and dark sugar pink.

Sizes: S-5T; Retail: $49.95The matching Luxe Hat is

designed with a soft brim andearflaps which can be securelytied under the chin for addedprotection from the elements.Also fashioned from acrylic funfur, it comes in ice and dark

sugar pink.Sizes: S/M, L/XL, 2T-5T;

Retail: $18.95The Luxe Mittens, made

from acrylic fun fur (in ice ordark sugar pink), feature theRoots beaver logo on the wrists.The elasticized ribbed openingsallow for a warm guard againstgusts of wind and snow. A smallcord attaches the mittenstogether and can be threadedthrough the back of the jacket sothey won’t be lost.

Sizes: S/M, L/XL, 2T-5T;Retail: $16.95

The HazeltonHoody is 100%acrylic and lined infaux fur. Theknitted zip upsweater evokes ahandmade countryfeel with its boldpatterns and texture.Available in ice andcharcoal.

Sizes: S-5T;Retail: $49.95

The Hazelton Sweater is asleeker design with a zip upfront and faux fur lining. Madeof 100% acrylic, it is available inice and charcoal.

Sizes: S-5T; Retail: $39.95The Hazelton Dress is a

sweetly girlish design withembellishments in the form oflightly capped sleeves and anempire drawstring waist withpom-pom adornments at theends. Made of 100% acrylic, it isavailable in ice and charcoal.

Sizes: S-5T; Retail: $44.95

Luxe Jacket

Luxe Hat and Mittens

Hazelton Hoody

Hazelton SweaterHazelton Dress

MIX AND MATCH ACCESSORIES FOR WINTERCold weather basics get a cable knit makeover

With the snowy season rightaround the corner, now is

the perfect time tostock up on theessential items tokeep you cozy andwarm.

Reminiscent oftraditional hand-made garments,the new HeavyCable collectionby Senior Acces-sories DesignerLynne Morriscombines moderndesigns withclassic colours and textures. Theentire line is made from a blendof wool and acrylic, allowing forlightweight styling and addedwarmth without itchiness.

Available in bone, black andport, a selection of designs is

now available in all stores.The

Heavy CableEarflapevokes a retroScandinavianlook. It comesfully lined infleece foradditionalcomfort andinsulation.

Retailprice: $28

TheHeavy Cable Scarf is suitablefor both men and women; thehand knit look features softfringes at the bottom.

Retail price: $34

The Heavy Cable LongGloves are the trend of themoment for women, which will

be sure to carry overnext winter.

Retail price: $34The Heavy Cable

Mittens for womenfeature the same knitpattern as the above andare fully lined in fleecefor ultimate warmth.Fun and fashionabletasseled pom-pomscomplete the look.

Retail price: $32The Heavy Cable

Peaked Toque features a stylishbrim for a sporty casual look. Itsbasic design makes it suitablefor both men and women.

Retail price: $26

Earflap Hat

Peaked Toque

Scarf

LongGloves

Mittens


Roots advertisinggoes sky-high onthe side of the SKCorporate Office(partner of Li &Fung) in Seoul,South Korea

Documents

November 2007