November 01, 2013 _Sector Confidential1

Philips BR30 with WarmGlowLED LAMPS NAM

Bo ChenLED Lamps NA2014

November 01, 2013 _Sector Confidential2

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Ambience is Critical for Restaurants

• The right restaurant ambience can lead to

more enjoyable dining experiences and

positive attitudes toward food and overall

satisfaction

• Lighting and music can play an integral role

in creating a restaurant’s ambience and a

relaxing dining experience

• Research conducted by Dr. Brian Wansink of

Cornell University and Dr. Koert van Ittersum

of Georgia Institute of Technology showed a

restaurant’s ambience with a relaxed

atmosphere using soft dimmed lighting and

music led guests to dine longer and rate

food more enjoyable 1 .1. Wansink, Brian and van Ittersum, Koert. “Fast Food Restaurant Lighting and Music can Reduce Caloric Intake and Increase Satisfaction.” Psychological Reports: Human Resources and Marketing (Aug. 2012): Volume 111, Issue 1, pp.228-232.

November 01, 2013 _Sector Confidential3

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Energy Regulations and New Alternatives

• Restaurants often use incandescent lamps

to create a warm and relaxing atmosphere

similar to that of candle light

• However, certain commonly used

incandescent lamps are being phase out

by government (EISA) legislation

• Hospitality owners and managers now

have new lamp options available to meet

energy requirements

– IR Halogen

– CFLi

– LED

November 01, 2013 _Sector Confidential4

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Balancing Ambience and Energy Savings

• Legislation compliant halogens reproduce the

incandescent dimming effect, but may deliver

limited energy savings compared to CFLi and LED

• CFLi can provide increased energy savings to

legislation compliant halogens, but do not have

the light quality and dimmability of

incandescents

• Standard LED retrofit lamps provide enhanced

energy savings and meet lighting requirements

for many applications; however, they do not

replicate the warm incandescent dimming effect.

• The dimmability of LEDs make them particular

attractive in the restaurant segment. Philips

introduced the first BR30 LED retrofit lamp in

the US to create a warm ambience while

delivering the energy savings of LED lamps

November 01, 2013 _Sector Confidential5

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Choosing the Right Color for Your Ambience

100% 80% 60% 40% 20% 0%0

500

1000

1500

2000

2500

3000

2700K LED/CFLi

LED/CFLi

Light Level(dimming)

Colo

r Tem

pera

ture

(K)

2700K LED/CFLi lamp example

CFLi and Standard LED Retrofit Lamps Emits Light with Constant Color Temperature When Dimmed

November 01, 2013 _Sector Confidential6

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Philips BR30 WarmGlow Replicates Incandescent Dimming to Create the Preferred Warm Ambience

0%10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2200

2300

2400

2500

2600

2700

2800

0%10%20%30%40%50%60%70%80%90%100%0%

20%

40%

60%

80%

100%

Flux

Lev

el v

s. D

imm

ing

Leve

lCC

T vs

. Dim

min

g Le

vel Example: Standard incandescent 65W BR30

Incandescent 65W BR30 BR30 LED with WarmGlow

Example: Standard incandescent 65W BR30

November 01, 2013 _Sector Confidential7

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Philips LED BR30 with WarmGlowFeatures Benefits

Dimmable 2700K CCT to 2200KCreate ambience with warm color light, like an incandescent

Dimmable down to 10% Flexibility to control the light level

80 Color Render Index Excellent light quality

80% Energy Savings 1 Save money on energy bill

25,000 hrs rated average life2 Low maintenance/labor

Instant 100% light output No warm up time to full output

No IR Increase guest comfort

No UV Reduce color fade

No Mercury Better for the environment

1 Compared with a Philips 730 lumens 13W BR30 DimTone LED versus a Philips 650 lumen standard incandescent 65W BR30 2 Rated average life based on engineering testing and probability analysis.

November 01, 2013 _Sector Confidential8

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Longer Life, More Light, and Less Energy

1.Rated average life based on engineering testing and probability analysis.2.Rated Average Life (RAL) is the length of operation (in hours) at which point an average of 50% of the lamps will still be operational and 50% will not.

Wattage

9.5

65

WattageDimTone Incandescent

RAL (hrs)

25,000

2,000

RALDimTone Incandescent

12.5x longer life 12% more light 80% energy savings

Philips 730 Lumens 9.5W BR30 WarmGlow(25,000 RAL1) Compared to Philips 650 Lumens 65W BR30 Standard Incandescent (2000 RAL2)

Lumens

730

650

LumensDimTone Incandescent

November 01, 2013 _Sector Confidential9

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Restaurants and HotelsLuminaires

November 01, 2013 _Sector Confidential10

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Delivering Ambience and Savings

• Many restaurants use BR30 lamp recessed

and track lighting for general lighting

• Philips BR30 with WarmGlow can provide the

light quality of standard incandescent and

the energy savings of an LED

• With 80% energy savings1 and long life Philips

9.5W BR30 WarmGlow can reduce energy

and maintenance – that can go to increasing

the bottom line while enhancing the guest

experience

1. Compared to a Philips 650 lumen 65W BR30 standard incandescent

November 01, 2013 _Sector Confidential11

Thank You