Nov 2015 Newsletter Guiding Mast Investments

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     November 2015 

    1 Guiding Mast Investments Saratoga Springs, NY [email protected] 2015 ©

    We Help You Better Manage Your Money

    Tear Sheet Nov 2015Publisher’s Commentary: Nov 1, 2015 

    Stocks staged a strong rebound in Oct. Page 2 

    First Trust Advisors offers an interesting analogy

    to NASA’s space program of the 1960s. Page 2 

    Don’t forget to consider investment risk

    tolerance. Page 3 

    Major oil firms continue to get slammed asquarterly profits, or lack thereof, are reported.

    Page 4 

    MLPs, as a group, finished the month with a 9.7%

    total return, breaking a 5-month losing streak

      Page 5 

    Capital outflows from Sovereign Wealth funds

    are starting to pinch asset managers. Page 5

    Och Ziff (OZM) is struggling. Page 5

    The strong dollar is affecting exporters’ earnings, 

    consumer spending continues to rise. Page 6

    Walgreens is winning on its patent front. Page 7

    RBC is bullish on the overall market, but

    earnings reductions are a headwind. Page 8 

    Guiding Mast Stock Rankings

    Full Speed Ahead and Power Up;Stocks Moving Up and Down in Ranking Page 9 

    High Ranking Stocks by Sector;

    Value and High Quality Market Plays Page 10 

    Morningstar & Technical Guidance

    Morningstar Sector Fair Market Valuation; 

    Margin of Safety  Page 11 

    Moving Averages and P&F Charts Page 11 

    Layman’s Interpretation. Page 13 

    Best Stocks of the Month 

    GATX: Quality Small Cap Value Core Holding

    with Acceptable Yield. GATX, founded in 1898,is the one of the largest global railcar leasing

    firm with control over 149,000 cars. Page 14 

    Stock Ideas off the Radar Screen – Wisdom

    Tree asks, “What do the Fed and BBQ have in

    common?” Page 16 

    Notes from the Top 

    Walgreens Boots (WBA) share price is down, but

    far from out…Kinder Morgan (KMI) issued ashort-term, mandatory preferred which trades at

    a 10% yield…Exelon (EXC) announced quarterlyearnings were 6% above last year and 17% above

    consensus…Sherwin-Williams (SHW) earnings

    rose on the strength of its consumer business… 

    As it relates to Berkshire-Hathaway (BRK.B), Bill

    Ackerman has brought the “Great Salad Oil

    Swindle of 1963” to the forefront again. Page 18

    Strategic Subject of the Month

    The Austrian Oak’s Six Rules for Successful

    Investing. Page 20 

    About Us

    Subscriptions, How to Use Your Newsletter Page 2

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      Publisher’s Commentary November 2015 

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    Guiding Mast Investments

    Commentary: Nov 1, 2015 

    "It's not how much money you make, but how

    much money you keep, how hard it works for you,

    and how many generations you keep it for." -

    Robert Kiyosaki 

    Stocks staged a strong rebound in Oct.  U.S.

    stocks close out their best month in four years.

    For all of October, the Dow gained 8.5%, the S&P

    500 8.3%, and NASDAQ 9.4%. David Moenning,Heritage Capital Research, offers a nice 6-month

    chart with comments concerning investor’s

    worry about underlying economic growth.

    Below is a 6 month chart of the S&P 500:

    Since hitting a short-term double bottom in late

    Aug and again in late Sept, it seems investors are

    warming to the idea that a profit recession in

    some sectors will not spread and that the Feds

    will continue to delay the inevitable rate

    increases.

    Financials rose the most on a relative valuation

    basis. Using the Morningstar’s Fair MarketValuation, the financial sector rose from Fair

    Valuation of 0.81 at the end of Sept to 0.99 at the

    end of Oct, or a 22% increase. Basic Material was

    second with a 15% rise in relative valuation,

    followed by Energy and Real Estate at 11%.

    The recent strength of the markets has moved it

    back into the Caution levels with the Equal

    Weighted S&P 500 (RSP) at $78.70 and it lies

    between its 75-day Moving Average of $79.86

    and its 200 day Moving Average of $77.59. In

    addition, the Point and Figure charts turned

    bullish on Oct 20, with a tentative price objective

    of $93. However, the margin of safety is quite

    slim with reversal markers on moving averages

    being a mere 1.5% below current trading levels.

    First Trust Advisors offers an interesting analogy

    to NASA’s space program of the 1960s. From

    their latest weekly update: The US stock market

    reminds us of Alan Shepard in 1961. Exasperatedby the long wait in his Mercury Spacecraft

    “Freedom 7” while NASA engineers fiddled, he

    said, “Why don’t you fix your little problem and

    light this candle?” They finally did and he became

    the first American to go into space.

    These days, the Pouting Pundits of Pessimism are

    like NASA, constantly finding a reason to delay a

    Federal Reserve liftoff – er, we mean rate hike. All

    the while, the stock market, like Shepard, isn’tworried and gets annoyed by delay.

    So, last week’s Fed statement was welcome relief.

    The Fed eliminated its worry about economic

     problems abroad (which means China).

     Additionally, the Fed shifted language

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    dramatically regarding how it views the timing of

    a rate hike.

    Markets took this as a sign that a December lift-

    off is really on the table. Stock prices increased

    sharply. In effect, saying, “…light this candle.”

     And guess what, the Fed is highly likely to get

    what it needs. Plugging recent data on

    unemployment claims and consumer spending

    into our models suggests payrolls expanded

    about 240,000 in October, much higher than the

    consensus expected 180,000. Moreover, after our

     piece last week on benefits hiding wage increases

    (link), the Wall Street Journal reported the same

    thing today (link). We think the Fed is looking at

    this too, and rate hikes are on the way.

    Some investors think next year’s election will keep

    the Fed from raising rates, but the Fed raised

    rates in 1984, 1988, 2000, and 2004, and the

    incumbent party won three times and essentially

    tied the fourth.

    The scary part for some investors is the

    assumption that equities will sell off when the Fed

    raises rates. But that’s an odd assumption given

    what happened last week and given the fact that

    the market dropped 7.2% in the two weeks after

    the Fed decided not to raise rates back in

    September.

    These pundits are thinking backward. A rate hikewill ratify the fact that the economy has

    improved.

    Rate hikes won’t hurt stocks, which are being

    lifted by profits, and they also won’t kill housing.

     As rents grow faster due to tight inventory,

    demand from home buyers will remain robust

    despite slightly higher mortgage rates.

    What rate hikes will do is push longer-term

    interest rates higher, because the market cannot

     permanently project low short-term rates. Also, it

    rips the legs out from under the gold market. We

    still think gold is worth about $950/oz.

    So, as the Fed lights the candle, look for stocks to

    leave bonds and gold on the launch pad, just like

     Alan Shepard left earth

    Don’t forget to consider investment risk

    tolerance.  From RBC’s latest market review,

    “Invest in the US – The Least Worse Alternative”

    by Robert Keiser, Vice President, Global Markets

    Intelligence: Going forward, the question is

    whether stocks will continue to offer superior

    returns to bonds and thus justify investors’

    increased risk taking. Despite the weakness

    currently evident in the manufacturing-centric

     portion of the U.S. economy, we believe that high-quality U.S. equities should generate about 10%

    average total returns over the multi-year balance

    of the current economic recovery cycle. From this

     perspective, stocks remain the best asset

    allocation alternative for intermediate- to long-

    term horizon investors with average risk

    tolerance. Nonetheless, for investors who have

    correctly been overweight equities on a risk-

    comfort basis since the Fed announced QE3, this

    could be a good time to reduce portfolio risk if youbelieve that the relative average outperformance

    of stocks could narrow to approximately 500 bps

     from the 1,300-plus bps recoded since September

    2012 

    More importantly is their observation of the

    dilemma for many investors:

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    Because bond market yields are so low, investors

    are increasingly being pushed further out on theinvestment risk curve in search of a rate of return

    that they can live on. The fact that the S&P 500’s

    dividend yield (2.2%) is currently on par with the

    yield-to-maturity of the 10-year Treasury note

    (2.1%) illustrates the dilemma facing many

    investment income-oriented investors.

    Unfortunately, when addressing the

    aforementioned issue, we cannot simply compare

    dividend yields to yield-to-maturity since

    consideration must be given to an individual’s risk

    tolerance, investment horizon, and real-time

    requirement for positive inflation-adjusted

    investment income.

    Below is their current asset allocation

    recommendation. S&P’s allocation could offer a

    comparison point for investors to compare their

    own allocation profile as the year-end

    approaches.

    Major oil firms continue to get slammed as

    quarterly profits, or lack thereof, are reported. 

    From oilprice.com weekly commentary: Third

    quarter earnings capture some of the worst losses

    recorded since the downturn in oil prices beganlast year. Oil prices have displayed great volatility

    over the last twelve months, rallying to $60 per

    barrel in the second quarter before dropping back

    down to current levels in the mid-$40s. That has

    contributed to some large impairment charges

    and quarterly losses for the world’s biggest oil

    companies. Here is a quick snapshot of some of

    the quarterly figures:

    • Hess (HES) reported a net loss of $291 million,

    or a loss of $1.03 per share. Production jumped,

    however, from 318,000 boe/d in 3Q2014 to

    380,000 boe/d in 3Q2015.

    • Marathon (MRO) became the first large U.S.

    shale producer to cut its dividend, slashing it from

    21 cents to 5 cents per share, or a cut of 76

     percent. “When you see major companies cutting

    dividends, that’s telling you things are bad,” Carl

    Larry of Frost & Sullivan told Bloomberg. “They’ve

    been placating investors by saying the dividends

    are fine, you’re still going to make money, don’tworry about it. Now they’re facing reality here.”

    • ConocoPhillips (COP) reported a $1.07 billion

    loss, or $0.87 per share, the largest in six years.

    ConocoPhillips doesn’t have much exposure

    downstream, which has helped some other

    integrated oil companies offset upstream losses.

    Conoco says that it will maintain its dividend.

    Production also rose increased by 5.5 percent to

    1.55 million boe/d

    • Royal Dutch Shell (RDS.A) revealed a huge $6.1billion loss for the quarter, which included

    impairment charges of $7.9 billion. Shell ditched

    its drilling campaign in the Arctic and also wrote

    off assets in Canada’s oil sands. Stripping out the

    huge one-off losses, Shell earned $1.8 billion, still

    down 70 percent from the third quarter of 2014.

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    • ExxonMobil (XOM) posted a reasonable $4.24

    billion profit, or $1.01 per share, beatingexpectations and outperforming its peers.

    However, profits are still half of the $8.07 billion

     from last year’s third quarter, and the year is

    shaping up to be the company’s worst

     performance since 2009. Exxon’s upstream sector

    saw profit plunge by 79 percent, but that was

    offset by the doubling of earnings downstream to

    $2 billion.

    • Chevron (CVX) earned $2 billion for the

    quarter, or $1.09 per share. That is down by 35

     percent from year ago figures. The company also

    announced it would lay off 6,000 to 7,000 workers

    and it would sell off $5 to $10 billion in assets by

    the end of 2017.

    • Even PetroChina (PTR), China’s largest oil and

    gas producer, reported miserable numbers.

    Earnings fell to 5.2 billion yuan, or 0.03 yuan per

    share. That is about one fifth of the level from a

    year ago. The performance was the worst for

    PetroChina on record.

    MLPs, as a group, finished the month with a

    9.7% total return, breaking a 5-month losing

    streak and was just the third positive month since

    August 2014, a 14-month span. On a total return

    basis, this past month was the second best on

    record, just missing Oct 2011’s 10.3% return.

    October is historically a strong month for MLPs,

    which is consistent with their quarterly cycles.

    The first month of a quarter is typically the

    strongest, with the second month being theweakest due to distribution timing and

    subsequent yield-related selling. November

    returns could be a tossup as it is the month for

    distributions but the sector has strong

    momentum going into trading.

    Capital outflows from Sovereign Wealth funds

    are starting to pinch asset managers. As low oilprices decrease revenue inflows for oil-producing

    states, their Sovereign Wealth Funds are cashing

    out of investments in order to return capital back

    to their governments. For example, The Financial

    Times has reported the Saudis have pulled $70

    billion from their wealth managers. Larger asset

    managers will be hit the hardest, since large

    sovereign wealth funds tend to prefer well-

    known brands. From FT article: “Our view is that

    if the oil price stays where it is, oil-rich funds will

    continue to take reserves back. Longer term,

    that’s a trend we view to be negative for the asset

    management sector. That is bad news for

    companies like Blackrock (BLK) and State Street

    (STT), large wealth management companies.

    State Street saw $65 billion in capital outflows

     from its management in the second quarter of

    2015. State Street manages $662 million from the

     Azerbaijan sovereign wealth fund, but the

     Azerbaijani fund plans on bringing all of that

    asset management in-house. Blackrock suffered$24 billion in capital outflows. JPMorgan (JPM),

    Deutsche Bank (DB), and UBS (UBS) are also likely

    to be negatively impacted, but are keeping

     figures close to the vest. A manager from one of

    the latter companies conceded that the decision

    by sovereign wealth funds to pull out cash “hit a

    little close to home for us.”  

    While the financial sector has been strong

    recently, alternative asset managers have not.Low asset growth internationally coupled with

    asset outflows will continue to be the less-

    obvious problems of many wealthy managers.

    Och Ziff (OZM) is struggling with overall

    performance growth, but offers unparalleled

    value.  While assets under management (AUM)

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    has been rising, 2015 earnings per share

    estimates have declined from $1.40 to $0.76.Utilizing a “2 and 20” pricing strategy, OZM

    collects a quarterly fee based on value of assets

    under its control along with a annual higher fee

    on account appreciation, but only if it breaks a

    high-water mark established from the year’s

    previous value. OZM collects its annual fee at the

    end of the year, reports it as a 4th qtr. item and

    dispenses a variable distribution the following

    February. This annual fee causes the uneven

    nature of OZM earnings and distributions. With

    weak global equity prices, investors are reducing

    their expectations for 4th  qtr. earnings and

    distributions, reflecting lower performance fees.

    Share prices have fallen out of bed, declining

    from the $11 to $13 range to $7. Generically,

    OZM performs well with rising international asset

    price appreciation.

    Year to date, the Dow Jones Global Stock Index,

    Ex US is down -3.1% and the total Global Index is

    down -1.3%. While OZM has a large Europeanfund and Europe has been strong YTD, investors

    fear it may not be sufficient to exceed last year’s

    high-water mark. Morningstar offers its highest

    rating of 5 Star on OZM, with the following

    synopsis:

    Bulls Say: For investors interested in multi-

    strategy hedge funds, Och-Ziff is one of the best

    choices available with its low-volatility returns

    approach. Och-Ziff’s hedge fund model meansthat it does not have to engage in constant

    capital-raising efforts to replace assets that

    would normally exit a private equity fund once a

    company is sold to another buyer. Och-Ziff is

    typically more aggressive than peers with regards

    to paying out dividends, with an economic net

    income payout ratio of 80%-95% versus the 40%-

    50% of peers.

    Bears Say: Och-Ziff has consistently stated that it

    will wait on developing a fund for the individual

    investor market, which we fear will place it

    significantly behind more aggressive competitors.

    We question whether Och-Ziff has the scale

    needed to successfully increase real estate AUM

    and position itself to grab the best opportunities,

    given the heated competition in the space. The

    U.S. Department of Justice is investigating Och-

     Ziff's activities in Africa for potential Foreign

    Corrupt Practices Act violations. 

    OZM 4th qtr. looks like it will be a disaster.

    Quarterly estimates came down from $0.75 three

    months ago to $0.13 currently, vs a lackluster

    $0.50 4th  qtr. 2014. As expected, OZM

    announced $0.13 for the most recent quarter,

    based on sub-par management fees and higher

    expenses. Assets under management declined

    5% from 2014, in step with industry. 2016estimates are also moving lower, from $1.60

    three months ago to $1.35 currently. Along with

    earning estimate reductions, distribution

    expectations have fallen as well. If OZM earns

    $.71 for the year and pays out 80%, the

    distribution would decline to $0.56 and offer a

    yield of around 8.0%.

    OZM comes up high on our list due to its above

    average yield, low PEG ratio and it is well liked byanalysts. However, it has not prevented current

    investors the pain of falling share prices. For

    patient investors looking for higher current

    income (coupled with a higher risk profile), I am

    still bullish on the alternative asset manager

    sector and endorse our top financials, especially

    OZM, KKR (KKR) and BGC Partners (BGCP).

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    The strong dollar is affecting exporters’

    earnings.  According to the St. Louis Fed's trade-weighted dollar index, the US Dollar is at its

    highest Oct close in 12 years. US dollar strength

    translates into lower exports and lower export

    profits, so expect companies with large foreign

    income to report lower earnings. The other side

    of the coin will be consumer stocks which focus

    on domestic markets, and domestic healthcare.

    During the first quarter 2015 the US dollar was

    also strong, stocks in the industrial, financial,

    energy and utilities sectors posted negative

    returns. The best S&P 500 sector performers at

    the time were healthcare and consumer

    discretionary names. These sectors may be the

    best performing until the Dollar weakens.

    A strong dollar is just one of the conundrums for

    the Fed. As US rates climb vs competitive rates

    abroad, it lends added strength to the currency,

    aggravating profits for large multi-national

    companies like Caterpillar (CAT), IBM (IBM), 3M(MMM), and Johnson and Johnson (JNJ).

    A higher dollar also negatively affects commodity

    prices, reducing profits at mining companies and

    keeping pressure on low oil prices. Adding to the

    differential is the positive impact on the strength

    of US consumer spending that usually accompany

    low oil prices.

    Staying on the consumer story, consumerspending continues to rise. As shown in the

    following chart from RBC Wealth Management

    outlining y-o-y spending growth over the

    previous 10-years, consumers continue to

    support the overall economy. While the 3rd qtr.

    GNP looks like it expanded by a measly 1.5%,

    down from 3.9% in the 2nd  qtr., consumers

    continue to spend, albeit at a slightly lower pace.

    Walgreens (WBA) is not only gobbling up

    competitors, it is also winning on its patent

    front. Retailers are increasingly filing patents –

    what’s up with that and why should I care? The

    world of technology patents is starting to

    incorporate retailers and banks that have

    invented new ways to access, create, and utilize

    internally generated data. From an article

    published on ciodive.com, “Equifax has patented

    a system for monitoring child identity theft and

    Walgreens won a patent for integrating

     pharmacy and health data. Meanwhile, Bank of

     America has increased its efforts to win patents in

    the last five years. In 2014, according to data

     from the U.S. Patent and Trademark Office, thecompany received 232 patents.”  

    These innovations may help companies like WBA

     justify acquiring competitive retailers. As an

    alternative, innovations could create an

    additional revenue stream if they are offered to

    other companies as licenses.

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    RBC is bullish on the overall market.  Below is a

    chart showing the rising channel for the S&P 500,going back to the depths of 2009. As shown

    below, the markets have fallen from the high end

    of the channel to the lower end, but has not

    penetrated the lower end limits of the channel.

    From RBC’s most recent Global Outlook Weekly,

    “Currently, the following industries appear

    attractive to us based on technical and

     fundamentals: electric utilities, regional banks,

    consumer staples, foods, telecom, technology,

    Internet, aerospace and defense. From both a

    technical and fundamental perspective, we

    believe the bull market is in the early part of a

    much longer secular (long-term) bull market that

    may have the potential to equal or exceed the

     performance of the past six years.”  

    Flying in the face of these upbeat assessments isthe trend of downward earnings revisions. On

    our list of followed companies are 135 firms of

    various sizes and sectors. One matrix we closely

    follow is this year’s and next year’s earnings

    estimates, and this information is used to

    calculate other fundamental valuations like the

    forward PEG ratio. Below is a recap of the sector

    earning estimate reductions on a month-endbasis for various sectors Aug to Oct 2015

    Source: Guiding Mast Investments

    Over the previous 3 months, there has been a

    large number of earnings estimate reductions –

    119 downgrades and 35 upgrades. It may be a bit

    surprising the number of financial sector earnings

    reduction is higher than for energy companies.

    70% of these revisions has been in the Financial,

    Energy, and Industrial sectors. While these

    sectors have seen the most damage to their

    earnings, overall sector valuation seem to beFairly Valued, according to Morningstar.

    Selectivity in these sectors is preferred.

    Recommended list changes.  Based on

    comparative valuation, revised earnings

    projections and the recent market strength, eight

    stocks moved up to a Full Speed Ahead or Power

    Up rating and eight moved down to Neutral. This

    is an unusually high number, and demonstrates

    the shift in valuation during the most recent rally.Defensive stocks in Health Care and Consumer

    accounted for 3 of the 8 upgrades, 2 of the 8 for

    Financials, and 1 each Industrial, Energy and

    Tech. Of those falling to Neutral, 2 were in Tech,

    2 in Industrials and the balance 1 each across the

    board of sectors.

    Oct - 50

    Reductions

    Sept - 24

    Reductions

    Aug - 45

    Reductions

    Total

    Revisions

    %

    Revis

    Finanical 16 5 10 31 26%

    Energy 10 9 10 29 24%

    Industiral 11 3 10 24 20%

    Basic Materials 4 4 5 13 11%

    Tech 4 2 4 10 8%

    Consumer 3 1 2 6 5%

    Health Care 2 0 1 3 3%

    Utilities 0 0 3 3 3%

    50 24 45 119

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      Guiding Mast Stock Rankings Nov 2015 

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    Guiding Mast Stock Rankings

    Guiding Mast Rankings are based on price to forward

    earnings growth ratios, current dividend yield, forward

    earnings yield, S&P Equity Ranking, and consensus of

    broker timeliness. The investment time horizon for Guiding

    Mast Rankings is 3-years. The list below comprises the top

    30 stocks, in order, of the 132 equities followed by Guiding

    Mast Investments. These are worthy of additional research.

    The highest Navigator Ranking is “Full Speed Ahead”,

    followed by “Power Up”, “Neutral”, and “Power Down”

    Full Speed Ahead

    KKR KOHLBERG, KRAVIS, ROBERTSFIG FORTRESS INVESTMENT

    OZM OCH ZIFF

    BGCP BCG PARTNERS

    HIFR INFRA REIT

    UNH UNITED HEALTH

    PWCDF POWER CORP

    GMT GATX

    BNS BANK NOVA SCOTIA

    EXC EXELON

    JCI JOHNSON CONTOLSITC ITC HOLDINGS

    DM DOMINION MIDSTREAM LP

    HOG HARLEY DAVIDSON

    TRN TRINITY

    Power Up

    BRK-B BERKSHIRE HATHAWAY

    BDX BECTON DICKSON

    WBA WALGREENS BOOTS

    JPM JP MORGAN

    LOW LOWES

    RICK RCI HOSPITALITY

    UTX UNITED TECHNOLOGIES

    SHW SHERMAN WILLIAMS

    DMLP DORCHESTER MINERALS

    MS MORGAN STANLEY

    FLEX FLEXTRONICS

    CBI CHICAGO BRIDGE

    TXT TEXTRON

    LNC LINCOLN NATIONALHI HILDENBRAND

    Stocks Moving Up and Down in

    Guiding Mast Rankings

    The following are stocks that moved up to or

    down from the top two “buy” tiers over the past

    month:

    UP

    BDX Becton DickinsonWBA Walgreens Boots

    JPM JP Morgan

    RICK RCH Hospitality

    SHW Sherman Williams

    DMLP Dorchester Minerals

    FLEX Flextronics

    LNC Lincoln National

    Down 

    MERC Mercer Int’l

    CTSH Cognizant

    TGT Target Stores

    BA Boeing

    CWCO Consolidated Water

    FLR Fluor

    CNI Canadian National

    Noteworthy Near Misses

    As our methodology has a relative focus (Firm A is

    mathematically higher ranked than Firm B, and then review

    the top 30) rather than an empirical focus (all firms over a

    preset number), near misses are a great place to find ideas

    worthy of further research. In addition to those moving

    down only a few points, this month’s noteworthy near

    misses are:

    HD Home Depot BAC Bank America

    MOV Movado SYK Striker

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    Highest Ranking Stocks by Sector*= New this Month

    Basic Material:  Mercer Int’l (MERC),  Glencore

    (GLNCF) 

    Consumer Discretionary: Harley Davidson (HOG),

    Lowes (LOW)

    Consumer Staples:  Walgreens Boots (WBA)*

    Hildebrand (HI)

    Energy:  Dominion Midstream (DM), Dorchester

    Minerals (DMLP)*

    Financial: KKR (KKR), Fortress Investments (FIG)*

    Health Care: United Healthcare (UNH), BectonDickinson (BDX) 

    Industrial: GATX Corp (GMT), Sherman Williams

    (SHW)*

    Tech: United Technologies (UTX)*, Textron (TXT)

    Utilities: InfraREIT (HIFR), Exelon (EXC)

    High Quality and Low Valuation

    Market Plays*= New this Month

    Standard and Poor’s S&P Capital IQ Research Services

    offers an Equity Quality Ranking system that rates

    companies on two factors: Consistency in 10-yr Earnings

    Growth and Consistency in 10-yr Dividend Growth.  “A+” is

    the Highest with “B+” considered Average. Of the 4,000 or

    so companies followed by S&P (of which 450 have equity

    ratings), there are only 47 firms qualifying for “A+” ranking,

    and 132 with an “A+” or “A” ranking. Listed below are

    companies with “A+” or “A” ranking and highest on ourGuiding Mast Recommendation List:

    “A+”

    BRK-B Berkshire Hathaway

    UTX United Technology

    UNH United Health

    WBA Walgreens Boots

    “A”

    BNS Bank Nova Scotia

    SHW Sherwin WilliamsBDX Becton Dickinson

    JCI Johnson Controls

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    Morningstar Sector

    Fair Market Valuation

    Morningstar offers “Market Fair Value” calculations for

    sectors it follows. When valuation is 1.00, the sector is

    fairly valued, when over 1.00, the sector is overvalued and

    when below 1.00 the sector is undervalued. Below is a 4-

    month table of each sector as of the end of the month.

    Source: Morningstar, Guiding Mast Investments

    The top four sectors offering the “best value” are

    Basic MaterialsHealth Care

    Energy

    Industrials

    New 52-Week Fair Market Value Highs and Lows

    Highs: None

    Lows: None

    Margin of Safety

    The following table outlines the difference between the

    current market vs. the corresponding technical

    support/resistance levels of Moving Averages and Point &

    Figure charts. These numbers are offered as a % over or

    under the respective trend indicators. This could be

    described as the Margin of Safety, or the percentage

    movement until a technical reversal is reached.

    Source: Guiding Mast Investments

    Technical Market Trends:

    Caution

    RSP Chart 1-Yr, 75-day MA in Gold,

    200-day MA in Blue

    2015 2015 2015 2015

    Sector Oct Sept Aug July

    52 wk

    Hi/Low

    Basic Material 0.91 0.80 0.88 0.90 1.01-0.80Consumer Cyc 0.96 0.88 0.93 0.97 1.11-0.88

    Financials 0.99 0.81 0.86 0.94 1.05-0.81

    Real Estate 0.99 0.89 0.93 0.94 1.16-0.89

    Consumer Def 1.03 0.97 0.96 1.02 1.08-0.93

    Healthcare 0.95 0.89 0.99 1.04 1.11-0.89

    Utilities 1.02 0.97 0.97 0.98 1.17-0.95

    Telecom 1.01 0.94 1.01 1.04 1.06-0.94

    Energy 0.98 0.88 0.84 0.82 1.03-0.73

    Industrials 0.98 0.91 0.95 1.02 1.14-0.91

    Technology 1.01 0.93 0.97 1.02 1.17-0.92

    All M* Stocks 0.96 0.88 0.93 0.97 1.06-0.88

    NYSE 0.95 0.87 0.92 0.94 1.07-0.87

    NASDAQ 1.00 0.90 0.96 1.02 1.15-0.90

    Cyclical Stocks 0.92 0.84 0.90 0.97 1.05-0.84

    Defensive Stocks 0.99 0.94 0.98 1.02 1.11-0.94

    Sensitive Stocks 1.00 0.91 0.94 0.96 1.07-0.89

    * New High/Low During Last 30 days

    Month

    End RSP

    75-day

    MA

    200-day

    MA P&F

    Oct 15 $ 78.70 -1.5% 1.4% 2.4%

    Sept 15 $ 72.96 -7.6% -9.8% 1.3%

    Aug 15 $ 76.58 -5.1% -5.2% 4.7%

    July 15 $ 80.30 -1.5% 0.0% 1.6%

    June 15 $ 80.25 -2.0% 0.5% 1.6%

    May 15 $ 81.97 0.1% 3.2% 2.4%

    April 15 $ 81.38 0.9% 3.5% 2.9%

    Mar 15 $ 80.66 0.5% 3.3% 2.1%

    Feb 15 $ 82.40 2.9% 6.1% 4.1%

    Jan 15 $ 77.72 0.0% -1.0% 0.9%

    Dec 14 $ 80.03 3.0% 4.9% 3.8%

    Nov 14 $ 80.16 4.0% 6.1% 4.0%

    Oct 14 $ 77.05 1.2% 3.6% 4.0%

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    Guiding Mast Investments utilizes the 75-day moving average

    (MA) and the 200-day MA as reference points for medium-term market trends. We rely on the Equal-Weighted S&P 500

    ETF (RSP) as the “market” indicator. With an equal-weighted

    index, each component is rebalanced to an equal amount

    quarterly to reflect price movements and offers a broader

    reflection of overall market trends than the market-weighted

    S&P 500 ETF. When the current price is above both the 75-

    and 200-day MA, the trend is Green or Positive. When the

    current price is below the 75- and above the 200-day MA, the

    trend is Yellow or Caution. When the current price is below

    both the 75- and 200-day MA, the trend is Red or Negative.

    Current Price RSP  $78.70 Last Month $73.06

    75-day MA  $77.59 Last Month $78.47

    200-day MA  $79.86  Last Month $80.08

    Point & Figure Technical Chart of RSP

    Guggenheim S&P 500 Equal Weight ETF

    Courtesy of StockCharts.com

    P&F Pattern: Double Top Breakout on Oct 20

    Tentative Bullish Price Objective $93

    Reversal of Bullish Trend: Below $76.99.

    “As the most common signal in the P&F universe,

    Double Top Breakouts are also the most prone to

    whipsaw and failure. Double Top Breakouts

    should be viewed in the context of the bigger

    picture. It is important to employ other aspects of

    technical analysis when using signals as common

    as Double Top Breakouts.”

    More information on P&F Charting:http://stockcharts.com/school/doku.php?id=cha

    rt_school:chart_analysis:pnf_charts 

    A Point and Figure Chart is a simple graphic that provides a

    bit longer history than many conventional charts. The chartis maintianed in a series of columns with boxes

    representing the stock price. When the price movements

    goes up to the next box, a x is marked. When the price

    movements goes down to the next box, a o is marked. Each

    time there is a movement of more than 3 boxes, a trend is

    established. If it is reversal, then another column is added

    to the chart. Once you get the hang of it, P&F chaarts are

    very useful in tracking trends. 

    A bit of additional explaination concerning P&F chart

    trends: “There are over a dozen P&F signals, but only two

    basic signals. X's represent advancing columns and O's

    represent declining columns. P&F columns alternate as

    prices reverse and change direction. A basic P&F buy signal

    occurs when a column of X's exceeds the prior column of

    X's. A basic P&F sell signal occurs when a column of O's

    exceeds the prior column of O's. It's that simple.”

    “X” indicates stock is achieving a higher price level

    “0” indicates stock is achieving a lower price level

    http://stockcharts.com/school/doku.php?id=chart_school:chart_analysis:pnf_chartshttp://stockcharts.com/school/doku.php?id=chart_school:chart_analysis:pnf_chartshttp://stockcharts.com/school/doku.php?id=chart_school:chart_analysis:pnf_chartshttp://stockcharts.com/school/doku.php?id=chart_school:chart_analysis:pnf_chartshttp://stockcharts.com/school/doku.php?id=chart_school:chart_analysis:pnf_charts

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    Layman’s Interpretation 

    Based on the Equal-Weighted S&P 500 Index ETF

    (RSP): RBC’s technical notes for Nov is titled:

    One Extreme to Another. We believe that the rally

    by the Dow Industrials and the S&P have been

     pretty remarkable over the past month, and is

    evidence the volatility is still running high,

    although it is not as noticeable when stocks are

    rising. But it does still suggest that when a

     pullback does arrive, it could be a fast one, as

    moves to the downside in the market tend to bequite a bit sharper than rallies.

    The market is up into the area of heavy resistance

    that was created from a year of trading within a

    band of about 17,300–18,300, so we should not

    be surprised if the current rally slows down into

    more of a trading range and consolidation period

    that could last a month or two. We think the fact

    that most of the rest of the market is lagging the

     performance of the DJIA and the S&P is an

    indication more time will be needed for thebroader market to build into a longer-lasting

    uptrend.

    The smaller stocks have lagged the performance

    of the larger stocks in the recent recovery, and a

    more “healthy” uptrend will usually see the small

    stocks lead to the upside. See chart of Russell

    2000 Index over the previous 4 years.

    The current strong market upswing has been on

    the backs of larger cap stocks and has beenlimited in strength. The current number of

    stocks trading above their respective 200-day

    moving averages, or the average price over the

    past 50 weeks, is at 51%. The 75- day MA of this

    ratio is 41% and the 200-day MA is 57%. While

    the current number of stocks above their 50-

    week trading average and is above its short-term

    MA, it lags its longer-term MA, another sign of

    caution.

    A broader market advance would indicate more

    residual momentum. Look for the small cap

    index to play catch-up for the market to advance

    further. The Russell 2000 Small Cap Index (RUT)

    should break above 1250 to signal its

    participation. It currently trades at 1150. If the

    market advance does not broaden, a trading

    range should develop until year end.

    Stay ready.

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    GATX: Quality Small Cap Value Core

    Holding with Acceptable Yield

    Earnings could be cooling but GATX (GMT) offers

    great value. GATX, founded in 1898, is the one

    of the largest global railcar leasing firm with

    control over 149,000 cars.

    GATX buys new railcars and leases them using

    multi-year contracts. Customers include GMT’s

    market cap about matches its revenues at $2

    billion. The Company competes with Union Tank

    Car Company, CIT Group Inc., General Electric

    Railcar Services Corporation, First Union Rail, and

    Trinity Leasing. GATX leases tank cars, freight

    cars, and locomotives in North America; tank cars

    and freight cars in Europe, and freight cars in

    India. GATX also has interest in a development-

    stage affiliate in China. GATX owns 125,000

    railcars in North America, 28,000 in Europe and

    manages a portfolio of 5,000 for third parties.

    GMT prefers full-service leases, where the

    company maintains the railcars, pays ad valorem

    taxes and insurance, and provides other ancillary

    services. Their portfolio of railcars have

    estimated useful lives of 25 to 44 years and an

    average age of approximately 19 years.  The

    average lease renewal terms for all North

    America railcars during the 3rd quarter was 5.0

    years, compared to 4.5 years in the 2nd quarter

    and but is below the average of 5.6 years in the

    3rd quarter of 2014. The original lease is for

    terms usually ranging from 5 to 10 years and

    renewal periods of 3 to 5 years.

    GATX has a diverse customer base, serving over

    1,050 clients with 700 customers in North

    America and 250 internationally. In 2014, no

    single customer accounted for more than 4% of

    North America's total lease revenue, and the topten customers combined accounted for

    approximately 20% of total revenue. The

    economy’s European business is more customer

    concentrated with two customers accounting for

    10% of revenues each, and the top 10 customers

    generated 64% of 2014 European revenues.

    Rail car utilization rates in North America for its

    125,000 car fleet last quarter was 99.2%. Let that

    number sink in. This ratio of customer retentioncoupled with professional forecasting of demand

    should be appreciated by most all business

    managers. Of the 125,000 railcars operated at

    the end of June 2015, only 1,000 sat idle.

    Earnings per share have grown from $3.59 in

    2013 to around $5.27 in 2016, with $5.25

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    expected this year. The company recently

    announced it was selling its Marine boat andbarge business and took a $0.61 non-cash write-

    down of this non-core business. This produced

    earnings of $0.91 a share for the most recent

    quarter and $3.33 year to date. The Marine

    group contributed 17% of total 2015 YTD

    revenues, and a reduction corresponding in 2016

    earnings is expected to the units accompany

    asset write downs.

    In addition to a plateau of earnings due to theexiting of the marine business, management is

    facing a few oversupply problems. From the

    most recent earnings comments, the CEO states,

    “Looking longer-term, the growing over-supply of

    tank cars is decreasing tank car renewal rates and

    making it more difficult to place new tank cars

    delivering in 2016. Our early recognition of the

    impending changes in the tank car market was

    the backdrop for our strategy to lock in attractive

    lease rates for longer terms and maintain a

    disciplined investment strategy. As a result of thisstrategy, our committed lease revenues are at

    record levels, and this base of stable cash flow will

    serve us well when the environment for more

    attractive investment opportunities develops.”  

    Also of investor concern is the potential impact of

    growing government regulation of railcars

    carrying oil and other flammables. Moody’s

    Credit Services comments as of last Dec were:

    GATX maintains its position of competitivestrength in full-service rail car leasing,

     particularly in tank cars where it maintains the

    second highest market share in both North

     America and Western Europe.   About 13,000 of

    GATX's North American tank cars (10% of the

    North American fleet) are used to transport

     flammable liquids, including 4,900 (4%) in crude

    and ethanol service. The US Department of

    Transportation and Transport Canada areconsidering implementing new safety standards

     for tank cars engaged in such service. The rules,

    not yet finalized, could require that existing cars

    in flammable liquid transport service be

    retrofitted to meet the new standards. As an

    alternative to incurring the potentially significant

    expense for retrofitting the cars, GATX could

    redeploy the cars into alternate service, sell the

    cars, or scrap them. We expect that GATX will be

    able to take the steps necessary to fully complywith the new rules when implemented and that

    the associated expense will not significantly

    weaken the firm's long-term financial

     performance and condition.

    Management has also addressed the flammable

    railcar issue with the following comments:

    Instead of aggressively pursuing the crude-by-rail

    business like many of our competitors, we

    capitalized on the high-demand environment for

    tank cars in the last few years to order differenttank car types and deploy them into other

    commodities for long lease terms at record rates.

     Also in recent years, we sold a number of our cars

    deployed in flammable liquid service, or we

    transitioned them into carrying less-volatile

    commodities. These actions should continue to

    serve us well as conditions for the tank car market

    develop in 2015. 

    The potential pause in its business growth is notgoing unnoticed by investors. Share prices have

    fallen from a 52-wk high of $65 to $46. This

    decline offers investors an opportunity to climb

    aboard a very well managed railcar firm at value

    pricing.

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    As a leasing company, GMT survives by

    purchasing new railcars and leasing them out ona long-term basis. Since the end of 2009,

    management has generated $1.8 billion in

    operating cash flow. However, to build its

    portfolio of railcars, management has spent $3.4

    billion on capital expenditures over the same

    timeframe, creating a cumulative negative -$1.2

    billion in free cash flow. This is showing up as

    higher long-term debt growing from $3.0 billion

    to $4.1 billion. This trend seems to continue with

    GATX taking multi-year delivery of over 8,600new railcars starting in March of this year.

    S&P recently upgraded management 10-year

    performance in generating profit and dividend

    growth from an average rating of B+ to above

    average A-, and represents confidence S&P

    places in GMT’s ability to continue.

    The current yield is 3.15%, substantially above

    the S&P Financial ETF at 1.94% and dividend

    growth has average 3.5% over the previous 5years.

    GMT offers investors an acceptable yield and

    growth potential, along with the steady income

    attributes of industrial and transportation

    leasing. Management has a proven track record

    of generating shareholder returns and should be

    considered as a core financial and industrial small

    cap.

    Stock Ideas off the Radar Screen Some higher dividend, income, and capital gain-oriented

    equities are intriguing and may not part of our investment-

    tracking list. These may include ETFs, MLPs, REITs, or

    Preferred issues. Follow-ups may or may not be available in

    the future.

    Wisdom Tree asks, “What do the Fed and BBQ

    have in common?”  Their answer is, “The phrase

    ‘low and slow’ commonly refers to the proper

    method for cooking barbecue. Cooking over low

    heat for a long, long time is the pathway to BBQ

    bliss. These days it feels like the Fed is applyingthe same philosophy to normalizing rates-the

    terminal rate being lower and the process taking

    much longer.  Corporate credit spreads have

    recently been pushed higher by liquidity and

    growth concerns to attractive levels, in our view .”

    With rate looking to start their cyclical turn next

    month, Wisdom Tree is betting on corporate

    bonds to outperform. With a higher yield than

    their Treasury counterparts, Wisdom Treebelieves the higher risk of corporates over

    virtually risk-free Treasuries is more than

    compensated by a higher income across the yield

    curve.

    Source Wisdom Tree, Bloomberg

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    As shown above, the yield spread between

    Corporate and Treasury bonds is at recessionarylevels while the underlying economic data does

    not indicate a recession is eminent. Going back to

    1986, the spreads have surpassed 3.0% only 6

    times, in 1986-1987, 2001-2003, 2008-2009,

    2010, 2011, and currently.

    If the better bet is corporates over Treasuries and

    investors are concerned about duration (or the

    sensitivity bonds have to rate changes), date

    specific bond ETFs may be an avenue. As a rule,the higher the duration factor the higher the

    volatility during times of interest rate changes.

    This is especially important for bond mutual fund

    investors as these almost always trade on a pure

    yield basis.

    Guggenheim offers an array of bond ETFs whose

    underlying portfolio consists of bonds maturing

    in the same year. For example, the Guggenheim

    BulletShares 2024 Corporate Bond ETF (BSCO)

    consists of 119 bonds with either a call date ormaturity in 2024. The yield to maturity, or SEC

    Yield, of this ETF is 5.46%.

    A list of other Guggenheim Date-Specific

    Corporate Bond ETFs with symbol and SEC Yield

    are:

    BulletShares Corporate 2018 (BSCI) 1.68%

    BulletShares Corporate 2019 (BSCJ) 2.02%

    BulletShares Corporate 2020 (BSCK) 2.39%

    BulletShares Corporate 2021 (BSCL) 2.82%BulletShares Corporate 2022 (BSCM) 3.20%

    BulletShares Corporate 2023 (BSCN) 5.07%

    With these ETFs, it is easy to build a ladder with

    annual maturities for capital to roll-over. If an

    investor were to build a ladder of these seven

    ETFs, with an equal weighting of 14% each, the

    resulting portfolio would have the following

    characteristics:

    Yield to Maturity 2.88%

    Effective Duration 4.88 yrs.

    Holdings (#) 1616

    Portfolio Range 2018 - 2024

    The strategy would be to move maturing ETF

    capital to the next longest date.

    In reality, as the date-specific ETF accumulatesmaturing capital waiting for the Dec distribution

    date, the portfolio’s cash balance grows

    substantially. For example, the Corporate

    BulletShare maturing in Dec 2016 (BSCG) already

    has 88% of assets in cash whereas the 2017 ETF

    has no cash assets. This high cash balance

    reduces the overall income until final

    distribution. The best strategy is to sell these

    ETFs a year before their maturity.

    Income investors looking to build a ladder ofbonds as an alternative to the traditional open-

    ended bond mutual fund should consider these

    ETFs. More information on using these ETFs as a

    laddering tool can be found at the Guggenheim

    website.

    http://guggenheiminvestments.com/products/e

    tf/bondladder?utm_source=intermediary&utm_

    medium=button&utm_content=bond%20ladder

    &utm_campaign=BulletShares%20Home#Overvi

    ew 

    http://guggenheiminvestments.com/products/etf/bondladder?utm_source=intermediary&utm_medium=button&utm_content=bond%20ladder&utm_campaign=BulletShares%20Home%23Overviewhttp://guggenheiminvestments.com/products/etf/bondladder?utm_source=intermediary&utm_medium=button&utm_content=bond%20ladder&utm_campaign=BulletShares%20Home%23Overviewhttp://guggenheiminvestments.com/products/etf/bondladder?utm_source=intermediary&utm_medium=button&utm_content=bond%20ladder&utm_campaign=BulletShares%20Home%23Overviewhttp://guggenheiminvestments.com/products/etf/bondladder?utm_source=intermediary&utm_medium=button&utm_content=bond%20ladder&utm_campaign=BulletShares%20Home%23Overviewhttp://guggenheiminvestments.com/products/etf/bondladder?utm_source=intermediary&utm_medium=button&utm_content=bond%20ladder&utm_campaign=BulletShares%20Home%23Overviewhttp://guggenheiminvestments.com/products/etf/bondladder?utm_source=intermediary&utm_medium=button&utm_content=bond%20ladder&utm_campaign=BulletShares%20Home%23Overviewhttp://guggenheiminvestments.com/products/etf/bondladder?utm_source=intermediary&utm_medium=button&utm_content=bond%20ladder&utm_campaign=BulletShares%20Home%23Overviewhttp://guggenheiminvestments.com/products/etf/bondladder?utm_source=intermediary&utm_medium=button&utm_content=bond%20ladder&utm_campaign=BulletShares%20Home%23Overviewhttp://guggenheiminvestments.com/products/etf/bondladder?utm_source=intermediary&utm_medium=button&utm_content=bond%20ladder&utm_campaign=BulletShares%20Home%23Overviewhttp://guggenheiminvestments.com/products/etf/bondladder?utm_source=intermediary&utm_medium=button&utm_content=bond%20ladder&utm_campaign=BulletShares%20Home%23Overviewhttp://guggenheiminvestments.com/products/etf/bondladder?utm_source=intermediary&utm_medium=button&utm_content=bond%20ladder&utm_campaign=BulletShares%20Home%23Overview

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    Notes from the Top

    Walgreens Boots (WBA) share price is down, but

    far from out. WBA announced  a $17 billion

    takeover of Rite Aid and the potential to sell

    between 500 and 1,000 stores where overlap is a

    concern. The current total store count is 8,000

    for Walgreens Boots and 4,600 for Rite Aid.

    Walgreens believes the deal would strength its

    market position in the Northeast and Southern

    California, two areas of current weakness.

    Forbes reports that Walgreens is expecting togain substantial leverage with health insurance

    companies, large employers and government

    health programs given its network of pharmacies

    will grow. Walgreens chief executive officer

    Stefano Pessina sees the U.S. market as ripe for

    consolidation as the government becomes more

    involved in paying for health care, particularly

    due to the expansion of benefits under the

     Affordable Care Act. 

    Even considering a potential divesture of

    locations, WBA would surpass rival CVS Health

    (CVS) in store count. Share prices are about 11%

    off their high at $86.

    Kinder Morgan (KMI) issued a short-term,

    mandatory preferred which trades at a 10%

    yield. Late last month, KMI issued a Series A

    Mandatory Convertible Preferred share with a

    9.75% coupon and a $50 par. The stock currently

    trades on the OTC using the symbol KMGNP butanticipated a NYSE listing with the symbol KMI-A.

    The preferred is mandatory converted into

    common shares in Oct 2018 using a collar of a)

    1.554 common shares if share prices are above

    $32.38 or b) 1.81 shares if the common is below

    $27.56. Between the collars, the ratio is $50

    divided by the common share price.

    KMI recently upped its common dividend by 16%

    to $2.04 annualized, and the common shares

    offer a 7.4% yield. The preferred is trading at

    $48.65 for a 10% yield. Income investors may

    be interested in the steady income of the

    preferred over the next three years while giving

    up the potential for common appreciation over

    $32 a share.

    Exelon (EXC) announced quarterly earningswere 6% above last year and 17% above

    consensus.  In addition, Exelon raised its 2015

    adjusted earnings per share guidance to the

    range of $2.40 to $2.60 from the prior guidance

    of $2.35 to $2.55. Management also believes its

    olive branch to the city of Washington DC in the

    form of more money should win the day and the

    merger with Pepco (POM) should be completed

    within a few months. In the first nine months of

    2015, net cash flow from operating activities was

    $5.674 billion compared with $3.643 billion in theyear-ago period. EXC’s capital expenditure was

    $5.4 billion compared with $4.1 billion in the first

    nine months of 2014.

    While much maligned due to a dividend cut in

    2013 forced by the collapse of its non-regulated

    commodity electricity business, aka merchant

    power. Over time, EXC has not only increased its

    regulated earnings from 20% of the total to

    around 60% after POM merger, the 3-yr rollingauction process in its major merchant power

    markets is adding a reliability premium for

    consistency in power generation. This premium

    favors nuclear power generation and will add to

    EXC’s commodity profits over time. On the

    downside, however, the trend is for older nuclear

    plant to remain unprofitable as low natural gas

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    pricing sets the tone of power generation

    markets. EXC may join Entergy (ETR) in closingseveral of its nuke plants.

    Sherwin-Williams (SHW) earnings rose on the

    strength of its consumer business.  Highlights of

    its press release are: Consolidated net income as

    a percentage to sales of 11.9% in the quarter was

    an all-time high; Diluted net income per common

    share increased 18.5% to a record $3.97 per

    share in the quarter and increased 22.3% to a

    record $9.04 per share in nine months;Establishing EPS range of $1.70 to $1.95 for 4Q15;

    Increasing FY15 EPS guidance to $10.75 to $11.00

    per share vs. $8.78 per share in 2014.

    Of interest to investors should be the new

    antibacterial paint for hospital and doctors’

    offices. Branded as Paint Shield, it was developed

    in consultation with infectious disease experts

    and actually kills bacteria on the surface after two

    hours. It has been proven to be safe and effective

    through third-party testing and has been certifiedby the U.S. Environmental Protection Agency to

    kill over 99.9% of bacteria, including Staph, E. coli,

    and MRSA.

    While paint is not usually known for product

    advancement, SHW’s CEO believes that Paint

    Shield is one of the most significant technological

    breakthroughs in the company’s nearly 150-year

    history. Sherwin-Williams currently has an 11.3%

    share of the paint manufacturing market, thesecond biggest portion behind PPG Industries’

    21.3%.

    SHW offers a high exposure to the consumer

    through its Paint Store Group, which added 45

    new locations since the first of the year, and its

    Consumer Group, which is mainly sales through

    Lowes (LOW). These two segments generated

    80% of 3rd qtr. revenues. International businesswas hurt by the strong USD, as revenues declined

    11% for the quarter with the commonly used

    reason being currency headwinds.

    Investors looking for diversity in their defensive

    consumer portfolio may want to review Sherwin

    Williams.

    Becton Dickinson (BDX) continues its winning

    ways.  An article in Forbes offers a good recap ofits investment thesis, as told by Allen Bond, fund

    manager at Jensen Quality Growth Fund (JENSX).

    Founded in 1897, BDX  is a global medical devices

    company focused primarily on the design and

    manufacture of needles and syringes for use in

    hospitals, clinics and doctor’s offices. The

    company also operates smaller businesses in

    diagnostic testing and bioscience research tools.

    Over the past 10 years, Becton posted annualized

    earnings per share growth of nearly 10% while

    generating average return on equity in excess of24%. Becton’s robust free cash flow generation

    has supported both growth in the business as well

    as consistent returns to shareholders, reflected in

    its 42-year track record of increasing its dividend.

    The primary competitive advantage for Becton is

    largely a function of size and scale. The company

    enjoys a globally dominant position in the

    needles/syringes market. Becton produces more

    than 29 billion of these products per year. And weestimate its global market share in this business

    is in excess of 60%.

    The company’s investment profile also benefits

     from the disposable nature of its products,

    resulting in recurring revenue in 80% of the

    business. We expect the company to produce

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    stable, consistent growth due to increasing global

    healthcare utilization and product innovation focused on safer needles and faster, more

    accurate diagnostic tests.

    Chicago Bridge and Iron (CBI) exits most of its

    nuclear power plant construction business. 

    While the sales of this business to its partner

    Westinghouse, along with the transfer of all past

    and future liabilities, will generate a $1 billion

    non-cash write-down this quarter, investors liked

    the news, driving up the stock by 19% on the dayit was announced. Credit Suisse upgraded the

    stock to Outperform. CBI was partnering with

    Westinghouse on two large nuke construction

    projects for Southern Company (SO) and Scana

    (SNG). These projects have been hampered by

    cost overruns and extensive construction delays.

    This move take a large overhang out of the stock,

    clearing the way for the company to focus on its

    $30 bil in project backlogs.

    As it relates to Berkshire-Hathaway (BRK.B), BillAckerman has brought the Great Salad Oil

    Swindle of 1963 to the forefront again.  This

    history is a great example of Buffett’s strategy of:

    "Be fearful when others are greedy, and be

    greedy when others are fearful.”

    In 1963, a vegetable oil commodities trader

    defrauded 51 companies out of loans that had

    been backed by supposedly huge holdings of

    vegetable oil, also known as soybean oil and animportant ingredient in Italian Salad Dressing.

    The tanks purportedly full of collateralized

    vegetable oil, it turned out, were mostly full of

    water. As a result, the loans went bust. American

    Express (AXP) was one of the companies that got

    caught up in the scandal and in response the

    stock fell 43% from $65 in Oct 1963 to $37 in Jan

    1964. This led an enterprising Warren Buffett to

    scoop up 5% of the company for around $20million, an investment that would see him earn a

    10-fold return in a decade. A current 5% stake in

    AXP is worth about $3.6 billion.

    The next time you are pouring oil and vinegar on

    your Cobb salad, remember the “Be Fearful”

    mantra of the Oracle of Omaha.

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    The Austrian Oak’s Rules for

    Successful Investing

    Arnold Schwarzenegger gave an interesting

    speech recently at the Global Transformation

    Forum in Kuala Lumpur, Malaysia. The speech

    was short, and was an outline of his six rules of

    success. Whether you like the Austrian Oak or

    not, it is difficult to argue with his level of success.

    The rules are simple and directly apply to every

    investor. Take a few minutes to see how you are

    implementing the Austrian Oak’s guidelines.

    1. Have a vision.

    “If you know where you're going everything will

    fall into place.”

    2. Never think small

    “It takes the same amount of energy to think big,

    as it takes to think small. So might as well.”

    3. Ignore the nay-sayers“Take the words 'it's impossible' and 'it can't be

    done' out of your vocabulary. Everything the nay-

    sayers say is a liability, will only prove to be an

    asset to you.”

    4. Forget plan B

    “As soon as you start telling yourself that you

    have something to fall back on, this is the most

    dangerous thing, because it means you're already

    doubting yourself. Don't take your eye off the

    ball, don't take your eye of plan A, there is no plan

    B!”

    5. Work your ass off

    “You never want to fail because you didn't work

    hard enough. None of my rules will help you,

    unless you're willing to work, work, work! You

    can't climb the ladder of success with your hands

    in your pocket.”

    6. Don't just take, give something back

    “We must serve a cause greater than ourselves.

    All of us need to create change. Don't just work

    on 'me', work on 'we'”

    Success in accomplishing any financial goal

    begins with an objective and plan how to get

    there. If the vision is to have sufficient funds

    saved and invested upon retirement in 30 years,development of a plan with benchmarks along

    the way will aid in its attainment. Markets go up

    and markets go down, and what seemed very

    achievable in strong markets may not seem so in

    market declines. But staying the course with a

    clear destination in sight will help offset short-

    term negative investment psyche.

    Developing a successful portfolio management

    and investment plan incorporates most of the

    above attributes. Determining your specific levelof risk and overall investment goals will ensure a

    better portfolio outcome. If you are risk adverse,

    buying a speculative utility stock with a higher

    dividend, justifying it as an income play, may not

    suit your overall needs. Overweighting in a few

    industrial sectors may not be a bad strategy,

    unless it is done unintentionally.

    Time and efforts spent to expand your knowledge

    of finance always pays off in the long term. It isimportant to know what you know and to know

    what you don’t know, and then to stay within the

    comfort zone of what you know. As your

    knowledge expands, so does your comfort zone

    of investment strategies and options.

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    Thanks to a good friend, Mr. Bugs Tan, a

    renowned industrial inventor from Kuala Lumpur,for bringing this short speech to my attention.

    Thanks, “Uncle Bugs”.

    A link to the one minute speech:

    https://www.youtube.com/watch?v=tFsUeUJiA9

    k&feature=youtu.be 

    https://www.youtube.com/watch?v=tFsUeUJiA9k&feature=youtu.behttps://www.youtube.com/watch?v=tFsUeUJiA9k&feature=youtu.behttps://www.youtube.com/watch?v=tFsUeUJiA9k&feature=youtu.behttps://www.youtube.com/watch?v=tFsUeUJiA9k&feature=youtu.behttps://www.youtube.com/watch?v=tFsUeUJiA9k&feature=youtu.be

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    23 Guiding Mast Investments Saratoga Springs, NY [email protected] 2015 ©

    Subscriptions

    Guiding Mast Investments newsletter is available

    on a subscription basis. Annual rates are:

    1 Year $ 85.00

    2 Year $150.00

    3 Year $210.00

    Please send check payable to George Fisher at:George Fisher

    Guiding Mast Investments

    10 Forest AveSaratoga Springs, NY 12866

    Money Back Guarantee - Within the first 90 days, if

    you are unhappy for any reason, your full subscription

    rate will be refunded – no questions asked. However,

    we would appreciate your feedback at any time.

    Newsletter delivery is via the internet using pdf

    format. Hard copies via U.S. Mail are available for a

    nominal charge.

    How to Use Our Newsletter 

    Guiding Mast Investments newsletter comes in two

    parts – 1) the written commentary and 2) the

    spreadsheet of the companies we follow. #1 is

    pretty simple. #2 is a bit more complicated and may

    need a bit of explanation.

    Part 2 is an excel spreadsheet in a pdf format. This

    lists the companies we follow and a bunch offundamental analysis calculations. Starting at the left

    column:

    •  Stock ticker symbol,

    •  stock name,

    •  stock price,

    •  2015 estimated EPS,

    •  2016 estimated EPS,

    • 

    + or – indicates a movement up or down sincelast updated,

    •  anticipated 5-yr EPS growth rate,

    • 

    + or – indicates a movement up or down since

    last updated,

    • 

    Forward PEG (price to earnings growth) ratio

    based on 2016 EPS estimates,

    •  Guiding Mast Ratings,

    •  Guiding Mast Recommendations,

    • 

    + or – indicates a movement up or down since

    last updated,

    • 

    S&P Quality Equity Rating with A+ being thehighest, B+ as average and NR for Not Rated,

    •  current broker consensus for timeliness,

    •  current dividend,

    •  dividend yield,

    •  industrial sector,

    •  Guiding Mast handicap based on S&P Quality

    Ranking,

    •  2015 and 2016 EPS yield,

    •  2-yr consensus price target,

    •  % gain to price target,

    • 

    anticipated annual total return based on theprice target and current yield.

    Our formula used in evaluating these factors locates

    companies that have the following characteristics:

    •  Reliability in generating increase earnings and

    dividends for the previous 10 years (S&P

    Quality Rating);

    •  Value based on 2016 price to earnings

    growth, with PEG ratios of 1.0 to 1.2

    considered fully valued•  Well liked on Wall Street for timeliness

    •  Higher dividends

    The Guiding Mast Ratings are listed in numerical

    order with higher numbers indicating more favorable

    ratings.

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    24 Guiding Mast Investments Saratoga Springs, NY [email protected] 2015 ©

    The “perfect” stock would be rated A+ by S&P, would

    be trading at a 2016 PEG Ratio less than 1.0, wouldhave a broker timeliness consensus ratio of at least

    2.5, an earnings yield of 8%, and would have a

    dividend yield of 5% or higher. As stocks move

    above or below these fundamental criteria, the

    Guiding Mast number changes. For instance, a

    company rated B+ for Quality carries a handicap of

    12 while an A+ company has no handicap.

    The top 15 companies of the 132 followed qualify for

    Full Speed Ahead classifications while companies

    numbered 16 to 30 are listed as Power Up.

    Comparatively, these stocks should offer better total

    returns for the risk taken. The bottom 20 stocks are

    classified as Power Down and could be candidates

    for sale. The balance of stocks are listed as Neutral,

    which is neither a buy nor a sell.

    Reviewing stocks with higher Guiding Mast Ratings

    and higher anticipated total annual returns based on

    consensus price targets should produce a list of

    companies worthy of consideration for your

    investment portfolio.

    However, as always, conduct your own due diligence

    to determine if a particular investment is right for

    your portfolio construction and your appetite for

    risk. All investments, even “safe” bonds, carry a

    particular risk to your invested capital and that risk

    should be appreciated prior to investing.

    About Us

    George C. Fisher, founder and publisher of GuidingMast Investments, believes methodically

    incorporating overlooked equities in a diversified

    portfolio approach is far from rocket science. Guided

    by the framework of Modern Portfolio Theory, Fisher

    locates equity investment opportunities using widely

    distributed value indicators and advocates a

    minimum three-year investment horizon for most

    financial decisions. An understanding of the tools

    used to assess one’s personal risk factors and themethods of finding investments that meet these

    factors can be easily incorporated in most individual

    portfolio construction.

    Guiding Mast Investments offers both a monthly

    newsletter and multi-part financial and portfolio

    education training with the advantage of personal

    communication. Topics include Assessing Personal

    Risk, Asset Classification and Diversification, Equity

    Research, Value Fundamentals, and Portfolio

    Implementation.

    Fisher is a Seeking Alpha contributor and SA has

    published over 330 articles since 2010. Fisher also

    contributes to the financial website TalkMarkets.com.

    He occasionally uses the pen name Jon Parepoynt. A

    list of his previous SA articles can be found at:

    http://seekingalpha.com/author/george-fisher 

    Fisher is the creator of the 1997-2004 investment

    newsletters Power Investing with DRIPs, focused on

    timely selections of dividend paying stocks. Fisher has

    published two books through McGraw-Hill,

     All About DRIPs and DSPs, and The StreetSmart Guide

    to Overlooked Stocks.

    Fisher has experience as a Registered Investment

    Advisor, a financial author, and an entrepreneur.

    Fisher brings a variety of expertise to his clients, from

    corporate operational appreciation, to personal

    http://seekingalpha.com/author/george-fisherhttp://seekingalpha.com/author/george-fisherhttp://seekingalpha.com/author/george-fisher

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    investment planning and management to stock

    market analysis skills.

    Fisher’s work experience covers a variety of fields.

    Prior to being a RIA, he spent 15 years as a corporate

    manager at Georgia-Pacific Corp before venturing out

    on his own, operating several businesses from

    manufacturing to export marketing management.

    President Ronald Reagan appointed Fisher to the

    National Advisory Council overseeing the US Small

    Business Administration from 1988 to 1991.

    For a complete list of equities followed by Guiding

    Mast Investments, please contact us.

    Much like a guiding mast light assists in safe passage

    for the captain and owners of sailing vessels,

    GuidingMastInvestments.com helps teach the tools

    financial experts use in portfolio design and

    management.

    More information is available at:

    www.GuidingMastInvestments.com

    Read our Equities and Market blog at:http://www.GuidingMastInvestments.com/news/

    Guiding Mast Investments logo is a register trademark

    and used exclusively by permission from

    aceboater.com

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