Nottingham Trent University

Module Specification

Basic module information

1 Module Title: Digital Entrepreneurship

2 Module Code: BUSI22700

3 Credit Points: 20 cp

4 Duration: Half Year 2 (option)

5 School: NBS

6 Campus: City

7 Date: September 2012

8 Pre, Post and Co-requisites:

These are modules that you must have studied previously in order to take this module, or modules that you must study simultaneously or in a subsequent academic session

Pre, Co, Post Module Code Module Title

9 Programmes containing the module

Level Core/Option Mode Code Programme Title

2 Option FT

SW

BUSI074

BUSI075

BA (Hons) Business

10 Overview and Aims

The aim of this module is to develop a critical awareness in students of digital entrepreneurship and intrapreneurship within a global marketplace. Using both a

critical and practical perspective, the module examines the process of developing a digital business, enabled and/or enhanced by internet technologies, smart and mobile phones and their applications, and other emerging technologies.

Using theory, analytical frameworks and practical examples, the module provides students with the cognitive and practical skills and capabilities to explore a market opportunity, develop a digitally enhanced business idea and the requisite

considerations of implementing such an idea in either a start-up, or a new (channel to) market for an existing firm.

a) Develop a critical understanding of a global networked economy b) Examine the managerial, organisational and operational implications of

competing in a networked economy. c) Examine the core processes of digitally-enhanced commerce and the current and

future impacts of developments in information and communications technologies d) Examine the widespread changes enabled by the internet, convergent

technologies and associated innovations which offer international opportunities

for new forms of competition to willing entrepreneurs e) Evaluate the strategic opportunities and threats presented by the convergence of

information and communications technologies in a wide range of organisations.

11 Module Content

a) E-concepts; exploring the opportunities and threats of digital commerce and doing business in a networked economy.

b) Business models; the use of frameworks in identifying new business

opportunities and challenges c) The internet and associated technologies; understanding the widespread changes

enabled by the internet and the international opportunities for new forms of competition it affords willing entrepreneurs

d) The organisational and managerial implications of change

12 Indicative Reading

Waldman S (2010) Creative Disruption: What You Need to Do to Shake Up Your Business in a Digital World. Harlow: Financial Times/Prentice Hall

Passiante G (2010) Evolving Towards the Internetworked Enterprise: Technological and Organizational Perspectives. London: Springer

Rayport, J F, and Jaworski, B J (2003) Introduction to e-Commerce. New York:

McGraw-Hill Irwin

13 Learning outcomes

Learning outcomes describe what you should know and be able to do by the end of the module

Knowledge and understanding. After studying this module you should be able to:

a) analyse the impact of current and emerging developments in information and communications technologies on the core processes of digitally-enhanced commerce

b) demonstrate a detailed understanding of the organisational and managerial

implications of competing in a global networked economy

c) evaluate an organisation’s business model using appropriate frameworks and

identify new business opportunities and challenges

Skills, qualities and attributes. After studying this module you should be able to:

d) apply relevant analytical frameworks to evaluate an organisation’s business

model

e) critically compare and contrast theories and apply them in the context of a case

study

f) demonstrate relevant investigative and research skills

g) work individually and in groups to produce specified outputs

14 Teaching and Learning

Range of modes of direct contact

This indicates the range of direct contact teaching and learning methods used on this module, e.g. lectures, seminars

Regular Lectures, Webcasts and Seminars as appropriate

Total contact hours: 48

Range of other learning methods

This indicates the range of other teaching and learning methods used on this module, e.g. directed reading, research

Directed reading and activities as supported by the NOW;

Independent learning via recommended reading and research;

Case-study work;

Technologically enhanced support;

Online discussions, questions and feedback areas.

Total non-contact hours:

152

15 Assessment methods

This indicates the type and weighting of assessment elements in the module

Element number

Weighting Type Description

1 100% Coursework

3,000 word individual report on the market opportunity and strategy for a proposed business venture.

Learning outcomes tested: a - g

Diagnostic/ formative assessment

This indicates if there are any assessments that do not contribute directly to the final module mark

Group presentation

Students are required as a group to research, develop and present initial ideas for the summative individual coursework. Feedback will be provided by tutors and peers

during the presentation session.

Learning outcomes a-g

Case studies

A case-study approach in seminars will require students to demonstrate critical thinking about issues introduced during the module. Students will need to display

knowledge of the established literature and be able to discuss the implications of theories and planning frameworks for the organisation and its management, as well as evaluating the relevance of such theories and frameworks for their report assessment.

Learning outcomes a-e, g

Further information on assessment

This section provides further information on the module’s assessment where appropriate

The assessment is designed to focus attention on the international and strategic impacts of competing in a networked economy. As such it requires students to analyse and interpret trends in the chosen market sector with the intent of informing a digitally enhanced commerce strategy for a new business venture. The business

venture will involve the sale of a product or service into a country outside the UK

using digitally enhanced or co-ordinated means.

Document Management

16 Module Title: Digital Entrepreneurship

17 Module Code: BUSI22700

18 Subject (JACS) Code N100

19 Cost Centre 27

20 School: NBS

21 Academic Team

22 Campus City

23 Other institutions providing teaching

Please complete in box 23 a-d - if applicable

Institution %

23a Other UK Higher Education or Further Education Institution- Please name Percentage not taught by NTU

23b Other public organisation in the UK- Percentage not taught by

NTU

23c Other private organisation in the UK - Percentage not taught by NTU

23d Any other Non-UK organisation - Percentage not taught by NTU

24 Date of approval: