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NOTICE OF THE JOINT SESSION BETWEEN
THE FOUNTAIN HILLS TOWN COUNCIL AND
FOUNTAIN HILLS CHAMBER OF COMMERCE BOARD
Mayor Linda M. Kavanagh
Vice Mayor Dennis Brown Councilmember Alan Magazine Councilmember Nick DePorter Councilmember Art Tolis Councilmember Henry Leger Councilmember Cecil A. Yates
Paul Perreault, Jr., Chair Rosaria Cain, Vice Chair Audrie Ouellette, Secretary LeeAnn Torkelson, Treasurer Dr. Patrick Sweeney, Boardmember Christine Colley, Boardmember Christopher Siino, Boardmember Boe James, Boardmember Merita Kraya, Boardmember Brian Horvath, Boardmember Suzanne Nann, Boardmember Nathan Watters, Boardmember Dan Margolis, Boardmember Gregory Golucci, Boardmember
TIME: 7:30 A.M. – 8:45 A.M. WHEN: WEDNESDAY, JANUARY 10, 2018 WHERE: FOUNTAIN HILLS COMMUNITY CENTER (Grand Ballroom) 13001 N. La Montana Drive, Fountain Hills, AZ 85268
Councilmembers of the Town of Fountain Hills will attend either in person or by telephone conference call; a quorum of the Town’s various Commission, Committee or Board members may be in attendance at the Council meeting.
Notice is hereby given that pursuant to A.R.S. § 1-602.A.9, subject to certain specified statutory exceptions, parents have a right to consent before the State or any of its political subdivisions make a video or audio recording of a minor child. Meetings of the Town Council are audio and/or video recorded and, as a result, proceedings in which children are present may be subject to such recording. Parents, in order to exercise their rights may either file written consent with the Town Clerk to such recording, or take personal action to ensure that their child or children are not present when a recording may be made. If a child is present at the time a recording is made, the Town will assume that the rights afforded parents pursuant to A.R.S. § 1-602.A.9 have been waived.
• CALL TO ORDER – Mayor Linda M. Kavanagh & Chair Paul Perreault, Jr.
z:\council packets\2018\j180110\j180110a.docx Page 2 of 2
AGENDA
1. Overview of civic-related partnerships between the Town of Fountain Hills and the Fountain Hills Chamber of Commerce:
a. Mayor’s State of the Town Event
b. Candidate Breakfast Forums
c. Mayoral Debate
d. Chamber Events: Great Fair/Festival of the Arts, Thanksgiving Day Parade, Stroll in the Glow
2. Update relating to the Town of Fountain Hills’ Special Events and tourism program
3. Update on the Fountain Hills Chamber of Commerce Visitor Center
4. Update relating to the Town of Fountain Hills’ Economic Development and the long-term Economic Development Plan
5. The proposed Special Election (May 15, 2018) for the purpose of submitting the question to the voters relating to establishing a Town Primary Property Tax
6. Adjournment
DATED this 2nd day of January, 2018.
Bevelyn J. Bender, Town Clerk The Town of Fountain Hills endeavors to make all public meetings accessible to persons with disabilities. Please call 480-816-5100 (voice) or 1-800-367-8939 (TDD) 48 hours prior to the meeting to request a reasonable accommodation to participate in this meeting or to obtain agenda information in large print format. Supporting documentation and staff reports furnished the Council with this agenda are available for review in the Clerk’s office.
z:\council packets\2018\j180110\j180110a.docx Page 1 of 2
NOTICE OF THE JOINT SESSION BETWEEN
THE FOUNTAIN HILLS TOWN COUNCIL AND
FOUNTAIN HILLS CHAMBER OF COMMERCE BOARD
Mayor Linda M. Kavanagh
Vice Mayor Dennis Brown Councilmember Alan Magazine Councilmember Nick DePorter Councilmember Art Tolis Councilmember Henry Leger Councilmember Cecil A. Yates
Paul Perreault, Jr., Chair Rosaria Cain, Vice Chair Audrie Ouellette, Secretary LeeAnn Torkelson, Treasurer Dr. Patrick Sweeney, Boardmember Christine Colley, Boardmember Christopher Siino, Boardmember Boe James, Boardmember Merita Kraya, Boardmember Brian Horvath, Boardmember Suzanne Nann, Boardmember Nathan Watters, Boardmember Dan Margolis, Boardmember Gregory Golucci, Boardmember
TIME: 7:30 A.M. – 8:45 A.M. WHEN: WEDNESDAY, JANUARY 10, 2018 WHERE: FOUNTAIN HILLS COMMUNITY CENTER (Grand Ballroom) 13001 N. La Montana Drive, Fountain Hills, AZ 85268
Councilmembers of the Town of Fountain Hills will attend either in person or by telephone conference call; a quorum of the Town’s various Commission, Committee or Board members may be in attendance at the Council meeting.
Notice is hereby given that pursuant to A.R.S. § 1-602.A.9, subject to certain specified statutory exceptions, parents have a right to consent before the State or any of its political subdivisions make a video or audio recording of a minor child. Meetings of the Town Council are audio and/or video recorded and, as a result, proceedings in which children are present may be subject to such recording. Parents, in order to exercise their rights may either file written consent with the Town Clerk to such recording, or take personal action to ensure that their child or children are not present when a recording may be made. If a child is present at the time a recording is made, the Town will assume that the rights afforded parents pursuant to A.R.S. § 1-602.A.9 have been waived.
• CALL TO ORDER – Mayor Linda M. Kavanagh & Chair Paul Perreault, Jr.
z:\council packets\2018\j180110\j180110a.docx Page 2 of 2
AGENDA
1. Overview of civic-related partnerships between the Town of Fountain Hills and the Fountain Hills Chamber of Commerce:
a. Mayor’s State of the Town Event
b. Candidate Breakfast Forums
c. Mayoral Debate
d. Chamber Events: Great Fair/Festival of the Arts, Thanksgiving Day Parade, Stroll in the Glow
2. Update relating to the Town of Fountain Hills’ Special Events and tourism program
3. Update on the Fountain Hills Chamber of Commerce Visitor Center
4. Update relating to the Town of Fountain Hills’ Economic Development and the long-term Economic Development Plan
5. The proposed Special Election (May 15, 2018) for the purpose of submitting the question to the voters relating to establishing a Town Primary Property Tax
6. Adjournment
DATED this 2nd day of January, 2018.
Bevelyn J. Bender, Town ClerkThe Town of Fountain Hills endeavors to make all public meetings accessible to persons with disabilities. Please call 480-816-5100 (voice) or 1-800-367-8939 (TDD) 48 hours prior to the meeting to request a reasonable accommodation to participate in this meeting or to obtain agenda information in large print format. Supporting documentation and staff reports furnished the Council with this agenda are available for review in the Clerk’s office.
Tourism Division Report
Joint Fountain Hills Town Council and Chamber of Commerce Report Prepared by Town of Fountain Hills Tourism Division Staff
1/10/2018
VISION The vision of the Tourism Division is to draw more visitors to the area by way of special events and activities. The short-term benefits of this campaign will be seen in guest spending within the area at restaurants, hotels, retail establishments, gas stations, etc. The long-term benefits will result in a new perception of Fountain Hills, notoriety as an event destination, increased residency, and increased business recruitment. These elements will combine for a strong tax base and robust local economy, while offering a high quality of living for our residents.
ANALYTICAL DATA Gross Hotel Room Sales Tax:
• The Town of Fountain Hills saw a 29% increase in gross hotel room sales tax in calendar year 2015 as compared to calendar year 2016 which saw a 19% increase.
Online Media Data Experiencefountainhills.org
• June 2016 – 2017: 53,011 users viewed 188,607 pages with an average of 1:44 time spent on page. 23.6% of those users were new users to the website.
• Most popular cities: Phoenix, Scottsdale, Fountain Hills, Los Angeles, Mesa, Tempe, Gilbert, Chandler, Gilbert and Glendale
• At the conclusion of the first half of the fiscal year 2017/2018 we are reporting 76,861 users have viewed 270,638 pages. 24.3% of those users are new users to the site.
• “Likes” up 15% from July2016 through June 2017 • Engagement: 950,509 impressions with an average of 3,614 impressions per post
Official Visitor’s Guide
• Just over 22,000 guides were distributed to Sky Harbor and Mesa Gateway airports, local and statewide hotels, restaurants, tour/activity operators and CVB’s
ECONOMIC IMPACT DRIVERS Special Event Initiatives The Town of Fountain Hills is proud to welcome several new special events to town including:
Next Generation Disc Golf Championship
Caribbean Christmas 5k Run
Magic Bird Goes Native Festival
St. Patrick’s Irish Fountain Fest
Special Events that Drive Hotel Room Stays:
Cliff Drysdale CopperWynd Pro Challenge Women’s Tennis Tournament
Fourth at the Fountain
Craft Classic Half Marathon & 5K
Fountain Festival of Arts & Crafts
Next Generation Disc Golf Championship
Magic Bird Goes Native Festival
The Great Fair
Memorial Disc Golf Championship
Fountain O’Green Artisan Market
Thunderbirds Fine Art and Wine Affaire
MARKETING & ADVERTISING STRATEGIES Marketing Initiatives New Initiatives: Amplified Story Campaign with Arizona Office of Tourism partner Madden Media
Publication Name Ad size/color Issue date Distribution Circulation Number
2018 Amplified Story Campaign - Madden
Media
Online Targeted Story Article Winter 2018
Website with Targeted Regional
Advertising 300,000
Terminal 4 escalator 10-second video advertisement in Sky Harbor International Airport
Name/type of audiovisual material Target Audience Quantity Distribution Types of Metrics
Digital Ad Space in Sky Harbor International Airport
All Airport Terminal 4 Travelers 1 Lamar Advertising
Agency
Performance: Potential to Reach 4 Million Travelers
Continuing Initiatives: Expanded Digital Retargeting Campaign to drive traffic
o Potential for 500,000 in combined in campaign series impressions
Digital Media Name of Site Website Address Ad
Description Target Market Dates
Vici Media www.experiencefountainhills.org Online Re-
targeting and trackbacks
Phoenix, Scottsdale, Mesa
and Glendale January - April
Home Run and Program Advertisement sponsor for the Chicago Cubs spring training season at Sloan Stadium in Mesa
Type of Placement Location Size Dates Types of Metrics
Cubs Spring Training Sponsorship Sloan Stadium
Home Run Score Board and
Season Program Spring 2018
Performance: Approximate
event attendance of 226,933
Hole #4 sponsor and Program Advertiser at the Waste Management Phoenix Open
Type of Placement Location Size Dates Types of Metrics
Golf Hole Sponsorship TPC Hole #4 Spring 2018
Performance: Approximate
event attendance of 655,434
Publication Name Ad size/color Issue date Distribution Circulation Number
Waste Management
Phoenix Open Program Full Page 4C Ad Spring 2017 Distributed to all
patrons to the event
20,000
Four (one-half page) advertisement layouts in Phoenix Magazine
Publication Name Ad size/color Issue date Distribution Circulation Number
Phoenix Magazine 1/3 Page/Full Color
Fall 2017/Spring 2018
Paid subscriptions and placed in 16 Arizona Valley
resorts.
78,479
Visitor Guide display in Sky Harbor and Mesa Gateway Airports
Name/type of printed material Target Audience Quantity Distribution Types of Metrics
Town of Fountain Hills Official Visitors Guide
Arizona & California residents 25,000
Direct mailing to Airports, CVB's,
Visitors Centers and Resorts
Performance: Number of guides given out during
the year
Area Map highlight with Madden Media Area Map
Publication Name Ad size/color Issue date Distribution Circulation Number
2017 Phoenix Area Map - Madden Media
Map Inset/Full Color Winter 2017
130 Different CVB's, Hotels, Chamber of
Commerce and shopping plazas
280,000
Full page advertisement in Play Ball Magazine - Cactus League distribution
Type of Placement Location Size Dates Types of Metrics
Play Ball Magazine Sky Harbor, 10
Arizona Stadiums and Online
Full Page Magazine Ad Spring 2018
Performance: Approximate
Distribution of 100,000
Cactus League newspaper insert in all major newspapers of all cactus league home cities
o In January, more than 900,000 copies of the Cactus League Insert will be printed and inserted into the hometown teams’ major newspapers. Cactus League Newspaper Insert reaches visitors before they arrive with plenty of time to plan their trip and decide where to eat, stay and play.
• Chicago Daily Herald • Cleveland News Herald • Los Angeles Times • Milwaukee Journal • San Francisco Examiner • Seattle Times
o Inserts are also distributed at statewide Visitors Centers and given away at team
FanFests that take place around the country in January & February.
o On-line exposure will surpass 2 million unique visitors of the Cactus League insert.
o A complete Spring Training schedule and information is included in the Insert to promote baseball fans coming to Arizona in March to catch a game and support their team.
Type of Placement Location Size Dates Types of Metrics
Cactus League Newspaper Insert Newspaper Insert Standard Insert
Size Spring 2018
Performance: Approximate
Printing Distribution of
900,000
Tourism Media Plan Marketing Message(s): “We could tell you about our neighborhood restaurants, our hidden adventure, our small town charm and our stunning views – but come see for yourself. We’ll save you a seat!” “Get Out of the Valley and Into the Hills” Our Goals:
a) To build awareness of Fountain Hills as a destination. b) To help brand Fountain Hills as a premier outdoor recreation and events destination in
Arizona. c) To market Fountain Hills as a residential and visitor recreation destination.
d) To keep our audience up-to-date with relevant, inviting and timely Fountain Hills Tourism news.
e) To generate buzz and awareness by prompting more searches, website hits, social media engagement, emails and phone calls.
f) To provide appropriate and easily accessible platforms for our audience to interact with us and ask questions, make comments and engage in conversation.
g) To help foster a relationship between the Town of Fountain Hills Tourism Division and the audience we serve.
Target Audience:
a) Residents Our targeted local audiences are identified geographically as, but not exclusive to:
Scottsdale, Mesa, Gilbert, Queen Creek and Chandler. Within these communities, we have identified families and young professionals as the
ideal candidates to market Fountain Hills as an events and weekend recreation destination.
b) Valley Visitors Our alternate market is visitors to the Valley and encouraging them to include
Fountain Hills on their vacation itinerary. Many Valley visitors are here for popular winter activities such as the Waste
Management Phoenix Open and Spring Training. Our target is to invite them to Fountain Hills as part of their Valley experience.
STRATEGIC GOALS TASK LIST - QUICK REFERENCE
Goal #1 - Communication and Outreach
Tourism is a key part of the Town of Fountain Hills economic profile. As such, everyone is a stakeholder, including local residents, private businesses, government agencies as well as visitors.
Objective #1 – Create and maintain positive stakeholder relationships, interactions, and partnerships. Tasks Lead Responsibility Status/Completion Date □ Work to develop learning and collaboration opportunities with the Chamber of Commerce
Tourism Supervisor/ Tourism Coordinator/ Chamber of Commerce CEO
2017
Goal #2 - Destination Marketing and Promotion
Destination marketing and promotion are at the heart of the Fountain Hills tourism’s mission. The following marketing programs are integral to developing a sustainable tourism economy. Fountain Hills currently promotes a variety of destination elements including the following: Reason for visiting: Outdoor Adventure Special Events
Heritage Arts and culture
Golf/ Spa retreat Winter Respite
Objective #1 – Market Fountain Hills as a premier Destination and therefore function as a Destination Marketing Organization (DMO). Tasks Lead Responsibility Status/Completion Date □ Continually enhance the visitor center in an effort to provide a quality experience and additional length of stay. Stock on a monthly basis with: Visitors Guide Dining Guides Calendar of Events Hiking Maps Art Walk Guides Photos for Welcome Center Television slide show
Tourism Coordinator/ Chamber of Commerce
Monthly
Goal # 5 - Tourism Product Development
The “Tourism Product” includes a number of key components including the physical aspects and emotional elements that combine to provide a unique travel experience. The physical elements of the tourism product include the natural setting, the infrastructure and super structure of a destination the emotional components of the tourism product includes industry employees, cultural and historical resources and overall destination hospitality. These elements combine to provide an overall tourism experience including everything from events and activities to dining, shopping, etc.
Goal # 6 - Strategic Alliances
Fountain Hills continues to build and develop its strategic alliances within the industry. These alliances include those within our community, within the valley, as well as those around the state. Objective #1 - Continue to work with and develop key strategic alliances within the tourism industry to promote all there is to see and do in Fountain Hills. Tasks Lead Responsibility Status/Completion
Date □ Explore a cross-functional Visitor’s Center with
Chamber of Commerce Tourism Supervisor/ Tourism Coordinator/ Chamber of Commerce CEO
On-Going
□ Work with Chamber of Commerce to continue to facilitate and present the Tourism Award of the Year
Tourism Supervisor/ Tourism Coordinator/ Chamber of Commerce CEO
On-Going
fountamhillsl ECONOMIC
DEVELOPMEN
nlainhills' ARIZONA
VIBRANT ECONOMY • SMART GROWTH • QUALITY OF LIFE • SCENIC BEAUTY
