Online Networkingworkshop (23rdOctober 2009)

Online Social Media platforms

linkedin

av salary £75k

anecdote

Caron usedLinkedIn to getrelationship withCEO ofSmallworlds

smallworlds£1milturnover

allows people to view profiles of peoplelinked to your network

plaxo

facebook

twitter

myspace yuk

youtube add logo, biog, website link

viddler youtube... but with quality!

qik live stream from your mobile

tumblrblog site

can upload site/blog from email

resources

pingfm update ALL social media in one go!

issuu Allows you to embed pdf files online

slideshare.net Allows you to embed powerpoint online

commoncraft.com explains social media in plain English

bit.lyshortens links

trackable

spinvox

free

voice into text

mobile phone

weebly

simple site creation

can embed content from other sites blogging sites

could be a way of updating credits

joikuspotconverts an internet capable mobile into awireless access point

twitter aps

grader.com metrics on you and others

tweetdeck desktop app. for managing twitter effectively

tweetizen embed your stream or search result to your site

mashable.com

Attending

How?

1.

sharing

Networking

publishing

2.

Aggregation

Distribution

Investigation

3.

manage

maintain

measure

folksonomic taggingapply tags to your contentchoose useful tags for content to be found by search

use unique tag to allow you to embed acontent stream elsewhere

why social networkingtwo thirds of worlds internet populationvisit social networking

7 roads of social media

generate new leads

provide customer service

improve customer retention

increase your knowledge

align with your competitors

establish your authority as an expert

do business more productively

each platform/network providesa different mix of these "roads" -choose the platforms that fulfillsthe roads I want to follow

questions

How best to separate business networksfrom personal networks

avoid personal content to business network

measuringhow to measure that the RIGHT peopleare using my content

can I embed tumblr feed to my siteseamlessly?

advice

put profile info in STRAIGHT away when you sign up

Use Ping.fm ?

photo better than logo

tap into existing mailing listcheck online networks

Networking

be good offline in order to be good online

building alliances

What it ISN'Tcold calling

check username before joining networknamechk.com

add username(s) to website keywords

Next Actions

Evaluate list of resources

Investigate tumblruseful as a Content Management tool?

LinkedIN

Complete profile and photo properly

Import contact database

Ask to connect with all clients/prospectswho are members

Check out their profiles and approachuseful contacts to join my network

Work out which "roads" I want to pursue

Evaluate the key platforms to find onesthat match my roads

Online Networking workshop (23 October 2009).mmap - 24/10/2009 - Mindjet