Notebook Technology Sales Marketing

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    B Y M A RC O T O R R E S I I I , E L I Z A B E T H S O S A , J O H NWA VA D A , & N I C H O L E W A L L S

    M G MT 30 5 1 00 3B 0 3

    A U G U S T 1 , 2 0 1 0

    Advances in Notebook Technology and

    Their Effect on the Field of CorporateSales & Marketing

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    Sales & Marketing Overview

    y Social Process y Management Process

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    In other words:

    The RIGHT PRODUCT in the RIGHT PLACE at the

    RIGHTTIME for the RIGHT PRICE!

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    Sales

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    y Shares same goals as

    marketing

    y Involves sales of goods or

    services to other

    businesses

    y Representatives are the

    face of their company

    with corporate clients

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    But What About theUse of Notebooks in

    the Sales &

    Marketing Field?

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    Future Notebook Features

    y Two-way communication in sleep mode

    This allows for constant contact with clients and employees

    alike

    y Wireless Internet communications

    With the advancement of PDAs such as Blackberry/iPhone,

    wireless notebooks are coming

    y Notebooks ability to make us a 1 Device world

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    How Marketers will use Notebooks

    y Email marketing

    Using email marketing puts you in direct contact with

    millions of people at a touch of a button.

    y Competitor information

    The ability to cut and paste information on competitors in

    the news, on the run is essential.

    y Digital Marketing Campaigns

    Digital marketing can be used by any company. Being aboxed concept, even the smallest of business will benefit

    from it.

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    Future Developments

    y Portable & Lightweight

    y Faster Speeds

    y Smart Storage

    y Longer Life while Saving Energy

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    Hardware

    y Organic Displays

    y Less Hardware

    y Device Optimization

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    Software

    y Stepping up Security Measures

    y Voice-recognition Systems

    y Webcam-based Retina Scanners

    y Improving Management Systems

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    Arguments

    y Changing Natural Business Practice

    y Higher Expenses/Maintenance

    y Additional Training

    y Losing Control of Employees

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    Impact

    y Time Saving

    y Better Communication

    y Accurate Numbers

    y Increased Productivity

    y Clientele Retention/Attraction

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    46%

    19%

    35%

    Growth

    Technology Capital Labor

    y In 2008 technological progress contributed 46% to the

    economy growth (O, Sheffrin, & Perez, 2009).

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    Conclusion

    y Advances in Notebook technology will change the face of

    business

    y Corporate Sales & Marketing will benefit greatly

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    References

    Allbusiness.com, . (2010). The Way forward for business technology. Retrieved from

    http://www.allbusiness.com/electronics/computer-equipment-

    desktopcomputers/14808682-1.html

    Edwards, John. 2007. Laptops of the Future Promises.

    http://www.cio.com/article/156550/Laptops_of_the_Future_Promise_Sleek_Designs_S

    marter_Storage?page=2&taxonomyId=3048

    15

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    Fromlaptop.com, . (2008). From Laptop to . Retrieved from

    http://www.fromlaptop.com/5-arguments-for-choosing-a-laptop-over-a-desktop-pc.html

    MarketingTeacher.com (2010). What is Marketing? Retrieved on July 29, 2010 from

    http://www.marketingteacher.com/lesson-store/lesson-what-is-marketing.html

    OSullivan, A., Sheffrin, S., & Perez, S. (2009). Economics. Saddle river, NJ: Prentice Hall.

    Retrieved on July 29, 2010

    http://www.hardwareinsight.com/greatest-laptops-from-year- 1983-to-2020

    Wikipedia (2010, July 16). Sales, retrieved on July 29, 2010 from

    http://en.wikipedia.org/wiki/Sales

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    17

    Fine