2

NOTE: Figures based on 2016 data

33

ABOUT ...........................................................................................................................................................................................4

Advertise with MEA ...........................................................................................................................................................4

Reach ........................................................................................................................................................................................4

Industry ....................................................................................................................................................................................4

PRINT ..............................................................................................................................................................................................5

The Master Electrician ......................................................................................................................................................5

Demographics ......................................................................................................................................................................5

Circulation ..............................................................................................................................................................................6

Bonus ........................................................................................................................................................................................6

Editorial ....................................................................................................................................................................................6

Dates .........................................................................................................................................................................................6

Dimensions .............................................................................................................................................................................7

Artwork ....................................................................................................................................................................................7

Submitting ..............................................................................................................................................................................7

DIGITAL .........................................................................................................................................................................................8

The Master Electricians Australia website ..............................................................................................................8

Demographics ......................................................................................................................................................................8

Details .......................................................................................................................................................................................9

PACKAGES .................................................................................................................................................................................10

CALENDAR .................................................................................................................................................................................11

RATES ........................................................................................................................................................................................... 13

BOOKING ....................................................................................................................................................................................14

T&Cs............................................................................................................................................................................................... 15

CONTENT

4

ADVERTISE WITH MEAMaster Electricians Australia (MEA) is the largest membership association of accredited electrical contractors in Australia, and continues to grow rapidly.

When you advertise with MEA you are connecting to an established industry leader with a strong presence in both print and digital media.

Our multi-channel publications ensure you reach a highly-engaged and targeted audience on a wide variety of platforms with more readers and a larger circulation than any others in our field.

As the leader in our sector, MEA is seen by the electrical industry as a valuable knowledge source. Our audience is highly engaged, which in turn gives you a greater potential return on investment when you advertise with us.

INDUSTRY MEA’s strict advertising guidelines ensure that you are in good company. Participating with industry leaders and industry new comers to provide confidence to members.

ABOUT

themaster

Regi

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stra

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ost P

ublic

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No. P

P100

0073

72

WIN

TER

15

INSIDEGas projects going green

First aid: what you need to know

Networking in the 21st century

5

The Master ElectricianConsidered the must-read electrical industry publication, the Master Electrician tackles key industry topics including legislation changes, renewable energy technologies, topical industry stories, lifestyle, business, legal, technical, safety, and workplace relations articles, and interviews with influential Australians.

Distributed free-of-charge to almost 32,000 licensed electrical business owners, manufacturers, and suppliers across Australia every three months.

DEMOGRAPHICSThe Master Electrician targets business owners in the fields of electrical, data and communications, home automation, renewable energies, fire and security, refrigeration, and air conditioning. So you know you are reaching the decision makers in your target audience.

POPULAR SECTIONS• Feature articles

• Tech Talk

• Gadget Guide

• Energy Spotlight

• Letter of the Law

PRINT

62% 66%

79%

86%

83%

85%

Readers will be impacted by a training decision

Readers are male aged 30-59

Readers are inspired by new ideas from the magazine

Readers are electrical business owners

Readers pass the Master Electrician on to others

Readers have up to 10 employees

96%

6

CIRCULATIONConnect with the largest CAB audited publication in the industry

The Master Electrician has a CAB audited circulation of 31,901 - the highest circulation among all electrical industry magazines.

CAB audits are independent circulation and distribution audits conducted by the Audit Media Association of Australia. By committing to rigorous rules and standards, CAB audited publications are demonstrating their integrity in their willingness to be audited and conform to industry standards, as well as authenticate their distribution figures.

BONUSLink your ad to your website! Not only is the magazine distributed to about 31,900 recipients, your ad will be featured in our digital edition of the magazine at no extra charge.

We will link your ad to your website or landing page for free. The digital magazine is published on our website and distributed via our regular email newsletters and social media channels.

EDITORIALMEA welcomes editorial submissions from advertisers*.

Submissions can be in relation to general industry news, industry events, or new products and gadgets, and accompanied by high resolution images.

* MEA cannot guarantee submissions will be included. Inclusion will be at the editor’s discretion.

DATES

ISSUE BOOKING DEADLINE ART DEADLINE DISTRIBUTED

Autumn 2016 22 January 5 February March 2016

Winter 2016 9 March 23 March June 2016

Spring 2016 9 June 23 June September 2016

Summer 2016 7 September 21 September November 2016

*Indicates publications that are not CAB audited.

7

DIMENSIONS

FULL PAGE210mm (w) x 275mm (h)

5mm bleed

DOUBLE PAGE420mm (w) x 275mm (h)

5mm bleed

HALF PAGE VERTICAL

88mm (w) x 245mm (h) No bleed

HALF PAGE HORIZONTAL

180mm (w) x 120mm (h) No bleed

QUARTER PAGE HORIZONTAL

180mm (w) x 57mm (h) No bleed

QUARTER PAGE VERTICAL

88mm (w) x 120mm (h) No bleed

THIRD PAGE HORIZONTAL

180mm (w) x 80mm (h) No bleed

THIRD PAGE VERTICAL

58mm (w) x 245mm (h) No bleed

SUBMITTING• Files under 5MB are to be submitted to marketing@masterelectricians.com.au• Files larger than 5MB can be sent to marketing@masterelectricians.com.au

via WeTransfer.com • Please contact the marketing team on marketing@masterelectricians.com.au

or call 1300 889 198 if you have an enquiry.

ARTWORK • Artwork must be submitted as a press-optimised PDF

• Artwork must be CMYK

• Inkweight must be under 280 per cent

• Graphics must be 300dpi at 100 per cent

• Typefaces must be embedded or converted to outlines

• Bleed must be set according to ad size (see above).

If you have any questions, please contact the marketing team on 1300 889 198

8

The Master Electricians Australia websiteThe MEA website, masterelectricians.com.au, is unique in that it reaches both electrical industry professionals and consumers alike. Boasting a wide selection of industry news, training courses, professional services, consumer tips, and how-to’s—masterelectricians.com.au attracts the audience you want to talk to.

DEMOGRAPHICSTargeting decision-makers, masterelectricians.com.au experiences heavy traffic looking for key industry information for electrical contractors. This includes electrical contractors, apprentices, data and communications businesses, and home owners wanting industry news, events, training courses, apprentice advice, safety management, and more.

In addition, our nationwide network of members use masterelectricians.com.au on a regular basis to access the member-only portal. Advertising on masterelectricians.com.au means you are guaranteed to reach this engaged audience.

The public also have access to a wide range of electrical information including home renovation tips, safety advice, how-to’s and the popular Find a Master Electrician online booking service.

DIGITAL

USERS PAGE VIEWS NEW USERS

DESKTOP VS. MOBILE

BUSINESS OWNERS

ELECTRICIANS, APPRENTICES, ME MEMBERS

HOME OWNERS

MALE USERS USERS AGED 25–34

9

2

1

SUBMITTING• Files are to be submitted to marketing@masterelectricians.com.au• Contact the marketing team on 1300 889 198 or marketing@masterelectricians.com.au

to confirm your ad has been received.

1. HOME PAGE LEADER

DIMENSIONS: 636px (w) x 100px (h)

BLEED: None

COLOUR: RGB

FORMAT: PNG and JPG

SIZE: Maximum 40kb

POSITION: Centre of page

CAPACITY: One space only

LOCATION: Appears on all pages across the site with a link to your specified URL

2. ALL OTHERS

DIMENSIONS: 300px (w) x 250px (h)

SAFE TEXT AREA: 280px (w) x 250px (h)

BLEED: None

COLOUR: RGB

FORMAT: PNG and JPG

SIZE: Maximum 40kb

POSITION: Right-hand-side of the page

CAPACITY: Six spaces in each location

LOCATION: Appears on specific pages according to which ones you book;• Home page• Join page• Training page• Events page, and• About page.Linked to your specified URL

DETAILS

10

ONLINE BANNER

SPONSORED CONTENT

SOCIAL MEDIA SHARING

MAGAZINE AD

ONLINE BANNER

SPONSORED CONTENT

Research shows that people need to be exposed to the same ad several times in order for it to create an impression. When you advertise with MEA, we help you achieve this.

An MEA advertising package allows you to directly target the electrical industry on a number of platforms and re-market to this highly engaged audience, ensuring that your message is absorbed.

PACKAGES

Customise your ad pack

Talk to us today about a package that suits your goals.

Contact the marketing team on 1300 889 198 or marketing@masterelectricians.com.au

11

CALENDAR

QUARTER 1 MASTER ELECTRICIAN MAGAZINE - SUMMERTOPIC: Diversify your business

MONTHS JANUARY

• Annual member survey

• Annual Advocacy Plan launch

FEBRUARY

• Apprentice Club launch

• Annual Event Calendar launch; golf series, conference, and Excellence Awards

MARCH

• Women in Contracting launch

QUARTER 2 MASTER ELECTRICIAN MAGAZINE - AUTUMNTOPIC: Strategic planning

MONTHS APRIL

• Major member drive

MAY

• Master Electricians Accreditation

• The Electrician’s Digital Business Kit

JUNE

• Master Class series

• The Exchange business coaching

QUARTER 3 MASTER ELECTRICIAN MAGAZINE - WINTERTOPIC: Partnership benefits

MONTHS JULY

• Apprentice Club

AUGUST

• Excellence Awards wrap-up

SEPTEMBER

• 2017 Electrical Industry Conference launch

QUARTER 4 MASTER ELECTRICIAN MAGAZINE - SPRINGTOPIC: Planning ahead

MONTHS OCTOBER

• ME Safety

NOVEMBER

• Charge Out Survey

• The Electrician’s Digital Business Kit

DECEMBER

12

13

RATES

PrintTYPE INDUSTRY

PARTNERCASUAL FOUR-ISSUE

DISCOUNT

Premium back cover $5,000 $5,500

Buy three ads and get one free*

Premium inside front/back cover

$4,500 $5,000

Double page $7,000 $8,000

Full page $4,000 $4,500

Half page $2,000 $2,500

Third page $1,500 $2,000

Quarter page $1,000 $1,500

Advertorial $800 $1,000

Inserts According to postal restrictions

According to postal restrictions

*Four-issue discount applies to ads the same size or smaller

• Prices are per issue.• Additional 10 per cent loading for a specific page request—final decision on availability

will be made by the Editor.• If required, a keyline may be added for differentiation.

DigitalTYPE INDUSTRY PARTNER CASUAL

Home Page leader $800 $1,000

Home Page rotating $600 $700

About Page $300 $400

Events Page 1 $300 $400

Events Page 2 $300 $400

Join Page $300 $400

Training Page 1 $300 $400

Training Page 2 $300 $400

Sponsored content $500 $800

• Prices are per month.• All creative must be received three business days prior to the nominated start date.

PLEASE NOTE:• All prices do not include GST.• A booking form must be received to ensure your ad is accepted.

14

1. ADVERTISER’S DETAILS

Trading name:

Company name: ABN:

Contact name: Phone:

Email:

Address: Suburb:

2. INVOICER’S DETAILS (if differnet from above)

Trading name:

Company name: ABN:

Contact name: Phone:

Email:

Address: Suburb:

3. BOOKING

THE MASTER ELECTRICIAN MAGAZINE

Issue: [ ] Autumn 2016 [ ] Winter 2016

[ ] Spring 2016 [ ] Summer 2016

Size: [ ] Premium back cover [ ] Premium inside front

[ ] Premium inside back [ ] Full page: quantity:

[ ] Double page: quantity: [ ] Half page: quantity:

[ ] Third page: quantity: [ ] Quarter page: quantity:

[ ] Advertorial: quantity [ ] Insert

MASTERELECTRICIANS.COM.AU

Size: [ ] Home Page leader (go to Dates) [ ] Home Page rotating (go to Dates)

[ ] Specific page (complete below) [ ] Sponsored content (go to Dates)

Page: [ ] About Page [ ] Events Page

[ ] Join Page [ ] Training Page

Dates: Start: Duration: months

PACKAGES

[ ] Custom ad pack (speak to the marketing team about costs)

Total (excluding GST, see page 13 for prices): $

4. SIGNING

[ ] I have read the terms and conditions of this agreement (page 15) and accept them along with the price per issue for advertising with Master Electricians Australia.

Name: Date:

Signed

Complete this form and return to marketing@masterelectricians.com.au

BOOKING

15

DEFINITIONS• Electrical and Communications Association, Queensland Industrial Organisation of Employers ABN 40 669 256 (MEA).• The Advertiser is the company / agency whose name and address appear at Item 1 of this agreement.• The MEA website is masterelectricians.com.au and is owned by MEA.• The Master Electrician magazine is the quarterly magazine published by MEA.

PRIVACYInformation collected by MEA is protected by the Privacy Amendment (Private Sector) Act 2000 (Cth). Information collected by this form is for the purpose of obtaining details to assist in providing goods and services and will not be disclosed to a third party, except where prior written permission is obtained from the individual who supplied the information and to whom the information refers.

By advertising with MEA, you agree to the terms of our Privacy Policy, available at masterelectricians.com.au.

Clause 1: The Advertiser agrees to advertise in the issues stated at Item 3 of this agreement.

Clause 2: The Advertiser will provide to MEA artwork for the advertisement in accordance with the deadlines and specifications as outlined in this document. MEA is under no obligation in relation to material or information received after relevant deadlines or not in accordance with the relevant specifications.

Clause 3: MEA owes no duty to the Advertiser to review or amend any advertisement and no review or amendment by MEA will affect Advertiser’s responsibility for the content of the advertisement.

Clause 4: The positioning and placement of an advertisement is at the discretion of MEA except where expressly agreed in writing by MEA.

Clause 5: MEA will invoice Advertiser the amount shown at Item 3, to secure the booking prior to publication.

Clause 6: Payment is due within seven days, after the invoice issue date. The invoice is payable via BPAY, credit card (excluding American Express or Diners) or cheques made payable to MEA.

Clause 7: MEA reserves the right to withhold publication of the Advertiser’s advertisement until the Advertiser has paid any outstanding amounts and may terminate the agreement by written notice, effective immediately.

Clause 8: The Advertiser may cancel a booking by providing to MEA notice in writing, of its desire to do so, not less than eight weeks prior to the material deadline of the issue it seeks to cancel advertising from. However, in the event that the Advertiser has received a discount for advertising in multiple editions or publications, including packages, the Advertiser shall remain liable to pay for the booking for all advertising.

Clause 9: Failure to provide material as and in the manner specified in this document will result in the Advertiser being charged additional fees for any work undertaken by MEA in attending to having the material included in the forthcoming publication at a rate of $110 per hour, in addition to any other charges already payable.

Clause 10: All content for advertisements must be approved by MEA prior to publishing and MEA reserves the right to refuse advertising requests without explanation. MEA also reserves the right not to publish any further material from the Advertiser for any reason, at its absolute discretion. In the event that it does so, no further charges will be payable with respect to further bookings.

Clause 11: MEA reserves the right to insert the word ‘advertisement’ when an advertisement resembles editorial material, at its absolute discretion.

Clause 12: The Advertiser represents and warrants to MEA that the advertising material provided by it is not false and/or misleading, does not contain any untrue, defamatory, harmful, abusive or obscene materials, is in compliance with relevant laws, does not infringe upon the rights of any other party and will not give rise to any claims against or liabilities of MEA, its directors, employees or Members.

Clause 13.1: Nothing in these terms and conditions excludes or varies any rights or remedies under the Australian Consumer Law in the Competition and Consumer Act (2010). To the fullest extent possible and subject to MEA’s liabilities and obligations under the Australian Consumer Law, the remaining provisions of this clause shall apply, subject to Clause 13.1.

Clause 13.2: MEA makes no representation or warranty of any kind including to: the continued production of any publication in print or digital form; final placement, positioning of an advertisement or date of publication or distribution; to the number of visitors to its website; or exclusivity.

Clause 13.3: The Advertiser acknowledges that distribution of a relevant publication may be suspended or ceased at any time for any reason.

Clause 13.4: MEA is not liable for any direct or Indirect Loss of any nature it incurs as a consequence of publishing material supplied by the Advertiser, including where arising from the failure of MEA, to publish an Advertisement in the form prescribed or a lack of distribution / publishing of the relevant advertisement.

Clause 13.5: Where any of the circumstances set out in Clause 13.4 arise: a. The advertiser shall incur no cost where the Advertisement has not been published at all due to the negligence of MEA or any of its employees; andb. in all other circumstances, and subject to the other applicable terms, the agreed rateshall be reduced according to circumstances. In no circumstances will MEA’s liability be greater than the republication of the relevant advertisement.Clause 14: If a party is unable, wholly or in part, by Force Majeure to carry out an obligation under this agreement it must give the other party prompt written notice of the Force Majeure and the extent which it will be unable to perform or be delayed whereupon the relevant obligation, so far as it is affected by the Force Majeure, is to be suspended during the period that the Force Majeure prevails.

Clause 15: This Agreement constitutes the entire agreement of the parties and supersedes all prior discussions, undertakings and agreements.

Clause 16: This Agreement will be governed in accordance with the law in force in Queensland. By entering into this Agreement, the parties are deemed to have submitted to this non-exclusive jurisdiction of the courts.