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12/6/2016
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NOT YOUR MOTHER’S PRESENTATION ON MILLENNIALS
Presenter
Gabrielle Bosché is a Millennial author, speaker and generational strategist. She is
the Millennial expert who is a Millennial.
Gabrielle has developed Millennial engagement strategies for presidential
campaigns, Fortune 500 CEOs and top military generals. She has been featured
in outlets such as: Washington Post, Huffington Post, Fast Company, Business
Insider and on Bloomberg and Fox Business Radio for her work with Millennials.
Gabrielle is the author of three books on her generation, including 5 Millennial
Myths: The Handbook For Managing and Motivating Millennials and the Amazon
#1 bestseller The Millennial Entrepreneur: Side-hustlers, Startups and Disrupters
Restarting America. Gabrielle is the Founder and President of The Millennial
Solution—a startup helping generations work better together with online and live
training workshops. Gabrielle has been voted 40 Under 40 by Leadership
Arlington and is a former Miss Sacramento County USA.
Gabrielle Bosché
President & Strategist,
The Millennial Solution
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For
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THE TRUTH ABOUT MILLENNIALS
WHO IS THIS GABRIELLE PERSON?
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LOL
NBD
BTW
BFN
DM
IDK
H2H
FTF
WYCM
POTS
NSFW
WB
For Use By MMI© 2015
SAY WHAT???Laugh Out Loud
No Big Deal
By The Way
Bye For Now
Direct Message
I Don’t Know
Happy To Help
Face To Face
Will You Call Me
Parents Over The Shoulder
Not Safe For Work
Welcome Back
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FOR EVERY 1 ½ MILLENNIALS ENTERING THE WORKFORCE, ANOTHER BOOMER REACHES
RETIREMENT AGE
MILLENNIALS STAY AN AVERAGE OF 2-3 YEARS
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YOU CAN’T IGNORE US.
MEET THE MILLENNIAL GENERATION
• Priorities at Work: Multi tasking, Mission, Fulfillment
• Communication Preferences: Text• Relationship to Authority: Challenge but learn
from, Trust is earned• Feedback: Instantaneous • Team Dynamics: Prefer collaboration
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MYTH #1: ENTITLED
FACT: WE ARE AMBITIOUS
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MYTH #2: INDEPENDENT
FACT: WE CRAVE MENTORS
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MYTH #3: DISLOYAL
FACT: WE INVEST IN PEOPLE-NOT COMPANIES
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MYTH #4: ADDICTED TO TECHNOLOGY
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FACT: WE ARE CONSTANTLY CONNECTED
MYTH #5: UNMOTIVATED
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FACT: MISSION DRIVEN
55%Millennials say a company’s involvement with causes persuaded them to take the job
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DID YOU KNOW?
STEP ONE: COMMUNICATION
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HOW TO GET A NEXT GEN TO LISTEN THE FIRST TIME
• Ask for our point of view.• Say our work is vital to the
success of this project.• Give us a problem for us
to own. • Admit when you don’t
know.• Say, “I trust you.”
STEP TWO: ENGAGEMENT
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Flexible
Collaborative
Creative
Healthy
Engaging
Bright
“MOST MILLENNIAL FRIENDLY”
COMPANIES ARE
STEP THREE: INTEGRATION
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THE NEXT GENCONSUMER
29For Use By MMI© 2015
• 1% are compelled by an advertisement to trust your brand
• 71% would rather rent a car than buy one
• 33% rely on blogs before making a purchase (3% on TV)
• 43% rank authenticity over content
• 62% will engage with your brand if you engage them online
• 42% would be interesting in helping companies create products
• 46% trust word of mouth recommendations
• Customer validation across multiple platforms
NEXT GEN WANTS TO BE BRAND AMBASSADORS, NOT CONSUMERS
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Learn how to market to Millennials
Make room at the table for them
Mentor like you mean it
Give feedback in real-time
Provide ongoing training and development
HOW TO RETAIN NEXT GEN
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Micromanage
No feedback
Static job tasks
Unclear purpose
FASTEST WAY TO MAKE A MILLENNIAL QUIT
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BRIDGING THE GENERATION GAP
ACCEPTING
AUTHENTIC
MOBILE
SHORT ATTENTION SPANS
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REMEMBER MILLENNIALS ARE...
INDIVIDUALISTIC
DISRUPTION-ORIENTED
UNLABELED
SKEPTICAL
ACTION-INSPIRED
FLEXIBLE
MENTOR-STARVED
JUSTICE HEARTED
ACCEPTING
AUTHENTIC
MOBILE
SHORT ATTENTION SPANS
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Questions?
www.millennialsolution.com
Contact HRCI Today!
HRCI is also available on social channels:
Website: www.hrci.org
Email: [email protected]
Phone: 571-551-6700
Toll-Free: 866-898-4724
www.facebook.com/hrcertificationinstitute
@HRCertInstitute
www.linkedin.com/company/hr-certification-institute
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PROGRAM ID:
2989691 BUSINESS RECERTIFICATION CREDIT
