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C H I C A G O S T Y L E W E D D I N G S . C O M180
There are a lot of traditions surrounding weddings. Some are pretty dated (tossing
garters, anyone?) and some are keepers (something old, new, borrowed, blue). But
when it comes to all of these wedding traditions, Millennials are putting a spin on the
whole shebang.
A desire for uniqueness is driving trends like event hashtags, mismatched bridesmaid
dresses, and patterned wedding gowns. Millennials are deciding what’s right for them
rather than what’s expected of them.
Not Your Mama’s WeddingA GUIDE TO GETTING MARRIED FOR THE MILLENNIAL COUPLE
WRITTEN BY LYNN TANGORRA AND KELSEY O’SHAUGHNESSY • PHOTOGRAPHY BY JASON W. KAUMEYER PHOTOGRAPHY
The most important part about all of these options is to ask your vendor
(or your friends) to make sure they get these images and videos online.
Because it basically didn’t happen if it’s not on Insta.
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Cheesin’
We’ve all seen the grainy footage and
faded photos from our parents’ weddings,
but in a world of smartphones and selfies,
the Millennial generation is opting to
capture memories in a more artful way.
In addition to traditional wedding photog-
raphy and videography, couples are looking
for unique options to set their wedding
apart. Probably the most common of these
options is the photo booth. To begin with,
the act of grabbing silly props and cram-
ming as many people in the booth as you
can is just fun. Then you laugh like crazy
as you try to come up with a funny pose
before the camera flashes. The photo
booth is a highly engaging activity from
start to finish. Plus, guests get a sweet
take-away afterwards.
If the photo booth is getting a little main-
stream for all you hipsters out there, some
other really entertaining options are just
starting to hit the scene. A caricature
artist is what you might call the original
photo booth. Hire an artist for a couple
hours and see how many amazing por-
traits of your friends you end up with. GIF
booths take multiple photos and string
them together for guests like a digital flip
book. Slow-motion booths video the par-
ticipants acting silly for a couple seconds
then slow it way down. For those who just
do it better themselves, a selfie station is
always fun. Line up a few selfie sticks with
props and a background nearby. Your
guests will pretty much take it from there.
The most important part about all of these
options is to ask your vendor (or your
friends) to make sure they get these
images and videos online. Because it
basically didn’t happen if it’s not on Insta.
#gettinhitched
And as they’re posting those photos and
videos, they best not forget to use that
personalized wedding hashtag. Millennials
and social media go together like eggs
and bacon. Now couples can share their
big day with their entire network of friends,
friends of friends, and the general public
with just the simple tap of a button.
But with great advancement comes great
responsibility. To select a hashtag is to
brand your wedding, so nearlyweds should
not take this moment lightly. The stress of
trying to come up with a brilliant hashtag
is akin to the stress of selecting a venue
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C H I C A G O S T Y L E W E D D I N G S . C O M
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or making cuts on the guest list. Still, in
that moment when you think of the perfect
pun, every hair you pulled out was worth
it. Include your catchy hashtag on save-
the-dates, invitations, and wedding day
signage. It’s a great way to ensure all of
your photos end up in one location.
And no discussion of social media and
event planning would be complete without
mentioning the glorious time-suck that is
Pinterest. With the remarkable ability to
scroll down through infinity, this amazing
tool is guiding many couples in finding
new trends and ways to purchase event
décor that looks like you DIY’d it. One
truly amazing aspect of this engaging
medium is that friends can actually collab-
orate and contribute to wedding planning
from all over the globe.
Out with the Old, In with the New
There’s an odd similarity between wedding
pictures from previous generations. We’re
willing to bet that if you find a picture of
your parents’ wedding, it will probably
look very similar to your friends’ parents’
images. Back in the day, a wedding party
consisted of over the top dresses, big
hair, and pastel color tuxedos. Oh, and
those bridal hats with veils were a thing
for a while, too. We’re still not sure why.
Today, couples strive for unique and per-
sonalized. Gone are the matching gowns
with giant poofy sleeves. Hello to a mix-
and-match bridesmaid look. Ta-ta to the
traditional penguin-like tux. Hello to maroon
jackets and kitschy bow ties. Planning a
wedding is about finding your style. Find a
look you like and go for it.
Does This Ring Make Me
Look Engaged?
Changing your status to “engaged” is
easily the single most “liked” post of your
life. So, if you want that ring selfie to go
viral, you know you need a good rock.
Whether your spouse-to-be picked the
ring him or herself, or you decided to
shop together, Millennials are making their
mark on the jewelry world as well. Custom
designs are extremely popular, as are
unique gems, like morganite and tourmaline.
Yellow gold is making a comeback, and
rose gold is gaining momentum. Less
common shapes, like marquise cuts or
emerald cuts turned horizontally, are a fun
take on a traditional symbol.
Couples are also looking for ways to per-
sonalize their wedding bands. Custom
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bands can be created to open and close
to better fit those with larger knuckles.
Rather than a classic inscription, couples
can have their fingerprints pressed into
the metal of their band. And for a very
permanent reminder of your vows, you
can always opt to have a band tattooed
onto your ring finger.
Have Your Cake and Eat it Too!
Cakes used to just be something you cut
and then smooshed in each other’s faces.
But no longer. These masterpieces are
now the centerpiece of the entire room.
Incredible, creative designs have soared
in popularity.
Geometric shapes, hand-painted watercol-
ors, metallic details, ombre ruffles, realistic
replicas of hobbies – cakes can truly be a
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work of art. Plus, personalized cake toppers
always make for an adorable picture.
But, let’s be honest here – there’s a whole
wide world full of desserts out there. Mil-
lennials know that it’s a frontier waiting to
be explored. In addition to a cake, selecting
a well-curated collection of other sweets
is the norm. Consider hands-on, engaging
options like flavored, handmade marsh-
mallows, artisanal graham crackers, and
extra-dark, organic chocolate bars. With a
tiny grill on the patio of your venue, your
guests can make the s’more of a lifetime.
Sweets tables offer an option for everyone.
Consider doughnut towers in your favorite
flavors, hand-spun cotton candy cones, a
French crêpe station, or pretty much any-
thing coated in Nutella. Yes, please. And
no Millennial would really, truly enjoy the
night without their coffee fix. Add a locally
sourced coffee bar, and you’re set.
Color Me Bridal
The truth is, a stark white does not look
great on most skin tones. The whole
white wedding dress thing is a little over-
played. Most brides opt for ivory, cream,
or off-white. And these days, color is
totally en vogue.
We all know blush is big, but Millennials
are still searching for the next new thing.
Soft blues and pale greens have been
hitting the runways at Bridal Fashion
Week. Subtle patterns, like watercolor flo-
rals, are definitely trending. The more
unique the look, the more awe-inspired
gasps you’ll draw from the crowd as you
make your way down the catwalk – oops!
We meant aisle.
The Bro-dal Shower
Ladies get a shower, why shouldn’t the
men? The so-called “bro-dal shower” is
definitely the next big thing. Turn on the
grill and spend some time celebrating the
groom. This is an excellent time to invite
family and younger guests who may
not be able to (or welcome to) attend the
bachelor party, since this is generally a
pretty PG event.
Whether you have two separate showers
or chose to have a Jack-and-Jill event,
the modern wedding shower is about so
much more than tea and crumpets. Opt
for a wine or craft beer-tasting to incorporate
a couple’s hobbies into this event. Or pick
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a dine-and-play venue, where couples,
families, and friends can enjoy a round of
bowling, ping pong, or Pac-Man after all
the gifts have been given.
The Millennial Way
The amazing thing about Millennials is that
they’re totally open to trying new things.
It’s not that they hate tradition or feel the
need to turn everything upside down
(though sometimes that is fun). They just
want to pave their own path, make their
own memories, and start their own tradi-
tions. You’d be surprised how much fun
some of these new-age extras can be.
So, go ahead, Millennials! Make your mark
on the wedding industry. We’re thrilled to
see what fabulous, creative ideas you’ll
come up with next.
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