Not Yet Done Midterm

8/17/2019 Not Yet Done Midterm

1/36

MANILA BUSINESS COLLEGE1671 MBC Bldg., Sta. Cruz Alvarez St, Manila, 1003 Metro Manila

In Fulfillment to the e!uirement" in Fea"i#ilit$ Stud$

Su#mitted #$%

Ar&eo, 'eroni&a (.

Ca#ig, Cri"tine )ane C.

*e"a#ille, +ara Mae C.

Fernandez, Mar +e$"ter -.

almone",'enna *.

Su#mitted to%

Mr". Mar$&ri" Al#ao

e"ear&h Advi"er

*ate

A/ril 01, 016


2/36

Cha/ter 1. Introdu&tion

1.1 Ba&ground of the Stud$ A fea"i#ilit$ "tud$ i" a ell2re"ear&h /lan that /ro/o"e" an idea for

human develo/ment. -he re"ear&her" had #een ver$ &onfu"ed ith "o man$

idea" #ut at the end a&&e/ted the &hallenge of a mini2hotel #u"ine"".-he idea i" a mini2hotel #u"ine"" that /rovide" room a&&ommodation

that i" fo&u" to the man$ /eo/le of Manila that ant" a tem/orar$ /la&e to

"ta$ ith rea"on" that var$ from /er"on to /er"on "u&h a"% for "tudent" i" a

/la&e to meet for their "&hool /roe&t", e4am revie or u"t to #ond ith

friend"5 for orer" i" a /la&e to e4tend their or/la&e"5 and for other", a

&oz$ /la&e to "et u/ a "mall /art$ for an$ o&&a"ion".nfortunatel$, e4i"ting hotel" are too e4aggerated or un&ann$ for the"e

need" that" h$ a mini2hotel ith ea"$ fa&ilitie" i" a mu"t2have.-hi" "tud$ ill undergo &on&luded /lanning and "l$ de&i"ion" a" it i"

"omething that ha" not #een ell2introdu&ed in the &it$. +o&ation",

/romotion", /ri&ing and "ervi&e" "trategie" mu"t #e ell determined and

/lanned in order that it ill /rovide &omfort and &onvenien&e to the target

maret and to mae thi" idea a fea"i#le one.1. ationale of the Stud$

Seeing a lot of individual" or grou/ of individual" gather around Manila

and /o""i#l$ looing for /la&e" to tem/oraril$ "ta$ for varied rea"on" "ure

"ho" an o#viou" need.-he re"ear&her" &ondu&ted intervie ith fe individual" in Manila

"u&h a" "tudent" and orer" and a" if an afforda#le mini2hotel ith different

room "ize", ha" air2&onditioned, 8i2Fi, ele&tri&it$ outlet", &u"hion or &ou&he",

ta#le" and &hair" and other "ervi&e" "u&h a" food and mu"i& i" "omething

that the$ ill tr$. Fe of the re"/on"e" are li"ted #elo%


3/36

• 9Siguro /o /ag ma$ grou/ing" "a "&hool at mura naman /er /er"on

ang /ri&e.:

• 9;indi o alam /ero maganda ang idea dahil a" a "tudent laging

ma$ mga grou/ /roe&t" at ailangan ng lugar na ma$ a&&e"" "a

internet, outlet"< tingin o o "i$a.:

• 9;otel "i$a /ero /arang hindi= Ang eird /ero ang a"tig. ede

"i$a tam#a$an ng mga gu"tong umain, matulog, at mag#ond ith

friend".:

• 9;indi o "igurado /ero ma$ tra#aho a"i ao. Siguro a/ag ma$

re/ort" na ailangan i/a"a at di eri "a #aha$ gain= Ill tr$ it.:

-he o/inion" gathered /re"ent a /o""i#le demand for a mini2hotel. A"

"tudent" &ram for their "&hool" need" the$ ant a /la&e to or ithout

di"tur#an&e from an$thing e"/e&iall$ hou"ehold &hore" hi&h i" ver$

inevita#le hen $ou are at home. Another &a"e i" hen offi&e orer" need a

/la&e to do their /a/er" or re/ort" #e&au"e there" a deadline to meet and

their &om/an$ i" &lo"ed for holida$", or other matter" in a&&ordan&e to their

rule" and regulation". A"ide from that there might #e other /eo/le ho u"t

ant to "ta$ and rela4 for a little hile in "ome /la&e alone or ith friend".

8ith the generation" toda$, ever$one no" hatever &la"" $ou are in /eo/le

ant" "ome time to #e ith their friend", familie" or &olleague" for fun

/ur/o"e". An event area for "mall /artie" i" al"o "omething that the idea of a

mini2hotel &an /rovide. A &oz$ room ith &ou&he" or ta#le" and &hair", air2

&onditioned, internet, and other "ervi&e" i" "omething to loo for and mu"t #e

made availa#le.


4/36

1.3 >#e&tive" of the Stud$

-hi" "tud$ aim" to a&hieve the folloing o#e&tive" until the end of A/ril

016%

a? -o di"&u""% hi"tor$ and #a&ground of the "tud$5 &hara&teri"ti&" of the

maor /la$er" in the indu"tr$5 and the "tru&ture of the indu"tr$ it"elf.#? -o determined and anal$ze5 the management a//roa&h a" to ho the

#u"ine"" ill #e run5 the mareting "trategie" that ill hel/ the

#u"ine"" &reate a ell re/uted image in the lo&alitie" of manila maret5

and the "te/2#$2"te/ /ro&e"" on ho the "ervi&e" ill #e /rovided to

the target maret.&? -o a""e""5 that the #u"ine"" ill remain /rofita#le in @ $ear" #$

draing a finan&ial /lan5 and that the /ro/o"ed #u"ine"" ill /rovide

#enefit" to /eo/le a" ell a" to the government.

1. S&o/e and +imitation of the Stud$-hi" "tud$ aim" to e"ta#li"h a mini2hotel #u"ine"". -hi" "tud$ ill #e

#a"ed in the indu"tr$ anal$"i" and mareting, te&hni&al, management,

finan&ial and "o&io2e&onomi& a"/e&t" of the #u"ine"".-he "&o/e of the "tud$ "hall &over the re"/ondent" ho ill #e the

#u"ine"" future target maret, the$ ma$#e &ollege "tudent" and orer"

re"iding in Manila. -hi" "tud$ ill al"o &over the /la$er" in the indu"tr$ ho

ill "erve a" our #en&hmar hile maing thi" re"ear&h.1.@ Methodolog$


5/36

-he methodolog$ that ill #e u"ed in thi" fea"i#ilit$ "tud$ i" de"&ri/tive

re"ear&h method. -hi" re"ear&h method give" a &om/rehen"ive in2de/th

anal$"i" of the "ervi&e #eing "tudied. It "erve" a" a fa&t2finding tool that

/ermit" ade!uate inter/retation of the re"ult" of the "urve$ that ill #e

&ondu&ted #$ the re"ear&her". -he "urve$ ill #e in a form of a !ue"tionnaire

or an intervie. It i" a ind of re"ear&h method that /rovide" information a#out

the /re"ent "ituation /arti&ularl$ on the &urrent trend of the "ervi&e.

1.6 *efinition of -erm"

Term Definition Usage

Student" 2a /er"on ho i""tud$ing at a "&hool.

2an$ /er"on ho are"tud$ing in &ollege.

Cram 2"tud$ inten"ivel$over a "hort /eriod of time u"t #efore ane4amination.

2to #e in a hurr$ to fulfilla "&hool /roe&t

Mini2;otella&e 2Mini2 denoting aminiature ver"ion of "omething.

2;otel2 a /la&e that

ha" room" in hi&h

/eo/le &an "ta$e"/e&iall$ hen the$

are traveling % a/la&e that/rovide" food,

lodging, and other

"ervi&e" for /a$ing gue"t"

2a /la&e to rent a "mallroom that i" not tooe4/en"ive #ut &om/leteith #a"i& fa&ilitie".

8or/la&e" 2the offi&e, fa&tor$, 2refer to an$ or2related effort"


6/36

et&., here /eo/le

or

Fa&t2Finding -ool 2Fa&t2 "omething that

trul$ e4i"t" or

ha//en" % "omething

that ha" a&tuale4i"ten&e

2Finding2 the re"ult"

of an inve"tigation

2-ool2 In"trument to

do "omething

2 a tool for generatingfa&t" u"ing a "urve$

Cha/ter .;otel Indu"tr$

.1 la$er" in the Indu"tr$ame% ;otel S>(>+o&ation% hili//ine"

9-he mo"t /o/ular lodging &hain in the hili//ine" ith hotel"

found along "everal maor thoroughfare" and tran"/ort hu#" around

the &ountr$.:

ear" in o/eration% 3 $ear"9;otel Sogo a" originated #$ to &a/itali"t2/rofi&ient men in

1DD.:um#er of #ran&he"% #ran&he"

9-he$ are no o/erating in different maor &itie" and /rovin&e"

in the &ountr$. Currentl$, the hotel grou/ ha" 3 hotel" over Metro

Manila and E in other /rovin&e". -he hotel generall$ di"/la$" lodging

ith a theme of )a/ane"e de"&ent in a to2"tar a&&ommodation.:Strength"%

• -he hotel i" ell2non ith their tag line 9So Clean, So (ood: that

mae" them /o/ular to all ind /eo/le.

• A" the$ gro in the indu"tr$ the$ ere a#le to maintain their

"trength"%


7/36

o "trategi& lo&ation5

o high gue"t" traffi&5

o offer lo room rate"5

o food and #everage are afforda#le5

o "teard" are a//roa&ha#le5

o !ui& room "ervi&e5o and fa&ilitie" are in good &ondition.

8eane""e"%everthele"", a" the$ "oar high the$ al"o en&ounter "ome

eane""e" in"ide the &om/an$5o high turnover of em/lo$ee"5

o unmotivated em/lo$ee"5

o vague hotel image5

o /re"en&e of &raling in"e&t"5

o lo num#er of availa#le room"5

o /rone to &rime5

o and lo "e&urit$ and "afet$ /arameter".

>//ortunitie"%-he in&rea"e num#er of demand" of "tudent" to &on"ider hotel

a" an alternative /la&e to do oint /roe&t" and revie" Adverti"ement"%

• -he &om/an$ then u"ed the name Sogo, meaning 9;armon$:,

and folloed the theme of )a/ane"e ethni&it$ that i" no geared in

&om/an$" envi"age5

• -he hotel i" ell2non ith their tag line 9So Clean, So (ood: that

mae" them /o/ular to all ind /eo/le5

• 8ith regard" to their adverti"ement "trategie"%

o 8e#"ite

o Fa&e#oo /age

o ou-u#e &hannel

o "/on"or"hi/ ith televi"ion "ho"

o #ill#oard"

o di"&ount &ard"

o lifetime lo$alt$ &ard"

o Midnight -' Commer&ial.

rodu&t and Servi&e"% ;otel and Food Servi&e"9>n the a$ to, or right at $our de"tination, there i" #ound to #e

a ;otel Sogo that offer" $ou the folloing%


8/36

• Clean and &omforta#le room"5

• aring "/a&e for gue"t"5

• Food "ervi&e"5

• And "e&urit$ ith their CC-'" lo&ated at man$ area" of the hotel.

ame% G>-G++o&ation% hili//ine"

9Currentl$ in the hili//ine" e are in +uzon, having "even

#ran&he" and "&heduled to have at lea"t D #efore the $ear end"

H01@?.

um#er of #ran&he"% D #ran&he"

• Araneta Cu#ao

• +a" ia"

• edro (il

• Maati

• orthGd"a

• Baguio

• Angele"

• Bora&a$

• aga.

Strength"%

• (ood lo&ation

• Cleanline"", "anitation and "afet$ that goe" ith ever$ room offered to gue"t".

• >ffering venue" for fun&tion", training", /artie", "/e&ial o&&a"ion", "eminar".

• >ffer unlimited 8i2Fi a&&e"" , a S/a, -he Gurozen Bar and Bi"tro, a ide S&reen

+C*.8eane""e"%

• unmotivated em/lo$ee"

• unmade room"

• *irt$ *i"he"

• +a& of &u"tomer engagement

• Slo 8i2Fi

• +ou"$ -elevi"ion

Adverti"ement"%

• a fa&e#oo /age

• a e#"ite,

• /rivilege reard &ard"

• S/on"or"hi/ ith televi"ion "ho".

rodu&t and Servi&e"% ;otel and Food Servi&e"


9/36

9If $ouve ever ondered hat it" lie to #e /am/ered #$ the

#e"t Guro/ean hotel", onder no more. G>-G+ i" a el&ome

haven for &ou/le", touri"t" and traveler" "eeing re"/ite and &omfort in

the heart of Metro Manila. Glegantl$ de"igned ith "u#tle modern

Guro/ean influen&e", gue"t" are a""ured of &omfort and &onvenien&e

ith a good range of room" HStudio, Standard and Guro Suite?.

Afforda#ilit$ /lu" the traditional Fili/ino ho"/italit$ i" a mat&hle""

&om#ination.:

. Su//lier"..1Su//l$ Chara&teri"ti&"-he folloing are fe of the maor "u//lie" needed in the ;otel Indu"tr$%

2;otel Material"

AG >*C-S5

->MA*AC;I 'G-GS

• a/er /rodu&t", "&hool and offi&e "u//lie"

• 117 -A*A( S>A S-. 136 CA+>>CA CI-,MG-> MAI+A

AIG MAJFG-I( IC.

• S&hool and offi&e "u//lie"

• 6D *. AKI> S-. 0@0 CA+>>CA CI-,MG-> MAI+A

-el% E@1D07 M>-A*G IC.

• Im/orter, etailer >ffi&e Su//lie", 8hole"aler >ffi&e Su//lie"

• 10D S;A8 B+'*.,ASI( MG-> MAI+A

-el% D103D0

http://www.philippinecompanies.com/location/metro-manilahttp://www.philippinecompanies.com/location/metro-manila


10/36

C+GAI(5

C+GA S;> ;I+IIGS IC.

• (LF 600 )ovan Condominium,Sha Blvd., &or. Samat

St.Mandalu$ong Cit$.

• -el% @332@0,Fa4 % @3321D@

>8GC+GA

@00 >4$&hem Building Boni Avenue Brg$. lainvie,Mandalu$ong,

Cit$

HMo#ile?% HSmart? 0DDD27EE@673, H-e+efa4?% H0? 772@7@

;ave a lot of #ran&he" in metro manila.

FI-G FIN-GS A* GKIMG-5

FI-G MAI+A

• -he$ are the fir"t full$ o/erational online furniture "tore in Metro

Manila.

• ;aving eliminated the overhead &o"t of a large "horoom, the$ offer

mu&h loer /ri&e" than mo"t retailer" in the hili//ine maret.

• nit 10, +a Fuerza laza 1 Chino o&e" Avenue &or, Sa#io St,

Maati, Metro Manila

2Adverti"ing

C>S-C-I> MA-GIA+S5

AI* F>MI( C>>A-I>

• LF 'a"!uez2Madrigal laza, @1 Anna/oli" Street (reen hill", San )uan

Cit$, Metro Manila 1@0

• hone% O63H?763@33

http://www.yellow-pages.ph/business/rapid-forming-corporationhttp://www.yellow-pages.ph/business/rapid-forming-corporation


11/36

I*(G ->>+S ;I+IIGS &om/an$

• EF o#in"on" C$#er gate laza, (LF G*SA Corner ioneer Street,

C$#ergate Com/ound, Barangga$ la$a, Mandalu$ong Cit$, Metro Manila

1@@• hone% O63H?DEE633

*>++A ;A*8AG A* C>S-C-I> A* S+

• 603 A. Bonifa&io Street, Balintaa, Kuezon Cit$, Metro Manila 1106

• hone% O63H?363370

2Food Servi&e"

F>>* SG'ICGS5

C>+IS%-;G C>FFGG C>MA

• 7@3 ar Avenue, a"a$ Cit$

• -el. o.% @@12316 L E3127D

2-e&hnolog$

GKIMG-5

CAMG+ A+IACGS MAFAC-I( C>>A-I>

o htt/%LL&amela//lian&e".$o&al./h

SGCI-5

KBG 2 A+ABA(

http://camelappliances.yocal.ph/http://camelappliances.yocal.ph/


12/36

• 613 Ala#ang 2 Pa/ote d, +a" ia", Metro Manila, hili//ine" Hnear

8il&on and -o$ota Ala#ang?

• H0? E@0 6D7

-G+GC>MMICA-I>S5

+*- 2 ;GA* >FFICG

• H;I+IIG +>( *IS-ACG -G+G;>G C>MA?

• @LF amon Couang&o Building, Maati Avenue Corner A$ala Avenue,

+ega"/i 'illage, Maati Cit$, Metro Manila 1D

• O63H?EEEE171

.. Fa&tor" Affe&ting Su//l$

-he fa&tor" affe&ting "u//lie" in the hotel indu"tr$ are the folloing%• Food "ervi&e"

2eather, the "u//lie" &reating that /rodu&t" and the

!ualit$ of the tran"/ortation needed to move the"e.

• ;uman e"our&e

2the availa#ilit$ of !ualified a//li&ant" to fill va&ant

/o"ition".

• ;otel Material"

2the /ri&e" that i" #eing im/lemented #$ the "u//lier"

of the"e /rodu&t" ma$ affe&t the num#er of "u//lie"

to o#tain.

• Adverti"ing

2the demand of the /rodu&t" and "ervi&e" /rovided #$

the #u"ine"" ill affe&t ho mu&h ill #e allotted to

the #udget in mareting effort".

• -e&hnolog$

2-he lo&ation here the /rodu&t" are needed to #e

/ur&ha"ed #e&au"e if it" im/orted then it ha"


13/36

e!uivalent additional e4/en"e" that ill redu&ed the

num#er to #e o#tained..3 Bu$er"

-he maret "ize ma$ al"o #e mea"ured #$ the revenue of the indu"tr$%

9evenue earned in 00D for ;otel" and e"taurant" "e&tor rea&hed

;07,7DE.7 million. e"taurant", #ar", &anteen" and other eating and

drining /la&e" ere the to/ &ontri#utor ith ;163,[email protected] million &om/ri"ed

7E.D /er&ent of the total revenue. ;otel", &am/ing "ite" and other /rovi"ion"

of "hort2"ta$ a&&ommodation generated ;3,[email protected] million or1.1 /er&ent

of the total.: Q-hi" &ontinue" to in&rea"e a" of toda$.

A"ide from that, the demogra/hi&" of the maret var$ from male and

female, a#ove minimum age re&eiving em/lo$ee", and age" ranging from

12 0 $ear" old.

. Je$ Su&&e"" Fa&tor"

..1 (overnment Strong Su//ort in -ouri"m Indu"tr$

-he government /romote" the touri"m indu"tr$ of our &ountr$ a" it

en&ourage more inve"tor" that if the$ /u"h through ill generate more

o#" and ill eventuall$ "trengthen our e&onom$.

.. +o&ation Site"

-he lo&ation" "ite" of the to/ /la$er" in the indu"tr$ are lo&ated in

area" here it" target maret i" al"o "ituated. -he target maret i" u"uall$


14/36

&om/o"ed of traveler" hi&h hotel" are al"o lo&ated. A" a traveler, hotel"

are a mu"t2/la&e to "ta$ #efore going to /la&e" that the$ ant to vi"it.

..3Convenien&e

;otel" are a ver$ &onvenient /la&e to "ta$ #e&au"e it ha" &om/lete

fa&ilitie" ith ea"$ a&&e"" to their other need" "u&h a" entertainment, food

and other".

.@ >//ortunitie"

[email protected] Indu"tr$ (roth

9-he &ountr$" ho"/italit$ indu"tr$ i" e4/e&ted to "ee a &ontinued

groth in the ne4t five $ear" amid the de&line in hotel o&&u/an&$ rate" in

the fir"t half, a&&ording to the late"t Maret In"ight re/ort of inna&le eal

G"tate Con"ulting Servi&e" In&.:

.@. In&rea"e in Foreign 'i"itor"

“-he ear 016 "tarted the $ear ith high ho/e" and e4/e&tation"

a" vi"itor arrival" rea&hed an un/re&edented @,@E vi"itor", /o"ting an

in&rea"e of 13.17R ver"u" the 01@ arrival" of 7D,1D for the "ame

month. -hi" i" the fir"t time that in#ound arrival" for )anuar$ #rea&hed the

@00 thou"and mar. -he "trong /erforman&e of the indu"tr$ i" e4/e&ted to

&ontinue thi" $ear a" the indu"tr$ i" gearing for aggre""ive mareting

a&tivitie" and international event", "u&h a" the holding of the ASGA

-ouri"m Forum in )anuar$, a" ell a", in&rea"ing aarene"" of the


15/36

&ountrie" /rodu&t offering" hi&h ill #e a#le to "u"tain influ4 of vi"itor" to

the hili//ine".:

[email protected] -e&hnolog$ Advan&ement

• Online booking systems

• EOS2 Gle&troni& /oint of "ale HG>S? "$"tem" are #e&oming

more and more "o/hi"ti&ated, alloing ho"/italit$ venue" to

o/erate more effi&ientl$ and /rovide #etter &u"tomer "ervi&e.

• C!M2 Cu"tomer relation"hi/ management HCM? "oftare allo"

&onta&t" and information to #e organized and managed in one

/la&e.

• Marketing a"tomation 2 Mareting automation allo" /er"onalized

email" to #e "ent to &u"tomer" and /ro"/e&t" #a"ed on their

a&tivitie" and /er"onal information.

• So#ial me$ia

• Smart %&ones

• Smart a%%lian#es

.6 +ogi& of the Indu"tr$.6.1 ro#lem"

;otel" are unliel$ to #e "ta$ed #$ /eo/le ho "im/l$ ant to eat

and rela4 in a ver$ afforda#le a$ #e&au"e it ma$#e too e4aggerated Hfor

@ "tar"? ith )a&uzzi to e4/en"ive food "ervi&e" or un&ann$ Hfor other

&hea/ hotel"? #e&au"e of thin all" "e/arating room" or eerie "ound"

from the floor".

.7 (overnment ole

-he role of the government ithin the ;o"/italit$ Indu"tr$ i" &ru&ial.


16/36

• -he initial mareting effort" that the$ &reate to en&ourage traveler"

to vi"it hili//ine".

• -he rule" and regulation" that the$ mae in gathering touri"t" in the

&ountr$.• -he /oli&$ that the$ im/lement in running hotel" "u&h a" for food

"afet$, ta4 &om/lian&e, and other"..E Cha/ter Summar$

-he &ha/ter di"&u""ed the /la$er" in the indu"tr$ hi&h are the

S>(> ;otel and G>-G+ a" the$ are the ell2non ver$ afforda#le

hotel" in the indu"tr$. -he &ha/ter di"&u""e" the "u//lie" and ho it i"

#eing affe&ted #$ different fa&tor" and #u$er" a" ho mu&h /rofita#le i"

the indu"tr$ in term" of it" #u$er", o//ortunitie" a" to hat are the

availa#le one" that ill mae the indu"tr$ #oom, e$ "u&&e"" fa&tor" h$

hotel" remain to have gue"t" and "ale", la"tl$, the logi& of the indu"tr$

here the re"ear&her" determined hat i" the /ro#lem and the

government role that e4i"t" in the indu"tr$.


17/36

Cha/ter 3. -he Stru&tural Anal$"i" of the Indu"tr$

3.1otential Gntrant"

2;otel indu"tr$ i" one of the emerging trend #u"ine"" in the &ountr$

hi&h offer" &omforta#ilit$ at rea"ona#le &o"t" to more /eo/le #oth lo&al

&itizen" and international alien" ithin the hili//ine". ;en&e, man$ hotel"

ere e"ta#li"hed in "u&h a long /eriod of time. -he$ &ontinue to gro u/ until

no and alread$ #uilt their on image to the mind" of the /eo/le that re"ult to

ne entrant" a" a ri" to enter the indu"tr$ and &om/ete ith it.

2-he ho"/italit$ indu"tr$ in mo"t metro/olitan &itie" in the orld i"

&hara&terized #$ high &a/ital &o"t" and a high /ro/ortion of fi4ed &o"t" to total

&o"t". -he high &a/ital &o"t" re!uire that from the out"et the /roe&t mu"t #e

managed to a&hieve the mo"t &o"t2effe&tive u"e of re"our&e" a//lied to

&on"tru&tion, furni"hing and e!ui/ment, /re2o/erational e4/en"e" and

finan&e. ;otel" mu"t al"o aim to fill their room" a" /rofita#l$ a" /o""i#le, #oth

through room o&&u/an&$ level" and the relative tariff" a//lied. -hi" de&rea"e

the &han&e for ne entrant".

2Man$ hotel &om/anie" /referred to #e more dominant to their

&om/etitor" in order to tae their lead and #e&ame ell2non to the indu"tr$.

Some ha" #uilt e4ten"ive netor for their &om/anie" and had their on


18/36

e4/erti"e that i" different from other hotel &om/an$ that ma$ &au"e

im/o""i#ilit$ to ne entrant" to enter.

2-he hotel" and motel" indu"tr$ i" "trongl$ influen&ed #$ travel and

touri"m trend". It i" /o""i#le to enter the indu"tr$ in a relativel$ lo2 e$ a$

#$ o/ening a "mall, inde/endent hotel or motel a" a "ole /ro/rietor. ;oever,

the indu"tr$ i" &a/ital inten"ive, and for a large "&ale entran&e, u/front

inve"tment in #uilding", d&or and furni"hing", IC- infra"tru&ture and "taff i"

e4/en"ive. -o "u"tain revenue groth in the /remium maret, o/erating a

&hain of hotel" i" often an im/ortant "trateg$ a" it redu&e" de/enden&e on

touri"m in an$ /arti&ular lo&ation. egulation" in term" of real e"tate and

#u$ing a#road need to #e taen into &on"ideration and &an therefore #e

re"tri&tive in "ome &ountrie". -he /ur&ha"e, lea"ing, and management of

/ro/ert$ ma$ involve legal and finan&ial &om/le4itie", ne&e""itating "/ending

on /rofe""ional "ervi&e". >verall, the lielihood of ne entrant" i" moderate.

3.Com/etition among ;otel Com/anie"

2-he hotel indu"tr$ ee/" groing in the maret. -here are lot of hotel

&om/anie" /lanning to e4tend and to have more #ran&he" nationide. -he

groing in&lination of the dome"ti& maret to travel al"o drive" lo&al touri"m

develo/ment. All the"e and other fa&tor" are indi&ator" for the entr$ of foreign

hotel #rand" in the &ountr$ to date. Among the /referred inve"tment

de"tination" nationide, Metro Manila &ontinue" to lead the hotel indu"tr$

ith a "u//l$ of almo"t 1@,000 room", CBG "aid. ovotel ;otel", Cron


19/36

-oer", Conrad ;otel" and e"ort" are "ome of the u/&oming ho"/italit$

develo/ment" thi" $ear ith 3,7 room". Adding 1,7 room", Moven/i&,

Savo$, and Citadine" ill #ring the inventor$ to a total of around 17,000

room" #$ ne4t $ear. For 017, the aggregate "u//l$ i" e"timated to rea&h

almo"t 1E,000 from E@0 room" &oming from Somer"et Servi&ed e"iden&e

and Sheraton. 8ith thi", it ould not #e ea"$ for &u"tomer" to ea"il$ identif$

#rand" and therefore ma$ ea"il$ "it&h to another.

2;otel indu"tr$ re!uire" a higher fi4ed &o"t to u/hold it" "ervi&e" and

"u"tain it" lodger" then ea&h &om/etitor ill need to maintain volume, hi&h

&an drive higher &om/etitor rivalr$.

2In the hotel indu"tr$, there i" a high /rodu&t differen&e" #e&au"e there

are emerging idea" and e4/erti"e that &ould &reate "trategie" and te&hni!ue"

hen it &ome" to im/roving their "ervi&e lie /roviding e4tra entertainment.

2Man$ hotel" offer", lo &harge, great value "trateg$ that im/lie" in

higher ri" of &om/etitor rivalr$ #e&au"e of loer "it&hing &o"t that ma$ let

&u"tomer" to &hoo"e from other hotel &om/anie". Cu"tomer ill have an ea"e

in "hifting from one &om/an$ to another #e&au"e it doe" not re!uire large

/ri&e differen&e.

2G4iting hotel indu"tr$ re!uire" great de&i"ion a" there i" a large

inve"tment in &a/ital lie ere&tion and e!ui/ment in the e"ta#li"hment of the

#u"ine""5 the$ ill have to /re/are to o/erate at a marginal /rofit or lo"" and

"hould e4/e&t high &om/etitor rivalr$.


20/36

3.3Su#"titute"

2Sit&hing &o"t i" lo for &lientele" #e&au"e it doe" not re!uire large

/ri&e differen&e. Although lo$alt$ /rogram" are u"eful to retain &u"tomer"

a&ro"" &oalition", the$re not ver$ u"eful in retaining &u"tomer" #eteen

hotel" ithin an allian&e.

2Cu"tomer" tend to &hange their mind" in &hoo"ing the hotel the$ ant

fir"tl$ #e&au"e of the &o"t and the !ualit$ of "ervi&e. Client" ea"il$ rea&t to

"u#"titute e"/e&iall$ if it i" fit to hat the$ ant.

3.Bargaining /oer of Su//lier"

2Su//lier" in thi" indu"tr$ are define" a" /ro/ert$ oner", develo/er"

and real e"tate &om/anie", interior de"ign, and furni"hing &om/anie",

ar&hite&t", management and training "ervi&e /rovider", mareting &om/anie",

indu"tr$ &on"ultant", and information and &om/uter te&hnolog$ HIC-?

manufa&turer". eal e"tate &om/anie" are often mu&h "maller than

&om/anie" than hotel and motel o/erator" and rather than glo#alized, the$

are u"uall$ lo&al to the /ro/ert$ the$ develo/, hi&h redu&e" their finan&ial

mu"&le and a#ilit$ to negotiate favoura#le &ontra&t". Furthermore, hotel" &an

integrate #a&ard" and o/erate their on real e"tate #u"ine"". -he !ualit$

and availa#ilit$ of "u//lier "ervi&e" and e!ui/ment i" e""ential to the hotel


21/36


22/36


23/36

Room Attendant

Cha/ter . >rganizational Fea"i#ilit$

.1 Form of Bu"ine"" >rganizationMann"&haft +ounge i" a /artner"hi/ form of #u"ine"" ith a vie to

maing a /rofit. 8e /refer thi" ind of #e&au"e of the advantage" that e &an

get from it. Sim/le and ine4/en"ive to "et u/, minimal re/orting re!uirement",

"hared &ontrol and management ith other /artner", a /artner" "hare of the

#u"ine""" ta4 lo""e" ma$ #e off"et again"t other /er"onal in&ome, "u#e&t to

&ertain &ondition", more o//ortunitie" for ta4 /lanning H"u&h a" in&ome

"/litting #eteen famil$ mem#er"? than that of a "ole trader, relativel$ ea"$ to

di""olve the /artner"hi/ or to re"ign and re&over $our "hare, /artner" are not

em/lo$ee", "u/erannuation &ontri#ution" and orer" &om/en"ation

in"uran&e are not /a$a#le for /artner".. >rganizational Stru&ture

.3 Man/oer e!uirement"

G4e&utive Manager

2 Be a#le to or ith em/lo$ee" ell2 Jno" advan&e a&&ounting, "ale", mareting, and human re"our&e


24/36

>/erational Manager

2 ;a" in de/th noledge of ho"/italit$ management2 Can motivate /eo/le

Jit&hen Su/ervi"or

2 ;a" e4&e/tional &ulinar$ noledge2 Can or ell under /re""ure

Jit&hen Staff

2 Indu"triou" and read$ to a&&e/t ta"" hen told

2 ;a" #a"i& &ulinar$ noledge

A&&ounting Staff

2 ;a" in2de/th noledge of finan&e a&&ounting

;uman e"our&e Staff

2 Can mingle ell ith other /eo/le and a&&e/t &ommand in term" of

human re"our&e

Front *e" er"onnel

2 8ith /lea"ing /er"onalit$2 ;a" e4&ellent &ommuni&ation "ill"

oom Attendant

2 8ith /lea"ing /er"onalit$2 ;a" e4&ellent Communi&ation "ill"2 Can /rovide &lear in"tru&tion"


25/36

;ou"eee/er

2 atient in term" of their o#2 Can or ell ith gue"t"

Se&urit$ er"onnel

2 Strong looing #ut ell mannered. Fun&tional e"/on"i#ilit$

G4e&utive Manager

• Manage" the entire o/eration" in&luding a&&ounting and "ale"

and mareting

• In2&harge in hiring ne em/lo$ee" hi&h ill #e "oon #e&ame

/art of the &om/an$. Motivate" ever$ individual to gain more

effe&tive em/lo$ee" in the or/la&e.

• Management of the "taff"

• Monitor u/ee/ and "anitar$ fa&ilit$ "tandard", gue"t

"ati"fa&tion and &u"tomer "ervi&e>/erational Manager

• e/ort" to the G4e&utive Manager

• Should have an e4&ellent level of &ommer&ial aarene"", ho

&an #uild and maintain relation"hi/" ith internal and e4ternal

gue"t". Al"o re"/on"i#le for highlighting "hortLmediumLlong2term

i""ue" to the G4e&utive Manager and to hel/ formulate

"olution".• A""i"t in the /re/aration of the annual #udgeting and monthl$

fore&a"ting /ro&e""e".

• er"on a""ign" in dire&ting the ever$da$ o/eration" of the

&om/an$, ala$" reminding ever$one a#out the "tandard" of


26/36

the &om/an$ and al"o mae the de&i"ion on ho to #eat the

rival" of the &om/an$

• Monitor the hou"eee/ing, it&hen, "e&urit$ and front offi&e

de/artment.• Can al"o intervie ne a//li&ant"

Jit&hen Su/ervi"or

• e/ort" to the >/erational Manager

• *e&ide the menu for the ne4t da$

• re/are the menu for gue"t"

• Maintain the !ualit$ of food "ervi&e"

Jit&hen Staff

• e/ort" to the Jit&hen Su/ervi"or

• A""igned to #u$ ne&e""ar$ ra material" for the menu for the

ne4t da$.

• *o #a"i& food /re/aration, mae "ure that Jit&hen Su/ervi"or

have ever$thing the$ need and #e re"/on"i#le for &leaning the

it&hen.

• Follo "tri&t h$giene, health and "afet$ rule". A good "tandard

of general edu&ation ould #e u"eful. And a#le to &arr$ out

ta"" !ui&l$ and &om/etentl$. ou ill need to follo

in"tru&tion". ou ill al"o need to u"e $our initiative and or in

a team.

A&&ounting Staff



27/36

• A""i"t" the G4e&utive manager in the a&&ounting ta"" in

regard" to the "ale", #udget" and fund" of the #u"ine"".

;uman e"our&e Staff


• A""i"t" the G4e&utive Manager in maintaining the re!uirement"

of all the em/lo$ee"

• Gn&ode" data a#out the em/lo$ee"

• A""i"t" on doing /a$roll for the em/lo$ee"

Front *e" er"onnel


• -heir main dutie" are to greet /eo/le ho enter the vi&init$ of

the #u"ine"".

• e&eive &all for re"ervation" and re"erve them

• rovide and re&eive information, and handle admini"trative

ta"".

•eed a #alan&e of "ill" and !ualitie" related to dealing ith

/eo/le and maintaining order in the or/la&e. *e" a""i"tant"

need to #e a" /rofe""ional a" /o""i#le, even in the fa&e of

&om/laint". -he$ mu"t have e4&ellent &u"tomer "ervi&e "ill"

and #e illing and a#le to a""i"t /eo/le. ;aving the /er"onal

!ualitie" of friendline"", motivation and a /o"itive attitude hel/"

de" a""i"tant" to #e of #etter "ervi&e. *e" a""i"tant" are mo"t

"u&&e""ful hen the$ mae their gue"t" feel el&ome and "ho

a illingne"" to hel/ them.


28/36

oom Attendant


• rovide information to gue"t", hen a".

•

A""i"t" the front de" /er"onnel• Bring gue"t" to their room" and give a #rief de"&ri/tion of the

#u"ine""

• -ae &are of the room e$"

;ou"eee/er


•;ighl$ "illed in va&uuming, "ee/ing, mo//ing, "&ru##ing and

a//l$ing fini"he" on different flooring material" and "tair"

• roven re&ord of &leaning and "anitizing a"hroom", "hoer"

and lo&er room"

• A#le to &lean all fi4ture" and furniture "afel$

• *emon"trated a#ilit$ of maintaining &leaning e!ui/ment in a

&lean, "afe and o/era#le &ondition

• In2de/th noledge of modern &leaning e!ui/ment and

&hemi&al"

• A#le to o/erate anitorial e!ui/ment /ro/erl$ and "afel$

• Ade/t at u"ing &hemi&al" in a "afe manner

• Su#"tantial noledge of du"ting and &leaning offi&e de"" and

furniture that are not &luttered

Se&urit$ er"onnel

• e/ort" to the o/erational Manager

• Monitor" #an of CC-'", looing for "u"/i&iou" a&tivit$.

• (reeting /eo/le ho al in

• A" a "e&urit$ guard $ouTll need to no the la, no $our

em/lo$erT" rule" and #e a#le to enfor&e #oth.


29/36

• A""igned in maintaining the dail$ maintenan&e of the &om/an$

area and "e&uring the "afet$ and good elfare of ever$one..@ Man/oer Kualifi&ation"

-he G4e&utive Manager

• At lea"t $ear" e4/erien&e in Finan&ial Management• Strong #a&ground and or e4/erien&e in Finan&e

• G4&ellent &om/uter "ill" and /rofi&ient in e4&el, ord, outloo, and

a&&e""

• G4&ellent &ommuni&ation "ill" #oth ver#al and ritten

• 1 $ear e4/erien&e in #ooee/ing

• Jnoledge of government &ontra&t management and noledge and

e4/erien&e in organizational effe&tivene"" and o/eration"

management im/lementing #e"t /ra&ti&e".

• Jnoledge of ta4 and other &om/lian&e im/li&ation" of non2/rofit

"tatu"

• G4&el" at o/erating in an fa"t /a&e, &ommunit$ environment

-he >/erational Manager

• Mu"t #e a graduate of Ba&helor" *egree in Management.

• At lea"t $ear" of e4/erien&e in o/eration.

• G4&ellent &om/uter "ill" and /rofi&ient in e4&el, ord, outloo, and

a&&e""• G4&ellent &ommuni&ation "ill" #oth ver#al and ritten

• Mu"t have noledge in /lanning and &ontrolling &hange.

• Mu"t #e fle4i#le and have the a#ilit$ to manage !ualit$ a""uran&e

/rogrammed.

• Mu"t have the a#ilit$ to "et and revie #udget" and managing &o"t.

• Jnoledge of inventor$, di"tri#ution of good" and fa&ilit$ la$out.

Jit&hen Su/ervi"or

• Mu"t #e a graduate in Ba&helor" *egree of ;o"/italit$ Management.

• At lea"t $ear" of e4/erien&e oring in re"taurant.• Mu"t have the noledge a#out !ualit$ food "tandard.

• Mu"t have noledge a#out -otal Kualit$ Management.

• A#ilit$ to en"ure the "afet$ and "e&urit$ of the it&hen em/lo$ee.

Jit&hen Staff

• At lea"t 1E $ear" old.


30/36

• ;igh "&hool graduate, "ome &ollege /referred, or e!uivalent

e4/erien&e

• Some e4/erien&e "ignifi&ant to &ooing and meal /re/ in a &am/

"etting, additional e4/erien&e ith $outh /referred• Familiarit$ and &om/ati#ilit$ of ma&hinerie" and food.

A&&ounting Staff

• Mu"t #e a graduate of Ba&helor of S&ien&e in A&&ounting -e&h ith the

ne&e""ar$ "ill" in a&&ounting, #u"ine"", management, information

te&hnolog$ and ethi&".

• At lea"t 1 $ear or e4/erien&e in relation in the "aid field.

• Curri&ulum ma$ in&lude &our"e" "u&h a" ma&roe&onomi&", #u"ine""

&ommuni&ation", &om/uter a//li&ation", "tati"ti&" and a&&ounting

information "$"tem".

• Ba"i& mathemati& "ill".

• -he a#ilit$ to anal$ze figure", noledge of a&&ounting /rin&i/le" and

e4&ellent ver#al and ritten "ill".

• -he$ mu"t #e a#le to multi2ta", e"ta#li"h /rioritie" and organize

effi&ientl$.

•Jnoledge of &om/uter" and familiarit$ ith a&&ounting "oftare i"

al"o e""ential.;uman e"our&e Staff

• Mu"t #e a graduate in Ba&helor" *egree in ;uman e"our&e

Management.

• At lea"t 1 $ear or e4/erien&e in relation in the "aid field.

• Mu"t have noledge in re&ruitment and "ele&tion.

• (ood &om/uter "ill" and /reviou" e4/erien&e of offi&e or.

• (ood "/oen and ritten &ommuni&ation "ill"

• -he a#ilit$ to #uild good oring relation"hi/" ith &olleague" at all

level"

• Fairne"" and o#e&tivit$

• *i"&retion ith &onfidential information

• (ood organizational a#ilit$

• ;igh level" of a&&ura&$ and attention to detail


31/36

• Calmne"" under /re""ure

;ou"eee/er

• ;igh "&hool di/loma or -GS*A graduate

• At lea"t 1 $ear e4/erien&e of hou"eee/ing

• Jnoledge of &leaning and "anitation /rodu&t", te&hni!ue" and

method"

• Jnoledge of &leaning "en"itive material"

• 8oring noledge of o/erating &leaning e!ui/ment

• h$"i&al "tamina and mo#ilit$ in&luding a#ilit$ to rea&h, neel and #end

• A#ilit$ to lift, /u"h and /ull re!uired load Hu"uall$ a#out 30l#"?

oom Attendant

• A "e&ondar$ "&hool di/loma i" /referred

• h$"i&al mo#ilit$ and "tamina re!uired

• A#ilit$ to follo in"tru&tion

• *etail2oriented• rofe""ional attitude i" re!uired

• A#ilit$ to or inde/endentl$

• G4&ellent time management "ill"

• Bonda#le i" generall$ re!uired

• reviou" &u"tomer "ervi&e e4/erien&e ma$ #e re!uired

• (ood &ommuni&ation "ill" are an a""et

• (ood organizational "ill"

• 8or/la&e ;azardou" Material" Information S$"tem H8;MIS? i" an

a""etFront *e" >ffi&er

• Mu"t #e a graduate of $ear" degree.

• At lea"t 6 month" or e4/erien&e.

• ;ighl$ "illed in greeting vi"itor" and dire&ting them to the right /er"on

or "e&tion

• 8ell2ver"ed in managing gue"t" #oo and i""uing "e&urit$ /a""e"

• ;and"2on e4/erien&e in giving information to vi"itor" and an"ering

their !ue"tion"• roven re&ord of an"eringLforarding &all" and taing me""age"

• *emon"trated a#ilit$ to deal ith /hone and email in!uirie"

• A#le to maintain an organized re&e/tion area

• Com/rehen"ive noledge of organizing reading material in the

aiting area.Se&urit$ (uard


32/36

• ;igh "&hool graduate

• At lea"t 1 $ear or e4/erien&e.

• h$"i&all$ and mentall$ fit

• At lea"t eighteen H1E? $ear" of age #ut not more than fift$ H@0? $ear"

old• ;a" undergone /re2li&en"ing training &our"e

.6 emuneration a&age2 -he G4e&utive Manager ill #e having a "alar$ of 30, 000 /er

month hi&h in&lude "ome #enefit" lie health and life in"uran&e,

&ontri#ution" to a retirement /lan and ta4 to #e dedu&ted from the

earned "alar$ /er month in a&&ordan&e ith the la.

2 -he >/erational Manager ill #e &om/en"ated for a#out @,000

/er month ith #enefit" /a&age lie health and life in"uran&e,

&ontri#ution" to a retirement /lan and ta4 to #e dedu&ted from the

in&urred "alar$ /er month in a&&ordan&e ith the la.2 -he A&&ounting Staff and ;uman e"our&e Staff ill #e

remunerated for a#out 0, 000 /er month hi&h al"o &om/ri"e

"ome #enefit" lie health and life in"uran&e, &ontri#ution" to a

retirement /lan and ta4 to #e taen from the earned "alar$ /er

month in a&&ordan&e ith the la.2 -he Jit&hen Su/ervi"or ill have a "alar$ of 1E, 000 /er month

hi&h in&lude" the #enefit" lie health and life in"uran&e,

&ontri#ution" to a retirement /lan and ta4 to #e taen from the

earned "alar$ /er month in a&&ordan&e ith the la.2 -he Front *e" er"onnel, Se&urit$ (uard, ;ou"e Jee/er, Jit&hen

Staff and oom Attendant to #e &om/en"ated for a#out 1, 000 /er

month hi&h al"o &om/ri"e "ome #enefit" lie health and life


33/36

in"uran&e, &ontri#ution" to a retirement /lan and ta4 to #e taen

from the earned "alar$ /er month in a&&ordan&e ith the la.

.7 Cha/ter Summar$


34/36

Cha/ter @. Maret Fea"i#ilit$

@.1 rodu&t *e"&ri/tion

Mann"&haft +ounge ill /rimaril$ fo&u" on /roviding da$ and overnight

a&&ommodation for "tudent", /rofe""ional", #u"ine"" men and other" ho

are looing for a /la&e to re"t, "tud$, do meet2u/" and other o&&a"ional

a&tivitie". ;oever, it ill al"o /rovide "e&ondar$ "ervi&e" "u&h a" free 8i2Fi,

food /a&age", and /rinting "ervi&e".

>ur "ervi&e ill #e o/en for hour". -o /rovide "e&urit$ to the gue"t"

the #u"ine"" area ill #e "urrounded ith CC-' HClo"ed2Cir&uit -elevi"ion?.

oom" &ontain &ou&he" and ta#le". oom" are all air &onditioned and

ith good lighting". If re!ue"ted, room" ma$ &ontain &hair", /illo" and

#lanet".

2 Minimum /eriod of "ta$2 hour"2 Ma4imum /eriod of "ta$2 hour"

oom" var$ ith "ize" and the$ are the folloing%

2 Chief oom H@210 /er"on"?2 Standard oom H326 /er"on"?

2 rimar$ oom H12 /er"on"?

-he "tandard /ri&ing i" @0 /h/Lhr. If de"ire to u"e a larger room,

additional &o"t" ma$ #e /aid


35/36


36/36

doing thi", the /ri&e ill not #e too /ri&e$ nor &hea/ hen the "ervi&e i"

/[email protected]. la&ement

>ur &om/an$ ill #e lo&ated at -aft Avenue, Grmita, Manila, Metro

Manila near Santa I"a#elle College. It i" "urrounded #$ our target maret

&om/o"ing of different huge univer"itie" and e"ta#li"hment". 8e had

&hoo"en that lo&ation for the &om/an$ to #e&ome a&&e""i#le to ever$one

ho ould lie a /la&e to "ta$, eat, rela4, or "lee/[email protected] romotion

Fl$er"2 our adverti"ing /ie&e to introdu&e our #u"ine"" and

inform them a#out our "ervi&e" and /rodu&t" offered to a target

audien&e.Fa&e#oo /age2 our &lient"L &u"tomer" ill #e u/dated a#out

our late"t /romotion, menu and re"ervation "tatu". -he$ &an al"o

/o"t and me""age feed#a& a#out our "ervi&e".8e#"ite2 &ontain" /i&ture" of our #uilding", room", "ervi&e"

and /rodu&t offered. Al"o, in&lude our late"t /romotion.

romotion" and di"&ount"5.4 Cha/ter Summar$

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