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Not “Mobile Media”But “All My Media Is Now Mobile”
Everything I can play @ my PC, I can play everywhere, instantly
The PC becomes a personal broadcasting station
the TV via game consoles
Mobile phones & WiFi devices
remote PCs & laptops
We call the paradigm towards which consumers’ use of media is trending
MyCasting
• Instant access to all my content– I build my own channels – From home & the infinite library of the Net (premium, free)– Live and recorded– Anytime, anywhere, on any Web device
• File formats no longer a barrier
• No more walled-garden solutions
MyCasting
The networked handset is
the key enabler
of users’ media enjoyment in a MyCasting universe
Some partners and predictions