Upload
areynolds0709
View
409
Download
2
Embed Size (px)
Citation preview
Norwegian AirJosh Stressman, Adam Winstanley, Stuart Parnell, Ashley Reynolds and Wayne Herring
Trip of a Lifetime
• 7 to 14 Day Vacations– Can go anywhere in the world
• Definitely an Adult Atmosphere• Entertainment on the Flight
– Bars – Lounges– Virtual Game Rooms
• Packages on the Trip– Golf– Tours of the City
Take a Trip With Us
• Can Combine Flights and Cruises• Frequent Flyers
– Free Drinks– Free Flights– Free Hotel Rooms
• Prices ranging from $10K to $18K for Flights and Hotels
• A week in Hawaii for a Family of 4 at a nice hotel would run $8K.
Direct Marketing Tactics
• Use CRM Database
• Direct Email, Mailers and Telemarketing
• Customers who have used Norwegian Cruise Lines.
Direct Marketing Tactics
• Banner Ads
• Travel Websites
• Google Featured Links
Sales Promotions
• Give discounts to Cruise Passengers
• Discount Cards
Sales Promotions
• Discounts if you Cruise and Fly
• Discounts on Frequent Flying
Public Relations• Talk Shows
– Celebrity talk– Going Green
• News– Going green– New Style Vacations
• Newspaper, stations, etc.– Hot New Way of Living
Public Relations• Give Away
– Celebrity and Random
• Charity Events
• Norwegian Cruise Line Event– Upgrade Random Customers– Internet
Advertising Plan
• Print, TV, and Internet Ads• Dedicated Website
– www.norwegianair.com
• TV Ads run mainly on CNN, Golf Channel, and during major events– i.e. Superbowl, Masters, World Series
Advertising Plan
• Internet Ads will not be Banner– CNET.com, Forbes.com, etc.
• Print Ads– Golf Magazine, Forbeslife, Robb Report,
Dupont Registry
• All Ads will be Similar in Color, Theme and Message
Pebble...
The Old Course...
The BahamasIntroducing Norwegian Air Lines. Bridging the gap between cruise line fun with airline travel. Pebble Beach, St. Andrews, and The Bahamas in one week is now possible.
norwegianair.com
Luxury Vacation Redefined….
Introducing Norwegian Air Lines. Bridging the gap between cruise line fun with airline travel. Las Vegas, New York, and Paris in one week is now possible.
norwegianair.com
QUESTIONS?