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Northwest Missouri State UniversityAlumni AssociationCharlie Krueger, Haley Lewin, Evette Massey,Brittany Parker,

Heather Shumake, Cassie Swanson

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Current SocialMedia

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Facebook

Approximately

2,700likes

Managed by

University

Relations interns

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Facebook Audience

Source: University Relations of Northwest Missouri State University

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Twitter

Almost 300 followers

Sitting stagnant since August 2011

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Twitter

Mentions | @NWMSUalumni

Hashtags | #nw12

Retweets

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Competitors

Competitor Facebook Twitter

Northwest MissouriState University 100,000 likes 4,500 followers

Northwest Mass

Comm Alumni400 friends No Twitter

Kansas City Alumni

Chapter200 likes 15 followers

Northwest Band

Alumni200 likes No Twitter

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Comparisons

Comparison Facebook Twitter

Mizzou Alumni

Association9,700 likes 8,500 followers

Pittsburg State

Alumni Association 1,300 likes 200 followers

Missouri Western

Alumni Association500 likes 200 followers

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Social MediaPlan

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Our Goal

Use social media to develop a larger and

more engaged following on Facebook and

Twitter

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The Message

Once a Bearcat, Always a Bearcat

Alumni can stay connected to the

University and each other through social

media

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Location of

message

FacebookTwitter

LinkedIn

Promoting

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How?

Step 1: Observe how competitors and

comparisons use social media

Step 2: Promote with posts through the

University accounts

Step 3: Establish a voice

Step 4: Reach out to the staff and the

board for content

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Inf

President John Jasinski | @presidentjazz

Director of Athletics Wren Baker |

@wrenbaker

Alumni Katie Pierce | @intensekt

Alumni Andrea Garcia | @AKGarcia331

luencers

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Finding

TweetReach

Search Twitter for hashtags

Influencers

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Content Strategy

Commencement

A Taste of the Danube

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Engagement

Strategy Sports postsHolidays

M-Club Hall of

Fame Inductees

Commencement

Ask for memories

Now and Then

photos

Northwest

Digest/news

releases

Alumni events

Dates in

Northwest history

Homecoming

Look Familiar

photos

S l S i l

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Sample Social

MediaRemember the jingles, theringing and the landmark.

Tell us about your favorite

memory of the Bell Tower,

whether its playing

flashlight tag around its

pillars, singing carols, orthrowing an event. We

want to know!

E i Y

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Engaging Your

AudienceEngagingCurrent

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Scheduling Posts

Scheduling

d

Scheduling

M t

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Measurement

Strategy

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Questions?