Northumberland County Agriculture Action Plan · processed and distributed from our own fields and factories. 2.2 NORTHUMBERLAND COUNTY AGRICULTURE SNAPSHOT Northumberland County

�Northumberland CountyAgriculture Action Plan�

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Northumberland County Agriculture Action Plan 2008

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Northumberland County Economic Development & Tourism 2 �

Agricultural Action Plan The County of Northumberland September, 2008

Prepared for: The Corporation of the County of Northumberland

Prepared by: Northumberland County Economic Development & Tourism Department Staff and Northumberland County Agricultural Community Stakeholders

With the support of: The Ontario Ministry of Agriculture, Food and Rural Affairs, The Northumberland Community Futures Development Corporation, FedNor and the Government of Canada

Documentation in sections 2.2 and 4 - 4.2 prepared by: Mallot Creek Strategies Inc.

Table of Contents

1.0 Introduction ........................................................................................................................ 3

1.1 Objectives ......................................................................................................................................................................... 3

1.2 Work Program ................................................................................................................................................................. 3

1.3 Stakeholder Consultations ......................................................................................................................................... 4

1.4 Key Findings and Recommendations .................................................................................................................... 5

1.5 Plan outline ..................................................................................................................................................................... 5

2.0 Background ........................................................................................................................ 6

2.1 Regional Scan .................................................................................................................................................................. 7

2.2 Northumberland County Agriculture Snapshot ................................................................................................. 8

2.3 Proudly Northumberland Branding ..................................................................................................................... 11

3.0 Workshops ....................................................................................................................... 13

3.1 Regional Vision ............................................................................................................................................................ 14

4.0 Agri-Business Survey ..................................................................................................... 15

4.1 Key Findings .................................................................................................................................................................. 15

4.2 Processor and Retailer Interviews ......................................................................................................................... 19

5.0 Needs, Opportunities & Recommendations ................................................................. 22

5.1 Actions to Support Agricultural Production and Consumer Marketing ................................................. 23

5.2 Actions to Develop Bio-Product and Agri-Energy Opportunities ............................................................. 25

5.3 Actions to Improve Northumberland County’s Rural Communities’ ....................................................... 26

6.0 Appendices ..................................................................................................................... 27


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1. INTRODUCTION

Northumberland County recognizes that farming involves specialized skills developed by tradespeople to support agriculture-based businesses. To remain a solid economic driver, farming needs more than just a dedicated land base. With an aging population, if the skills local farmers have developed over centuries are not fostered and passed-down to younger generations, supported though education, economic development and fair environmental, business and land policies, agriculture in Northumberland County, Ontario, and eventually Canada, will become extinct – regardless of the amount of land designated solely for its use.

The Northumberland County Agricultural Action Plan was developed in partnership with the local agricultural community to strengthen the agriculture sector. The recommendations build on the success of the 2007 Proudly Northumberland campaign and explore new projects, initiatives and partnerships to further strengthen and diversify Northumberland County’s economy.

1.1 OBJECTIVES

In October 2007 the Northumberland County Department of Economic Development and Tourism Department began working on a market analysis of the county’s agriculture industry and an assessment of sector opportunities to support present and future agri-food business, to be presented in the form of an Economic Development Agricultural Action Plan.

The Action Plan was guided by the department’s interest in playing an active and meaningful role in Northumberland County agriculture opportunities. The project steering team (See Appendix 1), composed of county producer representatives, and Northumberland County and Community Futures Development staff insisted that the agriculture community be thoroughly engaged through public consultations, workshops, surveys and questionnaires.

Utilizing the services of Mallot Creek Strategies Inc., and supported by the Province of Ontario’s Rural Economic Development Program and the Government of Canada’s Eastern Ontario Development Program, the Plan progressed into a series of strong recommendations with grass-roots support from the community it is intended to serve.

1.2 WORK PROGRAM

In creating the Agricultural Action Plan, Northumberland County worked with Mallot Creek Strategies Inc. to structure community consultation, and research the current outlook for agri-businesses within the County. Comparative data from other regions in Ontario was


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included in the background data to provide a framework for the positioning of local businesses.

Stakeholder consultations proceeded through four distinct communication channels:

� mail-outs (See Appendix 2) � one-on-one interviews � workshops � a survey available to complete via postage-paid mail, telephone, fax, and online

The input garnered though the two-way communication channels provided first-hand insight into the sector’s needs and opportunities within Northumberland County. The frank input of the community lead to the development of the Regional Vision as stakeholders worked together to find ways to champion the County’s agriculture sector.

Working with community input, the steering committee drafted a series of recommendations which identify the key needs and opportunities of the sector.

1.3 STAKEHOLDER CONSULTATIONS

In an effort to support the economic development of Northumberland County’s agriculture sector, the Agricultural Action Plan Steering Committee endorsed the ‘best practice’ principals of the 2007 City of Kingston Agriculture Study by Clark Consulting Services to form the basis of the Northumberland County Agricultural Action Plan:

� develop a shared vision with shared actions to be undertaken by the agricultural industry and local government,

� encourage financially sustainable agriculture practices� protect and support farmland value through public policy and programs, � capitalize and market Northumberland County’s unique agriculture strengths � encourage the agricultural community to ally itself with consumers by creating a

strong voice for local farming, food production and agri-businesses.

REGIONAL VISION “Together we will develop the opportunities that will enable our

agricultural sectors and our rural communities to prosper.”


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1.4 KEY FINDINGS AND RECOMMENDATIONS

Following the Northumberland County Regional Review and Stakeholder Consultations, three major categories of needs and opportunities were identified:

1.5 PLAN OUTLINE

This Plan begins with a background and regional scan of agriculture in Northumberland County, including a description of current Proudly Northumberland branding efforts. It is followed by a section summarizing the Regional Vision and Value Chain Workshop outcomes. The next section explores the results of the agri-food business survey, followed immediately by a section devoted to the discussion of the key needs, opportunities and recommendations identified by sector stakeholders.

i. Actions to support Agricultural Production and Consumer Marketing, including Education, Public Awareness, and Advocacy

ii. Actions to develop Bio-Product and Agri-Energy Opportunities

iii. Actions to improve Northumberland County’s Rural Communities’ Quality of Life, Community Leadership, and Labour Force

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2. BACKGROUND

Northumberland County is situated along the north shore of Lake Ontario and the south shore of Rice Lake. Rich soil makes a large portion of the county land base optimal for agricultural use and one of the defining characteristics of the area is the Oak Ridges Moraine. The Moraine is composed of irregular ridges stretching 160 kilometres from the Trent River in the east to the Niagara Escarpment in the west. The Ontario Ministry of Municipal Affairs and Housing describes the Moraine as a unique concentration of environmental, geological and hydrological features that make its ecosystem vital to south-central Ontario, including:

� clean and abundant water resources; � healthy and diverse plant and animal habitat; � an attractive and distinct landscape; � prime agricultural areas.1

Northumberland County is located in the eastern tip of Ontario’s Greater Golden Horseshoe. Named for its geographical distinction, the Greater Golden Horseshoe is the most populous region in Canada, with a population of 8.1 million, it makes up slightly more than a quarter (25.6%) of Canada’s total population.2 Only one hour east of Toronto, Northumberland County is easily accessed from the 401 highway. The proximity to this huge urban market makes Northumberland County among the most ideal service and distribution locations in the country.

��1 “Oak Ridges Moraine Conservation Plan” (Introduction) http://www.mah.gov.on.ca/AssetFactory.aspx?did=1779 2 Statistics Canada: “Portrait of the Canadian Population in 2006”, (Sub Provincial Dynamics, Three Urban Areas: the Montreal, and Vancouver CMAs and the Greater Golden Horseshoe)

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Northumberland County is ideally situated for export and import- oriented businesses with 5 Canada-U.S. border crossings within 3 hours3 benefitting a number of agriculture stakeholders in the region with agri-tourism and direct distribution transportation channels.

Changes in farm demographics are a concern to county residents. Between 2001 and 2006 the county experienced a 6.6% drop in farm numbers. Since 1991 the number of farms has decreased by 32%, much greater than the provincial average decrease of 16.6%.4

Of increasing interest and concern to the residents of the region is an apparent convergence of the rural urban divide. Given the closeness to Toronto a number of farms previously dedicated to agricultural production have been purchased for recreational purposes. Although anecdotally it is reported that many of these farms are maintained on the short-term as working farms, there are conflicting opinions regarding the changing landscape of the region and how best to manage it.

2.1 REGIONAL SCAN

The Agriculture Sector in Eastern Ontario has been struggling for a number of years to find a way of levelling the playing field with the highly successful agri-businesses of Western Ontario. Northumberland County has the opportunity to be a leader in efforts to build a robust and versatile agriculture infrastructure for eastern Ontario. Eastern Ontario’s infrastructure needs to compliment the region’s unique growing conditions which include a shorter growing season, numerous hills, and abundant marginal land; while capitalizing on the smaller farm sizes, the historic bio-economy and shipping costs for goods shipped through the region from as far away as Quebec to be processed on the west side of the GTA.

In the last 15 years, 17% of Ontario’s agriculture enterprises have disappeared. In Northumberland County we have seen over 30% of our agri-businesses close.5

��3 http://www.northumberlandcounty.ca/economicdevelopment/locationlog.asp 4 & 5 Ontario Ministry of Agriculture, Food and Rural Affairs, “Number of Census Farms by County 1991, 1996, 2001, 2006” http://www.omafra.gov.on.ca/english/stats/census/cty30.htm


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In total, Northumberland County gross farm receipts in 2006 were $125.9 million, a 2.13% increase from 2001.6 In the same year, 57% of County farms grossed under $24,999, higher than the provincial average of 44%.7

While the provincial average farm size has increased by slightly more than 36 acres, our farms have grown by an average of 40 acres since 1991. This data, when combined with our gross farm receipts, indicates that while the agriculture sector in Northumberland is in transition, there remains a dedicated desire to preserve the foundation of farming and food production through adaptation and innovation.

Northumberland County, and our partners in Eastern Ontario, need to seek out new and innovative products, value-added opportunities like “green” bio-products, and innovative alternative markets for traditional livestock operators and crops, which can be produced, processed and distributed from our own fields and factories.

2.2 NORTHUMBERLAND COUNTY AGRICULTURE SNAPSHOT

Northumberland County has a population of 80,9638, an increase of 4.47% from 2001. This percentage is slightly behind Ontario’s average population increase of 6.58%. The county is composed of the following local municipalities: - Municipality of Port Hope

- Township of Hamilton

- Town of Cobourg

- Municipality of Alnwick/Haldimand

- Township of Cramahe

- Municipality of Brighton

- Municipality of Trent Hills

In total for 2006, it is reported that the county had 1031 farms, a drop of 6.6% from 20019.This adjustment falls below the provincial trend of -4.2%. (see Figure 1 and 2).

��6 Statistics Canada, 2006 & 2001 Canadian Census of Agriculture 7 Ontario Ministry of Agriculture, Food and Rural Affairs, Agriculture, Statists, Community Profiles, Central Ontario, “Northumberland County at a Glance” http://www.omafra.gov.on.ca/english/stats/county/central_ontario.pdf 8 Statistics Canada 9 Ontario Ministry of Agriculture, Food and Rural Affairs, “Number of Census Farms by County 1991, 1996, 2001, 2006” http://www.omafra.gov.on.ca/english/stats/census/cty30.htm�


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In 2006 there were 241,160 acres of farmland in use in Northumberland, 34% for beef or dairy purposes.

The following chart details the Northumberland County commodity breakdown for 2006 ($ in millions):

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Commodity� $�Value� %�Total�

Dairy $28.1 29.6%

Cattle/Calves $8.6 9.1%

Floriculture/Nursery/Sod $8.5 8.9%

Corn $7.6 8.0%

Soybeans $6.7 7.1%

Poultry $5.4 5.7%

Fruit $3.7 3.9%

Wheat $3.4 3.6%

Hogs $3.1 3.3%


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The following chart details the number of Northumberland County farms by industry for 2006:

Northumberland County is known for having high quality farmland, 44% of the land in the county is identified as prime agricultural land (between class 1-3), and 31% of the land is graded as Class 1. These numbers are significant because 5% of land in Canada is identified as prime agricultural land and only 0.5% of Canadian land is Class 110. See Appendix 3 for the 1969 Canada Department of Agriculture Soil Map for Northumberland County.With heat units ranging from 2900 in the south end to 2700 on the northern edge, Northumberland farmers enjoy an ideal climate for dozens of crops (See Appendix 4 for provincial crop heat unit map) The ideal climate is a factor influencing some impressive regional performance statistics (See Appendix 5 for more statistics) : - Apple production is 41% higher than the provincial average - Strawberry production is higher than the provincial average (22% more acreage) - A fledgling wine industry has taken hold in Northumberland County - Northumberland produces 4.2% of Ontario’s oats and nearly 2.4% of the province’s alfalfa- Bio-products, such as hemp, have proven well suited to the growing conditions in Northumberland County - Northumberland County has 61% more Honeybee Colonies than the average Ontario County - The county has a significantly higher concentration of sheep and lambs than the Ontario average

Hay is the major field crop in Northumberland County in 2006 and represented a total of 59,918 acres of farmland and 38.93% of the total field crops. Soybean crops have shown the greatest percentage acreage increase from1996 at 18.8%, however the majority of the increase was between 1999 and 2000 and soybean crops have actually declined since 2000.��10 Northumberland County Economics of Agriculture Study

Industry # of Farms

Dairy cattle and milk production 107

Beef cattle ranching and farming 250

Hog and pig farming 13

Sheep and goat farming 33

Poultry and egg production 30

Other animal production 153

Oilseed and grain farming 152

Vegetable and melon farming 30

Fruit and tree nut farming 36

Greenhouse, nursery and floriculture 46

Other crop farming 181


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The winter wheat crop has had the greatest percentage increase since 2001 at a rate of 51%, yet it still represents a small amount (only 9.2%) of the total acreage of farmland in the area. See Figure 3. for a breakdown of the field crops in the County.

Of interest is the county’s position provincially in terms of no till/zero-till seeding methods. The Ontario Ministry of Agriculture, Food and Rural Affairs describe no till/zero till seeding methods as “innovative and environmentally beneficial and sustainable.” In 2006, Statistics Canada reported 261 farms in Northumberland County practicing zero-till seeding methods, accounting for a total of 55,482 acres. Overall, zero-till seeding practices were used on 54.8% of the total land prepared for seeding in Northumberland County, ranking the county first among all other counties in the province (See Appendix 6 for comparative data).11

In 2006, 57.4% of Northumberland farms total gross farm receipts were under $24,999, higher than the provincial number of 44.3%. The average Northumberland farm size in 2006 was 234 acres, slightly above the Ontario average of 233 acres, and a 1.7% increase since 2001. Northumberland County’s total gross farm receipts for 2006 were nearly $126 million, an increase of 2.1% from 2001, however behind the Ontario average increase of 13.5%

The average operating cost per acre was $453 in 2006 and the average gross farm receipt per acre was $522, leaving an average margin per acre of $69. The Ontario average operating cost per acre was $664 in 2006 and the average gross farm receipt per acre was $776, resulting in an average margin per acre of $112, 62.3% greater than that in Northumberland County.

2.3 PROUDLY NORTHUMBERLAND BRANDING

There have always been a number of challenges presented with a local food strategy, including cheaper import displacement, market access and secured supply agreements.In the last two years some of the historic complexities around retail infrastructure and ��11 Statistics Canada, 2006 Census of Agriculture, Farm Data and Farm Operator Data, Catalogue No. 95-629-WXE

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procurement policies have started to unravel, allowing for local sourcing of seasonal product and partnering with growers on advertising and promotional activities.

Qualitative and quantitative research lends support to growth in the local food movement.Consumers support local food campaigns for a variety of reasons; freshness, healthy lifestyle, regional solidarity, environmental concerns and loyalty to rural regions and the family farm.

With interest in developing regional markets growing, the provincial government and agri-food organizations have refreshed programs that target the market’s demand for locally-produced, quality product. It is forecasted that the local food movement will continue to evolve across the country demanding an increased market share as consumer awareness increases.

In 2007, Northumberland County, in partnership with the Northumberland Quinte-West Agricultural Advisory Committee and M.P.P. Lou Rinaldi, launched the Proudly Northumberland branding strategy for the County’s Agriculture Sector. (For media release, see Appendix 7.)

The County’s Economic Development & Tourism Department goal with the launch of Proudly Northumberland was to stimulate the local economy while encouraging support of local infrastructure and consumer loyalty in the region.

Although still in early stages of development, concern has been expressed over the lack of standards, agreements and authenticated attributes associated with the brand. At this stage, Proudly Northumberland can be defined as a logo program; not a brand.

However, stakeholders in the region agree that the creation of a common brand for Northumberland agriculture is important to developing a more visible presence within the community. The discussion of evolving the program into a recognizable brand percolated throughout the study.

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The launch of the Northumberland Farm Gate Guide signalled another step in the evolution of local agri-business and agri-tourism for the County. The guide was developed to help connect producers and consumers, bridging the gap between urban and rural through food.

Funded through the Rural Economic Development Program and partnership with the Northumberland Community Futures Development Corporation, and Haliburton, Kawartha, Pine Ridge Health Unit’s Food Action Committee, a division of Health for Life, the guide includes contact, product, and farm information for 65 Northumberland farms with product for sale at their farm gate. (See Appendix 8 for a copy of the media release and Appendix 9 for a printer-friendly copy of the guide.)

The guide also includes some fast facts about buying locally-produced food, Northumberland agriculture-related festivals and events, times and locations for farmers’ markets and a local food availability guide which shows when locally-grown produce will become available. The guide garnered a “Marketing Canada Award” from the Economic Developers Association of Canada in 2007 and has received support from consumers and producers alike.

3. WORKSHOPS

Mallot Creek Strategies hosted a two day workshop for industry stakeholders. The purpose of these workshops was to establish a regional vision to guide the economic

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development department in strategic planning for the agriculture sector, and to consider the county’s agri-business environment and assess value chain opportunities and potential obstacles.

Mallot Creek Strategies also hosted two half-day workshops for commodity and niche producers separately with the hope of identifying the unique challenges and opportunities faced by each producer-group. To facilitate this process, the project steering committee selected agri-food representatives from the general categories of niche operators and commodity-based operators. This final session proved valuable in reviewing the draft recommendations and enhancing the strategies with additional ideas, concepts and suggestions to build the strength of the sector. See Appendix 10, 11 and 12 for Workshop Agendas. The day also served as a final opportunity to hold an interactive session with individuals from the region. Input from these sessions directly supported the recommendation process and development of the related strategies found in the balance of the report.

3.1 REGIONAL VISION

In the spirit of the open and honest stakeholder discussions which took place throughout the project, the project steering team and sector representatives agreed that actions shared by the agricultural industry and local government were the best way to support present and future agri-businesses.

The Regional Vision was framed within the content of the following:� encourage financially sustainable agriculture practices� protect and support farmland value through public policy and programs, � capitalize and market Northumberland County’s unique agriculture strengths � encourage the agricultural community to ally itself with consumers by creating a

strong voice for local farming, food production and agri-businesses

Regional Vision “Together we will develop the opportunities that will enable our

agricultural sectors and our rural communities to prosper.”


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4. AGRI-BUSINESS SURVEY

In the interest of reaching a broad scope of individuals, a survey was designed and launched online and in paper copy to solicit input on growth opportunities and obstacles within the region. The survey was developed to query three major areas: business development and areas of opportunity, market access barriers, and business tools and Northumberland County Economic Development and Tourism department assistance of interest. Appendix 13 provides a copy of the Agri-Food Business Survey and Appendix 14, the Agri-Food Business Survey Report, offers a summary of key findings and complete survey data.

The survey also provided the means to reach a number of county residents with information on the project and an opportunity to provide their name and contact information to a Northumberland County Economic Development & Tourism database if agreed to by the respondent. To maximize survey reach, a Stakeholder Outreach Plan was launched to attract media interest and solicit feedback. Appendix 15 provides the stakeholder outreach plan and survey media releases respectively.

To summarize, over 900 surveys were mailed directly through local general farm organizations (Northumberland Federation of Agriculture and local chapters of the National Farmers Union and the Christian Farmers Federation of Ontario) in addition to an email campaign in conjunction with large producer organizations. In total 143 completed surveys were submitted. The survey revealed a clearer understanding of the agricultural landscape in the county and the relevant issues.

4.1 KEY FINDINGS

BUSINESS DEVELOPMENT

The majority of respondents, almost 70%, indicated that they are involved in primary livestock and/or crop production. Over 90% of farm operators in the region employ five or less employees on a full-time or part-time basis; 2% employ 6-10 full time employees and a further 2% employ 11-25 full time employees.

Of the total respondents 55.6% indicated that they are not interested in expanding or modifying their business. Within this group 60% intend to maintain their business or pass it on to family or others. Of note, 19.5% of all respondents plan to exit the industry within five years and 11% plan to downsize their operation. The Background in Section 2.0 has already identified that Northumberland County has a higher decrease in the number of farms (32% since 1991) than the provincial average of 16.6%.


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INTEREST IN BUSINESS EXPANSION

Of the 44% of respondents that are interested in expanding or modifying their current business, just over half are interested in expanding primary production only. However, 36% of respondents ranked retail expansion as an opportunity to grow their business. This response is consistent with data indicating that 46% of the respondents sell direct to consumer. The balance of respondents highlighted processing expansion (19%), involvement in food-based value chains/alliances (19%) and involvement in bio-based renewable fuel industry (9.5%) as of interest.

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SPECIFIED AREAS OF LOCAL INTEREST

Respondents were asked to identify their level of interest in five pre-selected markets. More than one selection could be made. The results indicate the following interest: - Bio-based fuels (32.2%) - Organic markets (23.1%) - Branded food production (21.7%) - Ethnic markets (17.5%) - Export markets (16.8%)

BARRIERS TO MARKET ACCESS AND TOOLS TO SUPPORT BUSINESS GROWTH

Results indicated that of the total respondents, currently 53% market direct to processor, 45% market direct to consumers and 23% direct to the customer. However, almost half of the respondents (49%) believe that there are barriers to market access. Also, of interest is a relationship between respondents that believe there are barriers to market access and respondents that are not interested in modifying or expanding their current business.

Of the 49% of respondents that agreed barriers are hindering market access, 40% referenced regulation as most restrictive followed by lack of marketing support at 34% and storage and distribution channels at 30%. Results also indicated that 23% of respondents identified they are faced with challenges in meeting volume requirements of customers. Limitations in regional storage and distribution channels may contribute to this barrier.

Of interest, barriers due to food safety, traceability and quality assurance protocols were not ranked high among respondents. This result may be due to less restriction placed on growers for direct to consumer sales (i.e. farm gate) in comparison to expectations of the retail and foodservice customer.


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Respondents replied favourably to the question regarding agri-food business tools. 43% indicated that marketing programs such as Proudly Northumberland would be of interest followed closely by 38.5% supporting improvements to local processing capacity. Nearly 25% indicated that retail partnership opportunities would be welcomed. Results indicated that respondents would support initiatives such as formal organized alliances, regional sales and marketing tools.

NORTHUMBERLAND ECONOMIC DEVELOPMENT DEPARTMENT SUPPORT

When queried on information/assistance that the County’s Economic Development team could provide to support business growth 45% indicated an interest in education and information materials and an equal number were interested in resources and financing support with business services rounding out the top three with nearly 43%.

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Review of the “Other information/assistance to support business growth” that was specified as a ‘write in comment’ on the survey included: • Explore the bio-fuel possibilities • Don't duplicate the services of the [General Farm Organizations] but work with farmers

to service their needs. • Possible incentive for new young farmers. • Promote local fruits and vegetables • More & stronger lobbying in Ottawa • Promotion of local producers & products • Advertising & Marketing for "buy local"

4.2 PROCESSOR AND RETAILER INTERVIEWS

The Canadian Federation of Independent Grocers represents 3800 retailers across Canada boasting $14 billion dollars in annual retail sales and playing a significant role on the economic landscape of various communities. Independent retailers tend to be strong supporters of their local community and promote themselves as such. For many retailers, being able to supply locally produced foods is one way to differentiate their business from the larger national chains. Independent retailer business models have the internal adjustability to for example, customize supply agreements to accommodate seasonal flexibility and product delivery.

To understand value chain needs and to reach business representatives on a personal level, one-on-one interviews were conducted with regional food processors and retailers. Appendix16 provides a copy of the Processor/Retailer Questionnaire that guided the interview process. There were three objectives to the interview process: � determine interest in business growth � determine interest in local markets and local products � determine interest in expanding market access (i.e. local, provincial, export)

The interviews were a valuable exercise in directly reaching Northumberland County business representatives to better understand their challenges, perceived opportunities and plans for the future. Generally, the interviews held a positive tone with an interest intargeting new markets through differentiated product and customer responsiveness.

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Retailers National Chains

� require safe product – this meant provincially and federally approved product � product volume – this was very important for nationally based retailers who have

centrally located warehousing and who buy large quantities on contract to supply multiple store needs

� packaging – where applicable, product must be packaged with proper coding for inventory control

� marketing programs to support the movement of product � head office would have to approve a locally focused marketing and product campaign

– individual stores are not able to do this � require competitive market pricing, central distribution and ordering

Retailers Independent

� require safe product - in most cases this meant provincially approved product � product volumes – retailers wanted to be reassured that a supplier could supply the

volumes that they require and not short ship them – they recognized seasonality of supply and can accept this but not short shipment

� quality – for local independents, many rely on superior quality as their unique selling point compared to big box stores

� would like to have one contact for buying that could provide volume and pricing information on a consistent basis

� packaging needs to be professional and not necessarily bar coded but traceability was of particular interest

� would like to see local product if it could be provided on a consistent basis � marketing support would be an important part to identifying local product as a

unique selling point that they can offer their consumer base � require competitive market pricing � flexibility in shipment to accommodate weekly and seasonal peaks � would like to attend Northumberland County Economic Development & Tourism

meetings to understand their role and allow them to express their needs for business development in this area

� have unique needs and niche markets that are currently unmet locally, such as, European style meats, value added products, organic product and ability to provide customized service (i.e. customized shipping sizes for smaller retailers)

� the region must clarify/verify on packaging that product is local in order for this to be a real program


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Processors � require consistency in product quality specification � require product volume delivery, ideally through one supplier or supplier

representative � require competitive market pricing � supply contracts are typically used � require safe product which is provincially or federally approved – depends on size of

processing operation (larger facilities want federal standards in most cases) � uniformity is key in the processing industry so shipment of off specification product

would not be accepted and would greatly impair the partnership � similarly, short shipment of product will halt production which impacts the processors

bottom line � JIT (just in time) delivery is key in processing due to costly inventory and storage

related costs so access to product is critical � less identification for most processors with regards to regional use of inputs or

ingredients � if cost savings could be justified due to reduced shipping, better product quality and

yield, etc., then local is an attractive opportunity


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5. NEEDS, OPPORTUNITIES & RECOMMENDATIONS

The stakeholder consultations and input outlined in Sections 3 and 4 offered a number of perspectives on the health, viability and profitability of the sector, while also providing valuable direction for needs and opportunities identified for Northumberland County. Agri-business owners and operators were candid with their input and responded directly to questions about challenges and areas in need of improvement.

It should be noted that the most significant concerns expressed by stakeholders were global in nature and are not necessarily under the direct influence of Northumberland County Economic Development & Tourism. These issues include low commodity prices, market access hurdles (ie. federal vs. provincial food safety frameworks), regulatory pressures (federal and provincial regulations and policies) and competitive disadvantages with other provincial and international markets. The project steering team recognizes that although the Action Plan reveals no solution, a commitment remains in acknowledging these challenges as fundamental obstacles to agri-business sustainability and growth.

Despite some of the larger more complex issues plaguing the sector, there were a number of county-based issues revealed during the consultations that can be supported through the department’s involvement. Stakeholders identified needs for strategic initiatives that support agricultural production and consumer marketing, education, public awareness, and advocacy. Among local agri-business operators there exists a common desire to explore and develop bio-product and agri-energy industries within the County. Overall sentiment from participant communications also noted that Northumberland’s rural communities are in need of a dedicated resource to direct actions and coordinate participation to improve the quality of life, community leadership and labour force.

To best respond to these needs and support development of opportunities a partnered approach between Northumberland County Economic Development & Tourism and agri-businesses in the county is required. By undertaking a leadership role in coordinating the efforts of various ad hoc steering committees established on a project-by-project basis, Northumberland County can utilize partnerships to foster the commitment needed to rally interest and participation, embrace this action plan, and implement strategies with dedicated resources and program support.


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5.1 ACTIONS TO SUPPORT AGRICULTURE PRODUCTION AND CONSUMER

MARKETING

AGRICULTURE PRODUCTION

Work with livestock producers and other stakeholders to determine the feasibility of establishing a small-scale, niche, federally inspected abattoir facility in Northumberland County thereby decreasing shipping costs for producers in eastern Ontario, serving the “100 mile diet” market of the GTA and providing a source for locally grown Halal and Kosher options including but not limited to beef, lamb and goat meat.

Develop business opportunity analysis tools to assist potential agri-business owners, and expand, strengthen and transform existing agri-business owners with the means to invest strategically in new opportunities and markets, or reposition current products.

Develop and support web-based marketing tools, a database of Proudly Northumberland products and their producers and suppliers. Work with the agriculture community to develop and maintain a database of agriculture services throughout Northumberland County.

Work with partners to improve access to large animal veterinary care and other agriculture support services throughout Northumberland County.

CONSUMER MARKETING INITIATIVES

Expand the Proudly Northumberland program in 2009 by updating the Proudly Northumberland Farm Gate Guide, promote value-added opportunities for businesses such as delis, grocers and eateries selling local food.

Work with local stakeholders to develop and support Northumberland County’s “community of markets” through a number of partnership-based marketing initiatives and economic opportunity studies.

Work with agricultural industry stakeholders to identify specific sectors and products in Northumberland County which offer the greatest markets for diversification, growth and export marketing opportunities while also diversifying Northumberland County’s agri-product offerings.

Raise the profile of Northumberland County in North American and world-wide agricultural communities through support for premier agricultural special events and by implementing the best-practices of web-based marketing databases.


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EDUCATION

Increase participation in 4-H and OMAFRA-led competitively priced technical and educational programs while pursuing investment in infrastructure for 4-H and OMAFRA leadership camps for youth.

Offer strong support for agriculturally-based education, research and development. Expand agricultural education programming for non-farm audiences to promote a better understanding of agricultural issues and challenges.

Assist in addressing the challenges that come with the expansion of suburban communities into rural areas, and increase support for agricultural initiatives within Northumberland County’s urban and rural communities.

Work with local farming organizations to develop and support opportunities to expand agricultural education programs in public and secondary schools through innovative and best-practices delivery models.

PUBLIC AWARENESS

Work with the Haliburton, Kawartha Pine Ridge District Health Unit (HKPR) to strengthen consumer marketing of locally-grown foods in ways that highlight the health benefits of ‘buy local’ opportunities.

Expand communication between HKPR and Northumberland County agri-businesses to build producer-based value chains by supporting consistent and predictable interpretations of health regulations.

Aid the efforts of local farm sector organizations to raise awareness about the importance of agriculture in Northumberland County and increase the general public’s understanding of issues confronting farmers and agribusinesses such as the need for regulations to allow Ontario livestock and grain producers to protect their operations from grazing predators.

ADVOCACY

In cooperation with the agriculture community, develop a communications strategy to increase the awareness and understanding of the public and policy makers, on the needs of agri-businesses when it comes to labour issues. Encourage all levels of government to develop a cost-share program to assist agricultural employers in providing housing, public transit, broadband and other infrastructure support to meet the needs of domestic and migrant farm labour.


�


Endorse and support the Eastern Ontario Warden’s Caucus in their efforts to encourage the Minister of Research and Innovation to become a strong advocate within the government to ensure that Ontario ministries are not implementing unnecessary regulatory barriers to new value-added products. Barriers implemented by the Ontario Ministry of the Environment have proven to be a significant obstruction for farmers pursuing new economic opportunities in the conversion of biomass to biofuels and other alternative energy markets.

Work with the Eastern Ontario Warden’s Caucus to develop programs and policies providing real incentive for agricultural producers to undertake environmental stewardship programs when the program will negatively impact the agri-business (ex. by removing land from production or implementing new restrictions on land-use.)

5.2 ACTIONS TO DEVELOP BIO-PRODUCT AND AGRI-ENERGY OPPORTUNITIES

BIO-PRODUCT OPPORTUNITIES

Establish partnerships to develop successful bio-product industries which can utilize Northumberland County’s agricultural resources to increase the use of by-products generated through traditional farm practices.

Create partnerships with industry stakeholders to develop local “green” business opportunities, with the goal of establishing Northumberland County as a world leader in “Bio-Alternative” and “Green” Industries.

Pursue the re-introduction of Hemp into Northumberland County crop rotations and marginal lands while working to develop a market and local manufacturing tie-ins.

Work with local building inspectors to ensure consistent interpretation of building code requirements as new construction materials comprised of agricultural biomass are introduced to the consumer mass-market.

AGRI-ENERGY OPPORTUNTIES

Identify opportunities to conserve, access, and create renewable energy for on-and-off farm agri-energy projects.


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5.3 ACTIONS TO IMPROVE NORTHUMBERLAND COUNTY’S RURAL

COMMUNITIES’ QUALITY OF LIFE, COMMUNITY LEADERSHIP AND LABOUR

FORCE

QUALITY OF LIFE

Work with all levels of government to improve access to high quality healthcare through the use of Telehealth Ontario, and expand internet broadband access throughout Northumberland County to allow full access to all government e-services.

COMMUNITY LEADERSHIP

Establish and support a Northumberland County Agriculture Advisory Committee to help prioritize county-led agriculture initiatives and help facilitate specific projects.

Support agricultural-related community planning and development by strengthening the engagement of agri-business operators in the civic life as well as increasing the number of farmers and agri-business owners actively participating in local business organizations.

Encourage policy-makers and government agencies to connect with agri-business owners by hosting an annual agricultural tour of Northumberland County.

LABOUR FORCE

Work in partnership with stakeholders to increase awareness of employment opportunities in the agriculture sector and to provide educational and technical training to meet industry needs.


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6. APPENDICES12

�12 Some or all of the material in Appendix numbers 2-4,10-14 and 16 were prepared and/or provided by Mallot Creek Strategies Inc.

�

APPENDIX 1

�

Northumberland County Agriculture Action Plan Steering Committee

Steering Committee Members Phone Number Email Address

Dan Borowec 905-372-3329 ext 2296 [email protected]

Director, Economic Development & Tourism, Northumberland County

Paul Burnham 905-372-8263 [email protected]

Board of Directors Northumberland Federation of Agriculture, Member of Northumberland Quinte-West Agricultural Advisory Committee, Farmer

Wendy Curtis 905-372-8315 ext 227 [email protected]

Northumberland Community Futures Development Corporation General Manager

Dan Darling 905-344-5021 [email protected]

Director, Ontario Cattlemen's Association, Member of Northumberland Quinte-West Agricultural Advisory Committee, Farmer

John Hayden 905-372-8315 ext 244 [email protected]

Community Economic Development Projects, Northumberland Community Futures Development Corporation

Mark Lovshin 905-342-2810 [email protected]

Mayor of Hamilton Township, Farmer

Trissia McAllister 905-372-3329 ext 2492 [email protected]

Agricultural & Creative Services Coordinator, Northumberland County

APPENDIX 4

��

Figure 1. Average accumulated Crop Heat Units (CHU) available for warm-season crops in Ontario.

Source:�http:Ministry�of�Agriculture,�Food�and�Rural�Affairs.��Available�at:�www.omafra.gov.on.ca/english/crops/facts/93�119.htm�

x=�suppressed�to�meet�the�confidentiality�requirements�of�the�Statistics�Act�0=�true�zero�or�a�value�rounded�to�zero�

Farms� � 116 127 91% 721

Appendix 5

� Northumberland,

Provincial and Federal

Statistics Comparison

2006�Northumberland

Ontario�Cou

Average�

nty�

(based�on�48�

counties)

%�of�Ontario�County�

Average

Central�Ontario�Region

Ontario

Canada

x=�suppressed�to�meet�the�confidentiality�requirements�of�the�Statistics�Act�0=�true�zero�or�a�value�rounded�to�zero�

Northumberland�Cattle�and�Calves�2006Total�cattle�and�calves�(includes�"Calves�under�1�year,"�"Steers�1�year�and�over,"�"Heifers�for�slaughter�or�feeding,"�"Heifers�for�beef�herd�replacement,"�"Heifers�for�dairy�herd�replacement,"�"Beef�cows,"�"Dairy�cows"�and�"Bulls�1�year�and�over")�Farms�reporting� 554 522 106% 4,435 25,040 109,901Number� 34,147 41,305 83% 249,563 1,982,651 15,773,527Bulls�1�year�and�over�Farms�reporting� 330 257 128% 2,452 12,338 71,958Number� 511 470 109% 3,908 22,536 268,715Total�cows�(includes�"Beef�cows"�and�"Dairy�cows")Farms�reporting� 497 424 117% 3,887 20,352 97,905Number� 15,577 14,731 106% 109,011 707,091 6,077,620Dairy�cows�Farms�reporting�reporting 116 127 91% 721 6,0926,092 17,51517,515Number� 5,875 6,870 86% 35,555 329,737 996,024Beef�cows�Farms�reporting� 415 313 133% 3,299 15,017 83,000Number� 9,702 7,862 123% 73,456 377,354 5,081,596

Total�heifers�1�year�and�over�(includes�"Heifers�for�slaughter�or�feeding,"�"Heifers�for�beef�herd�replacement"�and�"Heifers�for�dairy�herd�replacement")Farms�reporting� 383 341 112% 2,822 16,374 72,929Number� 5,686 8,635 66% 43,531 414,483 2,471,216Heifers�for�beef�herd�replacement�Farms�reporting� 208 149 139% 1,605 7,160 45,407Number� 1,241 1,016 122% 9,531 48,756 650,790Heifers�for�dairy�herd�replacement�Farms�reporting� 121 122 100% 713 5,837 16,585Number� 3,162 3,896 81% 20,633 187,001 506,257Heifers�for�slaughter�or�feeding�Farms�reporting� 131 127 103% 1,013 6,089 23,998Number� 1,283 3,723 34% 13,367 178,726 1,314,169Steers�1�year�and�over�Farms�reporting� 206 176 117% 1,364 8,442 36,695Number� 2,496 6,500 38% 21,718 311,989 1,783,913Calves�under�1�year�

Number 0 19 0% x 918 12

Total Pigs (includes Boars Sows and gilts for breeding, Nursing and weaner pigs and Grower and finishing

Farms�reporting� 482 436 110% 3,836 20,942 98,107Number� 9,877 10,970 90% 71,395 526,552 5,172,063Northumberland�Commercial�poultry�hatcheries�and�farms�2006Number�of�birds�hatched�Farms�reporting� 3 1 424% 7 34 108Number�of�birds� x 4,809,616 x 34,389,000 230,861,567 689,248,750Northumberland�Other�Livestock�and�Bee�Colonies�2006Horses�and�ponies�Farms�reporting� 223 257 87% 2,235 12,333 54,169Number� 1,528 2,027 75% 19,217 97,285 453,965Goats�Farms�reporting� 32 45 71% 437 2,169 6,725Number� 377 1,586 24% 12,815 76,114 177,698Wild�boars�Farms�reporting� 0 1 0% 3 38 256Number� 0 21 0% x 1,006 20,898Mink�Farms�reporting� 0 1 0% 2 59 221Number� 0 8,243 0% x 395,672 1,903,918Fox�Farms�reporting� 0 0 0% 2 10 106Number� 0 19 0% x 918 12,409,409Bison�(buffalo)�Farms�reporting� 3 1 203% 17 71 1,898Number� 150 86 175% 726 4,106 195,728Deer�(excluding�wild�deer)�Farms�reporting� 0 3 0% 24 158 620Number� 0 167 0% 837 8,031 46,748Elk�Farms�reporting� 1 2 60% 14 80 905Number� x 74 x 515 3,550 69,168Llamas�and�alpacas�Farms�reporting� 13 15 90% 151 696 4,302Number� 95 90 105% 864 4,332 31,708RabbitsFarms�reporting�Number�Honeybees�Farms�reporting� 16 20 78% 205 981 3,167Number�of�colonies� 2,173 1,346 161% 10,864 64,591 553,594Other�pollinating�bees�Farms�reporting� 2 1 143% 7 67 804Number�of�gallons� x 36 x 49 1,734 399,968Northumberland�Pigs�2006

Total Pigs (includes "Boars," "Sows and gilts for breeding," "Nursing and weaner pigs" and "Grower and finishing� � � , � � � � � � � � � � � � � �pigs")

Number�of�birds� 272,752 607,322 2,394,290 29,151,442 87,622,293

Farms�reporting� 52 85 61% 385 4,070 11,497Number� 14,415 82,304 18% 77,687 3,950,592 15,043,132Boars�Farms�reporting� 21 39 54% 139 1,854 5,133Number� 64 192 33% 334 9,235 34,034Sows�and�gilts�for�breeding�Farms�reporting� 24 43 55% 181 2,083 5,831Number� 2,442 8,708 28% 10,987 417,999 1,552,596Nursing�and�weaner�pigs�Farms�reporting� 22 42 52% 128 2,035 5,560Number� 4,326 30,435 14% 28,110 1,460,868 5,258,297Grower�and�finishing�pigs�Farms�reporting� 42 66 63% 284 3,187 8,937Number� 7,583 42,969 18% 38,256 2,062,490 8,198,205Northumberland�Poultry�Inventory�2006Total�hens�and�chickens�(includes�"Broilers,�roasters�and�Cornish�hens,"�"Pullets�under�19�weeks�intended�for�Farms�reporting� 120 154 78% 1,195 7,397 22,712Number�of�birds� 496,844 918,782 54% 3,446,643 44,101,552 125,314,793Broilers,�roasters�and�Cornish�hens�Farms�reporting� 42 58 72% 454 2,792 8,831Number�of�birds� 272,752 607,322 45%45% 2,394,290 29,151,442 87,622,293Pullets�under�19�weeks�intended�for�laying�Farms�reporting� 14 18 80% 155 844 3,580Number�of�birds� x 100,188 x 288,915 4,809,018 11,772,392Laying�hens�19�weeks�and�over�Farms�reporting� 95 117 81% 943 5,609 17,668Number�of�birds� x 211,273 x 763,438 10,141,092 25,920,108Laying�hens�in�hatchery�supply�flocks�("Laying�hens�in�hatchery�supply�flocks"�is�a�subset�of�"Laying�hens�19�weeks�and�over")Farms�reporting� 3 2 137% 12 105 281Number�of�birds� 77,000 35,926 214% x 1,724,450 4,506,309Turkeys�Farms�reporting� 15 20 73% 196 983 3,174Number�of�birds� x 74,089 x 41,515 3,556,250 7,691,385Other�poultry�Farms�reporting� 35 38 93% 334 1,811 5,483Number�of�birds� 3,234 55,778 6% 647,927 2,677,339 5,140,628Northumberland�Poultry�Production�2006Broilers,�roasters�and�Cornish�hens�Farms�reporting� 29 45 64% 367 2,180 6,006Kilograms� 2,842,914 8,034,217 35% 30,054,885 385,642,413 1,183,769,685Pounds� 6,267,552 17,712,415 35% 66,259,675 850,195,933 2,609,765,259Turkeys�

Farms reporting 36 25 141% 194 223 190

Farms�reporting� 18 18 102% 199 843 2,329Kilograms� 627,946 1,717,328 37% 1,395,240 82,431,752 188,733,513Pounds� 1,384,384 3,786,060 37% 3,075,977 181,730,894 416,086,145Northumberland�Sheeps�and�Lambs�2006Total�sheep�and�lambs�(includes�"Rams,"�"Ewes"�and�"Lambs")Farms�reporting� 77 71 108% 634 3,408 11,031Number� 8,108 6,483 125% 61,090 311,162 1,142,877Rams�Farms�reporting� 54 55 98% 484 2,658 8,175Number� 147 148 99% 1,334 7,115 25,650Ewes�Farms�reporting� 72 67 107% 603 3,225 10,309Number� 4,167 3,304 126% 31,123 158,569 589,284Lambs�Farms�reporting� 62 60 103% 544 2,892 9,117Number� 3,794 3,031 125% 28,633 145,478 527,943Northumberland�Fruits,�Berries�and�Nuts�2006Farms�reporting� 63 64 98% 434 3,093 12,447Acres� 1,241 1,327 94% 5,623 63,704 271,986Hectares� 502 537 93% 2,275 25,780 110,069Apples�Farms reporting� � 36 25 141% 194 1,2231, 4,1904,Acres� 1,032 420 246% 3,040 20,169 54,612Hectares� 418 170 246% 1,230 8,162 22,101Pears�Farms�reporting� 9 11 80% 45 542 1,327Acres� 10 53 19% 48 2,546 3,671Hectares� 4 21 19% 20 1,030 1,486Plums�and�prunes�Farms�reporting� 4 8 51% 16 376 1,238Acres� x 26 x 5 1,231 1,855Hectares� x 10 x 2 498 751Sweet�cherries�Farms�reporting� 2 6 31% 10 310 1,440Acres� x 20 x 3 950 4,250Hectares� x 8 x 1 384 1,720Sour�cherries�Farms�reporting� 1 3 36% 3 132 429Acres� x 53 x x 2,546 3,027Hectares� x 21 x x 1,030 1,225Peaches�Farms�reporting� 0 7 0% 3 343 1,044Acres� 0 164 0% x 7,894 9,395Hectares� 0 67 0% x 3,195 3,802Apricots�pFarms�reporting� 1 2 47% 3 103 499

Hectares 0 1 0% 1 26 304

Acres� x 3 x 0 146 495Hectares� x 1 x 0 59 200Strawberries�Farms�reporting� 23 17 138% 166 801 2,479Acres� 108 88 122% 916 4,243 12,861Hectares� 44 36 123% 371 1,717 5,204Raspberries�Farms�reporting� 18 13 141% 119 613 2,559Acres� 19 24 79% 253 1,153 8,982Hectares� 8 10 82% 102 467 3,635Blueberries�Farms�reporting� 3 3 89% 27 161 2,826Acres� x 15 x 88 732 126,775Hectares� x 6 x 36 296 51,304Cranberries�Farms�reporting� 1 0 369% 3 13 201Acres� x 4 x x 176 8,438Hectares� x 1 x x 71 3,415Saskatoons�Farms�reporting� 0 1 0% 5 40 897Acres� 0 1 0% 2 63 3,223Hectares� 0 1 0% 1 26 1,3041,Grapes�Farms�reporting� 4 16 25% 65 778 1,709Acres� 11 429 3% 1,013 20,595 30,059Hectares� 5 174 3% 410 8,335 12,164Other�fruits,�berries�and�nuts�Farms�reporting� 4 5 74% 37 261 1,333Acres� x 26 x 96 1,259 4,342Hectares� x 11 x 39 509 1,757Northumberland�Greenhouse�Products�and�Mushrooms�2006Total�area�under�glass,�plastic�or�other�protection�Farms�reporting� 30 40 76% 278 1,898 5,614Square�feet� 246,546 2,637,287 9% 5,740,361 126,589,790 239,263,035Square�metres� 22,905 245,012 9% 533,297 11,760,576 22,228,263Total�greenhouse�area�in�use�on�census�day�Farms�reporting� 30 40 76% 278 1,898 5,613Square�feet� 239,246 2,607,111 9% 5,266,803 125,141,329 236,410,534Square�metres� 22,227 242,209 9% 489,302 11,626,010 21,963,257Greenhouse�flowers�Farms�reporting� 21 27 79% 207 1,274 3,578Square�feet� 134,198 1,029,461 13% 3,446,774 49,414,104 99,870,247Square�metres� 12,467 95,640 13% 320,216 4,590,720 9,278,250Greenhouse�vegetables�Farms�reporting�p g 7 14 51% 72 654 2,338,Square�feet� 60,652 1,454,351 4% 910,768 69,808,871 113,820,183

Acres� 0 x 4,012 3,819,552

Square�metres� 5,635 135,114 4% 84,613 6,485,456 10,574,241Other�greenhouse�products�Farms�reporting� 8 6 136% 45 282 983Square�feet� 44,396 123,299 36% 909,261 5,918,354 22,720,104Square�metres� 4,125 11,455 36% 84,473 549,833 2,110,767Mushrooms�Farms�reporting� 0 2 0% 21 85 194Square�feet� 0 71,828 0% 796,095 3,447,739 6,793,520Square�metres� 0 6,673 0% 73,960 320,305 631,139Northumberland�Hay�and�Field�Crops�2006Total�wheat��(includes�"Spring�wheat,"�"Durum�wheat"�and�"Winter�wheat")Farms�reporting� 209 306 68% 1,174 14,682 60,743Acres� 14,818 25,737 58% 97,493 1,235,390 24,266,011Hectares� 5,997 10,416 58% 39,454 499,945 9,820,105Spring�wheat�(excluding�durum)�Farms�reporting� 43 67 64% 241 3,237 45,234Acres� 1,358 4,227 32% x 202,902 18,733,322Hectares� 550 1,711 32% x 82,112 7,581,105Durum�wheat�Farms�reporting� 0 1 0% 5 69 8,455Acres� 0 8484 0%0% x 4,012 3,819,552Hectares� 0 34 0% x 1,624 1,545,718Winter�wheat�Farms�reporting� 187 256 73% 1,019 12,286 15,090Acres� 13,460 21,427 63% 87,050 1,028,476 1,713,137Hectares� 5,447 8,671 63% 35,228 416,209 693,282Oats�Farms�reporting� 184 91 202% 954 4,362 41,577Acres� 6,347 2,749 231% 30,230 131,952 5,099,298Hectares� 2,569 1,112 231% 12,234 53,399 2,063,612Barley�Farms�reporting� 78 107 73% 765 5,139 43,411Acres� 3,519 4,605 76% 30,461 221,029 9,118,090Hectares� 1,424 1,863 76% 12,327 89,447 3,689,960Mixed�grains�Farms�reporting� 155 113 138% 916 5,400 10,350Acres� 5,852 3,614 162% 29,895 173,454 831,322Hectares� 2,368 1,462 162% 12,098 70,194 336,424Corn�for�grain�Farms�reporting� 213 298 71% 1,139 14,304 21,494Acres� 26,796 32,872 82% 142,505 1,577,862 2,752,716Hectares� 10,844 13,303 82% 57,670 638,538 1,113,984Buckwheat�Farms�reporting�p g 6 5 117% 58 247 686Acres� 282 128 221% 1,598 6,133 32,567

All other tame hay and

Hectares� 114 52 220% 647 2,482 13,179Total�rye�(includes�"Fall�rye"�and�"Spring�rye")Farms�reporting� 15 27 55% 83 1,304 4,881Acres� 286 1,362 21% 2,124 65,356 531,735Hectares� 116 551 21% 860 26,449 215,185Fall�rye�Farms�reporting� 15 26 58% 81 1,235 4,458Acres� 286 1,316 22% x 63,172 488,275Hectares� 116 533 22% x 25,565 197,598Spring�rye�Farms�reporting� 0 2 0% 2 81 482Acres� 0 46 0% x 2,184 43,460Hectares� 0 18 0% x 884 17,588Corn�for�silage�Farms�reporting� 179 175 102% 1,006 8,404 15,531Acres� 6,127 6,682 92% 36,311 320,759 687,238Hectares� 2,480 2,704 92% 14,695 129,807 278,115Alfalfa�and�alfalfa�mixtures�Farms�reporting� 582 509 114% 4,455 24,427 88,042Acres� 44,616 34,633 129% 341,644 1,662,370 12,541,983Hectares� 18,055 14,015 129% 138,258 672,737 5,075,560All other tame hay and� � � � �fodder�crops�Farms�reporting� 259 271 96% 2,442 13,010 59,362Acres� 12,303 18,756 66% 149,101 900,267 7,150,363Hectares� 4,979 7,590 66% 60,339 364,325 2,893,649Canola�(rapeseed)�Farms�reporting� 1 4 23% 23 205 31,435Acres� x 387 x 4,292 18,575 12,423,579Hectares� x 157 x 1,737 7,517 5,027,643Flaxseed�Farms�reporting� 0 2 0% 6 79 9,211Acres� 0 89 0% 207 4,257 1,996,549Hectares� 0 36 0% 84 1,723 807,975Soybeans�Farms�reporting� 205 358 57% 1,028 17,171 23,263Acres� 26,562 44,914 59% 142,740 2,155,884 2,970,449Hectares� 10,749 18,176 59% 57,765 872,455 1,202,098Mustard�seed�Farms�reporting� 0 0 0% 3 13 1,339Acres� 0 11 0% 240 507 337,040Hectares� 0 4 0% 97 205 136,395Sunflowers�Farms�reporting� 1 3 39% 21 124 905Acres� x 52 x 218 2,501, 211,034,Hectares� x 21 x 88 1,012 85,402

Farms reporting 2 14 14% 41 664 710

Potatoes�Farms�reporting� 18 19 96% 180 904 3,667Acres� 118 795 15% 1,913 38,155 401,583Hectares� 48 322 15% 774 15,441 162,515Dry�field�peas�Farms�reporting� 1 2 41% 11 116 10,444Acres� x 91 x 207 4,376 3,123,953Hectares� x 37 x 84 1,771 1,264,219Lentils�Farms�reporting� 0 0 0 5 3,324Acres� 0 4 0% 0 207 1,289,773Hectares� 0 2 0% 0 84 521,953Dry�white�beans�Farms�reporting� 9 22 41% 44 1,054 1,506Acres� 518 1,923 27% 4,082 92,289 195,005Hectares� 210 778 27% 1,652 37,348 78,916Chick�peas�Farms�reporting� 0 0 0 12 1,065Acres� 0 8 0% 0 406 320,276Hectares� 0 3 0% 0 164 129,611Other�dry�beans�Farms reporting� � 2 14 14% 41 664 1,7101,Acres� x 1,483 x 2,178 71,206 261,749Hectares� x 600 x 881 28,816 105,926Canary�seed�Farms�reporting� 0 0 1 1,424Acres� 0 x x 0 x 338,595Hectares� 0 x x 0 x 137,025Tobacco�Farms�reporting� 1 13 7% 2 643 649Acres� x 660 x x 31,669 31,920Hectares� x 267 x x 12,816 12,918Sugar�beets�Farms�reporting� 0 2 0% 0 102 314Acres� 0 195 0% 0 9,353 48,156Hectares� 0 79 0% 0 3,785 19,488Ginseng�Farms�reporting� 0 5 0% 5 252 289Acres� 0 149 0% 37 7,156 8,229Hectares� 0 60 0% 15 2,896 3,330Caraway�seed�Farms�reporting� 0 0 1 145Acres� 0 x x 0 x 19,988Hectares� 0 x x 0 x 8,089Triticale�Farms�reporting� 7 2 287% 23 117 1,321

Farms� � 2 3 40 120 404

Acres� 130 62 209% 570 2,987 152,923Hectares� 53 25 210% 231 1,209 61,886Forage�seed�for�seed�Farms�reporting� 7 7 108% 55 312 3,069Acres� 161 257 63% 2,310 12,323 661,923Hectares� 65 104 63% 935 4,987 267,871Other�field�crops�Farms�reporting� 4 8 49% 40 394 1,650Acres� 185 448 41% 1,514 21,527 225,782Hectares� 75 182 41% 613 8,712 91,371Northumberland�Maple�Tree�Taps�2006Maple�tree�taps�Farms�reporting� 36 47 77% 437 2,240 9,731Number�of�taps� 19,217 27,325 70% 277,264 1,311,599 38,075,953Northumberland�Nursery�Products�2006Total�area�of�nursery�products�Farms�reporting� 17 25 67% 242 1,209 3,825Acres� 697 564 124% 5,147 27,079 61,659Hectares� 282 228 124% 2,083 10,958 24,953Total�area�of�sod�under�cultivation�for�sale�Farms�reporting�reporting 2 3 80%80% 40 120 404Acres� x 671 x 12,233 32,196 69,090Hectares� x 271 x 4,951 13,029 27,960Total�Christmas�tree�area�Farms�reporting� 21 15 139% 154 725 2,461Acres� x 329 x 3,162 15,795 75,688Hectares� x 133 x 1,280 6,392 30,630Northumberland�Vegetables�2006Total�vegetables�Farms�reporting� 77 81 95% 632 3,909 9,499Acres� 688 3,242 21% 13,938 155,594 309,330Hectares� 278 1,312 21% 5,640 62,967 125,181Sweet�corn�Farms�reporting� 31 29 106% 212 1,399 3,383Acres� 231 805 29% 2,559 38,617 74,698Hectares� 93 326 29% 1,036 15,628 30,229Tomatoes�Farms�reporting� 43 30 144% 273 1,429 3,026Acres� 37 421 9% 523 20,195 22,265Hectares� 15 170 9% 212 8,173 9,010Cucumbers�Farms�reporting� 35 20 174% 188 964 2,447Acres� 10 86 12% 101 4,146 7,173Hectares� 4 35 11% 41 1,678, 2,903,Green�peas�

Acres 3 7 40% 11 358 386

Farms�reporting� 15 16 94% 122 763 1,972Acres� 3 448 1% 348 21,482 41,590Hectares� 1 181 1% 141 8,693 16,831Green�or�wax�beans�Farms�reporting� 28 18 158% 180 852 2,437Acres� 7 247 3% 155 11,879 27,176Hectares� 3 100 3% 63 4,807 10,998Cabbage�Farms�reporting� 14 9 152% 90 442 1,507Acres� x 77 x 744 3,707 10,702Hectares� x 31 x 301 1,500 4,331Cauliflower�Farms�reporting� 11 7 161% 76 327 959Acres� x 42 x 550 2,025 5,298Hectares� x 17 x 222 820 2,144Broccoli�Farms�reporting� 13 7 180% 89 346 1,163Acres� 4 77 5% 423 3,712 11,094Hectares� 1 31 3% 171 1,502 4,489Brussels�sprouts�Farms�reporting� 9 3 298% 35 145 363Acres� 3 7 40% 11 358 1,3861,Hectares� 1 3 33% 4 145 561Carrots�Farms�reporting� 22 14 163% 176 648 2,303Acres� x 208 x 2,847 9,993 24,356Hectares� x 84 x 1,152 4,044 9,857Rutabagas�and�turnips�Farms�reporting� 11 4 259% 48 204 881Acres� x 38 x 53 1,814 4,714Hectares� x 15 x 21 734 1,908Beets�Farms�reporting� 28 13 221% 156 607 1,924Acres� 5 23 22% 93 1,088 3,042Hectares� 2 9 22% 38 440 1,231Radishes�Farms�reporting� 12 5 234% 69 246 812Acres� 2 8 24% 126 392 1,686Hectares� 1 3 30% 51 159 682Shallots,�green�onions�Farms�reporting� 9 6 144% 67 299 941Acres� 2 13 15% 112 622 2,491Hectares� 1 5 19% 45 252 1,008Onions�(dry,�yellow,�Spanish,�cooking,�etc.)�Farms�reporting�p g 24 14 178% 161 648 1,743,Acres� 9 144 6% 1,563 6,930 14,389

Squash and zucchini

Hectares� 4 58 7% 632 2,805 5,823Celery�Farms�reporting� 4 2 188% 32 102 323Acres� x 14 x 308 650 2,243Hectares� x 5 x 125 263 908Lettuce�Farms�reporting� 13 9 145% 97 429 1,484Acres� 3 20 15% 49 955 9,665Hectares� 1 8 12% 20 386 3,911Spinach�Farms�reporting� 11 5 211% 65 250 790Acres� 1 21 5% 85 999 1,758Hectares� 0 8 0% 34 404 711Peppers�Farms�reporting� 27 17 163% 141 795 1,581Acres� 7 84 8% 130 4,015 6,075Hectares� 3 34 9% 53 1,625 2,458Pumpkins�Farms�reporting� 33 24 140% 238 1,130 2,317Acres� 41 113 36% 841 5,430 9,304Hectares� 16 46 35% 340 2,198 3,765Squash and zucchini� � �Farms�reporting� 30 21 140% 211 1,030 2,413Acres� 19 81 24% 350 3,867 7,173Hectares� 8 33 25% 142 1,565 2,903Asparagus,�producing�Farms�reporting� 14 8 172% 76 391 729Acres� 16 68 24% 165 3,245 4,361Hectares� 6 27 22% 67 1,313 1,765Asparagus,�non�producing�Farms�reporting� 4 3 145% 28 132 301Acres� x 12 x 31 556 838Hectares� x 5 x 12 225 339Other�vegetables�Farms�reporting� 31 22 141% 199 1,057 2,986Acres� 155 147 105% 942 7,062 12,991Hectares� 63 60 106% 381 2,858 5,257

APPENDIX 6

Lou Rinaldi, M.P.P. Northumberland

Cobourg Office 1005 Elgin St. West, Suite 201, Cobourg, ON K9A 5J4, Tel: 1-800-263-3980 Email: [email protected]

Trenton Office 255 Glen Miller Rd. Unit #7, Trenton, ON K8V 5R6, Tel: 613-392-3038 Email: [email protected]

Queen’s Park 77 Grenville Street, 10th Floor, Toronto, ON M5S 1B3, Tel: 416-326-3058

www.lourinaldi.com

PRESS RELEASE / COMMUNIQUÉ

This summer you can expect to see the first ever Northumberland Agri-Tourism Map with a growing season chart and reasons to buy local,” explains Mr. Borovilos.

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Jim Dalrymple, Chair of the NQWAAC illustrated the roll of the committee. “Northumberland County produces a wide range of fruit, vegetables, meat and poultry products of high quality.These products are fresh and have not traveled 1500 to 2500 kilometres to reach our tables. They have been produced under rigid Grower Pesticide and Livestock Medicine guidelines.Northumberland, with its Advisory Committee, is looking at other foods that can be produced locally and also looking at the potential to produce alternative fuels and bioproducts that can enhance the well being of the farms, agribusiness and Northumberland economy.”

St. Mary’s Secondary School in Cobourg is the perfect compliment to this announcement to showcase the school’s new Agriculture program. The school, working in cooperation with John Deer in Grimsby and Fanshawe College, offers students first hand opportunities to learn directly about farm equipment operation, maintenance and repair, among others. Curriculum Chair, Dave Booth looks forward to future opportunities in which students will be “helping local farmers with minor repairs and the fabrication of hydraulic hoses in the future”.

Members of the Northumberland Quinte West Agricultural Advisory Committee (NQWAAC) include: Chair Jim Dalrymple, Paul Burnham, Dan Darling, Paul Hicks, Steve Phillips, Rosemary Davis, Betty Jean Crews, Alfons Casteels

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For more information please contact: Lou Rinaldi, M.P.P., NorthumberlandToll Free: 1-800-263-3980

APPENDIX 8

For Immediate Release August 1, 2007

PROUDLY NORTHUMBERLAND FARM GATE GUIDE LAUNCH County working to give Agriculture a boost in Northumberland

COBOURG –Northumberland-Quinte West M.P.P. Lou Rinaldi, along with Northumberland County Warden Hector Macmillan, and Northumberland-Quinte West Agricultural Advisory Committee (NQWAAC) member Paul Burnham, today announced the completion of the Proudly Northumberland Farm Gate Guide.

Earlier in the year, at an event hosted in St. Mary’s Secondary School’s Agriculture Classroom, Mr. Rinaldi announced the creation of a common brand for Northumberland Agriculture as a first step to establish a more visible presence within the community. The Farm Gate Guide marks the first project to be advertised under the Proudly Northumberland banner.

“The launch of the Northumberland Farm Gate Guide signals another step in the evolution of local agri-business and agri-tourism” Mr. Rinaldi stated. “This guide will help connect producers and consumers, bridging the gap between urban and rural through food. I am pleased to see one of the key recommendations of my agricultural committee come to fruition and would like to thank the County of Northumberland for their hard work on this initiative. It makes me proud to represent such an innovative and vibrant agricultural community”.

The Proudly Northumberland Farm Gate Guide is a Northumberland County initiative funded through the Rural Economic Development Program and partnering with the Northumberland Community Futures Development Corporation, and Haliburton, Kawartha, Pine Ridge Health Unit’s Food Action Committee, a division of Health for Life. The guide includes contact, product and farm information for 65 Northumberland farms with product for sale at their farm gate. The guide also includes some fast facts about buying locally-produced food, Northumberland agriculture-related festivals and events, times and locations for farmers’ markets and a local food availability guide which shows when locally-grown produce will become available.

“We are very excited to have a consumer-friendly publication detailing the location of local farmers selling their wares at their gate,” explains Trissia McAllister, Northumberland County’s Agricultural and Creative Services Coordinator – a youth intern position created, in part, to bring this publication to fruition. “This is a wonderful opportunity for consumers to create relationships with the people growing and raising their food. I think people will be surprised by the variety of fruits and veggies, eggs, meat and specialty products that are available so close to home.”

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For more information please contact: Trissia McAllister, Agricultural and Creative Services Coordinator Northumberland County905-372-3329 ext. 2492

FARM�GATE�GUIDE (2007-08)(PRINTER�FRIENDLY�VERSION)�

APPENDIX 9

Buying local is good for the environment, the community and YOU. Do you like the idea of keeping farmers and their wisdom in our communities? Do you like eating food in season; picked at the peak of its taste and nutritional value? Purchase your food directly from farmers and you’ll have an opportunity to see from where your food comes and build relationships with the people producing it. It’s better for our Environment By purchasing from a local farm or farm market, less fossil fuel is used for transportation and packaging.It’s better for our Community Farmers selling food directly to local consumers have more time to focus on growing their farm business.$1 spent on locally grown food translates to $2.27 added to the community through wages and commerce.It’s better for You Locally grown produce is the freshest produce and hasn’t lost nutritional value by being picked preripened for transport. Buying local is an investment in the community. If every dollar you spend makes a difference, why not make that impact locally? ��

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Local Farmers’ MarketsBrighton . . . . . . . . . .Sat. 8am - 1pm, May - October Proctor Street near Memorial Park

Campbellford . . . . . . . . . .Sat. & Wed. 8am - Noon, May - OctoberCorner of River St. & Front St

Cobourg. . . . . . . . . . . . . . . . . . . . . . . Sat. 7am - 1pm, May - DecemberVictoria Square behind Victoria Town Hall

Hastings . . . . . . . . . . . . . . . . . . . . . Sat. 8am – 1pm, May - OctoberCorner of Bridge & Front St

Port Hope . . . . . . . . . . . . . . . . . . . . . Sat. 8am - Noon, May - OctoberBehind Port Hope Town Hall�

Agricultural Related EventsWarkworth Maple Syrup Festival, March 705.924.2057, www.maplesyrupfestival.com

Colborne Apple Blossom Tyme, May 905.344.7845, www.appleblossomtyme.com

Warkworth Western Weekend Rodeo, July 705.924.1311, www.warkworthwesternweekend.com

Port Hope Arts Festival & Farmers’ Market, August 1.888.767.8467

Campbellford Agricultural Fair, August 705.696.2649, www.campbellfordfair.ca

Rural Ramble, Third weekend in August 1.877.461.3276, www.ruralramblefarmtour.com

Warkworth Fall Fair, Second weekend of September 705.924.9347, www.warkworthfair.com

Roseneath Fall Fair, Last weekend of September 905.352.3778

Port Hope Fair, September 905.396.3247, www.porthopefair.com

Brighton Applefest, September www.applefest.reach.net

For more events, please visit www.northumberlandtourism.com

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7 The Farmers Dell Dan Dell 5376 Ganaraska Rd RR2, Campbellcroft T: 905.797.2623 E: [email protected]: Daily. * Strawberries, sweet corn, spanish onions, broccoli, cauliflower, squash, tomatoes, peppers, cabbage, pumpkins, brussel sprouts. * P-Y-O Strawberries, tomatoes, peppers, spanish onions, pumpkins, (Veggies after Labour Day). No sprays used during harvest. An eco-farm with our environmentally conscious approach to food production. We are a small scale family run business with a reputation for quality.

8 Bill VanDorp Farms Bill & Mary Jean VanDorp 3260 County Rd 28 RR2, Port Hope T: 905.885.0207 F: 905.885.0207 E: [email protected]: Daily 8am-8pm. * Strawberries, raspberries. * P-Y-O strawberries, raspberries. Our berries are big and juicy. Please park in the field when you visit.

9 Bramble Brae Farm Debby & Dale Ibbotson 7179 Vimy Ridge Rd RR2, Port Hope T: 905.342.3824 E: [email protected]: Mon. thru Sat. 9am-6pm, Sun. mornings only. * Lettuce/greens, asparagus, beans, peppers, cucumbers, heritage tomatoes, carrots, squash, garlic, herbs, currants, raspberries, Jerusaleum artichokes, glads & tulip daffodils. Also at: Port Hope Farmers’ Market & Camborne Orchard Bakery Non-certified organic grower. No chemicals are used for the production of our produce. We sell heirloom vegetables and culinary herbs.

10 Coral Farms Ltd. Larry Cole 4070 Morton Rd, Port Hope T: 905.342.5425 F: 905.342.2948 Hours: Mon. thru Sat. 9am-Noon. no sunday sales. * Hay & straw (round and square bales), freezer beef, free range chicken. Cash crops, a small beef herd and small chicken flock. Not organic but close.

11 Buttarbrook Farms Bruce Buttar 4637 Buttar-Blezard Rd RR1, Gores Landing T: 905.342.5644 F: 905.342.5644 E: [email protected]: Daily 6am-11pm. NO SUNDAY SALES. * Freezer Beef. Events: Occasional Rural Ramble tour site, school tours. Milk 3 times a day: 6am, 2pm and 10pm, visitors welcome. 80 cow dairy farm. Raise chemical free freezer beef. Animals are lean and young (12 months old).

12 Lilac Lodge Farm Gigi Lean 4877 Traill Rd, Gores Landing T: 905.342.9050 F: 905.342.3663 Hours: May thru Sept. daily 10am-5pm. Weekends Labour Day to Christmas Eve. Closed Dec 25 to May 1. * Baked goods, hand crafts, ice cream, quilts, fresh vegetables. We are a great little country store located close to Rice Lake featuring year round petting farm.�

* Products Available in Season * Pick-Your-Own

1 Griffin’s Sugar Bush Frank Griffin 32 Huffman Ave, Port Hope T: 905.885.6654 E: [email protected]: Daily 8am-6pm. * Maple syrup, maple butter, maple sugar candy. Also at: Port Hope Farmers’ Market. Member of the “Ontario Maple Syrup Producers Seal of Quality.” A small maple syrup producer making quality maple products with modern stainless steel equipment.

2 Rose Elm Bruce Hendry 3676 County Rd 2 RR1, Port Hope T: 905.753.2245 Hours: By chance or appointment. NO SUNDAY SALES. * Maple syrup. A picturesque 200 acre cash crop farm. 20 acre hardwood bush from which maple syrup is produced. No additives used.

3 Vanderwindt Farms Robert Vanderwindt 4754 Fourth Line, Port Hope T: 905.753.2302 Hours: Daily 8am-6pm. NO SUNDAY SALES. * Strawberries, raspberries, apples. * P-Y-O strawberries, raspberries, apples ( 7 apple varieties, call for details).

4 Willow Grove Farms Sue Whitefield 5415 Glenvalley Rd, Port Hope T: 905.753.2510 E: [email protected] www.willowgrovefarms.caHours: May-Oct., Mon. 10am-2pm, Fri. 9am-5pm. NO SUNDAY SALES.* Apples, baking, jam, jelly, preserves, herbs & vegetables, handmade soap. Also at: Port Hope and Newcastle Farmers’ Markets Willow Grove Farms is a fourth generation family farm; growing apples for 50 years. Our home baking and preserves have the taste of home, just like mom used to make.

5 Haggis Rise - Mitchell’s Sheep Farm Earl & Shirley Mitchell 2008 Ganaraska Rd, Campbellcroft T: 905.797.3110 E: [email protected]: Our self-serve store front is basically always open (in season). We sell lamb through telephone orders. * Fresh Frozen Lamb, Whole, Halves, Cuts by order, Asparagus, Pumpkins, Squash, Raw & Washed Fleece for spinning and Sheepskin Rugs. Lamb is sold on a prior order basis - it takes 2-3 weeks. Vegetables are usually sold in our self serve store-front area.

6 Linwood Acres Trout Farms Ltd. Jim Taylor 8338 Gilmour Rd, Campbellcroft T: 905.797.2484 E: [email protected]: Mon.,- Wed., Fri. 9am-6pm, Thurs. 10am-6pm, Sat. 9am-4pm. SUNDAY SALES MAY ONLY, 10am-4pm. NO SUNDAY SALES June-April. * Fresh Rainbow and Brook Trout, Smoked Trout, Live Trout for pond stocking (Bass available seasonally). A commercial trout farm producing Rainbow & Brook Trout for consumption and pond stocking. We also have a public fishing pond - open water in summer and winter ice fishing. �

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19 Hoskin Farms Market Chris Hoskin 316 Hoskin Rd RR5, Cobourg T: 905.349.2917 F: 905.349.3648 E: [email protected]: Mon. thru Sat. 9am-5pm, most days or call ahead, Mar. & Apr., Sun. 9am-5pm or call ahead. * Freezer beef, selection of frozen cuts, Kawartha Dairy ice cream. Also at: Cobourg Farmers’ Market. Our beef is born and raised on this 6th generation family owned & operated farm. We challenge you to taste the difference farm fresh really makes! Hormone free, government inspected.

20 Baltimore Valley Produce John Moore 5599 County Rd 45, Baltimore T: 905.372.2662 F: 905.372.8192 E: [email protected]: Daily 9am-7pm. * Nursery stock, perennials, annuals. A farm market and garden centre selling in-season local fruit and vegetables complimented by an extensive inventory of nursery stock from common to unusual including fruit trees and large trees.

21 McDougall Reining Horses Larry & Lynne McDougall 1311 County Rd 22, Grafton T: 905.349.2185 Hours: By chance or appointment 7 days a week. * Reining horses, pleasure horses, team penners. Breeding, raising and showing Reining Horses in Canada & U.S.

22 Glennview Farm Helen Glenn 293 Lean Rd RR4, Roseneath T: 905.352.2991 Hours: Daily. * Horses (Canadian Breed) now Canada’s Heritage Horse, frozen beef, hay. We raise Canada’s Heritage Horses - The Canadian breed. There are not many left in Canada. We own our own stallion and some brood mares. 16 Canadian in total.

23 Maple Ridge Farm Faith & Daniel Osmond 462 Merrill Rd RR3, Roseneath T: 905.352.2606 E: [email protected]: Mon. thru Sat. 10am-5pm. NO SUNDAY SALES. * Maple syrup, honey, apiary products, vegetables & preserves. Events: Tours of maple bush and sugaring facilities Beautiful, scenic farm and sugar bush nestled in the rolling Northumberland Hills, with two creeks. Lovely country walks within a few minutes’ drive to Rice Lake.

24 Burnley Hill Farm Rob Cowan 325 Lockhart Rd, Roseneath T: 905.352.2067 F: 905.352.2067 E: [email protected]: Mon. thru Sat. 10am to 4pm. NO SUNDAY SALES. * Lamb, maple syrup, hay, firewood. Events: Farm Tours by appointment. A small flock of sheep who enjoy quality care to produce the best quality lamb. Pure maple syrup handmade with care. Fair prices, best quality.

13 Viking Nursery Ltd. Erik Nielsen 4930 Sully Rd, Gores Landing T: 905.342.2537 F: 905.342.2354 Hours: Daily. * Bedding plants, baskets, planters, mums, poinsettias, propane, bird seeds. We grow what we sell at the greenhouses.

14 Barrett’s U-Cut Trees Diana Barrett 3141 Williamson Rd, Cobourg T: 905.342.2620 F: 905.342.2621 Hours: Daily, in season. * Christmas Trees (cut your own). * P-Y-O Christmas Trees. Third generation Christmas tree farm family owned and operated. All trees are hand pruned. New seedlings are replanted annually to replace cut trees. All sizes available.

15 John Cochrane John Cochrane 2833 Cochrane Rd RR4, Cobourg T: 905.372.6918 Hours: By appointment, please call ahead. * Freezer beef. Our beef is raised on 170 acres of pasture land.

16 Burnham Family Farm Market Paul & Anne Burnham 7834 County Rd 2 RR4, Cobourg T: 905.372.8263 F: 905.372.8263 E: [email protected]: Mon. thru Sat. 9am-6pm, Sun. 10am-5pm. * Strawberries, raspberries, sweet corn, apples, peas & beans, pumpkins, baked goods, other local and Ontario produce, crafts. ( 9+ apple varieties call for details). * P-Y-O strawberries, raspberries, pumpkins, apples. Also at: Cobourg & Port Hope Farmers’ Markets. Events: Occasional Rural Ramble tour site. Strawberry days (weekend in June).

17 Moore Orchards Heidi & Patrick Behan 1497 Moore Orchard Rd RR5, Cobourg T: 905.372.3911 Hours: Open year round. Depends on time of year and crop being picked. Please call for hours and picking conditions. * Apples, strawberries, apple cider (our own), raspberries, corn, pears, cider vinegar, honey, preserves & baking, ( 19+ apple varieties, 3 pear varieties, call for details). * P-Y-O strawberries, raspberries, apples. Family owned/operated, Moore Orchards grows what we sell, taking pride in the quality of our products. Our apple cider is made from hard, handpicked apples and is U.V. Pasteurized.

18 Carruthers Country Fields Malcolm & Cathy Carruthers 9883 Danforth Rd East, Cobourg T: 905.372.3705 E: [email protected]: Daily 8am-7pm, in season only. * Asparagus, strawberries, raspberries, sweet corn, tomatoes, pumpkins, gourds, potatoes, jams, jellies, gift baskets, baking goods. * P-Y-O strawberries, raspberries. At Carruthers country fields we are proud to sell only what we grow or make on our farm.�

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31 Fous-y-tout Farms (pronounced foo-zee-two) Gregory Hill & Elaina Asselin 188 Lakeport Rd, Colborne T: 905.344.7132 E: [email protected] www.fous-y-tout.caHours: Weekdays by chance or appointment, Sat. & Sun. 11am-5pm.* Heirloom tomatoes, heirloom carrots & beans, herbs, prepared/frozen products. Events: Annual “Tomato-Fest” on August 26th, 2007, includes tastings, music, recreation. FYT Farms specializes in heirloom, rare and odd vegetables specializing in tomatoes. FYT Farms also hosts gourmet “Tasting Dinners” and “Woodworking for Women” workshops.

32 Deleeuw Orchards Dan Deleeuw 12054 County Rd 2 RR3, Colborne T: 905.355.2140 F: 905.355.5277 Hours: July-Nov. 1, daily 9am-6pm. * Apples (11 apple varieties, call for details), pears, sweet corn, veggies. A commercial farm growing mostly apples for a packing house. Roadside sales in summer only.

33 Cimetta’s Autumn Harvest Heritage Home Garden Market Sebastian Cimetta 12506 County Rd 2 RR3, Colborne T: 905.355.3996 Hours: Daily 9:30am-6pm. * Tomatoes, potatoes, squash, cucumbers, eggplant, zucchini, beans, gourds, peppers, pumpkins, hot peppers, garlic, cabbage, etc… * P-Y-O roma tomatoes, & all above veggies. Also at: Peterborough Farmers’ Market. Third generation Heritage Farm. Family owned and operated for 45+ years. Fantastic produce, some organic. Best tomatoes around!

34 Kelly’s Strawberries Phil & Nicci Kelly 12715 County Rd 2 RR2, Colborne T: 905.355.1047 E: [email protected]: Daily 8am-6pm, otherwise by chance or appointment. * Strawberries, other veggies when available - call ahead. * P-Y-O strawberries. Family owned farm, operated 12 years. Everyone welcome - especially children. Great service, with a smile, always.

35 Pieter’s Appleyard Jess & Jennifer Madamba 13516 County Rd 2 RR4, Colborne T: 905.355.5725 F: 905.355.1789 E: [email protected]/~jmadamba/Hours: Daily 10am-5pm. * Apples, fresh cider, pears (31 apple varieties, call for details).* P-Y-O apples, pears. Events: During harvest we have wagon rides around the orchard, picnic areas and trails. Our farm offers a panoramic view of the orchard and Lake Ontario. We have trails, a picnic area, general store and cider pressing demo once per week.

25 Ravensbrook Bruce Taylor & Paula Gilthorpe 118 Bright Rd RR1, Warkworth T: 705.924.1604 F: 416.753.7227 E: [email protected] www.ravensbrook.infoHours: Mon. thru Sat. 9am-6pm, Sun. 10am-5pm. * Maple syrup. Also at: Supreme Bean, Warkworth & Darolex, Hastings. Our family run farm produces award winning maple syrup.

26 Oak Heights Estate Winery Ian Fraser 337 Covert Hill Rd RR1, Warkworth T: 705.924.3625 F: 705.924.9625 E: [email protected] Opening July 21st 2007. Hours: Mon. thru Sat. 10am-6pm, Sun. Noon-6pm. * Wine. Events: Wine tasting, tours, etc… The only fully operational winery and vineyard in Northumberland County with a fine country wine experience in a picturesque setting within the rolling hills of Northumberland.

27 Vaughan Inglis Vaughan Inglis 1412 Inglis Rd RR1, Grafton T: 905.344.8316 Hours: Orders by appointment only. Please call ahead. * Freezer beef. Young beef raised on pasture and hay, then grain fed to ensure top quality, tasty beef. Available by order only for your freezer.

28 Jansen Farm Henry & Margaret Jansen 3151 Shelter Valley Rd, Grafton T: 905.344.7304 F: 905.344.7509 Hours: Mon. thru Sat. 9am-6pm, Sun. 10am-5pm. * Asparagus, rhubarb, strawberries, potatoes, sweet corn, beans, tomatoes, pumpkins. * P-Y-O strawberries. Also at: Peterborough Farmers’ Market. We grow everything we sell. We cut, pick, or dig fresh everyday. We stand behind our products 100%. Come and see for yourself.

29 Valley Pines Organics Bob Garthson 199 Turk Rd, Grafton T: 905.349.3807 E: [email protected]: By appointment, Mon. thru Sat. 9am-6pm, Sun. Noon-5pm. * Over 200 varieties of vegetables and herbs, subject to season, climate and supply. Baked goods and preserves by special order. Also at: Cobourg Health Shoppe. Events: Guided tours (by appointment) throughout the growing / harvesting seasons. We feature organic/heirloom vegetables and herbs, all intercropped based on 8-10 year crop rotation. No harmful chemicals, pesticides or herbicides. Customers comment on flavour and quality of our produce.

30 Clariview Farms Richard Clarey & Bill Iles 127 & 208 Vernonville Rd RR3, Colborne T: 905.355.2168 Hours: Mon. thru Thurs. 9am-6pm, Fri. & Sat. 9am-9pm, NO SUNDAY SALES. * Vegetables, herbs, flowers, hay. Pasture Cattle from May to October, sell cattle at auction in October. Hay is sold locally - Big Bales.�

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41 Cricklewood Farm Beth Swicky 2 to 3km west of Brighton on County Rd 2 T: 613.475.4293 E: [email protected] www.cricklewood.caHours: Opens July 28, Maze closes Nov. 4, Market closes Dec. 15. Hours vary through season, call or visit the website for details. Last walk through maze is always 1hr before close. * Sweet corn, raspberries, apples, pumpkins, squash, pies, Indian corn, cider, honey, gourds (30 apple varieties, call for details).* P-Y-O apples (13 varieties, call for details), raspberries, & pumpkins. Events: 6.5 acre corn maze, whose design changes every year, admission required. Fun for the whole family. Straw mountain, picnic area, general store and cider pressing demo once per week

42 Lorne Park Nurseries Ltd. Carlotte Vander Ploeg 149 Peters Rd RR4, Colborne T: 905.355.2688 Hours: May-Oct., Mon. thru Fri. 9am-5pm, Sat. 9am-Noon (Spring hours extended). NO SUNDAY SALES. * Ornamental & dwarf conifers, shade flowering & ornamental deciduous, vines, perennials, grasses & groundcover. Products grown on our farm, so are suited to our local climate conditions. Propagators, Horticulturalists and Design Consultant on site.

43 Wain’s Garden Centre & Greenhouse Paul Wain 214 Ontario St, Brighton T: 613.475.0350 www.ruralroutes.com/wainsHours: Mon. thru Fri. 8:30am-6pm, Sat. 9am-4pm, Sun. 1pm-4pm. * Easter plants, prime bedding plants. We grow all our plants here on site. Vast selection in our 1 acre of greenhouses, fourth generation growers/retailers. All the new varieties and old favourites are found here.

44 Sunview Greenhouses Peter Rhebergen 278 Boes Rd RR3, Brighton T: 613.475.2655 F: 613.475.1726 www.sunviewgreenhouses.comHours: Mon. thru Sat. 9am-6pm. NO SUNDAY SALES. * Tomatoes, cucumbers, lettuce, strawberries, frozen beef patties, honey, maple syrup, asparagus, beans, potatoes. We produce high quality hydroponically grown tomatoes, cucumbers, lettuce and strawberries. Our product is available from March to December. We also sell locally grown vegetables and other farm related products.

45 Brighton Garden Centre and Gift Shop Phil Johnston 15617 County Rd 2 East RR3, Brighton T: 613.475.4540 F: 613.475.4929 E: [email protected]: Year round, Mon. thru Sat. 9am-5pm, Sun. 10am-5pm. Extended hours Apr. thru Aug. * Bedding plants, vegetable transplants, shrubs, hanging baskets, roses, planters, flowering plants, tropical plants, dish gardens, lifestyle gifts. Events: Midnight madness by invitation only (mid-late June), Fall mum field days (Aug.), Christmas workshops & customer appreciation night (mid-late Nov). From the familiar to the exotic, our experience in horticulture is well rooted. Gifts & unusual flowering plants for all seasons. Greenhouses open year-round! Contact us for more event information.

36 J&D Trees Don Carman 13809 Telephone Rd RR2, Colborne T: 905.355.3009 E: [email protected]: Weekday Evenings & Sat.-Sun. 9am-9pm, DECEMBER ONLY.* Christmas Trees (cut your own & pre-cut). * P-Y-O White Spruce, Fraser Fir. We grow and sell Spruce & Fir Christmas trees. All trees are sheared by hand resulting in a unique tree. Member of the Christmas Tree Farmers of Ontario.

37 Old Barn Perennials Peggy Howden 13794 County Rd 2, Colborne T: 905.355.2000 Hours: Mid May thru mid Oct. daily 10am-5pm, otherwise by chance or appointment. CLOSED TUESDAYS. * Perennials. Business started 3 years ago and we are growing together. I believe in sustainable horticulture to protect and improve the environment. Old favourites and new perennials.

38 Banbury Farms Joseph Banbury 14764 Little Lake Rd RR 4, Brighton T: 613.475.2630 F: 613.475.9607 Hours: Please call for appointment. NO SUNDAY SALES. * Maple syrup, asparagus, blueberries. Black currents in future. * P-Y-O Blueberries. 200 acre Beef & Bush enterprise where lifestyle is prime objective. Horticultural crops are small scale for local consumption. Pure bred Polled Shorthorn Beef cows, maple bush, asparagus and blueberries.

39 Charlen Organic Farm Harry McMurter 52 Grandview Rd, Brighton T: 613.475.4017 E: [email protected]: Mon., Wed., Fri. 8am-8pm, Sun. by appointment only. CLOSED TUES, THURS, SAT. * Organic chicken, organic turkey, green and yellow beans, beets, carrots, lettuce, asparagus, rhubarb, sweet basil, apples & pears (5 apple varieties call for details). * P-Y-O Green and yellow beans. Also at: Belleville, Brighton and Clarington Farmers’ Markets. Charlen Organic Farm has been in business 20 years selling what we grow. Some produce is harvested the same day it is sold making it the freshest in the area.

40 Hilo Farm Carman & Ellen Woods 13944 County Rd 2 RR4, Colborne T: 905.355.3632 E: [email protected]: Daily 9am-5pm, otherwise by chance or appointment. * Potatoes, apples, pears, beans, beets, carrots, cabbage, squash, onions, tomatoes, peppers, pumpkins (3 apple varieties, call for details). Hobby Farm, growing fruit & veggies at this location since 1994.

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46 ‘Round the Bend Leah Murray 267 County Rd 30 RR7, Brighton T: 613.475.1292 E: [email protected]: Mon., Thurs., Fri. 9am-5pm, Tue., Wed., Sat., Sun. 9am-Noon. * Shetland wool fleeces, raw & roved/batted various colours. Also at: E-Bay, Farmers’ Markets, trade and craft shows.

47 Coates Orchards Judy Coates 639 County Rd 30 RR7, Brighton T: 613.475.1685 Hours: Daily 8:30am-6:00pm. * Apples, pears, preserves, vegetables, honey, maple syrup, cider, (19+ apple varieties, 4 pear varieties, call for details).

48 Homeplate Organic Farm Kim Herrington, Cal MacAusland 462 Chatten Rd, Brighton T: 613.475.6476 E: [email protected]: By appointment only, please call first. * Organic beef & vegetables. Also at: Brighton Farmers’ Market. Homeplate Organics produces 100% grass fed certified organic beef and organic vegetables. Our cattle are naturally raised without growth hormones or antibiotics, and vegetables grown without herbicides, pesticides or GMOs.

49 Rainbow Terrace Greenhouse & Garden Frank Vaughan 455 Loomis Rd, Codrington T: 613.475.9435 E: [email protected]: Daily 8am-6pm. * Perrenials, annuals, vegetables, vegetable plants, herbs. Also at: Campbellford Farmers’ Market. Sustainable and family friendly farm selling exclusively to our bio-region. We grow ecologically balanced products with no synthetic pesticides, herbicides or fungicides, while burning minimal fuel.

50 Carl Wilce Carl Wilce 186 Wilce Rd RR2, Colborne T: 905.344.7845 E: [email protected]: Please call ahead. Products available by advance order only. NO SUNDAY SALES. * Freezer beef. From our farm to you. Young, grain-fed beef raised from birth on our beef farm. No hormones, drugs, or growth enhancement procedures used.

51 Combview Farms Ltd. Bob & Marion McComb 103 Combview Rd RR2, Castleton T: 905.344.7601 F: 905.344.7947 E: [email protected]: Daily. * Small square bales of hay & straw, freezer beef, bagged grain. Events: Occasionally a Rural Ramble Tour Site. Family owned and operated dairy & cash crop farm. 120 head of Holsteins working 400 ac. of crop land.

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52 Van & Daniel Darling Van & Daniel Darling 3912 County Rd 25 RR1, Castleton T: 905.344.7777 F: 905.344.7623 E: [email protected]: By chance or appointment. NO SUNDAY SALES. * Freezer beef. Family-run farm, producing crops for sale or to feed our 150 head cow/calf herd. Beef for sale from home by the whole, side or piece. Beef is our business!

53 Art Farm Lenni Workman 785 Darling Rd RR2, Warkworth T: 705.924.1078 Hours: By appointment only. NO SUNDAY SALES. * Certified organic vegetables, fruit, flowers & herbs. Also at: Cobourg Farmers’ Market, Quinte Organic Co-Op. Two Artists bought a 28 acre dairy farm in the scenic Northumberland Hills in 1995. Certified Organic since ‘97. 1 acre in production for Farmers’ Market and “Community-Shared-Agriculture”.

54 Homac Acres Inc. Cathy & Howard McCann 70 McCann Rd, Cordington T: 613.475.1488 F: 613.475.3770 E: [email protected]: Daily. * Canadian freezer beef, hay. Events: Weekend horse competition, rodeo events, team penning events in an outdoor arena. Info at 613.475.1488 or 613.475.4793 Family farm with beef cattle and hay sales. On weekends May - October where area horse enthusiasts of all levels bring their horses for team penning competitions. Spectators are welcome.

55 Laver’s Farm Fresh Eggs & Vegetables Janice, Dennis, & Ian Laver 295 Norham Rd RR4, Warkworth T: 705.924.2623 F: 705.924.1634 E: [email protected]: Open Year Round, Closed Sundays Nov-June. * Eggs, potatoes, sweet corn, pumpkins, squash. Our Family Farm strives for excellent quality and friendly service. Most of what we sell is produced on our farm so we have control to ensure its freshness.

56 Century Game Park Rod Potter 460 Percy Twsp. Conc 2 RR1, Warkworth T: 705.924.3019 F: 705.924.3266 E: [email protected]: By chance or appointment. NO SUNDAY SALES. * Bison & Elk meats: salami, jerkys, stix, burgers, roasts, etc…. Events: Tours, if notification is in advance we can accommodate up to 40 people. Occasional Rural Ramble tour site. Bison & Elk, naturally raised, no drugs or hormones, grass fed without chemicals or pesticide use on pastures. High in protein, low in fat and cholesterol. Tastes great.

57 Sandy Flat Sugar Bush George & Alice Potter 500 Conc 3 Percy Trent Hills, Warkworth T: 705.924.2057

www.sandyflatsugarbush.comF: 705.924.1673 Hours: Daily 9am-5pm. * Maple syrup, maple butter, maple sugar. Events: March-Warkworth maple syrup festival,school tours & tour buses by appt. Visitors welcome anytime. Sandy Flat Sugar Bush - 4 Time World Champion Maple Syrup Producers. Horse drawn sleigh/wagon rides, conducted tours, olde-tyme music by hosts.

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58 Boyce Hardy 63 Curles Sugar Shack (est 1862) Boyce Hardy Diane & Marc Curle County Rd 24 RR5, Warkworth T: 705.924.2651 726 8th Line West RR4, Campbellford T: 705.653.2519 Hours: Mon. thru Sat. 8am-5pm, Sun. 8am-Noon. E: [email protected]* Cattle.

Hours: Mon. thru Sat. 9am-5pm, most days or call ahead, Mar. & Apr., Sun. 9am-5pm or call ahead. A Cow-Calf operation. We sell calves as stockers. 100% pure maple syrup & maple sugar pieces, pure maple butter, maple granulated sugar, gift baskets.

59 Glover’s Farm Market Events: March & April: Sugar Shack Open House, see maple syrup being made, samples, self guided tours, walking trails, play area (replica school house). Sales area open all year, visitors welcome.

Denise Glover 14260 County Rd 29 Warkworth T: 705.924.3640 F: 705. 924.1023 E: [email protected]

The Curles produce maple products on a site settled by their ancestors in 1862 and are proud to continue this 6 generation tradition. See heritage and new production methods.

Hours: Tue. thru Fri. 10am-5:30pm, Sat. & Sun. 9am-5pm. Closed Mondays . * Freezer beef, baked goods, cheese, fruit, veggies, maple syrup, jams, frozen goods.

64 Empire Cheese & Butter Co-Op We are a very diversified store selling mainly local produce and products. Jack Oliver

1120 County Rd 8, Campbellford T: 705.653.3187 F: 705.653.3137 E: [email protected] Forestell Turkey Farm

Mike & Joanne Forestell 709 6th Conc RR4, Campbellford T: 705.653 4919 E: [email protected]: By appointment only at Thanksgiving & Christmas. NO SUNDAY SALES. * Turkeys - frozen. Farm Fresh turkeys approx 15-24 pounds. Birds are frozen. Grown on farm. Processed Locally.

61 Trout Creek Acres Ted & Judy DeJong 643 County Rd 35 RR1, Campbellford T: 705.653.1076 F: 705.653.2777 E: [email protected]: Mon. thru Wed. & Fri. 9am-6pm, Thurs. 10am-6pm, Sat. 9am-4pm. SUNDAY SALES MAY ONLY, 10am-4pm. NO SUNDAY SALES June-April. * Freezer Pork (pork chops, sausages, roasts), bedding plants, hanging baskets, fall mums, asst. planter material. Trout Creek Acres is a family farm featuring Pork and Flowers which we proudly grow and produce. Take a stroll through our greenhouses or select your favourite pork cut.

62 Altons Sheep & Goats Cheryll Alton 1498 12th Line West RR4, Campbellford T: 705.653.0896 E: [email protected]: Daily 8am till dusk. Fresh and frozen lamb and chevon whole or pieces, strawberries, raspberries, blueberries, apples (4 varieties call for details), tomatoes, root crops, asparagus, raw sheep and alpaca wool & goat mohair. P-Y-O strawberries, raspberries, apples. Events: Trail rides & English riding instruction, petting zoo & farm education tours, shearing day (sheep). Naturally raised farm products with the utmost thought and regard for the health of the animals through to the end use by the consumer.

www.empirecheese.comHours: Mon. thru Sat. 8am-5pm, Sun. 9am-5pm. * Cheese, butter, honey, syrup, jam. Cheddar and speciality cheese production with a factory outlet store.

65 Cocchio Farms Off the Beaten Path Country MarketPaul & Tracy Cocchio 266 2nd Line East/330 2nd Line East, Campbellford T: 705.653.0282 F: 705.653.3365 Hours: Apr.-Oct. Wed. thru Sat. 10am-5pm, Sun. 10am-4pm. Closed Mon. & Tue. Nov.-Mar. Thurs. thru Sat. 10am-5pm. closed Sun thru Wed. * Freezer pork - all cuts, 4 flavours of sausage, bacon, ham, peameal bacon, chicken breasts, season vegetables, country crafts & gifts. Our large hog farm and country store are outside Campbellford. With the store’s on-site butcher shop we can process our own pork and offer our customers great products and prices.�

The best way to navigate our road system is with the $5.00 purchase of our

detailed back roads map

�

Available at the Northumberland County Administration Building or by calling 905.372.3329

or 1.800.354.7050 ext 0�

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Fresh Food Facts Local Fruit & VegetableAvailability Guide

100 Mile Diet: The term is fairly self-explanatory: individuals limit themselves to food that is grown or produced within 100 miles (160km) of their home, an area participants often call their “foodshed”.

Food Miles: An expression used to explain the number of miles food travels before it reaches the consumer (or the plate.) A potential indicator for the environmental impact of the food and its components. The current average is about 2000km.

Carbon Footprint: A measure of the amount of carbon dioxide (CO2 ) emitted through the combustion of fossil fuels to bring a product or commodity to market. It is directly related to the amount of natural resources consumed and is largely referred to as the ‘environmental impact’ because CO2 is a greenhouse gas which is linked to global warming and climate change.

Sustainable Farming: An attempt to provide the best outcomes for the human and natural environments by meeting the needs of the present without compromising the ability of future generations to meet their own needs.

Century Farms: A Century Farm sign in Rural Ontario indicates the farm has been in the same family for at least 100 years. There are approximately 6000 Century Farms across the province, and fewer than 12 farms that have been in the same family for 200 years. These numbers continue to decrease as farming operations decline across the province.

Certified Organic: A third-party, independent certifying agency has documented that the food has been produced without specific pesticides, fertilizers, genetically modified organisms, antibiotics, and growth hormones.

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8

APPENDIX 10

Workshop I – Regional Vision Development January 14, 2008 10:00-3:00 pm

1. Welcome and Introductions 2. Project Objectives 3. Workshop Objectives 4. Present a regional, provincial and national review of:

a. Producersb. Consumers c. Customers d. Environment/government

5. Key Needs:

a. Producersb. Processorsc. Retailers d. Consumers

6. Regional SWOT Analysis 7. Critical Success Factors 8. Vision Development 9. Vision Implementation Strategy

9

APPENDIX 11

Workshop II- Value Chain Development January 15, 2008 9:00-2:00 pm

1. Welcome and Introductions

2. Project Objectives

3. Workshops Objectives

4. Key Needs a. Breakout Groups b. Report back to full session

5. Prioritize Key Needs

6. Regional SWOT Analysis

7. Critical Success Factors a. Breakout Groups b. Report back to full session

8. Discuss Regional Vision

9. Implementation of Regional Vision �

43

APPENDIX 12

�NORTHUMBERLAND COUNTY AGRICULTURE BUSINESS FEASIBILITY/RETENTION AND EXPANSION STUDY OPPORTUNITIES WORKSHOP �AGENDA

1. Introductions and Project Update (5 minutes)

2. Recommendations Review (15 minutes)

a. Attract/Support Primary Production to the Region b. Define and Support “Proudly Northumberland” Umbrella Logo Program c. Develop and Support Mechanisms for Value-Added Producer, Processor and Retail

Alliances d. Provide Business Opportunity Analysis Tool e. Define NCED Agri-Food Role for the Region

3. Recommended Structure (10 minutes)

a. Advisory Committee b. NCED Agri-Food Division

4. Ideas Session (90 minutes)

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10

APPENDIX 13

�

��

Northumberland�County�Economic�Development�Agri�Food�Business�Survey�

�Thank�you�for�participating�in�the�Northumberland�County�Economic�Development�Agri�Food�Business�Survey.�The�results�of�this�survey�will�assist�the�department�in�developing�appropriate�resources,�services,�educational�programs�and�materials�in�support�of�current�agri�food�business�and�new�business�partnerships�and�opportunities�within�the�region.��Mallot�Creek�Strategies�is�coordinating�this�survey�on�behalf�of�Northumberland�County�Economic�Development.�Your�information�is�confidential�and�we�will�only�share�your�responses�with�Northumberland�County�Economic�Development�if�granted�permission�below.��If�you�have�any�questions�regarding�the�Mallot�Creek�Strategies�privacy�policy,�please�contact�Kerry�Wright:�[email protected]�(519)�787�7830.��If�you�have�any�questions�regarding�the�purpose�of�the�survey�or�the�activities�of�Northumberland�County�Economic�Development,�please�contact�Trissia�McAllister�at�1�800�354�7050�x�2492.��___________________________________________________________________________________��Once�complete,�please�return�the�survey�to:�

Mallot�Creek�Strategies�Attn:�Kerry�Wright�

� Fax:�(519)�787�7833�� Mailing�address:�195�St.�David�Street�South,�Fergus,�ON�N1M�2L4��Do�you�give�permission�for�your�survey�results�to�be�shared�with�the�Northumberland�County�Economic�Development�department�for�further�follow�up?�Yes___�No___��Do�you�give�permission�for�your�contact�information�to�be�used�in�the�creation�of�a�Northumberland�Agri�Food�Business�database�(i.e.�for�the�development�of�value�chain�linkages�and�new�business�opportunities)?��Yes___�No___��Name________________________________________�Business�Name_________________________________�Address_______________________________________�______________________________________________�City___________________________________________�Postal�Code____________________________________��Telephone�Number______________________________�

11

Fax�Number____________________________________�Email__________________________________________��

1. Which�of�the�following�best�describes�your�agri�food�business?�Please�choose�one:�a. Livestock�and/or�crop�production______�b. Horticulture________�c. Livestock�and/or�crop�production�AND�on�farm�processing_______�d. Horticulture�AND�on�farm�processing______�e. Livestock�and/or�crop�production�AND�on�farm�processing�AND�retailing________�f. Horticulture�AND�on�farm�processing�AND�retailing_______�g. Abattoir�only______�h. Processing�only_______�i. Processing�AND�retail�____�j. Retail�only______�k. None�of�the�above______�

�If�Other,�please�specify:�_______________________________________________________��___________________________________________________________________________��

2. What�is�the�number�of�full�time�employees�in�your�agri�food�business?___________�a. 1�–�5_______�b. 6�–�10_______�c. 11�–�50_______�d. 51�–�100_______�e. 100�+_______�

��

3. What�is�the�number�of�part�time�employees�in�your�agri�food�business?__________�a. 1�–�5_______�b. 6�–�10_______�c. 11�–�50_______�d. 51�–�100_______�e. 100�+_______�

��

4. Are�you�interested�in�expanding�or�modifying�your�current�business?�a. Yes_______�SKIP�6.�b. No_______�SKIP�5.�

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5. How�are�you�interested�in�expanding/modifying�your�current�business?�Select�all�that�apply:�a. Only�primary�production�expansion_______�b. Abattoir�expansion_______�c. Processing�expansion_________�d. Retail�expansion__________�e. Involvement�in�food�based�value�chains/alliances_______�f. Involvement�in�bio�based�renewable�fuel�industry_________�g. None�of�the�above______�

12


6. Which�of�the�following�applies�to�your�plans?�Choose�one:�a. I�plan�to�maintain�the�current�size�of�my�business�indefinitely______�b. I�plan�to�downsize_______�c. I�plan�to�exit�the�industry�permanently�within�the�next�5�years_______�d. I�plan�to�exit�the�industry�but�expect�the�business�will�stay�in�operation�by�a�family�members�or�

other_________�e. None�of�the�above_______�


7. Are�you�personally�interested�in�any�of�the�following�for�your�business?�a. Bio�based�fuels_______�b. Ethnic�market�opportunities_______�c. Organic�market�opportunities_________�d. Export�market�opportunities_______�e. Branded�food�production�(i.e.�health�attributes)_______�f. None�of�the�above_______�

�If�Other,�please�specify:�_______________________________________________________��___________________________________________________________________________�

��8. What�is�your�current�method�of�market�access�for�your�product?�Select�all�that�apply:�

a. Direct�to�processing�(abattoir�and�manufacturing)______�b. Direct�to�consumer�(Farmers�Market,�Farm�Gate)________�c. Direct�to�distribution�(Ontario�Food�Terminal)__________�d. Direct�to�customer�(retailer,�foodservice)__________�

��

9. Are�there�barriers�to�market�access?�a. No_________�b. Yes_________��If�YES,�check�all�that�apply�to�your�business:�

i. Volume�requirements�by�customer�too�high________�ii. Food�safety�and�traceability�programs_______�

iii. Quality�assurance�protocols______�iv. Access�to�storage�and�distribution�channels________�v. Marketing�support________�

vi. Land�use�classification______�vii. Tax�burdens_______�

13

viii. Regulatory�burden�(i.e.�conservation�authorities,�health)_______�ix. None�of�the�above_______�


10. Which�of�the�following�tools�would�support�your�agri�food�business�growth?�Select�all�that�apply:�a. Improved�local�processing�capacity_________�b. Access�to�value�added�processing________�c. Retail�partnership�opportunities__________�d. Increased�permit�and�regulatory�approval�processes___________�e. Supportive�tax�policies___________�f. Market�programs�(i.e.�Proudly�Northumberland�logo)_________�g. None�of�the�above__________�


11. Would�you�be�interested�in�any�of�the�following�to�develop�your�agri�food�business?�Select�all�that�apply:�

a. Formal�organized�alliances�i.e.�cooperatives_________�b. Participate�in�regional�pricing�policy________�c. Regional�sales�and�marketing�tools_________�d. Brand�related�grow�protocols_________�e. None�of�the�above_______�

�12. Do�you�feel�the�Northumberland�County�Economic�Development�department�is�supportive�of�business�

growth?�a. Yes_______�b. No_______�c. Don’t�know______�

�13. What�information/assistance�could�the�Northumberland�County�Economic�Development�department�

provide�you�to�support�business�growth?�Select�all�that�you�feel�are�important:�a. Business�services�such�as�business�planning,�feasibility�studies,�market�research______�b. Resource/financing�support_______�c. Education�and�information�sessions�and�materials________�d. Networking�services�to�connect�with�potential�business�partners�________�e. None�of�the�above_________�


14. Check�here�if�you�would�like�to�receive�a�copy�of�the�executive�summary�of�the�report�from�this�study.�__________.��Complete�only�if�you�have�not�already�provided�your�contact�information.�

Name________________________________________�Business�Name_________________________________�

14

Address_______________________________________�______________________________________________�Telephone�Number______________________________�Fax�Number____________________________________�Email__________________________________________�

�Thank�you�for�your�time�and�cooperation!�

15

APPENDIX 14

Northumberland County Economic

Development

Agri-Food Business Survey Results April 1, 2008

Mallot Creek Strategies Inc. 195 St. David Street Fergus, Ontario N1M 2L4 (519) 787-7830/ fax (519) 787-7833 www.MallotCreek.com

16

Prologue Mallot Creek Strategies Inc. would like to thank all those who participated in the Northumberland County Economic Development Agri-Food Business Survey. The results of this survey will assist the Northumberland County Economic Department in developing appropriate resources, services, educational programs and materials in support of current agri-food business, new business partnerships and opportunities within the region. We thank you.

17

Introduction The Agri-Food Business Survey was conducted to assist in developing Northumberland County Agriculture Business Retention and Expansion Study recommendations. Mallot Creek Strategies developed and executed this survey to obtain regional feedback, compile and analyze results, and identify opportunities for the Northumberland County agri-food business sector. The survey was structured to respond to three major areas:

� Business Development and Areas of Opportunity � Market Access Barriers � Business Tools/NCED Assistance.

To better understand the needs of agri-food businesses in Northumberland County, the survey targeted local Northumberland County producers. In addition to building a better understanding of the regional needs and challenges, willing participants of the survey were also included in a NCED database for future communication purposes. �

18

Summary of Key Findings Business Development:

� 44.1% of the respondents are interested in business expansion � The majority of respondents , 69.2%, work in primary production: livestock and/or crop

production � A small portion, 4.8% represent primary production with on farm processing and retailing � The majority, over 90% of operators employ 5 or less employees on a full-time or part-time

basis � Approximately 56% are not interested in expanding or modifying their business

� Approximately 60% of the above respondents plan to maintain their business or pass it on to family or others

� 17.5 % of all respondents plan to downsize or exit the industry within 5 years

� Areas of focus for development include: � Primary production expansion and expansion through retail � Some interest in expanding into processing, value chain alliances and bio-based renewable

fuel industry Specified Areas of Local Interest:

� 55% of respondents indicated an interest in expanding only primary production and 37% indicated retail expansion as a focus for business expansion

� Processing expansion and involvement in food-based value chains/alliances were identified with equal interest (19%) by respondents

Barriers to Market Access and Tools to Support Business Growth:

� 53.1% of participants engage in direct to processor market access and an almost equal amount (45.5%) are focused

� Almost half of the respondents believe that there are barriers to market access, which include: o Regulatory and tax burdens o Value chain considerations which include high volume requirements of customers, lack

of regional storage and distribution channels and food safety, traceability a quality assurance requirements

o Marketing support � Respondents identified some tools to overcome market access and support business growth

include: � Increasing permit and regulatory approval processes � Formal alliances and retail partnership opportunities to address value chain

needs such as access to value-added processing and improved local processing capacity

� Regional sales and marketing tools such as Proudly Northumberland and brand related grow protocols

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Northumberland Economic Development Department Support

� More than half, 55% of the respondents, did not know about the supportive role that NCED plays in business growth

� As a whole, there was good representation of 40% or more for business growth initiatives including:

o Education, information sessions and materials o Resource/financing support programs o Business services such as business planning, feasibility studies, market research and o Networking services to connect with potential business partners

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� To assist those that wish to expand or maintain their business, NCED could provide a structure that will allow for collaboration on regional opportunities.

� Since there is a spectrum of opportunities that have been identified, opportunity analysis could be a function of the group to review the various targeted opportunities and prioritize them based on regional benefit.

� Some are looking to exit the agri-food business, which may be an opportunity for new entrants, or existing businesses to expand. Examination into why current operators are exiting the industry and what can be done to allow those interested in entering or expanding to acquire businesses may be a beneficial role of the NCED department.

� With regards to barriers to market access, regulatory issues, value chain requirements and marketing are key areas of support.

� To assist with market access the NCED department may consider: � Understanding the regulatory issues that the agri-food community is concerned about

and help communicate with the appropriate channels or offer referrals to existing organizations who have expertise in these areas

� Understand the needs of the value chain players (i.e. as retailers and processors, and assist with investigation into solutions such as centralized storage, ordering and distribution vehicles, promotion of those interested in supplying local product and linking them into the value chain.

� Supporting a marketing program for locally produced products. � To help educate and raise the awareness of the agri-food community regarding the NCED

department, the department might consider a support role that provides the agri-food community with the ability to come together for various business development purposes such as education and information sessions. As well, support could be provided to form an agri-food community network that can analyze various business opportunities and assist them with identifying areas of resource and financial support to achieve their goals.

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The objectives of this agri-food business survey are to:

1. Determine interest in business development and areas of focus for business development. 2. Determine local areas of interest in all levels of the agricultural sector. 3. Determine barriers to local market access and tools to support business growth. 4. Determine understanding of NCED role and level of support it may offer.

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The survey was developed to address the identified project objectives and then vetted by the Project Steering Team. The format of the survey was created to allow for quantitative feedback targeting agri-food producers in the Northumberland County region. The survey was made available in two formats:

� An electronic format which could be accessed on-line via the following link: http://vista-survey.com/survey/v2/survey.dsb?ID=2423926749 (link discontinued upon close of survey)

� A paper copy The survey was developed to first identify the respondent’s business focus and their interest in expanding, maintaining or exiting their current business. Specific areas of interest for business development were identified, as were any existing barriers to market access. Tools to support business growth were presented to identify specific areas of need as well as areas in which the Northumberland County Economic Development department may assist

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Northumberland County Economic Development: Agri-Food Business Survey Survey Target Market: Agri-Food producers in Northumberland County Total Participants: 143 Community participation was an essential part of the project and concerted efforts were made to promote the survey using press releases into the community and public announcements as well as direct mailings to members of the agri-food community. The survey was opened beginning January 21st, 2008 and closed on March 31st 2008. Compilation of results and analysis was then completed. A total of 143 participants completed the survey through the following methods:

� On-line entries - 21 respondents � Direct mailing response - 122 respondents

An initial survey question asked participants for permission to include their contact information within a Northumberland Agri-Food Business database for the purposes of contacting them for value chain linkages and new business opportunities. For those participants that agree, their contact information was sent to NCED along with this report. Note: Due to confidentiality agreements only those who have given permission for their identity to be shared with the NCED department was included in the database. NCED is to continue to treat the participant information included in the database as confidential and may not share any of this information without the participants granted permission.

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Agri-Food Business Focus Breakdown Question 1 Which of the following best describes your agri-food? Please choose one:

a. Livestock and/or crop production b. Horticulture c. Livestock and/or crop production AND on-farm processing d. Horticulture AND on-farm processing e. Livestock and/or crop production AND on-farm processing AND retailing f. Horticulture AND on-farm processing AND retailing g. Abattoir only h. Processing only i. Processing AND retail j. Retail only k. None of the above If other, please specify:

Rationale: The intent of this question was to get an understanding of the respondent’s agri-food business, as well as determine a regional agri-food overview. Results: The following chart (Figure 1) is a percentage break down of respondent answers by agri-food business. For the purpose of this chart, any response of less than one percent for an agri-food business identified on the survey was grouped into the ‘none of the above’ category: Figure 1 – Which of the following best describes your agri-food business?

Retail Only1.4%

None of the Above8.9%

Horticulture and on-farm

processing and retailing

6.8%

Livestock and/or Crop Production

and on-farm processing and

retailing4.8%

Livestock and/or Crop production

69.2%

Horticulture8.9%

� The majority of respondents (69.2%) described their agri-food business as solely livestock and/or crop production

� Only 13% of respondents identified inclusion of retailing with their agri-food business � Approximately 12% of respondents have on-farm processing capabilities

Other agri-food businesses specified as a ‘write in comment’ on the survey included:

� Forestry (x2)

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� Maple Syrup (x2) � Winery (x2) � Fruit � Seed business � Christmas Trees � Apiary � Dairy Farm � Hobby Farm � Abattoir only � Processing only � Processing and retail

Question 2 & 3 These questions asked respondents about the number of full-time (question 2) and part-time (question 3) employees for their agri-food business. Rationale: The intent of this question was to determine the number of employees working at their agri-food business to provide some sense of direct employment within the region. Results: Full-Time Employees

� 95.2% of respondents have 5 or less full-time employees working with their agri-food business � 2.1% of respondents have from 6-10 full-time employees working with their agri-food business � 2.1% of respondents have from 11-25 full-time employees working with their agri-food

business Part-Time Employees

� 93% of respondents have 5 or less part-time employees working with their agri-food business � 3.5% of respondents have from 6-10 part-time employees working with their agri-food

business � 3.5% of respondents have from 11-25 part-time employees working with their agri-food

business The results of the response identify that the vast majority of agricultural businesses (farms) within Northumberland hire less than 5 employees. Business Expansion or Modification Question 4 This question asked respondents if they are interested in expanding or modifying their business. Rationale: It was important to obtain a sense of interest among respondents for agricultural and farm based growth in order to understand the emphasis that the NCED department should place on business growth initiatives. Results: The following chart (Figure 2) is a percentage breakdown of responses:

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Figure 2 – Are you interested in expanding or modifying your current business?

44.1%

55.6%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Yes No

�

� Less than half of respondents (63 of 143) were interested in expanding or modifying their business

� More than half of respondents (80 of 143) were not interested in expanding or modifying their business

Rationale Question 5 and 6: To learn in greater detail what participants are planning to focus on in the future, those that answered YES to Question 4, were asked to identify what focus of expansion they are interested in (Question 5). Those that answered NO to Question 4, were asked to identify their future strategy (Question 6). Question 5 The 63 respondents interested in modifying or expanding their current business, were asked to indicate all of the areas of growth they are interested in, including:

� Only primary production expansion, � Abattoir expansion, � Processing expansion, � Retail expansion, � Involvement in food-based value chains/alliances, � Involvement in bio-based renewable fuel industry, and � None of the above. � Other

Respondents could select as many of the above choices as they felt relevant. Results: The following chart (Figure 3) gives a percentage breakdown of each response: Figure 3 – How are you interested in expanding your current business?

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�Note: No respondents were interested in abattoir expansion.

� Recognizing that participants could select any number of relevant responses, more than half of the 63 respondents indicated interested in expanding only their primary business

� Market access was identified as high interest with 23 respondents (out of 63) interested in retail expansion

� Processing expansion, value chains and renewable fuels were identified with some interested (approximately 12 of 63)

� Wind farms and solar collection was a ‘write in option’ of interest from this question and Question 7 which suggests further investigation in terms of agriculture development opportunities

Other responses specified as a write in comment on the survey included:

� Wind farm - solar collectors � Banquet & Events � We would like to find something that allows us to use the farm and not have to have both go

out to work. We are looking at the lumber industry as we already have a saw mill and planer on site.

Question 6 The 80 respondents not interested in modifying or expanding their current business was asked to identify their future business plan from the following list:

� I plan to maintain the current size of my business indefinitely � I plan to downsize, � I plan to exit the industry permanently within the next 5 years, � I plan to exit the industry, but expect the business will stay in operation by a family

member(s) or � None of the above.

55.6%�

19.0%�

36.5%

19.0% 17.5%

9.5%�

0%�

10%

20%

30%

40%

50%

60%

Only PrimaryProductionExpansion

ProcessingExpansion�

Retail Expansion

Involvement infood-based valuechains/alliances

Involvement in bio-based renewable

fuel industry

None of the�above

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The following chart (Figure 4) gives a percentage breakdown of their response: Figure 4 – Which of the following applies to your plans?

11.0%

42.7%

11.0%

19.5%

15.9%

0% 10% 20% 30% 40% 50%

None of the above

I plan to maintain the current size of my business

I plan to down-size

I plan to exit the industry permanently within the next 5 years

I plan to exit the industry but expect the business will stay inoperation by a family member(s) or other

�Results:

� 25 respondents of the 143 total respondents identified that they were planning to downsize or exit the industry permanently within 5 years

� 48 of the 80 respondents (60%), who were not interested in expanding or modifying their business, are either maintaining the current size of their business or handing the operation of their business over to another

� Overall, 77.6% of the 143 total respondents expect to either maintain, pass down, modify or expand their business

Market Interest Question 7 Respondents were asked to identify their level of interest in five pre-selected markets:

� Bio-based fuels, � Ethnic market opportunities � Organic market opportunities, � Export market opportunities and � Branded food production (i.e. health attributes).

Respondents had the option of selecting all markets of interest, as well as write in an area of specific interest, or select none of the above. Rationale: To allow the NCED department to identify and prioritize specific areas of interests, it was important to have respondents provide feedback with regards to opportunities they recognize as potential for business development.

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Results: The following chart (Figure 5) gives a percentage break down of the level of interest for each of pre-selected markets: Figure 5 – Are you personally interested in any of the following for your business?

37.8%

32.2%

17.5%

23.1%

16.8%

21.7%

0%

10%

20%

30%

40%

None of theabove

Bio-basedfuels

Ethinic market Organicmarket

Export market Branded foodproduction

�

� 62.2% of all respondents expressed interest in at least one of the options for their business, which is significantly greater than the 43.1% of respondents who said they were interested in modifying or expanding their business.

� Respondents displayed the greatest interest in bio-based fuels, with 46 of 143 respondents (32.2%) expressing their interest.

� In order following bio-based fuels, respondents identified interest in: � Organic markets (23.1%), � Branded food production (21.7%), � Ethnic market opportunities (17.5%) � Export market opportunities (16.8%).

Other businesses of interest specified as a ‘write in comment’ on the survey included:

� Wind farm /wind mills (x2) � "Buy local" market - sales to local community � Looking for any prosperous opportunity which will bring a fair price/profit for my goods � Natural Beef program. Added premium without the restrictions of organic programs � The organic market is a complete fraud � Farm gate sales � Minimum hassle farming: Lambs to stockyards, breeding stock to other farmers, hay to

neighbours, vegetables to roadside customers or wholesalers � I would love to find a crop or livestock that pays well on small acreage & that my children

could expand � Breeding Stock Sales

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Market Access Question 8 What is your current method of market access:

� Direct to processing (abattoir and manufacturing), � Direct to consumer (farmers’ markets, Farm Gate), � Direct to distribution (Ontario Food Terminal) � Direct to consumer (retailer, foodservice).

Rationale: Identifying market access points will allow the NCED department to understand which point of entry participants are focused on within the value chain. Results: The following chart (Figure 6) is a percentage breakdown of participant response (respondents selected all that applied): Figure 6

53.1%45.5%

9.1%

23.1%

0%

20%

40%

60%

Direct toprocessing

Direct toconsumer

Direct todistribution

Direct tocustomer

What is your current method of market access for your product?

��Question 9 Are their barriers to market access? Rationale: This question first identifies if participants are challenged with market access. The follow up question further probes those who identified barriers to market access. Results: Figure 7 identifies that about half of the respondents agree that there are barriers to market access.

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Figure 7

Are there barriers to market access?

Yes49%

No51%

�� There is a co-variance between respondents who believe that there are barriers to market

access and respondents that are not interested in expanding or modifying their business The 70 respondents that believe there are barriers to market access were asked to specify key challenges which include:

� Volume requirements by customer too high � Food safety and traceability programs � Quality assurance protocols � Access to storage and distribution channels � Marketing support � Land use classification � Tax burdens � Regulatory burdens (i.e. conservation authorities, health) � None of the above

The following chart (Figure 8) gives a percentage breakdown of the identified barriers to market access (respondents selected all that applied). Results: Of the 49% of respondents that agree that there are barriers to market access, regulatory burdens were identified most often as a challenge (28 out of 70).��

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Figure 8

17.1%22.9%

14.3%10.0%

30.0%34.3%

7.1%

21.4%40.0%

0% 10% 20% 30% 40%

None of the above

High volume requirements

Food safety & traceabily

Quality assurance protocols

Storage and distribution channels

Marketing support

Land use classification

Tax burdens

Regulatory burdens

Of the following possible barriers to market access, please check all that apply to your business:

�� Other significant barriers were identified as:

� Marketing support (34.3%), � Access to storage and distribution (30%), � Volume requirements by customer too high, � Tax burdens (21.4%).

� After land use classification, quality assurance and food safety had the lowest impact on market access

Other barriers to market access specified as a ‘write in comment’ on the survey included:

� Local grocery chains not open to food products � The Clean water act � Have to pay workers more than we can make from product. � Lack of small certified organic abattoirs � Interest in feed to finish for our own cattle instead of selling to auction at weaning,

efficiency for profitability could be difficult on a small scale. � Access to some farmers markets, access to all supermarkets � Read Ontario Farmer to find out what's happening � Knowledge of markets � Production limits placed by marketing boards(poultry) � Dairy Farmer Marketing Board

Agri-Food Support Question #10 Respondents were asked which of the following tools would support agri-food business growth:

� Improved local processing capacity, � Access to value-added processing, � Retail partnership opportunities, � Increased permit and regulatory approval processes,

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� Supportive tax policies � Marketing programs (i.e. Proudly Northumberland).

Rationale: The support tools identified will assist the NCED department to focus resources in an effective manner and respond directly to producer needs. Results: Figure 9 identifies that marketing programs such as ‘Proudly Northumberland’ was identified by 62 of 143 respondents as the number one tool for supporting agri-food business growth.

� Other significant tools for supporting agri-food business growth that respondents identified included (in order):

� Improved local processing capacity (38.5%), � Supportive tax policies (32.9%), � Retail partnership opportunities (24.5%) and � Access to value-added processing (23.1%).

Figure 9

22.4%

38.5%

23.1%

24.5%

16.8%

32.9%

43.4%

0% 10% 20% 30% 40% 50%

None of the above

Improved local processing capacity

Access to value-added processing

Retail partnership opportunities

Increased permit and regulatory approval processes

Supportive tax policies

Market Programs i.e. Proudly Northumberland

Which of the following tools would support your agri-food business growth?

�� 32 of 143 respondents (22.4%) believe that none of the identified options will support agri-

food business growth �Other business growth tools identified by participants as a ‘write in comment’ included:

� “Big 3" chain stores should be taxed extra if they don't take 'x' lbs of ON/CAN fresh produce, or given a hydro rebate based on the scale of ON/CAN produce they purchase

� Millions of dollars lost in Canada's revenue which could be used for our infrastructure to protect our water, such as bridges, streams, wells etc.

� Additional Signage � Less trade of agricultural product & products by trade & Commerce dept. i.e. Canadian cars

for off shore food produce � More honesty from the apple packing warehouses � Marketing programs involving buy local advertising � Affordable labour

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Question 11 Participations were asked to indicate which of the following initiatives support agri-food business development: (respondents selected all that applied)

� Formal organized alliances i.e. cooperatives � Participation in regional pricing policy � Regional sales and marketing tools � Brand related grow products.

Rationale: As in Question 10, the intent here is to allow the NCED department to focus resources towards initiatives that are relevant to the current regional producer base. Results: Figure 10 identifies that approximately 50% of respondents were not interested in any of the identified options for developing their agri-food business. Figure 10

50.3%

26.6%

12.6%

32.9%

11.2%

0%

10%

20%

30%

40%

50%

60%

None of theabove

Formalorganizedallieances

Participate inregional pricing

policy

Regional salesand marketing

tools

Brand relatedgrow protocols

Would you be interested in any of the following to develop your agri-food business?

� 47 of 143 (33%) respondents identified that they would be interested in regional sales and

marketing tools for developing their agri-food business � 27% (38 of 143) indicated interest in formal organized alliances for developing their agri-food

business NCED Evaluation Question 12 The respondents were asked to identify whether they believe the NCED department is supportive of business growth.

Rationale: This question serves as a benchmark with regards to participant perception of the NCED department.

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Results: � Figure 11 identifies a potential red flag in that 55.2% of respondents did not know if NCED

was supportive of business growth. � Many more that could comment (40%), reported positively versus negatively (5%) that the

NCED is supportive of business growth.

Figure 11

Do you feel the NCED department is supportive of business growth?

No5%

Don't know55%

Yes40%

� Business Growth Assistance Question #13 This question had respondents indicate the services of business growth that the NCED could provide including:

� Business services such as business planning, feasibility studies or market research, � Resource/financing support, � Education or information sessions and materials, and � Networking services to connect with potential business partners.

Results:

� Participants identified that the NCED department should focus on business and educational tools as well as resource/financing support to best assist with business development. (Figure 12)

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Figure 12

24.5%

42.7%45.5% 45.5%

39.9%

0%

10%

20%

30%

40%

50%

None of the above

Business services

Resource/financingsupport

Education,information and

materials

Networking servises

What information/assistance could NCED provide you to support business growth?

26% indicated that ‘None of the above’ mechanisms were important to them. Review of the “Other information/assistance to support business growth” that was specified as a ‘write in comment’ on the survey included:

� Explore the bio-fuel possibilities � Don't duplicate the services of the GFO’s but work with farmers to service their needs. � Possible incentive for new young farmers. � Promote local fruits and vegetables � More & stronger lobbying in Ottawa � Promotion of local producers & products � Advertising & Marketing for "buy local"

�Business Development The majority of respondents, almost 70% indicated that they are involved in primary livestock and/or crop production and that they do not employ many full time or part time employees. Participant future business plans were split between remaining at status quo (55%) and those interested in farm growth. The Northumberland Regional Scan identified that Northumberland County has a higher decrease in the number of farms (32% since 1991) than the provincial average of 16.6%. Of the 80 respondents that are not interested in business expansion, approximately half indicated that they plan to maintain their current size. Approximately the same amount are planning to either exit the industry permanently, downsize or exit the industry with the intent of a family member or ‘other’ to take over the farm. As in many regions, aging farming communities is directly impacting the agriculture sector. Lack of succession planning and/or interest from younger generations, family or otherwise, is reducing the number of farms. In terms of healthy economic agri-food growth, the NCED may want to consider further research to understand why producers are exiting the industry in the region and if they require succession planning assistance or other support. For example, some regions are employing

37

programs targeting Young Farmers and other business attraction tactics to help revitalize farm growth. Recommendation: Registry of Northumberland County farms to develop a reference base regarding future farm based activities to identify support needs. As well, the database may serve to assist those interested in farm expansion. This knowledge may allow producers to strategically plan the expansion of their farms based on the understanding of future farm activity. Interest in Business Expansion Of the 44% (63) of respondents that are interested in expanding or modifying their current business, over half (55%) are interested in expanding primary production only. This is not surprising considering that 70% of the respondents are in livestock and/or crop production. From this response, it is evident that many producers are interested in focusing solely on expanding the farming aspect of their business. There are some (36%) that have ranked retail expansion as an opportunity to expand their business. This response is consistent with the 46% of the respondents that sell direct to consumer and would like to continue with this focus. As such, throughout the study there are several indications that marketing is seen as a popular tool to help support business growth. Preferences towards branded food production and marketing programs such as Proudly Northumberland were mentioned as opportunities to improve market access. Recommendation: The local food buying interest of consumers is being recognized and encouraged with support from various government initiatives. An opportunity exists to support local buying through a regional program that helps consumers recognize and purchase Northumberland grown agri-food products. Continuance of a Northumberland producer database will help build a foundation of producers that sell local products. This group may also be interested in communication efforts to raise the awareness of locally produced foods. Specified Areas of Local Interest: The respondents identified specific areas of interest including evaluating opportunities within bio-based fuels, organic markets, branded food production and ethnic markets. With each of the identified opportunities, there are many variables that need to be considered before investment is committed. A full opportunity review would be required and evidence identified that the Northumberland region is able to support such an initiative. Recommendation: The NCED may be able to provide support to businesses with regard to business opportunity evaluation. Prior to committing to a specific opportunity, it would be useful for the agricultural community to solidify interest, commitment and ability to provide support to an opportunity through a business analysis tool. Barriers to Market Access and Tools to Support Business Growth: Almost half of the respondents (49%) believe that there are barriers to market access. Also, there is a relationship between respondents that believe there are barriers to market access and respondents that do not wish to modify or expand their current business. Three areas of market access challenges were identified including: 1. Regulatory Burdens

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2. Value Chain Considerations 3. Marketing 1. Regulatory Burdens Respondents identified that they believe regulations are restricting their market access (40%) and that more supportive tax policies are needed. Further investigation is required to fully understand the specific issues that respondents have with regards to regulations but an initial focus for investigation may be on aspects that effect regulatory approval processes and direct to consumer access. 2. Value Chain Considerations 23% of respondents identified that they are faced with challenges meeting the volume requirements of customers. Limitations of regional storage and distribution channels and access to further processing were identified and can be attributing to the inability to meet value chain needs. Barriers due to food safety, traceability and quality assurance protocols were not ranked high among respondents; this may be due to limited restrictions on direct to consumer sales (i.e. farm gate). These areas are much more challenging for producers selling to the retail and food service sectors. Areas of opportunity include retail partnerships and formal organized alliances which approximately one quarter of the respondents indicated as possible tools to support value chain needs. 3. Marketing Lack of marketing support was identified by 34% of respondents as a market access barrier. Participants ranked marketing programs, sales and marketing tools and brand related programs with the most interest when asked about support mechanisms to assist their business growth. Recommendation: It will be important for the NCED to understand regulatory barriers although there may be limited influence in this area. However, an in-depth understanding of value chain needs and relevant support through marketing programs are areas that the NCED could support regional producers with market access challenges. Northumberland Economic Development Department Support The respondents identified that a majority (55%) don’t understand how the NCED supports business growth. This suggests that NCED has an opportunity to promote services and raise awareness of their capabilities to the agri-food businesses in the region. The majority of the respondents did show positive interest in a cross section of services including education information sessions and materials, resource/financing support, business services such as planning, feasibility studies and market research, and networking services to connect with potential business partners. Recommendation: If NCED implements a county-wide awareness program of services, it is recommended that they further investigate the current needs of the sector to properly position their services.

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Summary The agri-food business survey provided the NCED with a quantitative evaluation of interest in regional agri-food business development. It is apparent that support to assist with market access challenges and the development of business tools should be the focus.

40

APPENDIX 15 Agri-Food Business Survey Stakeholder Outreach Plan Survey Broadcast Plan:

1. Web link circulation (short introduction/Agri-Food Survey) a. Ontario Federation of Agriculture- news and email list for Northumberland County b. Dairy Farmers of Ontario c. Ontario Cattlemen’s Association d. Ontario Pork e. Ontario Soybean Growers f. Ontario Fruit and Vegetable Growers Association g. Proudly Northumberland Farm Gate Guide participants h. Northumberland Quinte West Agricultural Advisory Committee i. Project Steering Team

2. Press release (local media) and communications reach:

a. Local media b. Northumberland Federation of Agriculture newsletter

3. Hard copy mailing

a. 900 surveys mailed via local general farm organizations �

Northumberland County Economic Development Launches Agri-Food Business Survey January 21, 2008 (Cobourg, ON) - The Northumberland County Economic Development

Department is launching a new survey designed for agri-food sector businesses. As part of a larger study, this survey will provide the County’s Economic Development team with the guidance and direction necessary to support growth in agriculture and food production in Northumberland county.

Agriculture is the second largest industry in Northumberland county, yet the landscape is changing. Markets highlighting freshness and buy local values are emerging and proving to be real, achievable opportunities for producers and processors in this region. Some operations have the potential to take advantage of new partnership opportunities with processors and suppliers.

“The Northumberland Economic Development Department is building on the success of the 2007 Proudly Northumberland projects to help build a more diversified and competitive economy. The surveys we are asking local agri-business operators to complete will help the County establish a vision for the future of agriculture in Northumberland County. The results of the survey will let us know how we, as a department, can help the sector grow.” Trissia McAllister, Northumberland County Agricultural & Creative Services Coordinator.

The study, funded in part by the Rural Economic Development program and Eastern Ontario Development Fund, and led by Mallot Creek Strategies, will conduct a comprehensive review of agriculture in the county including consultations with small and large agricultural stakeholders. This approach, including the survey, is a crucial step to collecting broad county input. Through this process, Northumberland County will be a position to a move forward with practical and actionable recommendations on services, resources and activities needed to support agri-business development.

"The launch of this business retention and expansion survey for agri-food businesses will help the County's Economic Development Department synergise the voices of one of Northumberland's key sectors. We are very excited to be working with farmers, businesses and interested parties to help develop new opportunities for success in the coming years." Wendy Curtis Acting Director, Northumberland County Economic Development and Tourism. Please visit www.northumberlandcounty.ca/agsurvey.asp and follow the link to the Northumberland County Economic Development On-line Agri-Food Business Survey, or for direct access to the survey go to: <http://vista-survey.com/survey/v2/survey.dsb?ID=2423926749>. Hard copies are also available by contacting Trissia McAllister at 1-800- 354-7050 x 2492.

For more information contact:Trissia McAllister Agricultural & Creative Services Coordinator County of Northumberland 555 Courthouse Road Cobourg, ON K9A 5J6 Tel. 905-372-3329 ext 2492 Toll Free 1-800-354-7050 ext. 2492 Fax. 905-372-1696

Submission for the Northumberland Federation of Agriculture Newsletter

Growing Agriculture in�Northumberland County

The Northumberland County Economic Development Department has contracted Mallot Creek Strategies

to complete an agriculture business feasibility study. What does this mean? Northumberland County is

interested in learning from people in the area about what we can do to strengthen the agri-food sector in

Northumberland County.

Mallot Creek Strategies will be conducting a comprehensive review between December and the end of

March 2008 of our current agri-food sector and future opportunities. Outcomes of the study, funded by

the Province of Ontario’s Rural Economic Development Program, the Government of Canada’s Eastern

Ontario Development Program and the County of Northumberland’s Economic Development

Department, will help guide the Economic Development Department in creating a healthy and vibrant

business environment to strengthen current agri-food businesses and attract new partnerships.

“We are very excited about this project and invite every farmer, business and interested party in

Northumberland County to participate and voice their opinion. Our plan is to grow Northumberland

County’s agri-food industry together.” Wendy Curtis (Acting Director, Northumberland County

Economic Development and Tourism).

“The Northumberland Economic Development Department, with federal and provincial support is

working collectively with local groups to help build a more diversified and competitive economy. In

2007 we completed some very exciting initiatives that are generating economic success for the second

largest industry in Northumberland County. This project builds on that momentum and will significantly

benefit many farmers across the County.” Trissia McAllister (Agricultural & Creative Services

Coordinator)

Stay tuned for release of a survey that we invite you to participate in. For more information please contact

Trissia McAllister at (905) 372-3329 x 2492 [email protected]

From: McAllister, TrissiaTo: [email protected] ; [email protected] ; [email protected] ; [email protected] ; [email protected] ; [email protected] ; [email protected]: Media Release - Northumberland Agriculture Surveys are on the way! Date: February 21, 2008 2:51 PM

They’re�on�the�way!�

(Cobourg) – Northumberland County has partnered with the local branches of the Ontario Federation of Agriculture, National Farmers’ Union and the Christian Farmers’ Federation of Ontario to send out an Agriculture Survey to local agri-business operators. This mail-out adds to earlier opportunities to participate which included an article in the NFA newsletter, emailed invitations to participate online and telephone interviews. The County is in the process of an agriculture business feasibility study with the goal of learning what can be done to strengthen Northumberland’s agri-food sector. The outcome of the study is expected to develop strategies for strengthening and integrating our rural & urban economies, creating new support systems and strengthen existing enterprise.

“We want to ensure that the voice of this community is heard in this Agriculture Study so we’re sending the survey out with the hope that people will return them by the March 6th deadline,” explains Trissia McAllister, Agricultural and Creative Services Coordinator for the County.

Ruth Taylor, Secretary for the Northumberland Federation of Agriculture (Left) and Trissia McAllister, Northumberland County’s Agricultural and Creative Services Coordinator (Right) as they finish stuffing and stamping over 800 envelops on Tuesday.

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For more information contact: Trissia McAllister Agricultural & Creative Services Coordinator County of Northumberland 555 Courthouse Road Cobourg, ON K9A 5J6 Tel. 905-372-3329 ext 2492 Toll Free 1-800-354-7050 ext. 2492 Fax. 905-372-1696

APPENDIX 16

Appendix -Processor/Retailer Questionnaire Name of Retail Store/Processor: Contact: Hello, we are completing an agri-food study for the Northumberland County Economic Development

department focusing on opportunities for local food development and marketing. Can I take 2-3 minutes of

your time to ask you a few questions?

Research Objectives: - determine interest in growth - determine interest in local markets and local products - determine interest in expanding market access (i.e. local, provincial, export)

1. Do you consider your operation small, medium or large?

2. Do you plan to grow your operation? (i.e. Volumes, new markets, value-added/branded programs

3. Do you service the local markets? Do you purchase local product?

a. If Yes, what:

b. If Not, why?

c. What are your needs/what products would you like to source?

d. Would you be interested in the Proudly Northumberland program? (i.e. an umbrella

program to market and promote local product)

1

2

4. Do you process or carry local branded product?

If YES, explain: If NO, why not?

5. What challenges/barriers are you experiencing? (i.e. quality, distribution, transportation, volume supply, seasonality

6. Are you familiar with the Northumberland County Economic Development department? (If not,

how do we describe this to them?) Yes No

a. How can they help you?

Don’t know

b. Can we share your contact information with the department?

Documents

Northumberland County Agriculture Action Plan · processed and distributed from our own fields and factories. 2.2 NORTHUMBERLAND COUNTY AGRICULTURE SNAPSHOT Northumberland County