NorthStarsVBCbrand_02

7/31/2019 NorthStarsVBCbrand_02

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north starsplaying to be remembered

essence:


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North Stars has a few audiences including:players and potential playersfamily and friends of playersand college recruiters


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When it comes to club teams, there are two forms of competition.

Clubs as organizations compete against one another for players.

North Stars is ahead of the game when it comes to cost, skill, andinvolvement in of-season playing.

Also, clubs as teams compete against each other for the gold.

With this in mind, I realize that there are two categories of audiences:one that North Stars needs to attract, and actually, one that they needto intimidate.


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And so the opponent is added to the audience list.


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we are dedicated

to developing vball

knowledge & skills

through instruction& competition.

When scouting, many other clubs focus on the current skill level of players,rather than their potential. This ends up forcing clubs to constantly jugglearound players instead of allowing a strong bond to form within teamsthroughout the years.

North Stars, on the other hand, discovers players potential when theyreyoung, and develop them into they best they can be. Generally once

someones on the team, they will remain there through the rest oftheir 2nd-12th grade volleyball career.They become part of the family.


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...a family thats extremely well known. every club in kc knows who they are.as a player or coach, if you show up to a tournament and see that you have1 or 2 North Stars teams in your bracket, you automatically come to therealization that youre going to have extreme competition that day.


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...a family thats extremely well known. every club in kc knows who they are.as a player or coach, if you show up to a tournament and see that you have1 or 2 North Stars teams in your bracket, you automatically come to therealization that youre going to have extreme competition that day.


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this is a pre-game photonot of North Stars, but of my team analyzing them in hopes of findingtheir weaknesses as they warm up. you do whatever you canto overcome them.


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Fortunately, they have their skill to set them apart from opposing teamsbecause they sure dont stick out visually among other local clubs.

CLICK

Thats their logo right there, just in case you were having troublespicking them out from the rest.


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Fortunately, they have their skill to set them apart from opposing teamsbecause they sure dont stick out visually among other local clubs.

CLICK

Thats their logo right there, just in case you were having troublespicking them out from the rest.


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and not only does it not stick out, it blends in because of howplain and unrefined it is


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actually no local volleyball club visually sticks out......


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actually no local volleyball club visually sticks out.......


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actually no local volleyball club visually sticks out


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beyond the idea of good or bad design, everyones branding is similarly laid outactually, there really is no branding.North Stars website is completely dated...


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elements...and solely there to inform, rather than draw in an audience.


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The profile picture on their facebook page is generic. It says nothing aboutNorth Stars in particular. The Facebook page profile picture space createsthe opportunity for an organization to include their logo - thats whatshould be in that spot!


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The problem with the coaches gear is that the visuals seem tochange from season to season. Change is good sometimes, butNorth Stars needs to have solid graphics that they can berecognized by and associated with.


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Text

Looking at these diferent elements together, its clear that theresreally nothing to draw all the components of the club together.

North Stars current branding wrongly showcases the club as being:inconsistent, unprofessional, and inferior - something that cantpossibly impress any audience.


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INCONSISTENT


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INCONSISTENT



INCONSISTENT


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INCONSISTENT

unprofessional



INCONSISTENT


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INCONSISTENT

unprofessional

inferior



c o


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unification

precision

family

fun

elitism

intensity

pride

but as I explained earlier, theyre anything but that! since my last presentation, ivenarrowed down the numerous attributes i came up with to these 7: READ SLIDE

ive split this selection into smaller groups as focus points for my three rebrandingdirections


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elitism

precision

my first direction focuses on elitism and precision


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For this direction, I renamed the club: Midwest Elite. Within this design i wanted to showcase sharpness, clarity, and a bit offemininity.After all, North Stars is a girls club.


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the mark is a star-like shape with exaggerated points to indicatethe clubs on-point focus and plays. the overlap of color createsa form of elegance and flow.


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the brandmark consists of thin type to give it a moreelegant and classy look


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combined

heres the grayscale


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combined

heres the grayscale

i t i t


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on point every point

style sheet


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the photos would be high contrast sepia to represent the sharp, elegant feel


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clubs travel


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intensity

pride

my second direction focuses on intensity and pride


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VELOCITY

For this direction, I renamed the club: Velocity. Within this design iwanted to showcase aggression, action, repetition, boldness, and volume.


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on a surface level, this mark represents rush and speed of the players, ora loud sound. deeper than that, though, this logo celebrates the diferentroles of each player on the court. each triangle represents a player based ontheir build as an athlete. the smaller triangles symbolize back row players(short players are obviously closer to the floor, therefore making better passers). Andthe larger, longer triangles represent front row players. theres even a specialblack triangle aside from the red that showcases the libero, whom actually wearsa diferent colored jersey from her teammates. the circle shape the triangles

are creating alludes to a huddle or cheer that calls for the team coming together.


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the pattern showcases another way players can be connected withtheir teammates.


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heres the logotype. the typeface practique reflects the clubs bold presence.


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VELOCITY

i feel like red triangle included in the complete logotype is distractingwhen combined with the logo, so i removed it just for that situation.

heres the grayscale

and a solid black version


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VELOCITY


heres the grayscale



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VELOCITY


heres the grayscale



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PRACTIQUE

TOGETHER

WITHSPEED


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photos representing this club would be grayscale with a red triangleoverlaying the point of action.


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unification

family

fun

my third direction focuses on unification, family, and fun


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For preferred direction, I stuck with the original name: North Stars. Within thisdesign i wanted to showcase support, togetherness, enjoyment, andsilly sophistication.


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this mark is simply mimicking the lining of a volleyball. it showcasestogetherness and support through the single shapes interactionwith each other


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heres the grayscale version

and complete black


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and complete black


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and complete black


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as you may know, there are 6 players on one side of the court at a time.and when you have 6 of these marks together, it creates intertwining unity.theres even a little star that appears within the negative space.


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as you may know, there are 6 players on one side of the court at a time.and when you have 6 of these marks together, it creates intertwining unity.theres even a little star that appears within the negative space.


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multiples of these make my pattern, which alludes to a volleyball net


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aldo - fun with an edge


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logo + logotype


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photo treatment includes low contrast grayscale =old family photos

with a possible frame

one heart, one goal


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g

style sheet


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im interested in exploring my last direction, but im definitely open to anycomments and advice.

Documents

NorthStarsVBCbrand_02