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Northern & Shell Opportunities
In-Print & Online
Case Study – Millionaire Mansion
In-Print
Case Study – Millionaire Mansion
• N&S is the largest publisher of celebrity magazines with 37% share of the market. 1 in 4 UK adults read an N&S press publication or visit their websites every month.
• Only ONE prize is required and this gets repeated into all the titles in the table (to the right). We are the only newspapers that offers this service and has the highest total print reach out there. You will receive a total of 15 inserts for the one competition booking.
• The competition pages are absolutely stunning. They also have a FREE entry route mechanism, so the entries are always phenomenal.
• The competitions have fantastic brand presence and brand exposure.
• The MPV is £1000 (which can be shared between multiple winners)
Newspapers/magazines Number of insertionsSpace of magazine
OK! Magazine – one week 1 x insertion Half page
New! Magazine – one week 1 x insertion Half page
Star Magazine – one week 1 x insertion Full page
Daily Express 2 x insertions 17x3
Sunday Express – 1 day 1 x insertion 17x3
Daily Star 2 x insertions 10x4
Daily Star Sunday – 1 day 1 x insertion 10x4
Saturday Magazine (Daily Express) –
1 week 1 x insertion 1/2 page
S Magazine (Sunday Express) – 1
week 1 x insertion 1/2 page
HOT TV Magazine (Daily Star) –
Tabloid size – 1 week 1 x insertion Full page
TV! Life Magazine (Daily Star
Sunday) – Tabloid size 1 week 1 x insertion 1/3 page
Millionaire Mansion ran a £1,000 cash prize Competition for one lucky winner that ran from 21st January – 10th March 2018.
This competition received over 5,000 entries.
See the following slides which display the pages they received.
OK Magazine
New! Magazine
Star Magazine
S Magazine
Saturday Magazine
Big Life & TV Life Magazines
Daily Express & Daily Star
Sunday Express & Daily Star Sunday
Online
PAMCo / 2018
MONTHLY DIGITAL REACH
14.2M
19.1M ADULTS EVERY MONTH
36% OF THE GB ADULT POPULATION
MONTHLY PRINT REACH
7.1M
BRANDS WITH PULLING POWER
Source: PAMCo 2018 1 (Print & Digital)
PAMCo / 2018
AUDIENCE
Source: PAMCo 2018 1 (Print & Digital) / ABC Feb’18 & Jul’Dec’17
CORE BRANDSNATIONAL REACH
13.9M MONTHLY REACH
(Print & Digital)
7.3M MONTHLY REACH
(Print & Digital)
5.7M MONTHLY REACH
(Print & Digital)
394K MONTHLY REACH(Print only)
481K MONTHLY REACH(Print only)
DAILY EXPRESS
359,691SUNDAY EXPRESS
311,330
CIRCULATION
DAILY EXPRESS
821,000SUNDAY EXPRESS
801,000
AIR
DAILY STAR 392,020
DAILY STAR SUNDAY 237,369
CIRCULATION
DAILY STAR 718,000
DAILY STAR SUNDAY 554,000AIR
CIRCULATION OK! 165,583
AIR OK! 886,000
CIRCULATION new! 170,877
AIR new! 213,000
CIRCULATION star 102,825
AIR star 181,000
PAMCo / 2018EXPRESS REACH & PROFILE
PAMCo / 2018DAILY STAR REACH & PROFILE
PAMCo / 2018STAR MAG REACH & PROFILE
PAMCo / 2018OK! MAG REACH & PROFILE
PAMCo / 2018NEW MAG REACH & PROFILE
What you will receive:
• Static competition page across the Daily Express, Daily Star, Star Mag, OK! Mag & New Mag for 4 weeks
• The competition prize will be syndicated across all five titles
• Min Prize Value £400
• 100-150 words of copy inc 1 url• 1 image inc logo• Page example to the right