1. North West Consortium MeetingFebruary 7th 2013Net Natives Social Media Expertise PPC Advertising & Best practiceWednesday, 6 February 13 1

2. What we do... Put simply, in order to grow your carer pool, build deeper relationships and reduce your costs along the way, its essential all these components work together. Our products and services are designed to help recruiters achieve these objectives.Social and Online Advertising Consultancy - Digital Intelligence Big Top Social Marketing So!ware Bespoke Engagement Applications Mobile solutionsWednesday, 6 February 13 2 3. Some Clients Corporate - Education - Local Authorities - FosteringWednesday, 6 February 13 3 4. Wednesday, 6 February 13 4 5. What we will talk about today What is PPC? How to eectively use PPC Case Study Results Recent DevelopmentsWednesday, 6 February 13 5 6. PPC Advertising Display & Search RemarketingWednesday, 6 February 136 7. Digital Vs TraditionalSussex 4 Week Campaign The Argus Juice FM Minimum3,750 4,560 4,650 5,880Spend Facebook 393,340Linkedin 119,271 56,247120,00056,781 Google 33,100 Courses Sussex Reach Clicks, Likes,NONE NONE NONE Applications, Enquiries,Audience Reached, Reporting Specific Advert results Facebook Adverts, Sponsored Stories, Google Size of Advert & Length of Advert Search, Google Display, Position on Bus Ad Types Google Remarketing,Page number Time SlotLinkedin Adverts Too manyto list...BroadTimesRoutes TargetingWednesday, 6 February 13 7 8. Targeting options online LocationSeniority AgeJob Title Industry Company Name Education Company Size Relationship StatusGender InterestsWorkplaceWednesday, 6 February 138 9. Google Advertising - SearchWednesday, 6 February 13 9 10. Google Advertising - Display Think beyond Search...Wednesday, 6 February 1310 11. Facebook AdvertisingPage Post Ad Sponsored Page Like Sponsored Page Post Targeted AdvertWednesday, 6 February 13 11 12. Wednesday, 6 February 13 12 13. Facebook Multi-variate Advert TestingWednesday, 6 February 1313 14. Landing Page Best Practice User Friendly Clear & Concise Advert relevant Collect Data!Wednesday, 6 February 13 14 15. Measurement of Success How to track campaign success Collect data! Analytics - Facebook, Google, Web Traffic Number of Enquiries & Applications before, during and after Ask the user where they came from!Wednesday, 6 February 1315 16. End Of Campaign Reporting St.Christophers ResultsWednesday, 6 February 1316 17. Wednesday, 6 February 13 17 18. St.Christophers Results! Number of Enquiries & Cost per enquiryWednesday, 6 February 1318 19. Wednesday, 6 February 13 19 20. Thank you Any Questions?Ben Billingt: 01273 783 847m: 07796 265 920e: ben@netnatives.comwww.facebook.com/netnatives@netnativesWednesday, 6 February 1320