Investing in Wales

North Wales NewspapersA case for inclusion

Presentation produced for the Welsh Assembly Government Culture, Welsh Language and Sport Committee

February 2006

Investing in Wales

A case for inclusion• North Wales Newspapers is a family-owned newspaper group, proud to

be based in Wales and proud to be independent.• The group employs 289 full-time equivalent employees in seven offices

in most major towns in mid and north Wales.• The group has a tradition of highlighting Welsh issues across its 15

editions published in Wales.• NWN covers the counties of Wrexham, Flintshire, Conwy, Denbighshire,

Powys and Gwynedd to a greater extent than any other print media.• The company prints and publishes 360,657 newspapers each week that

are bought by, or delivered to households in Mid and North Wales.• Each week an estimated 480,000 adults in Wales read at least one copy

of one of the group’s newspapers, excluding any duplication.• Add to this two monthly publications – North Wales’ only dedicated

lifestyle magazine - North Wales Living - and a monthly free newspaper in Mid Wales, and contact with the group is made by almost a third of the adult (15+) population of Wales each week.

Investing in Wales

GroupCoverage 40% of 40% of

the land the land mass of mass of Wales!Wales!

Investing in Wales

65% householdPenetrationin Mid and

North Wales

GroupCoverage

64% adult readership

in Mid and North Wales

Investing in Wales

Newspapers that deal with regional issues

Investing in Wales

Newspapers that examine the issues

…from both sides

Investing in Wales

Newspapers that campaign on local issues

…and get response

Investing in Wales

Newspapers valuedby AMs …(& MPs)