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My webinar on using Wordpress for blogging presented to the North San Diego County Association of REALTORS
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To WORDPRESS or NOT To WORDPRESS
Bring More Leads to You
NSDCAR Webinar 9/16/10Jeff Dowler
Some Goals…
WHY have a Real Estate Blog
WHY Wordpress
HOW to Create a Wordpress Blog
Wordpress.com VS. a Self-Hosted Blog
Setting up a Self-Hosted Blog
Lead Generation
Resources
What About Those Clients?
Where do you find them?
How do you find them?
Where is your next one coming from?
The Old Way: The New WayMeeting face to face, events, telephone calls,
referrals, cold calling, postcards, print ads
Social networking – what we have always done and are doing, but now can do in a new way
Why a Real Estate Blog?
Branding
Communication
Build meaningful relationships
Demonstrate your expertise
Niche marketing – Sellers, Buyers, Community
Search engine optimization (SEO) and web positioning
Competitive edge – Not many are blogging (NAR says 4% of REALTORS®)
More Reasons Why…
Build self-awareness
Build critical thinking
Develop your reputation
Establish credibility
Improve your writing skills
Acquire information as you research
Lead Generation
Have fun
Why WORDPRESS?
Popular
Most Highly Recommended
Google Loves It
Functionality
FREE
Self-hosting Option with Low Cost
Setting Up a Wordpress Blog
Go to Wordpress.com
Sign up for a free account
Give your blog a name (mybestblog.wordpress.com)
Complete the information about yourself
Decide on your settings (can be changed)
Pick your template
Wordpress.com
Sign Up for an Account
Next Steps
GoDaddy.com
Select a URL to use for marketing (MyBestBlog.com)
Purchase the URL (2 year minimum)
Forward NEW URL to your Wordress.com site (MyBlog.Wordpress.com)
I Have a Blog…Now What??
Write compelling content
Add photos
Add video
Schedule your posts
Be interesting and informative
Write regularly
Setting Up a Listing Blog
Go to Wordpress.com and sign in to your account
Create a new blog
Give your blog a name (123mainstreet.wordpress.com)
Purchase your marketing URL (123MainStreet.com)
Start writing your posts – stagger the publishing dates
Add photos and video
Disadvantages of Wordpress.com
You are limited to their templates (with some flexibility of the look and widgets you can add)
You don’t control nor own your blog
You can’t have an IDX on your blog
Advantages of a Self-Hosted Blog
You control the content
Thousands of themes to personalize
Numerous widgets and plug-ins to enhance functionality and make it YOURS
Can add an IDX (e.g., Diverse Solutions, 1 Park Place, Wolfnet, IDX Broker)
You don’t need to know HTML to easily update your site
Good SEO
What’s Needed for Self Hosting
Domain (e.g., from GoDaddy.com)
Hosting site
Wordpress files downloaded from Wordpress
Ideas for your blog – look, title, focus/niche, functionality, pages, categories
Comments – how will you handle them?
Web Developer (unless you are pretty technical yourself and have time)
Self-Hosting - Domain
GoDaddy.com probably least expensive
Buy for at least 2 years (NOT spam)
Think of your keywords for your niche – geographic, demographic – what will consumers look for??
Consider buying variations of your URL
Self-Hosting – Server
Pick a server to host your blog
BlueHost is $6.95.month
www.WebHostingGeeks.com for a review of the 10 top hosting sites (from about $2/month to almost $13/month)
Final Thoughts
Make a Wordpress Blog part of your on-line marketing and lead generation
Create a plan – THINK about what you want to do
Consider your audience/niche and who you are trying to reach
Reach out to the many resources that are available to you – people, tutorials, websites, webinars, books
Don’t stay behind the computer
LEAD GENERATIONRemain top-of-mind ~ Write regularly
Meaningful contentIssues affecting buyers and sellers
Focus on a nicheKnowledge and expertise
Make it interesting and usefulCall to action
Contact informationMarket it ~ Don’t Keep Your Blog a Secret
Resources
ActiveRain – I can invite you
E-books
RE Bar Camps (http://www.facebook.com/REBarCampCAR.EXPO)
YouTube.com tutorials
Tech Tuesday (C.A.R. in Anaheim)
Send me an email – [email protected] – for a list of great articles and some e-books